{"id":1260,"date":"2024-01-08T08:17:59","date_gmt":"2024-01-08T08:17:59","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=1260"},"modified":"2024-01-08T08:17:59","modified_gmt":"2024-01-08T08:17:59","slug":"rok-2023-prinesl-otepleni-i-na-automobilovem-trhu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=1260","title":{"rendered":"Rok 2023 p\u0159inesl oteplen\u00ed i na automobilov\u00e9m trhu"},"content":{"rendered":"<p><strong>Lo\u0148sk\u00fd, meteorologicky mimo\u0159\u00e1dn\u011b tepl\u00fd rok, se prom\u00edtnul tak\u00e9 na \u010desk\u00e9m trhu osobn\u00edch voz\u016f, a to zejm\u00e9na ve vy\u0161\u0161\u00edch a nejvy\u0161\u0161\u00edch poloh\u00e1ch autosf\u00e9ry, kde ne\u010dekan\u011b z\u00e1\u0159ily mnoh\u00e9 dra\u017e\u0161\u00ed a hodn\u011b drah\u00e9 hv\u011bzdy. Tr\u017en\u00ed po\u010das\u00ed bylo \u0161t\u011bdr\u00e9 i ve sf\u00e9\u0159e lehk\u00fdch u\u017eitkov\u00fdch aut, n\u00e1kladn\u00edch vozidel a motocykl\u016f, kter\u00fdm se budeme v\u011bnovat v samostatn\u00fdch koment\u00e1\u0159\u00edch. <\/strong>\u00a0<!--more--><\/p>\n<p><strong>Rok \u0159ady specifick\u00fdch okolnost\u00ed <\/strong><\/p>\n<p>P\u0159esto\u017ee rok 2023 prob\u00edhal pod vidinou solidn\u00edch registrac\u00ed, tak trochu se opom\u00edjej\u00ed zvl\u00e1\u0161tnosti, kter\u00e9 jej prov\u00e1zely. Po\u010d\u00e1te\u010dn\u00ed nejistotu za\u010daly p\u0159ekon\u00e1vat dod\u00e1vky p\u0159edloni objednan\u00fdch voz\u016f, kter\u00e9 a\u017e ne\u010dekan\u011b navy\u0161ovaly prodeje, zvl\u00e1\u0161\u0165 u n\u011bkter\u00fdch zna\u010dek.<\/p>\n<p>Mimo\u0159\u00e1dn\u00fd vliv na prodeje p\u0159ed koncem roku m\u011blo ozn\u00e1men\u00ed, \u017ee od leto\u0161ka bude uplatn\u011bn dvoumilionov\u00fd limit pro odpis DPH. Proto nastala p\u0159ed koncem roku opravdov\u00e1 n\u00e1kupn\u00ed smr\u0161\u0165 vozidel s\u00a0cenovkami +2 mega a hlavn\u011b o hodn\u011b v\u00fd\u0161. Z\u00a0toho vyplynul:<\/p>\n<p><strong>Kouzeln\u00fd prosinec <\/strong><\/p>\n<p>Zat\u00edmco meziro\u010dn\u011b zaznamenal prosincov\u00fd trh nov\u00fdch voz\u016f n\u00e1r\u016fst jen o 3,39 %, a \u0161kodovce registrace klesly o 3,77 % nebo VW o 11,32 %, takov\u00fd Aston Martin si polep\u0161il o 1100 %, Ferrari o 475 %, Bentley o 400 %, Lamborghini o 200 %, Porsche 173,17 %, Rolls-Royce + 166,67 %, \u010di Maserati + 50 %. A Mercedes-Benz skon\u010dil za prosinec na absolutn\u011b p\u00e1t\u00e9 p\u0159\u00ed\u010dce, p\u0159ed Daci\u00ed a Kiou.<\/p>\n<p>A aby to nebylo m\u00e1lo, tak BMW na osm\u00e9m m\u00edst\u011b byl lep\u0161\u00ed ne\u017e Ford a Renault, Volvo skon\u010dilo jeden\u00e1ct\u00e9 p\u0159ed Audi, ale i p\u0159ed Ssangyongem, Suzuki a Peugeotem. Tesla porazila Seat a Mazdu a Porsche s registracemi 112 kus\u016f (jen za prosinec) bylo lep\u0161\u00ed ne\u017e Honda, Subaru Fiat a dal\u0161\u00ed. Ani Ferrari nep\u0159i\u0161lo zkr\u00e1tka, kdy\u017e registrovalo za pouh\u00fd m\u011bs\u00edc 23 nov\u00fdch \u010dty\u0159kolov\u00fdch drahokam\u016f.<\/p>\n<p>No a \u017en\u011b m\u011bla i v\u011bt\u0161ina zna\u010dek obytn\u00fdch automobil\u016f, kter\u00e1 na tom byla s meziro\u010dn\u00edm zlep\u0161en\u00edm \u010dasto o stovky procent, tak\u00e9 naprosto ne\u010dekan\u011b skv\u011ble. Jen v\u00a0prosinci jich byla registrov\u00e1na zhruba stovka a listopad na tom nebyl o moc h\u016f\u0159e.