{"id":12515,"date":"2025-04-16T06:53:11","date_gmt":"2025-04-16T06:53:11","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=12515"},"modified":"2025-04-16T07:02:56","modified_gmt":"2025-04-16T07:02:56","slug":"index-csob-optimismus-firem-v-cr-stoupl-trumpova-cla-se-zatim-neprojevila","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=12515","title":{"rendered":"Index \u010cSOB: Optimismus firem v \u010cR stoupl, Trumpova cla se zat\u00edm neprojevila"},"content":{"rendered":"<p><strong><b>Analytici \u010cSOB sezn\u00e1mili 15. dubna novin\u00e1\u0159e s posledn\u00edmi v\u00fdsledky Indexu o\u010dek\u00e1v\u00e1n\u00ed firem. Tuzemsk\u00fdm mal\u00fdm a st\u0159edn\u00edm firm\u00e1m nad\u00e1le roste optimismus. Index se po t\u0159et\u00edm zv\u00fd\u0161en\u00ed za sebou vyhoupl na nejvy\u0161\u0161\u00ed \u00farove\u0148 od jara 2022. Nejv\u011bt\u0161\u00ed m\u011brou se na tom pod\u00edlela zlep\u0161uj\u00edc\u00ed se popt\u00e1vka.<\/b><\/strong><span id=\"more-2617\"><\/span><!--more--><\/p>\n<p><strong><b>\u00a0<\/b><\/strong><em><i>\u201ePokra\u010duje pozvoln\u00e9 a zat\u00edm st\u00e1le k\u0159ehk\u00e9 zlep\u0161ov\u00e1n\u00ed n\u00e1lady mal\u00fdch a st\u0159edn\u00edch firem, kter\u00e9 navazuje na o\u017eiven\u00ed v<\/i><\/em><em><i>\u202f<\/i><\/em><em><i>cel<\/i><\/em><em><i>\u00e9<\/i><\/em><em><i>\u00a0<\/i><\/em><em><i>\u010d<\/i><\/em><em><i>esk<\/i><\/em><em><i>\u00e9<\/i><\/em><em><i>\u00a0ekonomice a je viditeln<\/i><\/em><em><i>\u00e9<\/i><\/em><em><i>\u00a0ve v<\/i><\/em><em><i>\u0161<\/i><\/em><em><i>ech sledovan<\/i><\/em><em><i>\u00fd<\/i><\/em><em><i>ch kategori<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>ch a parametrech. Dominantn<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>mi sign<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>ly optimismu jsou zejm<\/i><\/em><em><i>\u00e9<\/i><\/em><em><i>na pl\u00e1novan\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed podnik\u00e1n\u00ed a o\u010dek\u00e1van\u00fd n\u00e1r\u016fst popt\u00e1vky. Sou\u010dasn\u011b je d\u016fle\u017eit\u00e9 vz\u00edt v potaz, \u017ee netrivi\u00e1ln\u00ed sv\u011btov\u00e1 geopolitick\u00e1 situace i struktur\u00e1ln\u00ed probl\u00e9my pro n\u00e1s z\u00e1sadn\u00ed n\u011bmeck\u00e9 ekonomiky, kter\u00fdmi spole\u010dn\u011b proch\u00e1z\u00edme, dan\u00fd pozitivn\u00ed pohled koriguj\u00ed. Je d\u016fle\u017eit\u00e9 si je\u0161t\u011b uv\u011bdomit, \u017ee pr\u016fzkum byl realizov\u00e1n letos v b\u0159eznu, tud\u00ed\u017e p\u0159ed prob\u00edhaj\u00edc\u00ed celn\u00ed p\u0159est\u0159elkou americk\u00e9 administrativy,\u201c<\/i><\/em>\u00a0\u0159\u00edk\u00e1 <strong><b>Pavel Prokop, v\u00fdkonn\u00fd \u0159editel Firemn\u00edho bankovnictv\u00ed \u010cSOB.<\/b><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12521\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-Nemecko-Kupka-900x506.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-Nemecko-Kupka-900x506.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-Nemecko-Kupka-1024x576.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-Nemecko-Kupka-768x432.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-Nemecko-Kupka-1536x864.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-Nemecko-Kupka-1280x720.jpg 1280w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-Nemecko-Kupka.jpg 2040w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>Hodnota <strong><b>Indexu o\u010dek\u00e1v\u00e1n\u00ed firem<\/b><\/strong>\u00a0se od podzimn\u00edho m\u011b\u0159en\u00ed zv\u00fd\u0161ila o 2,2 bodu na <strong><b>5,6 bodu<\/b><\/strong>, co\u017e bylo nejv\u00fd\u0161e za t\u0159i roky. V\u00a0p\u0159\u00edpad\u011b popt\u00e1vky po zbo\u017e\u00ed a slu\u017eb\u00e1ch o\u010dek\u00e1valo 61,2 procenta dotazovan\u00fdch r\u016fst nebo stagnaci. Investovat do sv\u00e9ho rozvoje meziro\u010dn\u011b v\u00edce nebo stejn\u011b prost\u0159edk\u016f letos pl\u00e1novalo 61,5 procenta firem a podnikatel\u016f. Roz\u0161\u00ed\u0159en\u00ed z\u00e1b\u011bru podnik\u00e1n\u00ed p\u0159ipravuje 16 procent respondent\u016f, naproti tomu 12 procent zva\u017euje omezen\u00ed, p\u0159eru\u0161en\u00ed, ukon\u010den\u00ed nebo prodej.