{"id":10513,"date":"2025-01-27T10:36:51","date_gmt":"2025-01-27T10:36:51","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=10513"},"modified":"2025-01-27T11:28:31","modified_gmt":"2025-01-27T11:28:31","slug":"skoda-cr-hodnotila-rok-2024-ve-filadelfii","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=10513","title":{"rendered":"\u0160koda \u010cR hodnotila rok 2024 ve Filadelfii"},"content":{"rendered":"

Konferen\u010dn\u00ed m\u00edstnost Agora v budov\u011b Filadelfia hostila 27. ledna v\u00fdro\u010dn\u00ed tiskovou konferenci \u010desk\u00e9ho zastoupen\u00ed \u0160koda Auto. \u0160\u00e9f importu Ji\u0159\u00ed Mal\u00e1\u010dek hodnotil lo\u0148sk\u00e9 v\u00fdkony zna\u010dky na tuzemsk\u00e9m trhu a nazna\u010dil jak bude zna\u010dka bojovat s leto\u0161n\u00edmi emisn\u00edmi limity.<\/strong>
\n<\/p>\n

\u0160kodovka loni v \u010cesku registrovala celkem 78 097 aut, co\u017e pro ni znamenalo zhruba jednoprocentn\u00ed r\u016fst prodej\u016f, ale na rostouc\u00edm trhu tak\u00e9 jednoprocentn\u00ed ztr\u00e1tu tr\u017en\u00edho pod\u00edlu (33,7 %).<\/p>\n

Zna\u010dka loni uvedla na trh \u0161est novinek, je op\u011bt bohat\u011b zastoupen\u00e1 v tabulce TOP 10 prodej\u016f jednotliv\u00fdch typ\u016f.<\/p>\n

\"\"„Pro minul\u00fd rok jsme si dali ambici neklesnout, 1procentn\u00ed n\u00e1r\u016fst a procentn\u00ed pokles tr\u017en\u00edho pod\u00edlu pro n\u00e1s znamen\u00e1 spln\u011bn\u00ed stanoven\u00e9ho c\u00edle,“ uvedl Ji\u0159\u00ed Mal\u00e1\u010dek s t\u00edm, \u017ee \u010desk\u00fd trh s nov\u00fdmi auty st\u00e1le nedos\u00e1hl p\u0159edcovidov\u00e9 \u00farovn\u011b.<\/p>\n

„Na men\u0161\u00edm h\u0159i\u0161ti ne\u017e p\u0159ed covidem udr\u017eujeme st\u00e1le stejnou s\u00ed\u0165 prodejc\u016f a servis\u016f a st\u00e1le m\u00edrn\u011b rostouc\u00ed prodeje. Tato stabilita je pro n\u00e1s d\u016fle\u017eit\u00e1, nem\u00e1me \u017e\u00e1dn\u00e9 v\u00fdkyvy jako \u0159ada konkuren\u010dn\u00edch zna\u010dek,“ pochlubil se Mal\u00e1\u010dek.<\/p>\n

Pokles z\u00e1jmu o mal\u00e1 auta<\/strong><\/p>\n

Import \u0160kodovky loni zaznamenal pokles z\u00e1jmu o mal\u00e1 auta a n\u00e1r\u016fst z\u00e1jmu o SUV. V prodej\u00edch jednitliv\u00fdch model\u016f byla sice dosud nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed Octavia, ale za n\u00ed u\u017e n\u00e1sledovaly SUV vozy a kdysi popul\u00e1rn\u00ed Fabia byla a\u017e \u0161est\u00e1.<\/p>\n

Pln\u00fdch 75 procent aut si po\u0159\u00eddily i\u010da\u0159i a firmy, zna\u010dka dominuje segmentu firemn\u00edch registrac\u00ed p\u0159ed Volkswagenem a Toyotou.<\/p>\n

\"\"„Sledujeme tak\u00e9 p\u0159em\u011bnu skladby pohon\u016f, 91 procent \u010desk\u00e9ho trhu sice st\u00e1le loni tvo\u0159ily spalovac\u00ed motory, ale ostatn\u00ed pohony se za\u010d\u00ednaj\u00ed prosazovat,“ up\u0159esnil mana\u017eer.<\/p>\n

V\u00fdhledy na rok 2025<\/strong><\/p>\n

Marketing zna\u010dky bude i letos st\u00e1t na t\u0159ech pil\u00ed\u0159\u00edch – hokeji, cyklistice a motorsportu. „\u0160kodovka bude letos slavit 130 let v dobr\u00e9 kondici,“ \u0159ekl \u0161\u00e9f importu s t\u00edm, \u017ee letos o\u010dek\u00e1v\u00e1 stabiln\u00ed trh.<\/p>\n

