{"id":10199,"date":"2025-01-14T12:13:26","date_gmt":"2025-01-14T12:13:26","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=10199"},"modified":"2025-01-14T12:13:26","modified_gmt":"2025-01-14T12:13:26","slug":"seat-loni-zvysil-prodeje-o-75-procenta","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=10199","title":{"rendered":"SEAT loni zv\u00fd\u0161il prodeje o 7,5 procenta"},"content":{"rendered":"

Automobilka SEAT dos\u00e1hla v roce 2024 n\u00e1r\u016fstu prodeje o 7,5 %, a to navzdory n\u00e1ro\u010dn\u00e9mu prost\u0159ed\u00ed, kter\u00e9 ovliv\u0148uje glob\u00e1ln\u00ed automobilov\u00fd pr\u016fmysl. Spole\u010dnost dodala d\u00edky pokra\u010duj\u00edc\u00edm \u00fasp\u011bch\u016fm zna\u010dek SEAT a CUPRA celkem 558 100 automobil\u016f (v roce 2023: 519 200 voz\u016f).<\/strong><\/p>\n

CUPRA i nad\u00e1le p\u0159ekon\u00e1v\u00e1 rekordy a v\u00a0porovn\u00e1n\u00ed s\u00a0rokem 2023 (230\u00a0700 voz\u016f) dodala z\u00e1kazn\u00edk\u016fm o 7,5 % v\u00edce voz\u016f: celkem 248\u00a0100. Pozitivn\u00ed trend udr\u017eela tak\u00e9 zna\u010dka SEAT, jej\u00ed\u017e po\u010det dodan\u00fdch voz\u016f se zv\u00fd\u0161il o 7,5 % na 310\u00a0000 (2023: 288\u00a0400 voz\u016f). Spole\u010dnost SEAT S.A. vzdorovala poklesu elektromobilov\u00e9ho trhu n\u00e1r\u016fstem prodeje elektrifikovan\u00fdch vozidel. Celkem 49\u00a0400 plug-in hybridn\u00edch voz\u016f a 48\u00a0000 elektromobil\u016f znamenalo n\u00e1r\u016fst o 14,0 %, resp. 5,9 %.<\/p>\n

\u201eAutomobilov\u00fd pr\u016fmysl \u010delil v\u00a0roce 2024 v\u00fdznamn\u00fdm v\u00fdzv\u00e1m, mezi n\u011b\u017e pat\u0159\u00ed nestabiln\u00ed ekonomick\u00e9 podm\u00ednky, intenzivn\u00ed konkurence a neochota z\u00e1kazn\u00edk\u016f ve v\u0161ech segmentech kupovat elektromobily. Ale tyto pozitivn\u00ed \u00fadaje o po\u010dtech dodan\u00fdch voz\u016f n\u00e1m dod\u00e1vaj\u00ed odvahu, abychom z\u016fstali v\u011brni sv\u00e9 strategii,\u201c\u00a0<\/strong>\u0159ekl Wayne Griffiths, p\u0159edseda p\u0159edstavenstva zna\u010dek SEAT a CUPRA.\u00a0<\/strong><\/p>\n

\u201eNadch\u00e1zej\u00edc\u00ed m\u011bs\u00edce pokra\u010duj\u00edc\u00ed transformace budou zkou\u0161kou na\u0161eho odhodl\u00e1n\u00ed. V\u00a0pln\u00e9m rozsahu pokra\u010dujeme v\u00a0elektrifikaci. Pot\u0159ebujeme v\u0161ak tak\u00e9 rychl\u00e9 kroky ze strany vl\u00e1dy a dal\u0161\u00edch zainteresovan\u00fdch stran vedouc\u00ed k\u00a0zaji\u0161t\u011bn\u00ed elektrick\u00e9 budoucnosti, proto\u017ee na\u0161e v\u00a0odv\u011btv\u00ed je v s\u00e1zce,\u201c<\/strong>\u00a0dodal.<\/p>\n

