{"id":11872,"date":"2025-03-24T07:53:09","date_gmt":"2025-03-24T07:53:09","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=11872"},"modified":"2025-03-24T07:53:09","modified_gmt":"2025-03-24T07:53:09","slug":"veronika-hesikova-tiskovou-mluvci-uniqa","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=11872","title":{"rendered":"Veronika He\u0161\u00edkov\u00e1 tiskovou mluv\u010d\u00ed UNIQA"},"content":{"rendered":"<p class=\"xmprfx_MsoNormal\"><b>Finan\u010dn\u00ed d\u016fm UNIQA posiluje komunika\u010dn\u00ed t\u00fdm o b\u00fdvalou televizn\u00ed novin\u00e1\u0159ku. Na pozici tiskov\u00e9 mluv\u010d\u00ed a senior specialistky na earned media nastoupila Veronika He\u0161\u00edkov\u00e1. <\/b><b>Bude zodpov\u011bdn\u00e1 za strategii komunika\u010dn\u00edch kampan\u00ed, prohlubov\u00e1n\u00ed vztah\u016f s novin\u00e1\u0159i a pos\u00edlen\u00ed ve\u0159ejn\u00e9 viditelnosti zna\u010dky UNIQA. <\/b><span id=\"more-2490\"><\/span><!--more--><\/p>\n<p class=\"xmprfx_MsoNormal\">He\u0161\u00edkov\u00e1 m\u00e1 \u00fazce spolupracovat s veden\u00edm spole\u010dnosti, marketingov\u00fdm a digit\u00e1ln\u00edm t\u00fdmem i extern\u00edmi agenturami.<\/p>\n<p class=\"xmprfx_MsoNormal\">P\u0159ich\u00e1z\u00ed s v\u00edce ne\u017e osmiletou zku\u0161enost\u00ed z oblasti marketingu, PR a m\u00e9di\u00ed. P\u016fsobila jako <strong>vedouc\u00ed komunikace a tiskov\u00e1 mluv\u010d\u00ed m\u00edstop\u0159edsedy vl\u00e1dy<\/strong> nebo jako <strong>report\u00e9rka zahrani\u010dn\u00ed redakce \u010cesk\u00e9 televize.<\/strong><\/p>\n<p class=\"xmprfx_MsoNormal\">Zku\u0161enosti m\u00e1 i z\u00a0mezin\u00e1rodn\u00edho soukrom\u00e9ho sektoru \u2013 v izraelsk\u00e9 technologick\u00e9 spole\u010dnosti operuj\u00edc\u00ed na evropsk\u00e9m trhu vedla marketingov\u00fd t\u00fdm a zam\u011b\u0159ovala se na strategick\u00e9 \u0159\u00edzen\u00ed\u0301 projektu\u030a nebo rozvoj klientsk\u00fdch vztahu\u030a.<\/p>\n<p class=\"xmprfx_MsoNormal\"><i>\u201eVeronika p\u0159in\u00e1\u0161\u00ed do UNIQA unik\u00e1tn\u00ed kombinaci zku\u0161enost\u00ed z m\u00e9di\u00ed, st\u00e1tn\u00ed spr\u00e1vy i mezin\u00e1rodn\u00edho technologick\u00e9ho prost\u0159ed\u00ed. Jsme p\u0159esv\u011bd\u010deni, \u017ee jej\u00ed strategick\u00fd p\u0159\u00edstup, schopnost pracovat s daty a cit pro ve\u0159ejnou komunikaci v\u00fdrazn\u011b pos\u00edl\u00ed finan\u010dn\u00ed d\u016fm UNIQA v jeho sm\u011b\u0159ov\u00e1n\u00ed,\u201c\u00a0<\/i>\u0159\u00edk\u00e1 \u0159editel brandu, marketingu a komunikace Jakub Drobec.<\/p>\n<p class=\"xmprfx_MsoNormal\"><i>\u201eV\u011b\u0159\u00edm, \u017ee siln\u00e1 zna\u010dka neroste jen z marketingov\u00fdch kampan\u00ed, ale i z d\u016fv\u011bry, kterou si postupn\u011b z\u00edsk\u00e1v\u00e1. Buduje se podobn\u011b jako vztah, mus\u00ed vych\u00e1zet z opravdov\u00e9ho z\u00e1jmu, sd\u00edlen\u00fdch hodnot a otev\u0159en\u00e9 komunikace. Do UNIQA p\u0159ich\u00e1z\u00edm s c\u00edlem vytv\u00e1\u0159et smyslupln\u00fd obsah, kter\u00fd bude srozumiteln\u00fd, relevantn\u00ed a p\u0159\u00ednosn\u00fd \u2013 pro m\u00e9dia, na\u0161e klienty, partnery i ve\u0159ejnost,\u201c<\/i>\u00a0dod\u00e1v\u00e1 nov\u00e1 tiskov\u00e1 mluv\u010d\u00ed Veronika He\u0161\u00edkov\u00e1.<\/p>\n<p><strong>Zdroj: CzechBanking.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finan\u010dn\u00ed d\u016fm UNIQA posiluje komunika\u010dn\u00ed t\u00fdm o b\u00fdvalou televizn\u00ed novin\u00e1\u0159ku. Na pozici tiskov\u00e9 mluv\u010d\u00ed a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,35,21],"tags":[],"class_list":["post-11872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalie","category-pojisteni","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11872"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11872\/revisions"}],"predecessor-version":[{"id":11875,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11872\/revisions\/11875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/11873"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}