{"id":10626,"date":"2025-01-30T10:50:14","date_gmt":"2025-01-30T10:50:14","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=10626"},"modified":"2025-01-30T12:40:20","modified_gmt":"2025-01-30T12:40:20","slug":"toyota-a-lexus-bilancovaly-v-kunsthalle","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=10626","title":{"rendered":"Toyota a Lexus bilancovaly v Kunsthalle"},"content":{"rendered":"

Kunsthalle na pra\u017esk\u00e9m Kl\u00e1rov\u011b hostila 29. ledna bilan\u010dn\u00ed tiskovou konferenci importu zna\u010dek Toyota a Lexus. Toyot\u011b se v posledn\u00edch letech da\u0159ilo z prvn\u00ed p\u011btky \u010desk\u00e9ho \u017eeb\u0159\u00ed\u010dku nejl\u00e9pe, co\u017e se tak\u00e9 odr\u00e1\u017eelo na celkov\u011b radostn\u00e9 atmosf\u00e9\u0159e cel\u00e9 akce.<\/strong><\/p>\n

S obchodn\u00edmi v\u00fdsledky, dal\u0161\u00edmi aktivitami a pl\u00e1ny do budoucna sezn\u00e1mili p\u0159\u00edtomn\u00e9, gener\u00e1ln\u00ed \u0159editel importu Toyoty a Lexus, Martin Pele\u0161ka, mana\u017eer zna\u010dky Lexus, Jakub Kv\u011bto\u0148, produktov\u00fd mana\u017eer Toyoty V\u00e1clav Zikmund a Jitka Jechov\u00e1, PR mana\u017eerka pro ob\u011b zna\u010dky.<\/p>\n

Nechyb\u011bla ani informace mana\u017eera PR a vztah\u016f se zam\u011bstnanci kol\u00ednsk\u00e9ho z\u00e1vodu Toyota Motor Manufacturing, Tom\u00e1\u0161e Paroubka o produkci a v\u00fdhledech t\u00e9to automobilky, stejn\u011b jako o sportovn\u00edch aktivit\u00e1ch nejen v\u00a0motorsportu, ale tak\u00e9 o spolupr\u00e1ci \u010desk\u00e9 Toyoty s\u00a0\u010cesk\u00fdm olympijsk\u00fdm a paralympijsk\u00fdm v\u00fdborem.<\/p>\n

Dvojka na \u010desk\u00e9m trhu<\/b><\/strong><\/p>\n

S t\u00e9m\u011b\u0159 22 000 prodan\u00fdmi vozy poko\u0159ila Toyota rekord a postoupila z\u00a0p\u0159edlo\u0148sk\u00e9ho \u010dtvrt\u00e9ho na lo\u0148sk\u00e9 2. m\u00edsto v\u00a0kumulovan\u00fdch prodej\u00edch osobn\u00edch a lehk\u00fdch u\u017eitkov\u00fdch automobil\u016f. Toyota se z\u00e1rove\u0148 stala nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm import\u00e9rem v \u010cesk\u00e9 republice z\u00a0pohledu samostatn\u00e9 zna\u010dky. P\u0159itom je\u0161t\u011b v roce 2015 j\u00ed pat\u0159ilo a\u017e 17. m\u00edsto na trhu, v\u00a0roce 2019 u\u017e postoupila na osm\u00e9 a v letech 2021 a\u017e 2023 se vypracovala na \u010dtvrtou p\u0159\u00ed\u010dku. Samotn\u00e9 meziro\u010dn\u00ed zlep\u0161en\u00ed p\u0159edstavuje +10 % a tr\u017en\u00ed pod\u00edl vzrostl na 8,6 %.<\/p>\n

Mezi nejprod\u00e1van\u011bj\u0161\u00ed modely Toyoty pat\u0159ily v roce 2024 evergreeny Corolla (v\u010detn\u011b verze Cross), Yaris (v\u010detn\u011b verze Cross) a RAV4. Hybridy tvo\u0159ili p\u0159es dv\u011b t\u0159etiny prodej\u016f, ale v\u00a0nab\u00eddce Toyoty postupn\u011b p\u0159ib\u00fdv\u00e1 i v\u00edce variant plug-in hybrid\u016f nebo bateriov\u00fdch elektromobil\u016f.<\/p>\n