Nejv\u011bt\u0161\u00edm trhem spole\u010dnosti SEAT S.A. bylo znovu N\u011bmecko. V\u00a0t\u00e9to zemi bylo dod\u00e1no rekordn\u00edch 144\u00a0400 voz\u016f, o 11,9 % v\u00edce ne\u017e v\u00a0roce 2023 (129\u00a0100 voz\u016f). Druh\u00e9 m\u00edsto si udr\u017eelo \u0160pan\u011blsko s\u00a087\u00a0100 prodan\u00fdmi vozy, co\u017e je o 10,0 % v\u00edce ne\u017e v\u00a0p\u0159edchoz\u00edm roce (79\u00a0200 voz\u016f). Na stupn\u011b v\u00edt\u011bz\u016f se dostala tak\u00e9 Velk\u00e1 Brit\u00e1nie s\u00a067\u00a0200 dodan\u00fdmi vozy, co\u017e znamen\u00e1 n\u00e1r\u016fst o 16,3 % oproti\u00a0roku 2023 (57\u00a0800 voz\u016f).<\/p>\n

Dvoucifern\u00e9ho r\u016fstu bylo dosa\u017eeno i na dal\u0161\u00edch evropsk\u00fdch trz\u00edch, nap\u0159\u00edklad ve Francii (40\u00a0400 voz\u016f; +22,1 % | 2023: 33\u00a0100 voz\u016f), zat\u00edmco v\u00a0Polsku (16\u00a0100 voz\u016f; +12,5 % | 2023: 14\u00a0300 voz\u016f) a D\u00e1nsku (11\u00a0200 voz\u016f; +17,9 % | 2023: 9500 voz\u016f) byl lo\u0148sk\u00fd rok uzav\u0159en s\u00a0historicky nejlep\u0161\u00edmi v\u00fdsledky. V\u00fdrazn\u00fd n\u00e1r\u016fst prodeje za\u017eilo \u0160v\u00e9dsko s\u00a08000 vozy (+27,0 % v\u00a0porovn\u00e1n\u00ed s\u00a06300 vozy v\u00a0roce 2023). V\u00a0Rakousku se SEAT a CUPRA spole\u010dn\u011b um\u00edstily mezi t\u0159emi nejprod\u00e1van\u011bj\u0161\u00edmi automobilov\u00fdmi zna\u010dkami d\u00edky\u00a019\u00a0800 dodan\u00fdm voz\u016fm s pod\u00edlem na trhu 7,8 %.<\/p>\n

Spole\u010dnost SEAT S.A. pos\u00edlila v\u00a0roce 2024 svou glob\u00e1ln\u00ed p\u0159\u00edtomnost pozitivn\u00edmi v\u00fdsledky na glob\u00e1ln\u00edch trz\u00edch. Mexiko upevnilo sv\u00e9 vedouc\u00ed postaven\u00ed meziro\u010dn\u00edm zv\u00fd\u0161en\u00edm po\u010dtu dodan\u00fdch voz\u016f o 22,6 % na historicky rekordn\u00edch 26\u00a0000 (2023: 21\u00a0200 voz\u016f). Na dal\u0161\u00edch m\u00edstech n\u00e1sledovalo Turecko, kter\u00e9 rovn\u011b\u017e dos\u00e1hlo rekordn\u00edho po\u010dtu dodan\u00fdch voz\u016f (21\u00a0500 voz\u016f; +3,4 % | 2023: 20\u00a0800 voz\u016f), spolu s Izraelem (10\u00a0000 voz\u016f; +33,3 % | 2023: 7500 voz\u016f).<\/p>\n

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P\u0159\u00edb\u011bh zna\u010dky CUPRA pokra\u010doval i v roce 2024<\/strong><\/p>\n

CUPRA se zapsala do d\u011bjin i v\u00a0roce 2024 p\u0159ekon\u00e1n\u00edm hranice 800\u00a0000 dodan\u00fdch voz\u016f od sv\u00e9ho p\u0159\u00edchodu na trh v\u00a0roce 2018. B\u011bhem pouh\u00fdch sedmi let uvedla tato zna\u010dka na trh pozoruhodnou produktovou \u0159adu sedmi osobit\u00fdch model\u016f, z\u00a0nich\u017e t\u0159i byly za\u0159azeny mezi finalisty presti\u017en\u00ed ankety Evropsk\u00fd v\u016fz roku (European Car of the Year). Model CUPRA Formentor se 111\u00a0300 dodan\u00fdmi vozy loni obh\u00e1jil sv\u00e9 postaven\u00ed bestselleru spole\u010dnosti SEAT S.A., zat\u00edmco druh\u00fdm nejobl\u00edben\u011bj\u0161\u00edm modelem zna\u010dky CUPRA byl elektromobil CUPRA Born s\u00a041\u00a0800 dodan\u00fdmi vozy.<\/p>\n

