{"id":10445,"date":"2025-01-24T10:32:49","date_gmt":"2025-01-24T10:32:49","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=10445"},"modified":"2025-01-27T11:05:22","modified_gmt":"2025-01-27T11:05:22","slug":"porsche-cr-loni-dovezlo-27-799-aut","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=10445","title":{"rendered":"Porsche \u010cR: uh\u00e1jili jsme pozici nejv\u011bt\u0161\u00edho import\u00e9ra"},"content":{"rendered":"

Jednatel Porsche \u010cR Jan Hurt sezval 23. ledna novin\u00e1\u0159e do pra\u017esk\u00e9ho restaurantu FUZE, aby spole\u010dn\u011b se \u0161\u00e9fy jednotliv\u00fdch diviz\u00ed zhodnotil rok 2024. Firma p\u0159edala v uplynul\u00e9m roce z\u00e1kazn\u00edk\u016fm 27 799 nov\u00fdch voz\u016f zna\u010dek Volkswagen, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy a CUPRA.<\/strong><\/p>\n

Porsche \u010cR vstoupilo do roku 2025 se 164 zam\u011bstnanci. Prodej v\u0161ech zastupovan\u00fdch zna\u010dek zaji\u0161\u0165uje celkem 64 smluvn\u00edch partner\u016f, servisem koncernov\u00fdch voz\u016f je v \u010cesk\u00e9 republice pov\u011b\u0159eno 102 smluvn\u00edch partner\u016f. Zna\u010dky Volkswagen, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy, CUPRA a Das WeltAuto jsou tak zastoupeny na 107 m\u00edstech zem\u011b.<\/p>\n

Kdo je nejv\u011bt\u0161\u00ed import\u00e9r?<\/strong><\/p>\n

Firma si loni podle vlastn\u00edho vyj\u00e1d\u0159en\u00ed udr\u017eela v sou\u010dtu v\u0161ech zna\u010dek postaven\u00ed nejv\u011bt\u0161\u00edho import\u00e9ra nov\u00fdch osobn\u00edch a u\u017eitkov\u00fdch vozidel do \u010cesk\u00e9 republiky.<\/p>\n

Samotn\u00e1 zna\u010dka Volkswagen, v minul\u00e9 dek\u00e1d\u011b v\u011bt\u0161inou v prodej\u00edch druh\u00e1 za dom\u00e1c\u00ed \u0160kodou, byla ale loni p\u0159ekon\u00e1na zna\u010dkami Hyundai a Toyota.<\/p>\n

Rok transformace autopr\u016fmyslu<\/strong><\/p>\n

\u201eRok 2024 byl dal\u0161\u00edm rokem transformace automobilov\u00e9ho pr\u016fmyslu, kde jednozna\u010dn\u011b vid\u00edme dopady nutnosti elektrifikovat vozov\u00e9 parky a z\u00e1rove\u0148 ni\u017e\u0161\u00ed ochoty z\u00e1kazn\u00edk\u016f tento trend akceptovat,\u201c \u0159\u00edk\u00e1 Jan Hurt, gener\u00e1ln\u00ed \u0159editel Porsche \u010cesk\u00e1 republika.<\/p>\n

\u201eS t\u00edm koresponduje i n\u00e1\u0161 v\u00fdsledek, kdy v\u00a0prvn\u00ed polovin\u011b roku byly prodeje je\u0161t\u011b slab\u0161\u00ed, ale ve druh\u00e9 u\u017e jsme vid\u011bli jasn\u00e9 sign\u00e1ly, \u017ee se popt\u00e1vka o\u017eivuje, co\u017e odpov\u00edd\u00e1 na\u0161im o\u010dek\u00e1v\u00e1n\u00edm. \u017dijeme v\u00a0nap\u011bt\u00ed, co p\u0159inese rok 2025 z\u00a0hlediska flotilov\u00fdch emis\u00ed, a m\u00e1me p\u0159ipraveny ob\u011b strategie.\u201c<\/p>\n

\"\"Na glob\u00e1ln\u00edch trz\u00edch dodal koncern Volkswagen 9\u00a0027 400 vozidel (-2,3 %). Nejv\u00edce se da\u0159ilo v\u00a0Ji\u017en\u00ed Americe (+14,7 %), v Severn\u00ed Americe (+6,4 %) a v\u00a0regionu St\u0159edn\u00edho v\u00fdchodu a Afriky (+6,4 %). V\u00a0z\u00e1padn\u00ed Evrop\u011b do\u0161lo k\u00a0poklesu o 0,4 %, trh st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy p\u0159isp\u011bl n\u00e1r\u016fstem o 1,7 %. Nejv\u011bt\u0161\u00ed pokles zaznamenala \u010c\u00edna (-9,5 %) a asijsko-pacifick\u00e1 oblast (-17,6 %).<\/p>\n