<\/p>\n<p><strong>Zamra\u010deno, nebyli jen v\u00edt\u011bzov\u00e9 <\/strong><\/p>\n<p>S\u00a0\u00fasp\u011bchy luxusu dost ost\u0159e kontrastuj\u00ed ztr\u00e1ty tradi\u010dn\u00edch mainstreamov\u00fdch zna\u010dek, a to nejen v\u00a0prosinci, ale i za cel\u00fd rok 2023. Zat\u00edmco \u010desk\u00fd trh si meziro\u010dn\u011b polep\u0161il po 12 m\u011bs\u00edc\u00edch o 15,27 %, za prosinec to bylo navzdory uveden\u00fdm \u00fasp\u011bch\u016fm pr\u00e9miov\u00fdch zna\u010dek. u\u017e jen o 3,93 %. Tento neradostn\u00fd v\u00fdsledek maj\u00ed na sv\u011bdom\u00ed meziro\u010dn\u011b zhor\u0161en\u00e9 registrace nap\u0159. u zna\u010dek Citro\u00ebn, Cupra, Dacia, Ford, Honda, Jeep, Mazda, Mitsubishi, Opel, Peugeot, \u010di Seat.<\/p>\n<p><strong>V\u00a0pohod\u011b a slune\u010dno<\/strong><\/p>\n<p>Ze zna\u010dek, kter\u00e9 se um\u00edstily v lo\u0148sk\u00fdch\u00a0TOP 10 si nev\u00edce meziro\u010dn\u011b polep\u0161ila \u010dtvrt\u00e1 Toyota (+42,13 % a za prosinec byla dokonce t\u0159et\u00ed), osm\u00e9 BMW (+30,56 %), prvn\u00ed \u0160koda (+23,19 %), t\u0159et\u00ed VW (+18,21 %) a \u0161est\u00fd Mercedes-Benz (+17,92 %). P\u00e1t\u00e1 Kia (+11,91 %) a druh\u00fd Hyundai (+7,87 %) byly tak\u00e9 meziro\u010dn\u011b lep\u0161\u00ed, ale u\u017e nedos\u00e1hly na pr\u016fm\u011brn\u00fd ro\u010dn\u00ed n\u00e1r\u016fst a ostatn\u00ed u\u017e tolik d\u016fvod\u016f k\u00a0oslav\u00e1m nem\u011bli.<\/p>\n<p>Skokany lo\u0148sk\u00e9ho \u010desk\u00e9ho automobilov\u00e9ho trhu byly krom\u011b Toyoty je\u0161t\u011b zna\u010dky MG a Ssangyong, kter\u00e9 si d\u00e1l vylep\u0161ovaly sv\u00e9 pozice. \u010c\u00ednsk\u00e1 zna\u010dka s\u00a0britsk\u00fdm n\u00e1zvem si polep\u0161ila z\u00a0p\u0159edlo\u0148sk\u00e9ho 29. m\u00edsta na pozici 18, a z\u00a0tr\u017en\u00edho pod\u00edlu 0,18 % se zlep\u0161ila o cel\u00e9 procento v\u00edc, na 1,18 %. Ssangyong je u\u017e na \u010desk\u00e9m trhu v\u00edc etablovan\u00fd a posko\u010dil z\u00a0\u0161estn\u00e1ct\u00e9ho m\u00edsta na 13. s\u00a0pod\u00edlem 1,43 %. Avizovan\u00e9 dal\u0161\u00ed \u010d\u00ednsk\u00e9 zna\u010dky loni na \u010desk\u00fd trh nijak v\u00fdznamn\u011b neza\u00fato\u010dily.<\/p>\n<p><strong>Pod\u00edly obchodn\u00edch t\u0159\u00edd se m\u011bn\u00ed<\/strong><\/p>\n<p>Green Deal a v\u0161e, co s\u00a0n\u00edm souvis\u00ed, p\u0159inesl do \u010desk\u00e9ho trhu osobn\u00edch voz\u016f jin\u00fd v\u00edtr ne\u017e kon\u0161el\u00e9 z\u00a0Bruselu a politici o\u010dek\u00e1vali. Za posledn\u00edch p\u011bt let v\u00fdrazn\u011b ubylo registrac\u00ed men\u0161\u00edch voz\u016f (tedy t\u011bch s\u00a0ni\u017e\u0161\u00edmi emisemi CO<sub>2<\/sub>), a naopak p\u0159ibylo t\u011bch velk\u00fdch, s\u00a0emisemi logicky vy\u0161\u0161\u00edmi. Konkr\u00e9tn\u011b doslova dramaticky klesl tr\u017en\u00ed pod\u00edl v\u00a0kategorii mal\u00fdch voz\u016f z\u00a015 na 10 procent a u ni\u017e\u0161\u00ed st\u0159edn\u00ed t\u0159\u00eddy o v\u00edc ne\u017e 10 %. Naopak v\u00fdrazn\u011b stoupnul pod\u00edl SUV, o v\u00edc jak 12 %, stejn\u011b jako voz\u016f luxusn\u00edch a sportovn\u00edch. Nen\u00ed proto divu, \u017ee pr\u016fm\u011brn\u00e9 mno\u017estv\u00ed emis\u00ed CO<sub>2<\/sub> v\u0161ech nov\u011b registrovan\u00fdch voz\u016f dos\u00e1hlo loni hodnoty 137 gram\u016f, co\u017e bylo sice o gram m\u00e9n\u011b ne\u017e v\u00a0roce 2022, ale v\u00a0roce 2016 to bylo ale jen 124 gram\u016f, tak\u017ee n\u00e1r\u016fst p\u0159edstavuje +10 %. To ur\u010dit\u011b nen\u00ed \u00fadaj, se kter\u00fdm by se mohl trh chlubit.