{"id":1284,"date":"2024-01-08T14:43:02","date_gmt":"2024-01-08T14:43:02","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=1284"},"modified":"2024-01-08T14:43:51","modified_gmt":"2024-01-08T14:43:51","slug":"cap-predstavila-novinarum-kampan-zkratky","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=1284","title":{"rendered":"\u010cAP p\u0159edstavila m\u00e9di\u00edm kampa\u0148 Zkratky (Video)"},"content":{"rendered":"<p><strong>\u010cesk\u00e1 asociace poji\u0161\u0165oven p\u0159edstavila novin\u00e1\u0159\u016fm v pra\u017esk\u00e9m Edison Film Hubu, na spole\u010dn\u00e9 tiskovce s Polici\u00ed \u010cR a \u010ceskou televiz\u00ed, novou kampa\u0148 s n\u00e1zvem \u201eZkratky\u201c. C\u00edlem osv\u011bty je zv\u00fd\u0161it pov\u011bdom\u00ed o l\u00e1tkov\u00fdch z\u00e1vislostech a dopadech dlouhodob\u00e9 konzumace drog a podpo\u0159it informovan\u00e1 rozhodnut\u00ed.<\/strong><span id=\"more-164\"><\/span><!--more--><\/p>\n<p>P\u0159es \u010dty\u0159icet procent \u010cech\u016f star\u0161\u00edch 15 let p\u0159izn\u00e1v\u00e1, \u017ee minim\u00e1ln\u011b jednou v \u017eivot\u011b zkusilo neleg\u00e1ln\u00ed drogu1, a t\u00e9m\u011b\u0159 t\u0159etina \u010desk\u00e9 populace schvaluje rekrea\u010dn\u00ed u\u017e\u00edv\u00e1n\u00ed n\u00e1vykov\u00fdch l\u00e1tek2. V\u00fdsledkem takov\u00e9 tolerance je trojn\u00e1sobn\u011b vy\u0161\u0161\u00ed po\u010det jejich u\u017eivatel\u016f ne\u017e v p\u0159edchoz\u00edch letech.<\/p>\n<p>Na alarmuj\u00edc\u00ed situaci reaguje nov\u00e1 preventivn\u00ed kampa\u0148 \u010cesk\u00e9 asociace poji\u0161\u0165oven (\u010cAP) a Policie \u010cR s n\u00e1zvem Zkratky, kter\u00e1 sv\u00fdm rozsahem a formou nem\u00e1 v r\u00e1mci \u010cesk\u00e9 republiky obdoby. Startuje 9. ledna 2024 a jej\u00edm st\u0159edobodem je genera\u010dn\u00ed seri\u00e1l Adikts re\u017eis\u00e9ra Adama Sedl\u00e1ka, kter\u00fd premi\u00e9rov\u011b uvede platforma iVys\u00edl\u00e1n\u00ed \u010cesk\u00e9 televize.<\/p>\n<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\">\n<div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" id=\"_ytid_97431\" class=\"__youtube_prefs__ no-lazyload\" title=\"ZKRATKY, tiskov\u00e1 konference EDISON Film Hub\" src=\"https:\/\/www.youtube.com\/embed\/Ug6UhjTpxro?enablejsapi=1&amp;autoplay=0&amp;cc_load_policy=0&amp;cc_lang_pref=&amp;iv_load_policy=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;fs=1&amp;playsinline=0&amp;autohide=2&amp;theme=dark&amp;color=red&amp;controls=1&amp;\" width=\"640\" height=\"360\" allowfullscreen=\"allowfullscreen\" data-origwidth=\"640\" data-origheight=\"360\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/figure>\n<p>Kampa\u0148 propojuje odborn\u00edky, um\u011blce, m\u00e9dia, preventisty, policii i st\u00e1tn\u00ed spr\u00e1vu, aby rozproudila diskuzi o drogov\u00e9 problematice. Projekt se bude krom\u011b \u0161irok\u00e9 ve\u0159ejnosti obracet zejm\u00e9na na nejzraniteln\u011bj\u0161\u00ed a nejrizikov\u011bj\u0161\u00ed generaci ve v\u011bkov\u00e9 skupin\u011b 15\u201329 let.