Lehk\u00e9 u\u017eitkov\u00e9 vozy, Toyota je trojkou<\/b><\/strong><\/p>\n

Zna\u010dce Toyota se hodn\u011b da\u0159ilo tak\u00e9 v\u00a0kategorii LUV, kde j\u00ed loni v\u00a0n\u011bkter\u00fdm m\u011bs\u00edc\u00edch pat\u0159ila i prvn\u00ed p\u0159\u00ed\u010dka dom\u00e1c\u00ed hitpar\u00e1dy a celkov\u011b obsadila t\u0159et\u00ed p\u0159\u00ed\u010dku s\u00a0tr\u017en\u00edm pod\u00edlem 12,9 %. Pat\u0159\u00ed j\u00ed tak\u00e9 prvn\u00ed m\u00edsta v\u00a0kategori\u00edch mal\u00fdch LUV s\u00a0pod\u00edlem 29,7 % (Proace City) a Pick-up\u016f (HILUX), kde m\u00e1 pod\u00edl 38 %. Mezi velk\u00fdmi LUV pat\u0159\u00ed Toyot\u011b druh\u00e1 p\u0159\u00ed\u010dka s\u00a0pod\u00edlem 18,2 % (Proace).<\/p>\n

V\u00fdrazn\u00fd postup tak\u00e9 na fleetov\u00e9m trhu<\/b><\/strong><\/p>\n

S\u00a0meziro\u010dn\u00edm zlep\u0161en\u00edm o 19 % se Toyota posunula tak\u00e9 na druh\u00e9 m\u00edsto \u010desk\u00e9ho trhu firemn\u00edch z\u00e1kazn\u00edk\u016f, p\u0159ed VW, Hyundai a Mercedes. Toyot\u011b se tak\u00e9 loni da\u0159ilo v\u00a0tendrech, kde z\u00edskala \u0159adu nov\u00fdch partner\u016f. Mezi jej\u00ed nejv\u011bt\u0161\u00ed firemn\u00ed klienty pat\u0159\u00ed aktu\u00e1ln\u011b spole\u010dnosti Uber, Liftago, Bolt nebo Anytime.<\/p>\n

Toyota loni usp\u011bla tak\u00e9 ve t\u0159ech st\u00e1tn\u00edch tendrech vypsan\u00fdch ministerstvem financ\u00ed v r\u00e1mci kter\u00fdch dod\u00e1 \u00fa\u0159ad\u016fm\u00a0v p\u0159\u00ed\u0161t\u00edch dvou letech celkem a\u017e 515 elektromobil\u016f Toyota bZ4X. V sou\u010dtu jde o jednu z nejv\u011bt\u0161\u00edch zak\u00e1zek, kter\u00e1 byla dosud v \u010cesku na elektrick\u00e9 vozy pro st\u00e1tn\u00ed spr\u00e1vu vyps\u00e1na.\u00a0Auta budou slou\u017eit pro pot\u0159eby organizac\u00ed a instituc\u00ed spravovan\u00fdch st\u00e1tem. Dodavatelem voz\u016f bude spole\u010dnost Auto Eder, v\u011bt\u0161ina voz\u016f bude p\u0159ed\u00e1na b\u011bhem roku 2025.<\/p>\n

Lexus meziro\u010dn\u011b +53 %<\/b><\/strong><\/p>\n

\u00dasp\u011bch potvrdila i pr\u00e9miov\u00e1 zna\u010dka Lexus, kter\u00e1 loni v \u010cesk\u00e9 republice zv\u00fd\u0161ila prodeje o 53 procent na 2326 voz\u016f, co\u017e je nejv\u00edce za jej\u00ed p\u016fsoben\u00ed na tuzemsk\u00e9m trhu. Po\u010det z\u00e1kaznick\u00fdch objedn\u00e1vek se v minul\u00e9m roce zv\u00fd\u0161il o 34 procent na 1901 aut. P\u0159es 95 procent prod\u00e1van\u00fdch voz\u016f m\u011blo \u00fasporn\u00fd hybridn\u00ed pohon. Lexusu tak pat\u0159\u00ed \u0161est\u00e1 p\u0159\u00ed\u010dka mezi pr\u00e9miov\u00fdmi zna\u010dkami, s\u00a0ne u\u017e tak velk\u00fdm odstupem od loni dotacemi dopovan\u00e9 Tesly.<\/p>\n

Lexus nejv\u00edc bodoval s\u00a0modelem SUV NX s celkem 530 objedn\u00e1vkami, n\u00e1sledn\u011b s SUV \u0159ady RX s 511 objednan\u00fdmi vozy a t\u0159et\u00ed nejprod\u00e1van\u011bj\u0161\u00ed byla lo\u0148sk\u00e1 novinka, kompaktn\u00ed hybridn\u00ed crossover LBX.<\/p>\n