Zna\u010dka Volkswagen <\/b><\/strong>zaznamenala v\u00a0roce 2024 na \u010desk\u00e9m trhu meziro\u010dn\u00ed pokles registrac\u00ed o 17,86 % na 15 555 nov\u00fdch osobn\u00edch voz\u016f Volkswagen. S\u00a0679 registrovan\u00fdmi vozy ID. se v\u0161ak poda\u0159ilo zv\u00fd\u0161it prodeje v\u00a0oblasti elektromobility o 12 %. Absolutn\u00edm bestsellerem byl Golf s\u00a03512 vozy, n\u00e1sledovan\u00fd modely Tiguan (2662), Passat (1010), Touran (866), T-Cross (667), Touareg (635), Polo (565), Taigo (557) a T-Roc (540 voz\u016f).<\/p>\n

Zna\u010dce Audi<\/b><\/strong>\u00a0se navzdory omezen\u00e9 v\u00fdrob\u011b v prvn\u00edm pololet\u00ed v souvislosti s modernizac\u00ed nejprod\u00e1van\u011bj\u0161\u00edch model\u016f Audi A6, A7, Q7 a Q8\u00a0poda\u0159ilo dal\u0161\u00edm rokem splnit obchodn\u00ed c\u00edl a z\u00e1kazn\u00edk\u016fm p\u0159edala v\u00edce ne\u017e 4000 voz\u016f. V roce 2024 bylo v \u010cesk\u00e9 republice p\u0159ed\u00e1no z\u00e1kazn\u00edk\u016fm\u00a0celkem 4001 nov\u00fdch voz\u016f Audi, co\u017e p\u0159edstavuje meziro\u010dn\u00ed pokles o 2 %. \u017deb\u0159\u00ed\u010dek nejprod\u00e1van\u011bj\u0161\u00edch model\u016f s\u00a0logem \u010dty\u0159 kruh\u016f vede Audi Q8 (691 voz\u016f). Na dal\u0161\u00edch m\u00edstech se um\u00edstily modely Audi A6 (557 voz\u016f) a Audi Q7 (503 voz\u016f).<\/p>\n

Zna\u010dka CUPRA <\/b><\/strong>si udr\u017euje pozici v\u00a0klubu nejrychleji rostouc\u00edch automobilov\u00fdch zna\u010dek v Evrop\u011b a na \u010desk\u00e9m trhu vyk\u00e1zala dvoucifern\u00e9 tempo r\u016fstu i v\u00a0lo\u0148sk\u00e9m roce (2138 voz\u016f; +19,84 %), \u010d\u00edm\u017e vyv\u00e1\u017eila slab\u0161\u00ed popt\u00e1vku po modelech SEAT <\/b><\/strong>(1582 voz\u016f). Ob\u011bma zna\u010dk\u00e1m se na \u010desk\u00e9m trhu da\u0159\u00ed na fleetov\u00e9m trhu d\u00edky \u00fasp\u011bch\u016fm p\u0159edev\u0161\u00edm v segmentu men\u0161\u00edch a st\u0159edn\u00edch firem. V\u00fdrazn\u011b roste tak\u00e9 obliba operativn\u00edho leasingu. \u0160pan\u011blsk\u00fd v\u00fdrobce nav\u00edc loni v \u010cesk\u00e9 republice otev\u0159el osm\u00a0nov\u00fdch showroom\u016f CUPRA Garage.<\/p>\n

Zna\u010dka Volkswagen U\u017eitkov\u00e9 vozy<\/b><\/strong>\u00a0v lo\u0148sk\u00e9m roce zaznamenala 6074 registrac\u00ed, co\u017e znamen\u00e1 meziro\u010dn\u00ed pokles o 3,2 %. Modelov\u00e1 \u0159ada Transporter je i nad\u00e1le jedni\u010dkou a prvn\u00ed m\u00edsto si dr\u017e\u00ed rovn\u011b\u017e ve sv\u00e9m segmentu. Obdobn\u011b si vede v\u00a0po\u0159ad\u00ed bestseller\u016f druh\u00fd model Caddy, kter\u00fd je dvojkou ve sv\u00e9m segmentu. Volkswagen U\u017eitkov\u00e9 vozy pokra\u010duje v\u00a0roz\u0161i\u0159ov\u00e1n\u00ed sv\u00e9 nab\u00eddky v\u00a0oblasti elektrifikovan\u00fdch pohon\u016f inovativn\u00edm plug-in hybridn\u00edm syst\u00e9mem eHybrid 4MOTION a kompletn\u00ed modelovou \u0159adou ID. Buzz s\u00a0\u010dist\u011b elektrick\u00fdm pohonem.<\/p>\n

