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Scuderia Praha, the official dealer of Maserati and Ferrari in the Czech Republic, is launching a new advertising campaign. Its goal is to promote brand excellence as well as to increase sales of the Maserati Levante and Ghibli models, including the communication of their main strengths.
Italian car brand Maserati dominates Prague’s Arkády Pankrác store, an exhibition of its cars will run until September 27th. The exhibition is titled “Captivated by Maserati” and visitors can look forward to an interesting journey through the history of the carmaker.
Maserati will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the brand, Umberto Maria Cini, head of general overseas markets at the automaker, said on Thursday.
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