{"id":11993,"date":"2025-03-28T08:17:37","date_gmt":"2025-03-28T08:17:37","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=11993"},"modified":"2025-03-28T08:17:37","modified_gmt":"2025-03-28T08:17:37","slug":"peugeot-zna-viteze-souteze-capture-allure","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=11993","title":{"rendered":"Peugeot zn\u00e1 v\u00edt\u011bze sout\u011b\u017ee Capture Allure"},"content":{"rendered":"<p><strong>Zna\u010dka Peugeot v \u010cR loni vyhl\u00e1sila sout\u011b\u017e pro mlad\u00e9 kreativce. Studenti Masarykova \u00fastavu vy\u0161\u0161\u00edch studi\u00ed pra\u017esk\u00e9ho \u010cVUT dostali za \u00fakol zachytit prost\u0159ednictv\u00edm fotografie \u010di videa esenci p\u0159ita\u017elivosti zna\u010dky Peugeot \u2013 a t\u00e9to v\u00fdzvy se chopili s nasazen\u00edm! <\/strong><!--more--><\/p>\n<p>V\u00fdsledky sout\u011b\u017ee \u201eCapture Allure\u201c byly natolik p\u016fsobiv\u00e9 a inspirativn\u00ed, \u017ee se Peugeot rozhodl pod\u011blit se o n\u011b s ve\u0159ejnost\u00ed a d\u00e1t j\u00ed mo\u017enost vybrat vlastn\u00ed favority. Internetov\u00e9 hlasov\u00e1n\u00ed za\u010d\u00edn\u00e1 24. b\u0159ezna a potrv\u00e1 cel\u00fd m\u011bs\u00edc. Na jeho konci budou odm\u011bn\u011bni nejen v\u00edt\u011bzn\u00ed studenti, ale tak\u00e9 vylosovan\u00ed hlasuj\u00edc\u00ed z \u0159ad ve\u0159ejnosti.<\/p>\n<p>V z\u00e1\u0159\u00ed 2024 vyhl\u00e1sila zna\u010dka Peugeot ve spolupr\u00e1ci s Masarykov\u00fdm \u00fastavem vy\u0161\u0161\u00edch studi\u00ed \u010cVUT sout\u011b\u017e \u201eCapture Allure\u201c, jej\u00edm\u017e c\u00edlem bylo prost\u0159ednictv\u00edm fotografie \u010di videa zachytit esenci p\u0159ita\u017elivosti zna\u010dky Peugeot.<\/p>\n<p>Do sout\u011b\u017ee se zapojilo 68 student\u016f rozd\u011blen\u00fdch do 27 t\u00fdm\u016f, kte\u0159\u00ed m\u011bli k dispozici t\u0159i elektromobily Peugeot \u2013 E-208, E-308 a E-3008. Ty pak zv\u011b\u010dnili v r\u016fzn\u00fdch prost\u0159ed\u00edch a origin\u00e1ln\u00edm zp\u016fsobem. O v\u00edt\u011bz\u00edch, kte\u0159\u00ed byli slavnostn\u011b vyhl\u00e1\u0161eni na sklonku lo\u0148sk\u00e9ho roku, rozhodla odborn\u00e1 porota slo\u017een\u00e1 z marketingov\u00e9ho t\u00fdmu Peugeot. T\u00edm v\u0161ak projekt neskon\u010dil \u2013 nyn\u00ed postupuje do dal\u0161\u00ed f\u00e1ze, ve kter\u00e9 bude m\u00edt rozhoduj\u00edc\u00ed slovo ve\u0159ejnost.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11998\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Peugeot-v-CR-zna-viteze-souteze-Capture-Allure-2-small-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Peugeot-v-CR-zna-viteze-souteze-Capture-Allure-2-small-900x600.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Peugeot-v-CR-zna-viteze-souteze-Capture-Allure-2-small-1024x683.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Peugeot-v-CR-zna-viteze-souteze-Capture-Allure-2-small-768x512.