Zna\u010dka MOON<\/b><\/strong>, etablovan\u00fd poskytovatel komplexn\u00edho \u0159e\u0161en\u00ed nab\u00edjec\u00ed infrastruktury, prezentovala na lo\u0148sk\u00e9m veletrhu e-SALON 2024 chytrou n\u00e1st\u011bnnou nab\u00edje\u010dku pro dom\u00e1c\u00ed nab\u00edjen\u00ed. Nov\u00e1 generace koncernov\u00e9ho wallboxu nab\u00edz\u00ed na rozd\u00edl od p\u0159edch\u016fdce tak\u00e9 varianty s\u00a0nab\u00edjec\u00edm v\u00fdkonem 22 kW, co\u017e je dvojn\u00e1sobek v\u00a0porovn\u00e1n\u00ed s\u00a0dosavadn\u00edmi 11 kW. Z\u00e1sadn\u00ed pokrok p\u0159in\u00e1\u0161ej\u00ed rovn\u011b\u017e inovativn\u00ed funkce, kter\u00e9 optimalizuj\u00ed nab\u00edjec\u00ed proces a dok\u00e1\u017eou vyu\u017e\u00edvat p\u0159ebytky elektrick\u00e9 energie vyroben\u00e9 dom\u00e1c\u00edmi fotovoltaick\u00fdmi syst\u00e9my. Pro z\u00e1kazn\u00edky to m\u016f\u017ee znamenat \u00fasporu n\u00e1klad\u016f na nab\u00edjen\u00ed a\u017e 40 %. Samoz\u0159ejmost\u00ed je snadn\u00e9 ovl\u00e1d\u00e1n\u00ed a dokonal\u00e1 konektivita. Zna\u010dka MOON v roce 2024 realizovala takt\u00e9\u017e prvn\u00ed dod\u00e1vky st\u0159e\u0161n\u00ed fotovoltaick\u00e9 elektr\u00e1rny a ultrarychl\u00fdch stanic 400 kW DC.<\/p>\n

Bazar Das WeltAuto<\/b><\/strong><\/p>\n

\u00dasp\u011b\u0161n\u00fd rok m\u00e1 za sebou zna\u010dkov\u00fd program prodeje prov\u011b\u0159en\u00fdch ojet\u00fdch voz\u016f Das WeltAuto<\/b><\/strong>, kter\u00fd loni prodal 18 358 vozidel (+14,5 %). V roce 2024 pokra\u010dovalo dal\u0161\u00ed roz\u0161i\u0159ovan\u00ed s\u00edt\u011b Das WeltAuto, kter\u00e1 \u010d\u00edt\u00e1 ji\u017e 54 partner\u016f. Das WeltAuto t\u011b\u017e\u00ed nejen z rostouc\u00edho z\u00e1jmu \u010desk\u00fdch z\u00e1kazn\u00edk\u016f o mlad\u00e9 ojet\u00e9 vozy s prov\u011b\u0159enou histori\u00ed a mal\u00fdm po\u010dtem ujet\u00fdch kilometr\u016f, ale tak\u00e9 z \u0161irok\u00e9 nab\u00eddky z\u00e1kaznick\u00fdch slu\u017eeb v\u010detn\u011b v\u00fdhodn\u00e9ho financov\u00e1n\u00ed od Volkswagen Financial Services a dal\u0161\u00edch benefit\u016f ve spojen\u00ed s d\u016fkladn\u011b pro\u0161kolen\u00fdm person\u00e1lem.<\/p>\n

\"\"<\/p>\n

Mezi z\u00e1kladn\u00ed pil\u00ed\u0159e dlouhodob\u00e9ho \u00fasp\u011bchu spole\u010dnosti Porsche \u010cesk\u00e1 republika pat\u0159\u00ed profesion\u00e1ln\u00ed servisn\u00ed slu\u017eby, kter\u00e9 hraj\u00ed kl\u00ed\u010dovou roli p\u0159i zaji\u0161\u0165ov\u00e1n\u00ed vysok\u00e9 \u00farovn\u011b spokojenosti a loajality z\u00e1kazn\u00edk\u016f. Pro divizi After Sales<\/b><\/strong>\u00a0byl rok 2024 op\u011bt ve znamen\u00ed r\u016fstu. Jej\u00ed celkov\u00fd obrat se meziro\u010dn\u011b zv\u00fd\u0161il o 8,3 % na v\u00edce ne\u017e 2,8 mld. K\u010d. Atraktivitu poprodejn\u00edch slu\u017eeb autorizovan\u00fdch partner\u016f zna\u010dek Volkswagen, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy a CUPRA zvy\u0161uj\u00ed mimo jin\u00e9 pravideln\u00e9 sezonn\u00ed servisn\u00ed akce s\u00a0r\u016fzn\u00fdmi benefity, v\u011brnostn\u00ed slevov\u00e1 karta MyCard, st\u00e1le obl\u00edben\u011bj\u0161\u00ed servisn\u00ed bal\u00ed\u010dky a zv\u00fdhodn\u011bn\u00e9 servisn\u00ed nab\u00eddky pro star\u0161\u00ed vozy.<\/p>\n

TK Porsche \u010cR, Erich Handl, Florenc<\/strong><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Jednatel Porsche \u010cR Jan Hurt sezval 23. ledna novin\u00e1\u0159e do pra\u017esk\u00e9ho restaurantu FUZE, aby spole\u010dn\u011b…<\/p>\n","protected":false},"author":1,"featured_media":10447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,11,10,20,53],"tags":[],"class_list":["post-10445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventy","category-importeri","category-statistika","category-tiskovky","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10445"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10445\/revisions"}],"predecessor-version":[{"id":10458,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10445\/revisions\/10458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/10447"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}