Radostn\u00e9 hodnocen\u00ed roku 2024 <\/b><\/strong><\/p>\n

\u201eOb\u011b na\u0161e zna\u010dky Toyota a Lexus loni za\u017eily opravdu rekordn\u00ed rok. Stoj\u00ed za n\u00edm cel\u00e1 \u0159ada faktor\u016f, od \u0161irok\u00e9 nab\u00eddky model\u016f se v\u0161emi typy pohon\u016f odpov\u00eddaj\u00edc\u00ed p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, p\u0159es konkurenceschopnou ak\u010dn\u00ed nab\u00eddku a\u017e po skv\u011blou pr\u00e1ci na\u0161\u00ed prodejn\u00ed s\u00edt\u011b,\u201c<\/i><\/em>\u00a0uvedl k\u00a0lo\u0148sk\u00fdm v\u00fdsledk\u016fm gener\u00e1ln\u00ed \u0159editel Toyota a Lexus \u010cR Martin Pele\u0161ka.<\/p>\n

Mezin\u00e1rodn\u00ed \u00fasp\u011bchy <\/b><\/strong><\/p>\n

Spole\u010dnost TCE (Toyota Central Europe) sdru\u017euj\u00edc\u00ed teritorium Polska, \u010ceska, Ma\u010farska a Slovenska je v\u00a0sou\u010dasn\u00e9 dob\u011b prodejn\u00ed jedni\u010dkou v\u00a0Evrop\u011b, a to p\u0159ed trhy Francie, It\u00e1lie, Velk\u00e9 Brit\u00e1nie, N\u011bmecka \u010di \u0160pan\u011blska. S je\u0161t\u011b markantn\u011bj\u0161\u00edm odstupem je TCE jedni\u010dkou v\u00a0kategorii lehk\u00fdch u\u017eitkov\u00fdch voz\u016f, a to p\u0159ed Velkou Brit\u00e1ni\u00ed, N\u011bmeckem, \u0160pan\u011blskem Franci\u00ed a Tureckem. Zat\u00edmco evropsk\u00e9 prodeje v\u011bt\u0161inou klesaj\u00ed nebo jen m\u00edrn\u011b rostou, prodeje TCE zaznamenaly meziro\u010dn\u00ed n\u00e1r\u016fst o 10 %.<\/p>\n

S\u00a0rostouc\u00edmi prodeji pokra\u010duje rozvoj dealersk\u00e9 s\u00edt\u011b <\/b><\/strong><\/p>\n

Toyota p\u0159edpokl\u00e1d\u00e1, \u017ee vbrzku bude disponovat v\u00a0\u010cesku \u010dty\u0159ic\u00edtkou prodejn\u00edch a servisn\u00edch center. Roz\u0161\u00ed\u0159\u00ed se tak\u00e9 okruh center zam\u0159en\u00fdch na u\u017eitkov\u00e9 automobily \u2013 Toyota Professional. Sou\u010dasn\u011b po\u010d\u00edt\u00e1 s\u00a0roz\u0161\u00ed\u0159en\u00edm prodejn\u00edch m\u00edst, zam\u011b\u0159en\u00fdch na prov\u011b\u0159en\u00e9 ojet\u00e9 vozy a speci\u00e1ln\u011b tak\u00e9 s\u00a0prodejnami Lexus Select, zam\u011b\u0159en\u00fdmi na tuto pr\u00e9miovou zna\u010dku.<\/p>\n

Novinky pro rok 2025 <\/b><\/strong><\/p>\n

Z\u0159ejm\u011b nejv\u011bt\u0161\u00ed novinkou Toyoty bude model Urban Cruiser, ale p\u0159ijdou je\u0161t\u011b dal\u0161\u00ed, stejn\u011b jako dva nov\u00e9 modely ohla\u0161uje Lexus. Toyota avizovala tak\u00e9 novinky na rok 2026, ale o t\u011bch je je\u0161t\u011b p\u0159ed\u010dasn\u00e9 mluvit. Velk\u00fd d\u016fraz bude import Toyoty kl\u00e1st na zlep\u0161ov\u00e1n\u00ed poprodejn\u00edch slu\u017eeb a p\u00e9\u010di o spokojenost sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n

Toyota Motor Manufacturing, Kol\u00edn <\/b><\/strong><\/p>\n

Kol\u00ednsk\u00e1 automobilka loni vyrobila 225\u00a0057 osobn\u00edch automobil\u016f, co\u017e je v\u00fdrazn\u011b v\u00edc, ne\u017e p\u0159edpokl\u00e1dal pl\u00e1n (192\u00a0427). Vyr\u00e1b\u00ed modely Aygo X a Yaris, jejich\u017e hlavn\u00edm odbyti\u0161t\u011bm jsou Francie, It\u00e1lie, N\u011bmecko, \u0160pan\u011blsko a Velk\u00e1 Brit\u00e1nie. Pl\u00e1n v\u00fdroby v\u00a0Kol\u00edn\u011b po\u010d\u00edt\u00e1 pro rok 2025 s\u00a0produkc\u00ed 208\u00a0833 vozidel.<\/p>\n

