{"id":10277,"date":"2025-01-17T12:52:06","date_gmt":"2025-01-17T12:52:06","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=10277"},"modified":"2025-01-17T13:07:36","modified_gmt":"2025-01-17T13:07:36","slug":"ford-chce-letos-v-cesku-prodat-10-000-aut","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=10277","title":{"rendered":"Ford chce letos v \u010cesku prodat 10 000 aut"},"content":{"rendered":"<p><strong>Bilan\u010dn\u00ed konferenci \u010desk\u00e9ho Fordu loni doprovodil hokejov\u00fd novin\u00e1\u0159sk\u00fd z\u00e1pas, mluv\u010d\u00ed zna\u010dky Petr Buri\u00e1n letos zvolil bezpe\u010dn\u011bj\u0161\u00ed sport. Z\u00e1stupci m\u00e9di\u00ed si zapsali do notes\u016f lo\u0148skou statistiku zna\u010dky a pot\u00e9 p\u0159e\u0161li do curlingov\u00e9 haly T\u0159e\u0161\u0148ovka na Zbraslavi.<\/strong><!--more--><\/p>\n<p>Country mana\u017eer FMC Libor Bene\u0161 se tam pochlubil s v\u00fdsledky za rok 2024. &#8222;\u010cesk\u00fd Ford dos\u00e1hl nejvy\u0161\u0161\u00edch prodej\u016f od roku 2019. S celkov\u00fdm po\u010dtem 9 732 registrovan\u00fdch voz\u016f zaznamenal meziro\u010dn\u00ed n\u00e1r\u016fst prodeje o 18 %, co\u017e v\u00fdrazn\u011b p\u0159ekonalo r\u016fst celkov\u00e9ho trhu, kter\u00fd vzrostl jen o 3 %,&#8220; uvedl \u0161\u00e9f importu.<\/p>\n<p>D\u00edky tomuto \u00fasp\u011bchu se tr\u017en\u00ed pod\u00edl Fordu v \u010cesk\u00e9 republice zv\u00fd\u0161il ze 3,2 % na 3,7 % a znamenal pro zna\u010dku um\u00edst\u011bn\u00ed na 6. pozici na trhu osobn\u00edch a lehk\u00fdch u\u017eitkov\u00fdch voz\u016f.<\/p>\n<p>\u201eJsme velice pot\u011b\u0161eni v\u00fdsledky, kter\u00fdch jsme v roce 2024 v \u010cesk\u00e9 republice dos\u00e1hli. Tento \u00fasp\u011bch je d\u016fkazem tvrd\u00e9 pr\u00e1ce cel\u00e9ho na\u0161eho t\u00fdmu, na\u0161\u00ed dealersk\u00e9 s\u00edt\u011b a d\u016fv\u011bry na\u0161ich z\u00e1kazn\u00edk\u016f ve zna\u010dku Ford a jej\u00ed produkty,\u201c \u0159\u00edk\u00e1 Country Manager Fordu v \u010cesk\u00e9 republice. \u201eV roce 2024 jsme na trh uvedli z\u00e1sadn\u00ed novinky jak v segmentu osobn\u00edch, tak u\u017eitkov\u00fdch voz\u016f, a pevn\u011b v\u011b\u0159\u00edme, \u017ee n\u00e1m v leto\u0161n\u00edm roce pomohou na\u0161e postaven\u00ed na trhu je\u0161t\u011b vylep\u0161it.\u201c<\/p>\n<p><strong>Posun v segmentu u\u017eitkov\u00fdch voz\u016f<\/strong><\/p>\n<p>U\u017eitkov\u00e9 vozy tvo\u0159ily 46 % z celkov\u00fdch prodej\u016f Fordu, co\u017e je stejn\u00fd pod\u00edl jako v p\u0159edchoz\u00edm roce. Celkem bylo registrov\u00e1no 4 430 u\u017eitkov\u00fdch voz\u016f. Oproti roku 2023, kdy Ford dr\u017eel 5. m\u00edsto s 8,6% pod\u00edlem, jde o v\u00fdznamn\u00fd pokrok sm\u011brem k c\u00edli st\u00e1t se jedni\u010dkou na trhu.<\/p>\n<p>V Evrop\u011b si Ford upevnil svou vedouc\u00ed pozici v segmentu u\u017eitkov\u00fdch voz\u016f, kdy\u017e ji\u017e podes\u00e1t\u00e9 v \u0159ad\u011b z\u00edskal titul zna\u010dky \u010d\u00edslo jedna.<\/p>\n<p>Hlavn\u00edmi tahouny prodej\u016f v u\u017eitkov\u00e9m segmentu byly t\u0159i modelov\u00e9 \u0159ady:<\/p>\n<ul>\n<li><strong>\u0158ada Custom (Transit a Tourneo)<\/strong>\u00a0\u2013 1 834 registrac\u00ed<\/li>\n<li><strong>Transit<\/strong>\u00a0\u2013 1 261 registrac\u00ed<\/li>\n<li><strong>Ranger<\/strong>\u00a0\u2013 906 registrac\u00ed<\/li>\n<\/ul>\n<p>Model\u00a0<strong>Ranger<\/strong>\u00a0dos\u00e1hl pod\u00edlu 33 % v segmentu pick-up\u016f. Spole\u010dnost Ford v\u011b\u0159\u00ed, \u017ee i d\u00edky roz\u0161\u00ed\u0159en\u00ed nab\u00eddky o verzi plug-in hybrid bude Ranger \u00fato\u010dit v roce 2025 na nejprod\u00e1van\u011bj\u0161\u00ed pick-up na \u010desk\u00e9m trhu.<\/p>\n<p><strong>R\u016fst prodeje v segmentu osobn\u00edch voz\u016f<\/strong><\/p>\n<p>I p\u0159es silnou konkurenci v segmentu osobn\u00edch voz\u016f zv\u00fd\u0161il Ford sv\u00e9 prodeje na 5 302 voz\u016f, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o 19 % (o 830 voz\u016f v\u00edce ne\u017e v roce 2023). Tr\u017en\u00ed pod\u00edl Fordu tak vzrostl z 2,1 % na 2,4 %.