<\/p>\n<p>\u017de je t\u0159eba se tematikou drog zab\u00fdvat, ukazuje nejen dramatick\u00fd n\u00e1r\u016fst u\u017eivatel\u016f, ale tak\u00e9 postoje \u010desk\u00e9 spole\u010dnosti, kter\u00e9 vypl\u00fdvaj\u00ed z pr\u016fzkumu, jej\u017e \u010cAP realizovala p\u0159ed spu\u0161t\u011bn\u00edm kampan\u011b, a ze Zpr\u00e1vy o neleg\u00e1ln\u00edch drog\u00e1ch v \u010cR 2023, vydan\u00e9 N\u00e1rodn\u00edm monitorovac\u00edm st\u0159ediskem pro drogy a z\u00e1vislosti. Z dat vyplynulo nap\u0159\u00edklad to, \u017ee p\u0159es \u010dty\u0159icet procent \u010cech\u016f star\u0161\u00edch 15 let p\u0159izn\u00e1v\u00e1, \u017ee minim\u00e1ln\u011b jednou drogy vyzkou\u0161elo, ale i to, \u017ee t\u00e9m\u011b\u0159 t\u0159etina populace rekrea\u010dn\u00ed u\u017e\u00edv\u00e1n\u00ed drog schvaluje.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-170\" src=\"http:\/\/www.klubmn.cz\/wp-content\/uploads\/2024\/01\/CAP-Zkratky-Matousek-300x225.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.klubmn.cz\/wp-content\/uploads\/2024\/01\/CAP-Zkratky-Matousek-300x225.jpg 300w, https:\/\/www.klubmn.cz\/wp-content\/uploads\/2024\/01\/CAP-Zkratky-Matousek-1024x768.jpg 1024w, https:\/\/www.klubmn.cz\/wp-content\/uploads\/2024\/01\/CAP-Zkratky-Matousek-768x576.jpg 768w, https:\/\/www.klubmn.cz\/wp-content\/uploads\/2024\/01\/CAP-Zkratky-Matousek-1536x1152.jpg 1536w, https:\/\/www.klubmn.cz\/wp-content\/uploads\/2024\/01\/CAP-Zkratky-Matousek.jpg 2040w\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\n<p>\u201eDrogy jsou v \u010cesk\u00e9 republice probl\u00e9m nejen z d\u016fvodu rostouc\u00edch \u010d\u00edsel u\u017eivatel\u016f, ale tak\u00e9 kv\u016fli nebezpe\u010dn\u00e9mu postoji, kter\u00fd k z\u00e1vislostem jako spole\u010dnost zauj\u00edm\u00e1me. K u\u017e\u00edv\u00e1n\u00ed n\u00e1vykov\u00fdch l\u00e1tek jsme benevolentn\u00ed a\u017e laxn\u00ed. Podle na\u0161eho pr\u016fzkumu 80 % \u010cech\u016f ch\u00e1pe, \u017ee drogu n\u011bkdo vyzkou\u0161\u00ed, ale z\u00e1vislost na nich vn\u00edm\u00e1me jako selh\u00e1n\u00ed jednotlivce a nezodpov\u011bdnost. P\u0159itom sou\u010dasn\u00e1 spole\u010dnost, zam\u011b\u0159en\u00e1 na v\u00fdkon, k instantn\u00edmu \u0159e\u0161en\u00ed a rychl\u00e9 odm\u011bn\u011b vyb\u00edz\u00ed,\u201d vysv\u011btluje v\u00fdkonn\u00fd \u0159editel \u010cesk\u00e9 asociace poji\u0161\u0165oven Jan Matou\u0161ek a dod\u00e1v\u00e1:<\/p>\n<p>\u201eT\u00e9ma drog proto otev\u00edr\u00e1me skrze motiv zkratky k rychl\u00e9mu uspokojen\u00ed, k \u00falev\u011b, k tomu, abychom bez n\u00e1mahy dos\u00e1hli rychl\u00fdch c\u00edl\u016f, co\u017e ale m\u016f\u017ee znamenat, \u017ee \u00fapln\u011b ztrat\u00edme cestu.