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Peugeot-v-CR-zna-viteze-souteze-Capture-Allure-2-small.jpg 1200w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u201eDal\u0161\u00ed etapa sout\u011b\u017ee p\u016fvodn\u011b nebyla v pl\u00e1nu, av\u0161ak v\u00fdsledn\u00e1 d\u00edla student\u016f n\u00e1s natolik nadchla, \u017ee jsme se rozhodli je nezanechat pouze v intern\u00edm hodnocen\u00ed. Chceme je sd\u00edlet s \u0161irokou ve\u0159ejnost\u00ed a nab\u00eddnout j\u00ed mo\u017enost st\u00e1t se porotci, kte\u0159\u00ed ocen\u00ed nejp\u016fsobiv\u011bj\u0161\u00ed pr\u00e1ce. Projekt Capture Allure tak z\u00edsk\u00e1v\u00e1 nov\u00fd rozm\u011br \u2013 nejen\u017ee inspiruje a p\u0159ekvapuje, ale z\u00e1rove\u0148 umo\u017e\u0148uje aktivn\u00ed zapojen\u00ed publika do hodnocen\u00ed studentsk\u00e9 kreativity,\u201c \u0159\u00edk\u00e1 Ji\u0159ina Nov\u00e1kov\u00e1, marketingov\u00e1 \u0159editelka zna\u010dky Peugeot v \u010cR.<\/p>\n<p><strong>Hlas lidu<\/strong><\/p>\n<p>Online hlasov\u00e1n\u00ed prob\u011bhne od 24. b\u0159ezna do 24. dubna 2025. Na webov\u00fdch str\u00e1nk\u00e1ch sout\u011b\u017ee budou moci n\u00e1v\u0161t\u011bvn\u00edci podpo\u0159it sv\u00e9ho favorita v kategorii Foto i Video. Ka\u017ed\u00fd hlas bude ov\u011b\u0159en prost\u0159ednictv\u00edm e-mailov\u00e9 adresy, aby byla zaji\u0161t\u011bna transparentnost hlasov\u00e1n\u00ed. V\u00fdsledky budou vyhl\u00e1\u0161eny 19. kv\u011btna 2025.<\/p>\n<p><strong>Ceny pro v\u00edt\u011bze<\/strong><\/p>\n<p>Auto\u0159i v\u00edt\u011bzn\u00fdch studentsk\u00fdch prac\u00ed z\u00edskaj\u00ed jako odm\u011bnu na jeden m\u011bs\u00edc n\u011bkter\u00fd ze 100% elektrick\u00fdch model\u016f Peugeot, a to v\u010detn\u011b bezplatn\u00e9ho dob\u00edjen\u00ed. Nejlep\u0161\u00ed video bude ocen\u011bno z\u00e1p\u016fj\u010dkou SUV Peugeot E-3008, nejlep\u0161\u00ed fotografie pak z\u00e1p\u016fj\u010dkou m\u011bstsk\u00e9ho hatchbacku Peugeot E-208. Hlasuj\u00edc\u00ed, kte\u0159\u00ed budou m\u00edt \u0161t\u011bst\u00ed a budou vylosov\u00e1ni, mohou vyhr\u00e1t elektrick\u00fd v\u016fz Peugeot na jeden t\u00fdden nebo jeden z deseti d\u00e1rkov\u00fdch bal\u00ed\u010dk\u016f Peugeot.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11996\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/peugeot_CVUT-small-1-900x635.jpg\" alt=\"\" width=\"900\" height=\"635\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/peugeot_CVUT-small-1-900x635.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/peugeot_CVUT-small-1-1024x722.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/peugeot_CVUT-small-1-768x542.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/peugeot_CVUT-small-1-1536x1084.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/peugeot_CVUT-small-1-2048x1445.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka Peugeot v \u010cR loni vyhl\u00e1sila sout\u011b\u017e pro mlad\u00e9 kreativce. Studenti Masarykova \u00fastavu vy\u0161\u0161\u00edch studi\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,53,46],"tags":[],"class_list":["post-11993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektromobily","category-vysledky","category-vzdelani"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11993"}],"version-history":[{"count":7,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11993\/revisions"}],"predecessor-version":[{"id":12005,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/11993\/revisions\/12005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/12000"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}