<\/p>\n<p><strong>\u00dasp\u011bchy modelov\u00fdch \u0159ad<\/strong><\/p>\n<ul>\n<li><strong>Ford Kuga<\/strong>\u00a0zaznamenal mimo\u0159\u00e1dn\u00fd meziro\u010dn\u00ed n\u00e1r\u016fst prodeje o 60 %, kdy\u017e bylo registrov\u00e1no 1 949 voz\u016f.<\/li>\n<li><strong>Ford Puma<\/strong>\u00a0s prodejem 1 466 voz\u016f dos\u00e1hl n\u00e1r\u016fstu o 21 %.<\/li>\n<li><strong>Ford Focus<\/strong>\u00a0s 915 registracemi zaznamenal n\u00e1r\u016fst o 16 %<\/li>\n<\/ul>\n<p>Nejv\u011bt\u0161\u00ed procentu\u00e1ln\u00ed n\u00e1r\u016fst v\u0161ak zaznamenal model\u00a0<strong>Mustang Mach-E<\/strong>, vlajkov\u00e1 lo\u010f mezi elektromobily Fordu. Jeho prodej vzrostl o 68 % z 69 na 116 voz\u016f. Pro srovn\u00e1n\u00ed, klasick\u00fdch Mustang\u016f se spalovac\u00edm motorem V8 bylo prod\u00e1no 63 kus\u016f. Tento trend potvrzuje rostouc\u00ed z\u00e1jem o elektromobily na \u010desk\u00e9m trhu, kter\u00fd v t\u00e9to kategorii vzrostl o 67 %, co\u017e je jeden z nejvy\u0161\u0161\u00edch n\u00e1r\u016fst\u016f v Evrop\u011b.<\/p>\n<p><strong>Roz\u0161i\u0159ov\u00e1n\u00ed nab\u00eddky elektromobil\u016f<\/strong><\/p>\n<p>S ohledem na rostouc\u00ed popt\u00e1vku po elektromobilech roz\u0161\u00ed\u0159il Ford v roce 2024 svou nab\u00eddku \u010dist\u011b elektrick\u00fdch voz\u016f na osm model\u016f. Krom\u011b st\u00e1vaj\u00edc\u00edch\u00a0<strong>Mustang Mach-E<\/strong>\u00a0a\u00a0<strong>E-Transitu<\/strong>\u00a0p\u0159ibyly modely\u00a0<strong>Explorer<\/strong>,\u00a0<strong>Capri<\/strong>, elektrick\u00e1 verze obl\u00edben\u00e9ho modelu\u00a0<strong>Puma<\/strong>,\u00a0<strong>E-Tourneo Courier, E-Tourneo a E-Transit Custom<\/strong>.<\/p>\n<p>V roce 2024 prodal Ford v \u010cesk\u00e9 republice celkem 359 \u010dist\u011b elektrick\u00fdch voz\u016f, v\u010detn\u011b prvn\u00edch model\u016f\u00a0<strong>Explorer<\/strong>\u00a0a\u00a0<strong>Capri<\/strong>\u00a0a p\u0159edev\u0161\u00edm\u00a0<strong>E-Transit\u016f<\/strong>, z nich\u017e 130 bylo dod\u00e1no \u010cesk\u00e9 po\u0161t\u011b pro slu\u017ebu\u00a0<strong>Bal\u00edkovna<\/strong>. D\u00edky roz\u0161\u00ed\u0159en\u00ed modelov\u00e9ho portfolia a rostouc\u00edho z\u00e1jmu \u010desk\u00fdch z\u00e1kazn\u00edk\u016f pl\u00e1nuje Ford v p\u0159\u00ed\u0161t\u00edm roce prodat v \u010cesk\u00e9 republice zhruba 600 elektromobil\u016f<strong>.<\/strong><\/p>\n<p><strong>Pl\u00e1ny na rok 2025<\/strong><\/p>\n<p>Celkov\u011b c\u00edl\u00ed zna\u010dka Ford na \u010desk\u00e9m trhu v roce 2025 na metu 10 000 registrovan\u00fdch osobn\u00edch a lehk\u00fdch u\u017eitkov\u00fdch voz\u016f. Po\u010det prodan\u00fdch elektromobil\u016f se m\u00e1 zdvojn\u00e1sibit, celkem bude v nab\u00eddce evoz\u016f osm model\u016f, z toho p\u011bt osobn\u00edch a t\u0159i LUV.<\/p>\n<figure id=\"attachment_10291\" aria-describedby=\"caption-attachment-10291\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10291\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-TK-Zbraslav-Burian-900x506.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-TK-Zbraslav-Burian-900x506.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-TK-Zbraslav-Burian-1024x576.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-TK-Zbraslav-Burian-768x432.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-TK-Zbraslav-Burian-1536x864.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-TK-Zbraslav-Burian-1280x720.jpg 1280w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-TK-Zbraslav-Burian.jpg 2040w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-10291\" class=\"wp-caption-text\">Petr Buri\u00e1n<strong><br \/><\/strong><\/figcaption><\/figure>\n<p><strong>Marketing a PR pl\u00e1ny<\/strong><\/p>\n<p>Import chyst\u00e1 jeden velk\u00fd dom\u00e1c\u00ed retro event, lok\u00e1ln\u00ed j\u00edzdy s Pumou, akce na LUV a slibuje n\u00e1rodn\u00ed premi\u00e9ru eTournea Courier. M\u00e1 se uskute\u010dnit tak\u00e9 event na p\u0159estavby a Rangera nebo novin\u00e1\u0159sk\u00e9 j\u00edzdy s dakaristou Martinem Prokopem.