{"id":12123,"date":"2025-04-02T11:14:31","date_gmt":"2025-04-02T11:14:31","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=12123"},"modified":"2025-04-02T11:14:31","modified_gmt":"2025-04-02T11:14:31","slug":"scania-si-pro-b2b-vybrala-yyy-agency","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=12123","title":{"rendered":"Scania si pro B2B vybrala YYY agency"},"content":{"rendered":"<p><strong>\u0160v\u00e9dsk\u00e1 Scania si ve v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed vybrala pro svou B2B komunikaci YYY agency. Agentura u\u017e realizovala p\u011bt kampan\u00ed. Spolupr\u00e1ci popsal \u0161\u00e9f marketingu Martin Lauer.<\/strong><!--more--><\/p>\n<p>\u201eVyb\u00edrali jsme kreativn\u00edho, spolehliv\u00e9ho partnera, kter\u00fd bude p\u0159in\u00e1\u0161et sv\u011b\u017e\u00ed a inovativn\u00ed my\u0161lenky nejen do na\u0161ich kampan\u00ed, ale i celkov\u00e9 marketingov\u00e9 komunikace a bude n\u00e1m pom\u00e1hat s dal\u0161\u00edm rozvojem zna\u010dky Scania v na\u0161em regionu,&#8220; \u0159\u00edk\u00e1\u00a0<strong>Martin Lauer<\/strong>, \u0159editel marketingov\u00e9ho a komunika\u010dn\u00edho odd\u011blen\u00ed Scania pro \u010cesko, Slovensko a Ma\u010farsko.<\/p>\n<p>Od za\u010d\u00e1tku spolupr\u00e1ce, je\u017e pokr\u00fdv\u00e1 krom\u011b \u010desk\u00e9ho i slovensk\u00fd a ma\u010farsk\u00fd trh, bylo ji\u017e realizov\u00e1no\u00a0<strong>p\u011bt kampan\u00ed,<\/strong>\u00a0kter\u00e9 se zam\u011b\u0159ily nap\u0159\u00edklad na n\u00e1kladn\u00ed vozy nebo servis p\u0159\u00edv\u011bs\u016f a n\u00e1v\u011bs\u016f. Z dlouhodob\u00e9ho hlediska se bude v\u011bnovat i\u00a0<strong>well-beingu \u0159idi\u010d\u016f<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9784\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/12\/Scania-A7402752-Edit12_s-900x506.jpg\" alt=\"\" width=\"900\" height=\"506\" \/>Prvn\u00ed z kampan\u00ed se zam\u011b\u0159ovala na\u00a0<strong>propagaci nejprod\u00e1van\u011bj\u0161\u00edch aplikac\u00ed n\u00e1kladn\u00edch voz\u016f Scanie\u00a0<\/strong>pou\u017e\u00edvan\u00fdch na\u00a0<strong>stavb\u00e1ch<\/strong>. Ty byly v kampani p\u0159edstaveny jako \u201eTvrd\u00ed par\u0165\u00e1ci pro tvrd\u00e9 v\u00fdzvy\u201c. \u201eStavebnictv\u00ed je tvrd\u00fd byznys, ve kter\u00e9m se majitel\u00e9 firem mus\u00ed denn\u011b vypo\u0159\u00e1d\u00e1vat se spoustou nelehk\u00fdch v\u00fdzev. Jednotliv\u00e1 auta jsme proto v na\u0161ich vizu\u00e1lech uk\u00e1zali jako tvr\u010f\u00e1ky, kte\u0159\u00ed je za \u017e\u00e1dn\u00fdch okolnost\u00ed nenechaj\u00ed ve \u0161tychu,\u201d \u0159\u00edk\u00e1 o kampani kreativn\u00ed \u0159editel YYY agency\u00a0<strong>Milo\u0161 Ko\u010d\u00ed<\/strong>.<\/p>\n<p><strong>Zdroj: Mediaguru<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0160v\u00e9dsk\u00e1 Scania si ve v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed vybrala pro svou B2B komunikaci YYY agency. Agentura u\u017e&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,36],"tags":[],"class_list":["post-12123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/12123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12123"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/12123\/revisions"}],"predecessor-version":[{"id":12125,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/12123\/revisions\/12125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/9785"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}