{"id":10910,"date":"2025-02-11T12:17:53","date_gmt":"2025-02-11T12:17:53","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=10910"},"modified":"2025-02-11T12:18:23","modified_gmt":"2025-02-11T12:18:23","slug":"direct-auto-uzavira-rok-2024-s-rekordnimi-cisly","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=10910","title":{"rendered":"Direct auto uzav\u0159elo rok 2024 s rekordn\u00edmi \u010d\u00edsly"},"content":{"rendered":"

Prodej nov\u00fdch aut v \u010cesku loni vzrostl o 4,6 %, Direct auto rostlo podle vlastn\u00edch statistik v nov\u00fdch objedn\u00e1vk\u00e1ch v\u00fdrazn\u011b rychleji v \u0159\u00e1du des\u00edtek procent.<\/strong><\/span><\/p>\n

Direct auto zv\u00fd\u0161ilo sv\u00e9 tr\u017en\u00ed pod\u00edly u kl\u00ed\u010dov\u00fdch zna\u010dek, po\u010det nov\u00fdch objedn\u00e1vek v\u00fdrazn\u011b vzrostl a z\u00edskalo presti\u017en\u00ed t\u0159et\u00ed m\u00edsto v kategorii Nejlep\u0161\u00ed prodejn\u00ed t\u00fdm v celkov\u00e9m prodeji zna\u010dky Volkswagen.<\/p>\n

\u201eJsme hrd\u00ed, \u017ee i p\u0159es n\u00e1ro\u010dn\u00e9 podm\u00ednky na trhu jsme dok\u00e1zali v\u00fdrazn\u011b r\u016fst. Na\u0161e \u00fasp\u011bchy stoj\u00ed p\u0159edev\u0161\u00edm na promy\u0161len\u00e9 obchodn\u00ed strategii s d\u016frazem na z\u00e1kaznickou p\u00e9\u010di a zku\u0161enost. N\u00e1r\u016fst nov\u00fdch objedn\u00e1vek vid\u00edme jak v retailu, tak v prodeji firemn\u00edm a fleetov\u00fdm z\u00e1kazn\u00edk\u016fm. V\u00fdrazn\u011b narostla popt\u00e1vka po vozech prost\u0159ednictv\u00edm na\u0161\u00ed nab\u00eddky na webu www.direct-auto.cz<\/u><\/a>\u00a0a na\u0161emu fleetov\u00e9mu teamu se poda\u0159ilo dohodnout spolupr\u00e1ci s nov\u00fdmi fleetov\u00fdmi z\u00e1kazn\u00edky,\u201c uv\u00e1d\u00ed Jan Kloud, podporovatel prodeje z Direct auto.<\/p>\n

\u00a0<\/strong>Tr\u017en\u00ed pod\u00edl a nov\u00e9 objedn\u00e1vky Direct auto <\/strong><\/p>\n\n\n\n\n\n\n\n
Zna\u010dka<\/td>\nTr\u017en\u00ed pod\u00edl na prodeji zna\u010dek (2024)<\/td>\nMeziro\u010dn\u00ed r\u016fst nov\u00fdch objedn\u00e1vek<\/td>\n<\/tr>\n
\u0160koda<\/td>\n4,4 %<\/td>\n+49 %<\/td>\n<\/tr>\n
Volkswagen<\/td>\n6,2 %<\/td>\n+123 %<\/td>\n<\/tr>\n
Fiat<\/td>\n9,4 %<\/td>\n+119 %<\/td>\n<\/tr>\n
Mazda<\/td>\n2,3 %<\/td>\n+38 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0160koda Octavia vl\u00e1dne<\/strong><\/p>\n

Mezi nov\u00e9 v\u00fdznamn\u00e9 fleetov\u00e9 z\u00e1kazn\u00edky Direct auto pat\u0159\u00ed nap\u0159\u00edklad spole\u010dnosti O2, Mountfield, Liftago nebo Orlen.<\/p>\n

Z hlediska nejprod\u00e1van\u011bj\u0161\u00edch model\u016f se v roce 2024 da\u0159ilo zejm\u00e9na t\u011bmto voz\u016fm:<\/p>\n

    \n
  • \u0160koda Octavia tvo\u0159ila v\u00edce ne\u017e 40 % v\u0161ech prodej\u016f zna\u010dky \u0160koda.<\/li>\n
  • Volkswagen Tiguan p\u0159edstavoval p\u0159ibli\u017en\u011b 40 % prodej\u016f zna\u010dky Volkswagen.<\/li>\n
  • Fiat Ducato dos\u00e1hl 37% pod\u00edlu na prodej\u00edch zna\u010dky Fiat.<\/li>\n
  • Elektromobily m\u011bly u zna\u010dek \u0160koda i Volkswagen pod\u00edl mezi 3 a 4 %.<\/li>\n<\/ul>\n

    \u00a0<\/strong>Transparentn\u00ed prodej aut<\/strong><\/p>\n

    V\u00fdsledky potvrzuj\u00ed, \u017ee strategie Direct auto, zam\u011b\u0159en\u00e1 na \u0161irokou nab\u00eddku voz\u016f, kvalitn\u00ed z\u00e1kaznick\u00fd servis a dlouhodob\u00e9 vztahy s partnery i koncov\u00fdmi z\u00e1kazn\u00edky, p\u0159in\u00e1\u0161\u00ed dynamick\u00fd r\u016fst. Direct auto sv\u00fdm retailov\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed mo\u017enost vr\u00e1tit v\u016fz do t\u0159\u00ed dn\u016f od koup\u011b, co\u017e p\u0159isp\u00edv\u00e1 k transparentn\u00edmu a f\u00e9rov\u00e9mu p\u0159\u00edstupu k prodeji a kultivaci na trhu.<\/p>\n

    \u201ePro na\u0161e fleetov\u00e9 z\u00e1kazn\u00edky m\u00e1me dedikovan\u00fd team p\u0159ipraven\u00fd \u0159e\u0161it individu\u00e1ln\u00ed pot\u0159eby firemn\u00edch z\u00e1kazn\u00edk\u016f od vhodn\u00e9ho v\u00fdb\u011bru firemn\u00ed flotily a\u017e po financov\u00e1n\u00ed a servis voz\u016f. V\u00fdsledkem je, \u017ee p\u0159ibli\u017en\u011b ka\u017ed\u00e1 dvac\u00e1t\u00e1 \u0160koda a ka\u017ed\u00fd dvac\u00e1t\u00fd Volkswagen, kter\u00fd v \u010cesku vyjede na silnice, poch\u00e1z\u00ed z Direct auto. Ocen\u011bn\u00ed od Volkswagenu je dal\u0161\u00edm impulsem k udr\u017een\u00ed a dal\u0161\u00edmu rozvoji vysok\u00e9ho standardu prodejn\u00edch slu\u017eeb,\u201c dod\u00e1v\u00e1 Jan Kloud s t\u00edm, \u017ee rok 2025 p\u0159in\u00e1\u0161\u00ed je\u0161t\u011b ambici\u00f3zn\u011bj\u0161\u00ed c\u00edle.<\/p>\n

    Zdroj: Martin Moc<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Prodej nov\u00fdch aut v \u010cesku loni vzrostl o 4,6 %, Direct auto rostlo podle vlastn\u00edch…<\/p>\n","protected":false},"author":1,"featured_media":10911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,53],"tags":[],"class_list":["post-10910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealeri","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10910"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10910\/revisions"}],"predecessor-version":[{"id":10913,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/10910\/revisions\/10913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/10911"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}