CUPRA je i nad\u00e1le nejrychleji rostouc\u00ed automobilovou zna\u010dkou v\u00a0Evrop\u011b. V\u00a0N\u011bmecku, kter\u00e9 z\u016fst\u00e1v\u00e1 nejv\u011bt\u0161\u00edm trhem t\u00e9to zna\u010dky, zaznamenala n\u00e1r\u016fst o 11,6 % na historicky rekordn\u00edch 80\u00a0700 dodan\u00fdch voz\u016f (v roce 2023: 72\u00a0300 voz\u016f). V\u00a0Rakousku bylo dod\u00e1no 6780 voz\u016f, co\u017e p\u0159ineslo tr\u017en\u00ed pod\u00edl 2,7 %.<\/p>\n

Rekordn\u00edch po\u010dt\u016f dodan\u00fdch voz\u016f bylo dosa\u017eeno na v\u011bt\u0161in\u011b ostatn\u00edch kl\u00ed\u010dov\u00fdch trh\u016f v\u010detn\u011b Velk\u00e9 Brit\u00e1nie (30\u00a0400 voz\u016f; +18,3 % | 2023: 25\u00a0700 voz\u016f), \u0160pan\u011blska (22\u00a0500 voz\u016f; +14,8 % | 2023: 19\u00a0600 voz\u016f) a Francie (17\u00a0600 voz\u016f; +16,6 % | 2023: 15\u00a0100 voz\u016f). Tyto trhy byly motorem r\u016fstu zna\u010dky CUPRA na evropsk\u00e9m kontinentu. Rekordn\u00ed prodeje byly zaznamen\u00e1ny rovn\u011b\u017e v\u00a0Polsku (11\u00a0500 voz\u016f; +25,0 % | 2023: 9200 voz\u016f), \u0160v\u00e9dsku (5400 voz\u016f; +31,7 % | 2023: 4100 voz\u016f), D\u00e1nsku (7800 voz\u016f; +14,7 % | 2023: 6800 voz\u016f) a Mexiku (7200 voz\u016f; +10,8 % | 2023: 6500 voz\u016f).<\/p>\n

Zna\u010dka v\u00a0roli nekonven\u010dn\u00edho vyz\u00fdvatele uzav\u0159ela historick\u00fd rok 2024 plnohodnotn\u00fdm produktov\u00fdm portfoliem. Historicky nejv\u011bt\u0161\u00ed produktov\u00e1 ofenziva zna\u010dky CUPRA pokra\u010dovala sv\u011btovou premi\u00e9rou nov\u00fdch model\u016f CUPRA Leon a CUPRA Formentor a p\u0159\u00edchodem modelu CUPRA Tavascan, prvn\u00edho 100% elektrick\u00e9ho SUV kup\u00e9 zna\u010dky, a sportovn\u00edho SUV CUPRA Terramar, za\u0159azen\u00e9ho mezi finalisty ankety Evropsk\u00fd v\u016fz roku 2025 (European Car of the Year 2025).<\/p>\n

Elektromobil CUPRA Born, prvn\u00ed zcela elektrick\u00fd model zna\u010dky, obdr\u017eel v\u00fdkonn\u011bj\u0161\u00ed verzi: CUPRA Born VZ. CUPRA nav\u00edc pokra\u010dovala ve sv\u00e9 globalizaci otev\u0159en\u00edm nov\u00fdch showroom\u016f CUPRA City Garage v Madridu a Istanbulu. V neposledn\u00ed \u0159ad\u011b pokro\u010dily p\u0159\u00edpravy pl\u00e1novan\u00e9ho vstupu zna\u010dky CUPRA na americk\u00fd trh do konce tohoto desetilet\u00ed p\u0159edb\u011b\u017en\u00fdmi jedn\u00e1n\u00edmi se spole\u010dnost\u00ed Penske Automotive Group.<\/p>\n

