{"id":11085,"date":"2025-02-18T08:55:35","date_gmt":"2025-02-18T08:55:35","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=11085"},"modified":"2025-02-18T08:55:54","modified_gmt":"2025-02-18T08:55:54","slug":"porsche-razantne-snizi-pocty-zamestnancu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=11085","title":{"rendered":"Porsche razantn\u011b sn\u00ed\u017e\u00ed po\u010dty pracovn\u00edk\u016f"},"content":{"rendered":"<p><strong><span class=\"highlight-query highlight-E1id2 highlight-E4id0 highlight-E1M highlight-E4M\">Porsche<\/span> do konce desetilet\u00ed sn\u00ed\u017e\u00ed po\u010det <span class=\"highlight-E5id0 highlight-E5M\">zam\u011bstnanc\u016f<\/span> o 1 900. D\u016fvodem jsou klesaj\u00edc\u00ed prodeje elektromobil\u016f a slo\u017eit\u00e1 ekonomick\u00e1 situace. Automobilka tak do roku 2029 sn\u00ed\u017e\u00ed svou pracovn\u00ed s\u00edlu o p\u0159ibli\u017en\u011b 15 %, p\u0159edev\u0161\u00edm ve v\u00fdrobn\u00edch z\u00e1vodech v n\u011bmeck\u00e9m Stuttgartu-Zuffenhausenu a Weissachu.<\/strong><!--more--><\/p>\n<p>Proces propou\u0161t\u011bn\u00ed za\u010dal ji\u017e v roce 2024, kdy firma neprodlou\u017eila 1 500 smluv na dobu ur\u010ditou. Nyn\u00ed ozn\u00e1mila, \u017ee neobnov\u00ed dal\u0161\u00edch 500 smluv. Krom\u011b toho dojde k postupn\u00e9 redukci pracovn\u00edch m\u00edst prost\u0159ednictv\u00edm p\u0159ed\u010dasn\u00fdch d\u016fchod\u016f a dobrovoln\u00fdch odchod\u016f za odstupn\u00e9. <span class=\"highlight-query highlight-E4id0 highlight-E1id2 highlight-E4M highlight-E1M\">Porsche<\/span> tak\u00e9 podstatn\u011b omez\u00ed n\u00e1bor nov\u00fdch <span class=\"highlight-E5id2 highlight-E5M\">pracovn\u00edk\u016f<\/span>, aby sn\u00ed\u017eilo n\u00e1klady.<\/p>\n<p>Automobilka vysv\u011btluje sv\u00e9 rozhodnut\u00ed hlavn\u011b zm\u011bnou tr\u017en\u00edch podm\u00ednek a zpomalen\u00edm rozvoje <span class=\"highlight-E4id1 highlight-E4M\">elektromobility<\/span>. \u201eMus\u00edme se p\u0159izp\u016fsobit realit\u011b trhu a zajistit si dlouhodobou konkurenceschopnost. Tato opat\u0159en\u00ed n\u00e1m pomohou zvl\u00e1dnout budouc\u00ed v\u00fdzvy,\u201c uvedl <span class=\"highlight-E5id1 highlight-E5M\">mluv\u010d\u00ed<\/span> <span class=\"highlight-E5id1 highlight-E5M\">spole\u010dnosti<\/span>.<\/p>\n<p><strong>Rostouc\u00ed n\u00e1klady na suroviny<\/strong><\/p>\n<p>D\u016fle\u017eitou roli hraj\u00ed i geopolitick\u00e9 faktory a rostouc\u00ed n\u00e1klady na suroviny a v\u00fdrobu. <span class=\"highlight-query highlight-E1id2 highlight-E4id0 highlight-E1M highlight-E4M\">Porsche<\/span> se v posledn\u00edch letech soust\u0159edilo na elektrifikaci, ale v\u00fdvoj na trhu ukazuje, \u017ee popt\u00e1vka po elektromobilech roste pomaleji, ne\u017e se p\u016fvodn\u011b p\u0159edpokl\u00e1dalo. <span class=\"highlight-E5id3 highlight-E5M\">Z\u00e1kazn\u00edci<\/span> se st\u00e1le \u010dast\u011bji vracej\u00ed ke spalovac\u00edm motor\u016fm a hybridn\u00edm pohon\u016fm, a proto automobilka upravuje sv\u016fj strategick\u00fd pl\u00e1n. Ned\u00e1vno ozn\u00e1mila, \u017ee zv\u00fd\u0161\u00ed v\u00fdrobu voz\u016f se spalovac\u00edmi motory a hybrid\u016f, co\u017e firmu vyjde na 800 milion\u016f eur.<\/p>\n<p>Model Taycan, kter\u00fd je vlajkovou lod\u00ed mezi elektromobily <span class=\"highlight-query highlight-E4id0 highlight-E1id2 highlight-E4M highlight-E1M\">Porsche<\/span>, zaznamenal v roce 2024 pokles prodej\u016f o 49 %. Obzvl\u00e1\u0161t\u011b v <span class=\"highlight-E0id0 highlight-E0M\">\u010c\u00edn\u011b<\/span>, kde automobilka dlouhodob\u011b \u010del\u00ed siln\u00e9 konkurenci tamn\u00edch zna\u010dek, se situace zhor\u0161ila. Celkov\u011b prodeje <span class=\"highlight-query highlight-E1id2 highlight-E4id0 highlight-E1M highlight-E4M\">Porsche<\/span> v <span class=\"highlight-E0id0 highlight-E0M\">\u010c\u00edn\u011b<\/span> klesly o 28 %, co\u017e je nejv\u011bt\u0161\u00ed propad za posledn\u00ed dek\u00e1du.<\/p>\n<p>Celosv\u011btov\u011b prodeje klesly o 3 %, co\u017e sice nen\u00ed dramatick\u00fd \u00fdapad, ale signalizuje nutnost strategick\u00fdch zm\u011bn. Firma o\u010dek\u00e1v\u00e1 ziskovou mar\u017ei mezi 10 a\u017e 12 %, co\u017e je pod dlouhodob\u00fdm c\u00edlem 20 %. Mate\u0159sk\u00e1 spole\u010dnost <span class=\"highlight-E4id0 highlight-E1id1 highlight-E4M highlight-E1M\">Volkswagen<\/span> se tak\u00e9 pot\u00fdk\u00e1 s probl\u00e9my a ji\u017e d\u0159\u00edve ozn\u00e1mila masivn\u00ed \u0161krty, v\u010detn\u011b uzav\u0159en\u00ed t\u0159\u00ed n\u011bmeck\u00fdch z\u00e1vod\u016f. <span class=\"highlight-E1id1 highlight-E4id0 highlight-E1M highlight-E4M\">VW<\/span> se sna\u017e\u00ed u\u0161et\u0159it a\u017e 15 miliard eur a do roku 2030 sn\u00ed\u017eit po\u010det pracovn\u00edch m\u00edst o v\u00edce ne\u017e 35 000.<\/p>\n<p><strong>Zdroj: edevizy.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Porsche do konce desetilet\u00ed sn\u00ed\u017e\u00ed po\u010det zam\u011bstnanc\u016f o 1 900. D\u016fvodem jsou klesaj\u00edc\u00ed prodeje elektromobil\u016f&#8230;<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,18],"tags":[],"class_list":["post-11085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalie","category-vyroba"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11085"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11085\/revisions"}],"predecessor-version":[{"id":11087,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11085\/revisions\/11087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}