V\u00a0Kol\u00edn\u011b rovn\u011b\u017e vznik\u00e1 a investic\u00ed 17 milion\u016f Eur nov\u00fd Megahub pro evropsk\u00e9 z\u00e1kazn\u00edky Toyoty a Lexusu v s\u00a0kapacitou 350\u00a0000 vozidel ro\u010dn\u011b.<\/p>\n

V\u00fdhled s\u00a0opatrn\u00fdm optimismem i obavami<\/b><\/strong><\/p>\n

Po mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00e9m roce 2024 jsou progn\u00f3zy managementu \u010desk\u00e9ho importu Toyoty na rok 2025 sp\u00ed\u0161e opatrn\u00e9. Ve h\u0159e je \u0159ada nezn\u00e1m\u00fdch okolnost\u00ed, kter\u00e9 z\u0159ejm\u011b ovlivn\u00ed nejen automobilov\u00fd trh. Je t\u0159eba po\u010d\u00edtat s\u00a0d\u016fsledky \u201eregulac\u00ed\u201c EU v\u00a0podob\u011b pravd\u011bpodobn\u00e9ho zv\u00fd\u0161en\u00ed cen z\u00a0titulu sankc\u00ed p\u0159i p\u0159ekro\u010den\u00ed emisn\u00edch limit\u016f, s vynucen\u00fdm sni\u017eov\u00e1n\u00edm prodej\u016f v\u011bt\u0161\u00edch automobil\u016f a bohu\u017eel i s prosazen\u00edm praktick\u00e9ho z\u00e1niku mal\u00fdch a levn\u00fdch automobil\u016f, kter\u00fd regulace tak\u00e9 zap\u0159\u00ed\u010din\u00ed.<\/p>\n

Z uveden\u00fdch d\u016fvod\u016f se tak\u00e9 daj\u00ed o\u010dek\u00e1vat nemal\u00e9 probl\u00e9my evropsk\u00fdch v\u00fdrobc\u016f a v\u00a0neposledn\u00ed \u0159ad\u011b je tu u\u017e re\u00e1ln\u00e1 hrozba ze\u00a0strany \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f, kte\u0159\u00ed se letos chystaj\u00ed razantn\u011b vstoupit na \u010desk\u00fd trh.<\/p>\n

Proto Toyota p\u0159edpokl\u00e1d\u00e1 objemov\u011b sp\u00ed\u0161e jen mal\u00fd r\u016fstu prodej\u016f nad cca 22\u00a0000 voz\u016f a stejn\u011b by m\u011bly lehce p\u0159ekro\u010dit lo\u0148sk\u00e9 v\u00fdsledky, tedy +2 300 voz\u016f i prodeje Lexus\u016f. Toyota i Lexus v\u00a0tomto ohledu predikuj\u00ed svoji budoucnost zat\u00edm sp\u00ed\u0161e st\u0159\u00edzliv\u011b. Dnes se\u00a0s ur\u010ditost\u00ed v\u016fbec nev\u00ed, co p\u0159inesou p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edce.<\/p>\n

Karel Ber\u00e1nek , Kl\u00e1rov<\/strong><\/p>\n

\"\"<\/p>\n

P\u0159i p\u0159\u00edle\u017eitosti bilan\u010dn\u00ed konference bylo ozn\u00e1meno prodlou\u017een\u00ed spolupr\u00e1ce mezi Toyotou a \u010cesk\u00fdm olympijsk\u00fdm a paralympijsk\u00fdm v\u00fdborem, kde \u010cOV zastupovali (zleva) jeho sportovn\u00ed \u0159editel, Martin Doktor, \u010cPV jeho p\u0159edseda Zbyn\u011bk S\u00fdkora a gener\u00e1ln\u00ed sekret\u00e1\u0159 \u010cOV Petr Grac\u00edk<\/strong><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kunsthalle na pra\u017esk\u00e9m Kl\u00e1rov\u011b hostila 29. ledna bilan\u010dn\u00ed tiskovou konferenci importu zna\u010dek Toyota a Lexus….<\/p>\n","protected":false},"author":1,"featured_media":10628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,20],"tags":[],"class_list":["post-10626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventy","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10626"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10626\/revisions"}],"predecessor-version":[{"id":10642,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10626\/revisions\/10642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/10628"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}