Zna\u010dka SEAT pokra\u010duje v r\u016fstu<\/strong><\/p>\n

Zna\u010dka SEAT v\u00a0roce 2024 znovu potvrdila, \u017ee se nach\u00e1z\u00ed ve skv\u011bl\u00e9 kondici. SEAT Ibiza oslavil sv\u00e9 40. v\u00fdro\u010d\u00ed novou limitovanou edic\u00ed a z\u00edskal zp\u011bt sv\u00e9 postaven\u00ed nejobl\u00edben\u011bj\u0161\u00edho modelu se 106\u00a0700 prodan\u00fdmi vozy (v roce 2023: 77\u00a0800 voz\u016f; +37,1 %). Na druh\u00e9m m\u00edst\u011b n\u00e1sledoval SEAT Arona s\u00a090\u00a0300 dodan\u00fdmi vozy (v roce 2023: 89\u00a0000 voz\u016f; +1,5 %).<\/p>\n

\u0160pan\u011blsko si v\u00a0roce 2024 udr\u017eelo sv\u00e9 postaven\u00ed nejv\u011bt\u0161\u00edho trhu zna\u010dky SEAT s\u00a064\u00a0600 dodan\u00fdmi vozy, co\u017e je o 8,0 % v\u00edce ne\u017e v\u00a0p\u0159edchoz\u00edm roce (59\u00a0800 voz\u016f). Na druh\u00e9m m\u00edst\u011b s\u00a0nepatrn\u00fdm odstupem n\u00e1sledovalo N\u011bmecko s\u00a063\u00a0600 prodan\u00fdmi vozy po 12,0% meziro\u010dn\u00edm n\u00e1r\u016fstu (v roce 2023: 56\u00a0800 voz\u016f). V\u00fd\u010det p\u011bti nejv\u011bt\u0161\u00edch trh\u016f zavr\u0161uj\u00ed Velk\u00e1 Brit\u00e1nie (36\u00a0800 voz\u016f; +14,6 % | 2023: 32\u00a0100 voz\u016f), Francie (22\u00a0700 voz\u016f; +25,4 % | 2023: 18\u00a0100 voz\u016f) a Mexiko (18\u00a0800 voz\u016f; +28,7 % | 2023: 14\u00a0600 voz\u016f).<\/p>\n

\"\"<\/p>\n

\u201eN\u00e1ro\u010dn\u00e9mu roku jsme dok\u00e1zali \u010delit d\u00edky \u0161irok\u00e9mu v\u00fdb\u011bru model\u016f zna\u010dek CUPRA a SEAT, kter\u00e9 nab\u00edzej\u00ed \u0159idi\u010d\u016fm to nejlep\u0161\u00ed z\u00a0obou sv\u011bt\u016f,\u201c\u00a0<\/strong>\u0159ekl Sven Schuwirth, \u010dlen p\u0159edstavenstva spole\u010dnosti SEAT S.A. odpov\u011bdn\u00fd za prodej, marketing a poprodejn\u00ed slu\u017eby.\u00a0\u201ePlnohodnotn\u00e9 portfolio zna\u010dky CUPRA potvrzuje na\u0161e \u00fasil\u00ed nab\u00edzet na\u0161im z\u00e1kazn\u00edk\u016fm rozmanitou produktovou \u0159adu velmi kvalitn\u00edch elektromobil\u016f a plug-in hybridn\u00edch voz\u016f a sou\u010dasn\u011b si skv\u011blou formu udr\u017euje i zna\u010dka SEAT. To nejlep\u0161\u00ed p\u0159itom teprve p\u0159ijde.\u201c<\/strong><\/p>\n

N\u00e1r\u016fst v\u00fdroby<\/strong><\/p>\n

Po\u00a0p\u0159\u00edchodu dvou nov\u00fdch model\u016f CUPRA vyrobila spole\u010dnost SEAT S.A. v\u00a0roce 2024 na cel\u00e9m sv\u011bt\u011b 583\u00a0218 vozidel, o 9,2 % v\u00edce ne\u017e v\u00a0p\u0159edchoz\u00edm roce (534\u00a0257 voz\u016f). V\u00a0Martorellu bylo v\u00a0uplynul\u00fdch 12 m\u011bs\u00edc\u00edch vyrobeno celkem 481\u00a0020 vozidel \u2013 v\u010detn\u011b modelu Audi A1 \u2013, o 8,5 % v\u00edce ne\u017e v\u00a0roce 2023 (443\u00a0443 voz\u016f).<\/p>\n