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12519\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-poptavka-Kupka-900x506.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-poptavka-Kupka-900x506.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-poptavka-Kupka-1024x576.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-poptavka-Kupka-768x432.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-poptavka-Kupka-1536x864.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-poptavka-Kupka-1280x720.jpg 1280w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/04\/CSOB-Index-poptavka-Kupka.jpg 2040w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><strong><b>Hlavn\u00edmi plusy pro podnik\u00e1n\u00ed jsou technologie a AI<\/b><\/strong><\/p>\n<p>\u010cinnosti firem a podnikatel\u016f nejv\u00edce napom\u00e1haj\u00ed v\u00fdvoj nov\u00fdch technologi\u00ed (41 procent) a rozvoj um\u011bl\u00e9 inteligence (32 procent) n\u00e1sledovan\u00e9 zm\u011bnami pot\u0159eb z\u00e1kazn\u00edk\u016f (19 procent). Vyhled\u00e1v\u00e1n\u00ed a zav\u00e1d\u011bn\u00ed inovac\u00ed je vlastn\u00ed pro dev\u011bt z\u00a0deseti firem a podnikatel\u016f, p\u0159itom 17 procent sami sebe \u0159ad\u00ed mezi aktivn\u00ed inov\u00e1tory a 32 procent zav\u00e1d\u00ed drobn\u00e9 inovace. Dal\u0161\u00edch 31 procent respondent\u016f inovuje v\u00a0p\u0159\u00edpad\u011b vn\u011bj\u0161\u00edho podn\u011btu, t\u0159eba\u00a0p\u0159i zm\u011bn\u011b legislativy nebo na z\u00e1klad\u011b chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. A 11 procent podnikaj\u00edc\u00edch inovuje ob\u010das, ale po velk\u00fdch skoc\u00edch.<\/p>\n<p><strong><b>Mezi rizika pronikla i opat\u0159en\u00ed Trumpa<\/b><\/strong><\/p>\n<p>Za hlavn\u00ed faktor ohro\u017euj\u00edc\u00ed podnik\u00e1n\u00ed pln\u00e9 dv\u011b t\u0159etiny firem ozna\u010dily vysok\u00e9 ceny energi\u00ed a surovin. <em><i>\u201cTop\u00edme plynem a spot\u0159ebov\u00e1v\u00e1me dost elekt\u0159iny, proto\u017ee m\u00e1me stroje nejenom dvouf\u00e1zov\u00e9, ale i trojf\u00e1zov\u00e9 a dal\u0161\u00ed,\u201d <\/i><\/em>\u0159\u00edk\u00e1 majitel v\u00fdrobce p\u0159ikr\u00fdvek a pol\u0161t\u00e1\u0159\u016f <strong><b>2G Old\u0159ich Glogar<\/b><\/strong>. V\u00edce ne\u017e polovina respondent\u016f si st\u011b\u017eovala na ekonomick\u00fd v\u00fdvoj (59 procent) a nedostatek kvalitn\u00edch zam\u011bstnanc\u016f (53 procent). K\u00a0dal\u0161\u00edm negativn\u00edm vliv\u016fm pat\u0159\u00ed po\u017eadavky na udr\u017eitelnost a Green Deal a v\u00e1l\u010den\u00ed na Ukrajin\u011b (shodn\u011b 44 procent). Nov\u011b se mezi rizikov\u00e9 faktory dostala nov\u00e1 americk\u00e1 administrativa v\u00a0\u010dele s\u00a0prezidentem Donaldem Trumpem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11979\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Trump-Donald-cla-tariffs-900x506.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Trump-Donald-cla-tariffs-900x506.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Trump-Donald-cla-tariffs-1024x576.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Trump-Donald-cla-tariffs-768x432.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Trump-Donald-cla-tariffs-1536x864.