{"id":11399,"date":"2025-03-04T12:43:28","date_gmt":"2025-03-04T12:43:28","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=11399"},"modified":"2025-03-04T12:43:58","modified_gmt":"2025-03-04T12:43:58","slug":"auto-moto-svet-rozsiruje-svuj-tym","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=11399","title":{"rendered":"Auto Moto Sv\u011bt roz\u0161i\u0159uje sv\u016fj t\u00fdm"},"content":{"rendered":"<p><strong>Motoristick\u00e9 po\u0159ady Auto Moto Sv\u011bt a Auto Moto Test na programu \u010cT2 pokra\u010duj\u00ed p\u00e1t\u00fdm rokem. &#8222;D\u00edky stabiln\u00ed sledovanosti a rostouc\u00edmu z\u00e1jmu div\u00e1k\u016f si dr\u017e\u00ed m\u00edsto v programov\u00e9 nab\u00eddce \u010cesk\u00e9 televize a nad\u00e1le expanduj\u00ed,&#8220; pochvaluje si Jakub Rejlek a hl\u00e1s\u00ed p\u0159\u00edr\u016fstky do redakce.<\/strong><!--more--><\/p>\n<p><strong><b>Siln\u00fd a stabiln\u00ed t\u00fdm<\/b><\/strong><br \/>\nOd samotn\u00e9ho za\u010d\u00e1tku po\u0159adu s\u00e1z\u00ed Rejlek na sehran\u00fd t\u00fdm, kter\u00fd se postupn\u011b se roz\u0161i\u0159uje o nov\u00e9 odborn\u00edky. Tento p\u0159\u00edstup podle n\u011bj zaji\u0161\u0165uje konzistentn\u00ed kvalitu obsahu a p\u0159in\u00e1\u0161\u00ed div\u00e1k\u016fm st\u00e1le rozmanit\u011bj\u0161\u00ed motoristick\u00e1 t\u00e9mata a testy.<\/p>\n<p><strong><b>Rok 2024 ve znamen\u00ed r\u016fstu a novinek<\/b><\/strong><br \/>\nPo\u0159ad roz\u0161i\u0159uje sv\u00e9 zam\u011b\u0159en\u00ed o tematiku motocykl\u016f a v\u00edt\u00e1 nov\u00e9ho redaktora\u00a0<strong><b>Karla T\u00e1borsk\u00e9ho<\/b><\/strong>, kter\u00fd p\u0159inese odborn\u00e9 testy a report\u00e1\u017ee z motocyklov\u00e9ho sv\u011bta. Stop\u00e1\u017e po\u0159adu se z\u00e1rove\u0148 navy\u0161uje o\u00a0<strong><b>13 minut<\/b><\/strong>, co\u017e umo\u017e\u0148uje v\u011bt\u0161\u00ed prostor pro detailn\u00ed testy a aktu\u00e1ln\u00ed novinky z motoristick\u00e9ho odv\u011btv\u00ed. Pr\u016fm\u011brn\u00e1 sledovanost roste p\u0159es 100 tis. div\u00e1k\u016f.<\/p>\n<p><strong><b>Sledovanost na vzestupu: \u00dasp\u011b\u0161n\u00fd start roku 2025<\/b><\/strong><br \/>\nPrvn\u00ed m\u011bs\u00edce roku 2025 potvrzuj\u00ed rostouc\u00ed oblibu po\u0159adu mezi div\u00e1ky. Premi\u00e9ra odvys\u00edlan\u00e1\u00a0<strong><b>1.\u00a0\u00fanora 2025<\/b><\/strong>\u00a0dos\u00e1hla sledovanosti\u00a0<strong><b>104 tis\u00edc div\u00e1k\u016f<\/b><\/strong>, p\u0159i\u010dem\u017e s repr\u00edzou celkov\u00fd po\u010det sleduj\u00edc\u00edch vzrostl na\u00a0<strong><b>164 tis\u00edc<\/b><\/strong>. Dlouhodob\u00fd pr\u016fm\u011br sledovanosti se pohybuje nad hranic\u00ed\u00a0<strong><b>130 tis\u00edc div\u00e1k\u016f<\/b><\/strong>\u00a0(premi\u00e9ra + repr\u00edza). Krom\u011b televizn\u00edho vys\u00edl\u00e1n\u00ed lze report\u00e1\u017ee sledovat tak\u00e9 na\u00a0<strong><b>iVys\u00edl\u00e1n\u00ed \u010cesk\u00e9 televize<\/b><\/strong>, kde jsou dostupn\u00e9 zp\u011btn\u011b a p\u0159in\u00e1\u0161ej\u00ed po\u0159adu dal\u0161\u00ed tis\u00edce sleduj\u00edc\u00edch.<\/p>\n<p><strong><b>Loajalita div\u00e1k\u016f<\/b><\/strong><br \/>\nAuto Moto Sv\u011bt a Auto Moto Test si udr\u017euj\u00ed vysokou\u00a0<strong><b>dokoukatelnost<\/b><\/strong>, co\u017e je v\u00fdznamn\u00fd rozd\u00edl oproti komer\u010dn\u00edm televiz\u00edm, kde se po reklamn\u00edch pauz\u00e1ch vrac\u00ed pouze\u00a0<strong><b>40 % div\u00e1k\u016f<\/b><\/strong>. Na \u010cT2 sleduj\u00ed div\u00e1ci po\u0159ad od za\u010d\u00e1tku do konce, co\u017e potvrzuje jeho kvalitu a atraktivitu.<\/p>\n<p><strong><b>C\u00edlen\u00e9 publikum s vysok\u00fdm potenci\u00e1lem<\/b><\/strong><br \/>\nPo\u0159ad oslovuje prim\u00e1rn\u011b mu\u017ee ve v\u011bkov\u00e9 kategorii\u00a0<strong><b>35+<\/b><\/strong>, kte\u0159\u00ed pat\u0159\u00ed do vy\u0161\u0161\u00ed p\u0159\u00edjmov\u00e9 a vzd\u011blanostn\u00ed skupiny. D\u00edky tomu je Auto Moto Sv\u011bt a Auto Moto Test atraktivn\u00ed platformou pro zna\u010dky zam\u011b\u0159en\u00e9 na n\u00e1ro\u010dn\u00e9 a informovan\u00e9 motoristick\u00e9 nad\u0161ence.<\/p>\n<p><strong>Zdroj: Jakub Rejlek<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motoristick\u00e9 po\u0159ady Auto Moto Sv\u011bt a Auto Moto Test na programu \u010cT2 pokra\u010duj\u00ed p\u00e1t\u00fdm rokem&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":11401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,27,5],"tags":[],"class_list":["post-11399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-novinari","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11399"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11399\/revisions"}],"predecessor-version":[{"id":11402,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11399\/revisions\/11402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/11401"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}