{"id":10799,"date":"2025-02-07T07:44:40","date_gmt":"2025-02-07T07:44:40","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=10799"},"modified":"2025-02-07T11:39:25","modified_gmt":"2025-02-07T11:39:25","slug":"xavier-peugeot-sefuje-znacku-ds","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=10799","title":{"rendered":"Xavier Peugeot \u0161\u00e9fuje zna\u010dku DS"},"content":{"rendered":"<p><strong>Xavier Peugeot se 3. \u00fanora stal gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti DS Automobiles. N<\/strong><strong>ahradil Oliviera Fran\u00e7oise, kter\u00fd st\u00e1l v \u010dele DS Automobiles od \u010dervence 2023. <\/strong><strong>Fran\u00e7ois p\u0159eb\u00edr\u00e1 marketingov\u00e9 kancel\u00e1\u0159e, p\u0159i\u010dem\u017e si ponech\u00e1v\u00e1 veden\u00ed zna\u010dky FIAT.<\/strong><!--more--><\/p>\n<p>Xavier Peugeot (60), je\u017e m\u00e1 magistersk\u00fd titul v oboru managementu z pa\u0159\u00ed\u017esk\u00e9 univerzity la Sorbonne a pot\u00e9 absolvoval postgradu\u00e1ln\u00ed studium na Dauphine University, nastoupil do skupiny PSA Peugeot Citro\u00ebn v roce 1994. Zast\u00e1val r\u016fzn\u00e9 pozice v oblasti prodeje a marketingu, v letech 2005 a\u017e 2007 byl \u0159editelem dce\u0159in\u00e9 spole\u010dnosti Peugeot Netherlands a v letech 2009 a\u017e 2011 \u0159editelem marketingu a komunikace zna\u010dky Peugeot.<\/p>\n<p>V roce 2012 se jako produktov\u00fd \u0159editel zna\u010dky Peugeot v\u00fdznamn\u011b pod\u00edlel na budov\u00e1n\u00ed ucelen\u00e9 a glob\u00e1ln\u00ed modelov\u00e9 \u0159ady zna\u010dky se lvem ve znaku. V roce 2014 p\u0159evzal veden\u00ed produktu zna\u010dky Citro\u00ebn a podpo\u0159il obnovu atraktivn\u00ed modelov\u00e9 \u0159ady, jej\u00edm\u017e c\u00edlem je zp\u0159\u00edstupnit mobilitu v\u0161em. V roce 2019 se stal \u0159editelem obchodn\u00ed jednotky u\u017eitkov\u00fdch vozidel, a to pro PSA a pot\u00e9 pro Stellantis.<\/p>\n<figure id=\"attachment_10801\" aria-describedby=\"caption-attachment-10801\" style=\"width: 533px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10801\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/02\/Peugeot-Xavier.png\" alt=\"\" width=\"533\" height=\"654\" \/><figcaption id=\"caption-attachment-10801\" class=\"wp-caption-text\">Xavier Peugeot<\/figcaption><\/figure>\n<p>Xavier Peugeot je pod\u0159\u00edzen Jeanu-Philippu Imparatovi, provozn\u00edmu \u0159editeli divize Enlarged Europe v r\u00e1mci koncernu.<\/p>\n<p><strong>Zdroj: DS, Martina Bedrnov\u00e1<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xavier Peugeot se 3. \u00fanora stal gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti DS Automobiles. Nahradil Oliviera Fran\u00e7oise, kter\u00fd&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-10799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10799"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10799\/revisions"}],"predecessor-version":[{"id":10834,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10799\/revisions\/10834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/10110"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}