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Trump-Donald-cla-tariffs-1280x720.jpg 1280w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/03\/Trump-Donald-cla-tariffs.jpg 2040w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><em><i>\u201eFirmy si velmi dob\u0159e uv\u011bdomuj\u00ed, \u017ee se na na\u0161em napjat\u00e9m trhu pr\u00e1ce kvalitn\u00ed zam\u011bstnanci sh\u00e1n\u011bj\u00ed obt\u00ed\u017en\u011b, a dan\u00e9 bude platit jist\u011b i v<\/i><\/em><em><i>\u202f<\/i><\/em><em><i>n<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>sleduj<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>c<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>ch letech. Za<\/i><\/em><em><i>\u010d<\/i><\/em><em><i>aly se proto op<\/i><\/em><em><i>\u011b<\/i><\/em><em><i>t o n<\/i><\/em><em><i>\u011b<\/i><\/em><em><i>co v<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>ce zam<\/i><\/em><em><i>\u011b\u0159<\/i><\/em><em><i>ovat na automatizaci a zvy<\/i><\/em><em><i>\u0161<\/i><\/em><em><i>ov<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>n<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>\u00a0efektivity, d<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>le na realizaci nov<\/i><\/em><em><i>\u00fd<\/i><\/em><em><i>ch tr<\/i><\/em><em><i>\u017e<\/i><\/em><em><i>n<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>ch p<\/i><\/em><em><i>\u0159\u00ed<\/i><\/em><em><i>le<\/i><\/em><em><i>\u017e<\/i><\/em><em><i>itost<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>\u00a0a aktivit, kter<\/i><\/em><em><i>\u00fd<\/i><\/em><em><i>mi by doplnily st<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>vaj<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>c<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>\u00a0portfolia produkt<\/i><\/em><em><i>\u016f<\/i><\/em><em><i>\u00a0a slu<\/i><\/em><em><i>\u017e<\/i><\/em><em><i>eb, aby v<\/i><\/em><em><i>\u202f<\/i><\/em><em><i>tvrd<\/i><\/em><em><i>\u00e9<\/i><\/em><em><i>\u00a0konkurenci usp<\/i><\/em><em><i>\u011b<\/i><\/em><em><i>ly. Jsem velmi r<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>d, <\/i><\/em><em><i>\u017e<\/i><\/em><em><i>e <\/i><\/em><em><i>\u010d<\/i><\/em><em><i>esk<\/i><\/em><em><i>\u00e9<\/i><\/em><em><i>\u00a0firmy z<\/i><\/em><em><i>\u016f<\/i><\/em><em><i>st<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>vaj<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>\u00a0vit<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>ln<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>, a <\/i><\/em><em><i>\u017e<\/i><\/em><em><i>e jsme je v<\/i><\/em><em><i>\u202f<\/i><\/em><em><i>\u010c<\/i><\/em><em><i>SOB v roce 2024 a v leto<\/i><\/em><em><i>\u0161<\/i><\/em><em><i>n<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>m prvn<\/i><\/em><em><i>\u00ed<\/i><\/em><em><i>m kvart<\/i><\/em><em><i>\u00e1<\/i><\/em><em><i>le podpo<\/i><\/em><em><i>\u0159<\/i><\/em><em><i>ili i my rekordn\u00edmi objemy investic,\u201c\u00a0<\/i><\/em>popisuje<em><i>\u00a0<\/i><\/em><strong><b>Pavel Prokop.<\/b><\/strong><\/p>\n<p><strong>Zdroj: TK \u010cSOB, Work Flow Praha<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analytici \u010cSOB sezn\u00e1mili 15. dubna novin\u00e1\u0159e s posledn\u00edmi v\u00fdsledky Indexu o\u010dek\u00e1v\u00e1n\u00ed firem. Tuzemsk\u00fdm mal\u00fdm a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,62,20],"tags":[],"class_list":["post-12515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-banky","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/12515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12515"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/12515\/revisions"}],"predecessor-version":[{"id":12522,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/12515\/revisions\/12522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/12516"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}