\u201eNavzdory n\u00e1ro\u010dn\u00e9mu prost\u0159ed\u00ed pokra\u010dujeme v\u00a0p\u0159\u00edprav\u00e1ch na elektrifikaci, rekonstruujeme v\u00fdrobn\u00ed z\u00e1vod v\u00a0Martorellu a v\u00a0roce 2024 se n\u00e1m poda\u0159ilo zv\u00fd\u0161it v\u00fdrobu o 8,5 %,\u201c\u00a0<\/strong>\u0159ekl Markus Haupt, \u010dlen p\u0159edstavenstva spole\u010dnosti SEAT S.A. odpov\u011bdn\u00fd za v\u00fdrobu a logistiku.\u00a0\u201eS prob\u00edhaj\u00edc\u00ed v\u00fdstavbou z\u00e1vodu pro mont\u00e1\u017e akumul\u00e1torov\u00fdch bateri\u00ed bude rok 2025 kl\u00ed\u010dov\u00fd pro realizaci projektu m\u011bstsk\u00e9ho elektromobilu, jeho\u017e veden\u00edm byla spole\u010dnost SEAT S.A. pov\u011b\u0159ena koncernem Volkswagen. V\u00a0r\u00e1mci t\u00e9to iniciativy se n\u00e1m poda\u0159ilo dos\u00e1hnout v\u00fdznamn\u00e9ho pokroku v\u00a0podob\u011b prvn\u00edch p\u0159eds\u00e9riov\u011b vyroben\u00fdch voz\u016f CUPRA Raval. Tento model uvedeme na trh v\u00a0roce 2026.\u201c<\/strong><\/p>\n

SEAT S.A. po\u010d\u00edt\u00e1 ve sv\u00fdch progn\u00f3z\u00e1ch s\u00a0t\u00edm, \u017ee rok 2025 bude rozhoduj\u00edc\u00ed a n\u00e1ro\u010dn\u00fd. Spole\u010dnost bude maxim\u00e1ln\u00edm tempem pokra\u010dovat ve sv\u00e9 transformaci na elektrifikaci v\u010detn\u011b p\u0159\u00edprav na zah\u00e1jen\u00ed s\u00e9riov\u00e9 v\u00fdroby rodiny m\u011bstsk\u00fdch elektromobil\u016f koncernu Volkswagen, jej\u00ed\u017e sou\u010d\u00e1st\u00ed bude CUPRA Raval, v\u00a0Martorellu. CUPRA pokro\u010d\u00ed tak\u00e9 ve sv\u00e9 globalizaci otev\u0159en\u00edm nov\u00fdch showroom\u016f CUPRA City Garage ve V\u00eddni a Manchesteru a nov\u00fdmi kl\u00ed\u010dov\u00fdmi spolupr\u00e1cemi, jejich\u017e prost\u0159ednictv\u00edm bude zna\u010dka CUPRA i nad\u00e1le pronikat za\u00a0hranice automobilov\u00e9ho odv\u011btv\u00ed. Zna\u010dka SEAT slav\u00ed v\u00a0roce 2025 sv\u00e9 75. v\u00fdro\u010d\u00ed nov\u00fdmi investicemi a zachov\u00e1n\u00edm pozitivn\u00edho v\u00fdvoje.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Automobilka SEAT dos\u00e1hla v roce 2024 n\u00e1r\u016fstu prodeje o 7,5 %, a to navzdory n\u00e1ro\u010dn\u00e9mu…<\/p>\n","protected":false},"author":2,"featured_media":10200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,18,53],"tags":[],"class_list":["post-10199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistika","category-vyroba","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10199"}],"version-history":[{"count":8,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10199\/revisions"}],"predecessor-version":[{"id":10225,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10199\/revisions\/10225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/10200"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}