Budou kv\u00f3ty na elektromobily?<\/strong><\/p>\n

„My budeme dr\u017eet pozici, dealerskou s\u00ed\u0165 a sna\u017eit se vych\u00e1zet s p\u0159itvrzen\u00fdmi emisn\u00edmi limity, ani\u017e bychom nutili na\u0161e dealery prod\u00e1vat n\u011bjakou stanovenou kv\u00f3tu elektromobil\u016f,“ \u0159ekl vedouc\u00ed importu na tiskovce.<\/p>\n

\u010casopisu Automakers pak ale nicm\u00e9n\u011b p\u0159iznal, \u017ee „ka\u017ed\u00fd model \u0160kody m\u00e1 sv\u00e9 dealersk\u00e9 kv\u00f3ty“. Kolik procent v nich letos n\u00e1le\u017e\u00ed elektroaut\u016fm jako celku necht\u011bl Mal\u00e1\u010dek prozradit. „Je to zat\u00edm na\u0161e intern\u00ed \u010d\u00edslo, ale bude vy\u0161\u0161\u00ed ne\u017e loni,“ \u0159ekl n\u00e1m mana\u017eer.<\/p>\n

Ke zv\u00fd\u0161en\u00ed pod\u00edlu jejich prodeje maj\u00ed podle n\u011bj pomoci nov\u00fd Elroq a nov\u00e9 verze Enyaqu. Nav\u00edc je p\u0159ed uveden\u00edm na trh \u0160koda Epiq.<\/p>\n

Produkty \u0160koda Care a r\u016fst autobazaru \u0160koda Plus<\/strong>
\nV roce 2024 si majitel\u00e9 nov\u00fdch voz\u016f \u0160koda nejv\u00edce obl\u00edbili \u0161edou barvu karoserie, nejobl\u00edben\u011bj\u0161\u00edm motorem se stal z\u00e1\u017eehov\u00fd agreg\u00e1t 1,5 TSI\/110 kW a nej\u017e\u00e1dan\u011bj\u0161\u00edm v\u00fdbavov\u00fdm stupn\u011bm byl Top Selection. Pro prodlou\u017eenou z\u00e1ruku se loni rozhodlo 46 225 z\u00e1kazn\u00edk\u016f, pro zna\u010dkov\u00e9 poji\u0161t\u011bn\u00ed 17 188 a pro p\u0159edplacen\u00fd servis 10 441 klient\u016f.<\/p>\n

Porfolio slu\u017eeb nov\u011b roz\u0161\u00ed\u0159ily Pay to Fuel, Pay to Park, \u0160koda Box, Online objedn\u00e1n\u00ed do servisu \u010di Fleetov\u00fd konfigur\u00e1tor. Da\u0159ilo se i prodeji origin\u00e1ln\u00edho p\u0159\u00edslu\u0161enstv\u00ed, p\u0159i\u010dem\u017e nejfrekventovan\u011bj\u0161\u00edmi polo\u017ekami byly zimn\u00ed nebo letn\u00ed kompletn\u00ed kola, st\u0159e\u0161n\u00ed nosi\u010de a boxy, textiln\u00ed a gumov\u00e9 koberce, ochrann\u00e9 prvky do zavazadeln\u00edku a ta\u017en\u00e1 za\u0159\u00edzen\u00ed.<\/p>\n

N\u00e1r\u016fst prodej\u016f o v\u00edce ne\u017e 8 % zaznamenala i s\u00ed\u0165 \u0160koda Plus, do n\u00ed\u017e aktu\u00e1ln\u011b pat\u0159\u00ed 151 obchodn\u00edch m\u00edst. Z\u00e1kazn\u00edci si z nich odvezli v\u00edce ne\u017e 53 000 ojet\u00fdch automobil\u016f. I tady byl nejv\u011bt\u0161\u00ed z\u00e1jem o vozy \u0160koda Octavia, n\u00e1sledovaly modelov\u00e9 \u0159ady Fabia a Scala. Celkem 41,1 % klient\u016f zvolilo automobil ve v\u011bku 2 a\u017e 5 let z kategorie Vyzkou\u0161en\u00e9 vozy, 35,2 % klient\u016f s\u00e1hlo po z\u00e1novn\u00edch vozidlech z kategorie Ro\u010dn\u00ed vozy a 23,7 % klient\u016f si po\u0159\u00eddilo ojet\u00fd automobil star\u0161\u00ed 5 let.<\/p>\n

Erich Handl, TK \u0160koda \u010cR, Filadelfia<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Konferen\u010dn\u00ed m\u00edstnost Agora v budov\u011b Filadelfia hostila 27. ledna v\u00fdro\u010dn\u00ed tiskovou konferenci \u010desk\u00e9ho zastoupen\u00ed \u0160koda…<\/p>\n","protected":false},"author":1,"featured_media":10520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,20],"tags":[],"class_list":["post-10513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektromobily","category-statistika","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10513"}],"version-history":[{"count":15,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10513\/revisions"}],"predecessor-version":[{"id":10532,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10513\/revisions\/10532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/10520"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}