<\/p>\n<p>Import bude udr\u017eovat partnerstv\u00ed s akc\u00ed Dobrovoln\u00fd hasi\u010d roku, jedn\u00e1 op\u011bt s Primou o \u00fa\u010dasti ve Zr\u00e1dc\u00edch. Pokra\u010duje spojen\u00ed s projektem V\u00fdmoly.cz. Novin\u00e1\u0159sk\u00fd t\u00fdm Fordu op\u011bt pob\u011b\u017e\u00ed Gladiatora.<\/p>\n<p><strong>Curlingov\u00fd turnaj<\/strong><\/p>\n<p>Bilan\u010dn\u00ed konferenci loni ukon\u010dil hokejov\u00fd z\u00e1pas dvou novin\u00e1\u0159sk\u00fdch t\u00fdm\u016f, v\u00fdsledkem byla nata\u017een\u00e1 t\u0159\u00edsla Ond\u0159eje B\u011bhala a n\u011bkolik dal\u0161\u00edch zran\u011bn\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1419\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Ford-River-Ring-hokej-Behal-900x675.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Ford-River-Ring-hokej-Behal-900x675.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Ford-River-Ring-hokej-Behal-1024x768.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Ford-River-Ring-hokej-Behal-768x576.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Ford-River-Ring-hokej-Behal-1536x1152.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Ford-River-Ring-hokej-Behal.jpg 2040w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>Petr Buri\u00e1n letos zvolil zd\u00e1nlive bezpe\u010dn\u011bj\u0161\u00ed sport &#8211; curling. Na Zbraslavi si v n\u011bm zasout\u011b\u017eily \u010dty\u0159i t\u00fdmi, ani curling se ale neuk\u00e1zal pro novin\u00e1\u0159e jako jednoduch\u00fd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-10289\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford_15.1.25-102-1-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>Meten\u00ed kamenu totit\u017e vy\u017eaduje d\u0159ep a dlouh\u00fd skluz na nestabiln\u00edm ledu, \u0159ada pokus\u016f skon\u010dila p\u00e1dem na led. Ty se nevyhnuly ani meta\u0159\u016fm, n\u011bkte\u0159\u00ed dok\u00e1zali upadnout p\u0159\u00edmo na jedouc\u00ed k\u00e1men.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-10294\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford_curling-Handl-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>Nakonec se v\u0161e obe\u0161lo bez trval\u00fdch n\u00e1sledk\u016f, po z\u00e1sluze zv\u00edt\u011bzil t\u00fdm veden\u00fd Honzou Markovi\u010dem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-10253\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-Curling-Zbraslav-900x506.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-Curling-Zbraslav-900x506.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-Curling-Zbraslav-1024x576.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-Curling-Zbraslav-768x432.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-Curling-Zbraslav-1536x864.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-Curling-Zbraslav-1280x720.jpg 1280w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford-Curling-Zbraslav.jpg 2040w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>Erich Handl, Zbraslav<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-10297\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/01\/Ford_15.1.25-curling-Handl-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bilan\u010dn\u00ed konferenci \u010desk\u00e9ho Fordu loni doprovodil hokejov\u00fd novin\u00e1\u0159sk\u00fd z\u00e1pas, mluv\u010d\u00ed zna\u010dky Petr Buri\u00e1n letos zvolil&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,48,70,10],"tags":[],"class_list":["post-10277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-registrace","category-sport","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10277"}],"version-history":[{"count":10,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10277\/revisions"}],"predecessor-version":[{"id":10300,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10277\/revisions\/10300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/10290"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}