{"id":10643,"date":"2025-02-02T19:46:09","date_gmt":"2025-02-02T19:46:09","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=10643"},"modified":"2025-02-02T19:46:09","modified_gmt":"2025-02-02T19:46:09","slug":"aaa-auto-hlasi-rekordni-prodeje-firmam","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=10643","title":{"rendered":"AAA AUTO hl\u00e1s\u00ed rekordn\u00ed prodeje firm\u00e1m"},"content":{"rendered":"<p><strong>AURES Holdings, provozovatel s\u00edt\u011b autocenter AAA AUTO a Mototechna, v lo\u0148sk\u00e9m roce prodal rekordn\u00ed mno\u017estv\u00ed ojet\u00fdch a z\u00e1novn\u00edch aut z\u00e1kazn\u00edk\u016fm z \u201eB2B\u201c sektoru, tedy podnikatel\u016fm a firm\u00e1m. Meziro\u010dn\u011b se tyto prodeje v r\u00e1mci skupiny, tedy v \u010cesk\u00e9 republice, v Polsku a na Slovensku celkov\u011b zv\u00fd\u0161ily o 8,5 procenta. <\/strong><!--more--><\/p>\n<p>Prodeje t\u00e1hl \u010desk\u00fd a polsk\u00fd trh, kde byly prodeje vy\u0161\u0161\u00ed v\u00edce ne\u017e o desetinu. Celkov\u011b v lo\u0148sk\u00e9m roce prodal AUREs bezm\u00e1la 109 000 voz\u016f, co\u017e byl oproti roku 2023 r\u016fst o 11 %.<\/p>\n<p>\u201eNejv\u011bt\u0161\u00ed r\u016fst jsme v B2B segmentu zaznamenali u prodej\u016f firm\u00e1m. Ty rostly nejv\u00edce v Polsku, a to o 16 %. Z\u00e1jem \u017eivnostn\u00edk\u016f byl nejvy\u0161\u0161\u00ed v \u010cesku, kde vzrostl o 17 %. Pokud jde o konkr\u00e9tn\u00ed vozy, pak si podnikatel\u00e9 a firmy v tuzemsku a na Slovensku nejv\u00edce po\u0159izovali vozy Combi, SUV a hatchbacky. Ty byly naopak nejobl\u00edben\u011bj\u0161\u00ed v Polsku. Prodej u\u017eitkov\u00fdch voz\u016f vzrostl o 14,5 %, jejich celkov\u00fd pod\u00edl byl 12 %,\u201c uvedl gener\u00e1ln\u00ed \u0159editel AURES Holdings Petr Van\u011b\u010dek.<\/p>\n<p>Pokud jde o modely, v \u010desku jednozna\u010dn\u011b vede zna\u010dka \u0160koda, s vozy Octavia, Superb a Kodiaq, Na Slovensku jsou to \u0160koda Octavia a Superb a VW Passat. V Polsku je to tradi\u010dn\u011b Opel Astra, \u0160koda Octavia a Toyota Corolla.<\/p>\n<p>Prodeje B2B z\u00e1kazn\u00edk\u016fm byly v AURESu rekordn\u00ed ve v\u0161ech \u010dtvrtlet\u00edch, a to i tom posledn\u00edm, kter\u00e9 bylo krat\u0161\u00ed kv\u016fli dlouh\u00fdm v\u00e1no\u010dn\u00edm sv\u00e1tk\u016fm.<\/p>\n<p>\u201eK rekordn\u00edm v\u00fdsledk\u016fm p\u0159isp\u011bla nov\u00e1 B2B strategie, v r\u00e1mci kter\u00e9 jsme provedli zm\u011bny prodejn\u00edho procesu, nastavili pro podnikatele a firmy specializovanou komunikaci a tak\u00e9 zvy\u0161ov\u00e1n\u00ed a pravideln\u00e9 m\u011b\u0159en\u00ed z\u00e1kaznick\u00e9 spokojenosti. Takzvan\u00e9 Net Promoter Score bylo u podnikatel\u016f dokonce vy\u0161\u0161\u00ed, ne\u017e u \u0159adov\u00fdch z\u00e1kazn\u00edk\u016f, a to 46 bod\u016f na prodeji a 51 bod\u016f na v\u00fdkupu,\u201c zd\u016fraznil Van\u011b\u010dek. Za r\u016fstem prodej\u016f vid\u00ed tak\u00e9 schopnost AURESu poskytnout B2B z\u00e1kazn\u00edk\u016fm kompletn\u00ed \u0159e\u0161en\u00ed jejich vozov\u00e9ho parku a speci\u00e1ln\u00ed nab\u00eddku bal\u00ed\u010dku slu\u017eeb, od p\u0159ihl\u00e1\u0161en\u00ed vozu, p\u0159es satelitn\u00ed monitoring a\u017e po \u0159adu slev.<\/p>\n<p>D\u00edky tomu byl r\u016fst prodej\u016f podnikatel\u016fm a firm\u00e1m od lo\u0148sk\u00e9ho druh\u00e9ho pololet\u00ed o procento vy\u0161\u0161\u00ed, ne\u017e r\u016fst prodej\u016f b\u011b\u017en\u00fdm z\u00e1kazn\u00edk\u016fm. \u201eI v lo\u0148sk\u00e9m roce se potvrdilo, \u017ee n\u00e1kup voz\u016f na spl\u00e1tky v podob\u011b leasingu je pro podnikatele zaj\u00edmav\u011bj\u0161\u00ed ne\u017e u soukrom\u00fdch z\u00e1kazn\u00edk\u016f, vozy si po\u0159izovali na \u00fav\u011br v 39 procentech p\u0159\u00edpad\u016f,\u201c uzav\u0159el Van\u011b\u010dek.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4927\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/06\/AAA-Cestlice-900x601.jpg\" alt=\"\" width=\"900\" height=\"601\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AURES Holdings, provozovatel s\u00edt\u011b autocenter AAA AUTO a Mototechna, v lo\u0148sk\u00e9m roce prodal rekordn\u00ed mno\u017estv\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,15,53],"tags":[],"class_list":["post-10643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazary","category-fleety","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10643"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10643\/revisions"}],"predecessor-version":[{"id":10667,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10643\/revisions\/10667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/6238"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}