<\/p>\n<p><strong>Soukromn\u00edci st\u00e1le v\u00a0trapn\u00e9 men\u0161in\u011b <\/strong><\/p>\n<p>Na podniky a podnikatele i v\u00a0roce 2023 p\u0159ipadly v\u00edc jak t\u0159i \u010dtvrtiny registrac\u00ed (75,56 %). Jen pro ilustraci v sousedn\u00edm N\u011bmecku to bylo konkr\u00e9tn\u011b 67,1 procenta, a o rok d\u0159\u00edve tam pat\u0159ilo firm\u00e1m jen 54,7 %. Pro soukromou pot\u0159ebu bylo za cel\u00fd rok u n\u00e1s registrov\u00e1no jen 54\u00a0107 nov\u00fdch osobn\u00edch automobil\u016f, co\u017e je v\u00a0pod\u00edlu dokonce o 2,19 % m\u00e9n\u011b ne\u017e p\u0159edloni. P\u0159i sou\u010dasn\u00e9m trendu tuzemsk\u00e9ho hospod\u00e1\u0159stv\u00ed se ani ned\u00e1 o\u010dek\u00e1vat n\u011bjak\u00e1 v\u00fdrazn\u011bj\u0161\u00ed zm\u011bna.<\/p>\n<p><strong>Pohledy do k\u0159i\u0161\u0165\u00e1lov\u00e9 koule <\/strong><\/p>\n<p>Rok 2023 je za n\u00e1mi a zejm\u00e9na jeho z\u00e1v\u011br napov\u011bd\u011bl, \u017ee predikce na rok leto\u0161n\u00ed u\u017e nemus\u00ed b\u00fdt tak optimistick\u00e1. Jednak na leto\u0161ek ubylo objedn\u00e1vek z\u00e1kazn\u00edk\u016f prakticky u v\u011bt\u0161iny zna\u010dek. Nav\u00edc je tu nejistota okolo budoucnosti, preferov\u00e1n\u00ed dra\u017e\u0161\u00edch vozidle v\u00fdrobci, inflace a r\u016fst cen, co\u017e v\u00a0souhrnu nenahr\u00e1v\u00e1 n\u00e1kupu nov\u00fdch automobil\u016f. Svou roli m\u016f\u017ee tak\u00e9 hr\u00e1t nasycenost trhu, kdy jedno osobn\u00ed auto u\u017e p\u0159ipad\u00e1 na 1,65 obyvatele \u010cR.<\/p>\n<p>Je tak\u00e9 ot\u00e1zkou, jak se bude \u010desk\u00fd trh vyrovn\u00e1vat s dvoumilionov\u00fdm limitem pro odpis DPH, kter\u00fd se dotkne p\u0159edev\u0161\u00edm pr\u00e9miov\u00fdch zna\u010dek. Nav\u00edc je pravd\u011bpodobn\u00e9, \u017ee po n\u00e1kupn\u00edm boomu drah\u00fdch voz\u016f ke konci minul\u00e9ho roku z\u0159ejm\u011b dojde na n\u011bjak\u00fd \u010das k \u00fatlumu jejich prodej\u016f. D\u016fle\u017eit\u011bj\u0161\u00ed bude, zda se je\u0161t\u011b zvedne z\u00e1jem o men\u0161\u00ed vozy, kter\u00e9 v\u00fdrobci zrovna nepreferuj\u00ed. Nezn\u00e1m\u00fdch je dnes op\u011bt v\u00edc a sv\u00e9 si ur\u010dit\u011b \u0159eknou hlavn\u011b z\u00e1kazn\u00edci, tak se nechme p\u0159ekvapit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo\u0148sk\u00fd, meteorologicky mimo\u0159\u00e1dn\u011b tepl\u00fd rok, se prom\u00edtnul tak\u00e9 na \u010desk\u00e9m trhu osobn\u00edch voz\u016f, a to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komentar"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1260"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1262,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1260\/revisions\/1262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}