Skoda’s new Octavia compact model will come with plug-in hybrid and mild-hybrid versions. The compact car is Skoda’s best-selling model globally and offers the widest range of drivetrains and body styles in the brand’s lineup.
Skoda has sought to reassure its employees after reports suggested that its owner, Volkswagen Group, is considering repositioning the brand downward to compete with low-cost marques such as Renault’s Dacia.
Skoda expects annual sales of 15,000 units for the Superb plug-in hybrid. Key markets for the midsize model will be Germany,the UK, Sweden and the Czech Republic
Skoda is close to choosing the location for a new factory with Serbia emerging as the favorite. Speculation about the plant’s location has been intense since Skoda’s parent, VW Group, said it wanted to build factory in eastern Europe, with Skoda likely to take the lead.
Škoda made a strong start to the second half of the year, delivering 99,700 vehicles to customers worldwide in July, and exceeding last year’s car deliveries by 14.6%. Alongside Europe (+15.7%), ŠKODA made considerable gains in Russia (+24.7%), China (+13.9%) and India (+12.7%).
ŠKODA AUTO has awarded its international marketing communication account to a collaboration between the agencies OPTIMIST and thjnk. They entered the competitive tender process together and were convincing with their pitch.
The Volkswagen Group is making its biggest bet yet in India after announcing that its Skoda brand will spend 1 billion euros ($1.16 billion) in the country developing and building new models both for Skoda and the other VW brands.
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