\u201d<\/p>\n<p><strong>SERI\u00c1L A DOKUMENT JAKO \u00da\u010cINN\u00c9 N\u00c1STROJE OSV\u011aTY?<\/strong><\/p>\n<p>Podle pr\u016fzkumu \u010cAP tak\u00e9 t\u00e9m\u011b\u0159 polovina \u010desk\u00e9 populace uv\u00e1d\u00ed, \u017ee nem\u00e1 o drog\u00e1ch dostatek informac\u00ed3, ale naprost\u00e1 v\u011bt\u0161ina z\u00e1rove\u0148 tvrd\u00ed, \u017ee o n\u011b nem\u00e1 z\u00e1jem. Ukazuje se, \u017ee klasick\u00e9 preventivn\u00ed form\u00e1ty v tomto p\u0159\u00edpad\u011b nesta\u010d\u00ed. Nejohro\u017een\u011bj\u0161\u00ed skupinou je z hlediska rizika u\u017e\u00edv\u00e1n\u00ed drog ml\u00e1de\u017e. Spolutv\u016frcem kampan\u011b se proto stala \u010cesk\u00e1 televize. Kl\u00ed\u010dem ke komunikaci pr\u00e1v\u011b s mladou generac\u00ed je hran\u00fd seri\u00e1l \u00fasp\u011b\u0161n\u00e9ho re\u017eis\u00e9ra Adama Sedl\u00e1ka Adikts, kter\u00fd vznikl v koprodukci pr\u00e1v\u011b s \u010ceskou televiz\u00ed a d\u00e1le produk\u010dn\u00ed spole\u010dnost\u00ed Shore Points. Ten po eduka\u010dn\u00ed str\u00e1nce dopln\u00ed dokument\u00e1rn\u00ed s\u00e9rie Ivo Byst\u0159i\u010dana \u010cesko na drog\u00e1ch. Oba form\u00e1ty do sv\u00e9ho vys\u00edl\u00e1n\u00ed za\u0159ad\u00ed \u010cT.<\/p>\n<p>\u201eO drog\u00e1ch se mluv\u00ed hodn\u011b, ale informovan\u00ed jsme m\u00e1lo, jak uk\u00e1zal n\u00e1\u0161 pr\u016fzkum. Mentorov\u00e1n\u00ed nefunguje, nechceme naslouchat, proto\u017ee si mysl\u00edme, \u017ee se n\u00e1s to net\u00fdk\u00e1. Pr\u00e1v\u011b protop\u0159ich\u00e1z\u00edme s kampan\u00ed, kter\u00e1 v protidrogov\u00e9 prevenci nem\u00e1 obdoby. Zahrnuje seri\u00e1l, dokument\u00e1rn\u00ed cyklus a silnou komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch. Tu dopl\u0148uj\u00ed edukativn\u00ed form\u00e1ty na \u010cT a televizn\u00ed spoty zam\u011b\u0159en\u00e9 p\u0159\u00edmo na \u0159idi\u010de. Chceme, aby lid\u00e9 za\u010dali o z\u00e1vislostech p\u0159em\u00fd\u0161let a uv\u011bdomili si, \u017ee drogy jsou sice rychl\u00fdm \u00fanikem z reality, ale jako zkratka mohou v\u00e9st do slep\u00e9 uli\u010dky,\u201c uv\u00e1d\u00ed Milada Vesel\u00e1, vedouc\u00ed odd\u011blen\u00ed komunikace a vzd\u011bl\u00e1v\u00e1n\u00ed \u010cAP.<\/p>\n<p>C\u00edlem iniciativy je rozproudit diskuzi, zaujmout i informovat a v kone\u010dn\u00e9m d\u016fsledku zm\u011bnit postoje ve\u0159ejnosti k z\u00e1vislostem, \u010demu\u017e odpov\u00edd\u00e1 i zvolen\u00e1 taktika kampan\u011b, upozor\u0148uj\u00edc\u00ed na rizikov\u00e9 chov\u00e1n\u00ed spojen\u00e9 s u\u017e\u00edv\u00e1n\u00edm n\u00e1vykov\u00fdch l\u00e1tek a l\u00e9k\u016f na p\u0159edpis. Postoje \u010cech\u016f k u\u017e\u00edv\u00e1n\u00ed n\u00e1vykov\u00fdch l\u00e1tek zm\u011b\u0159\u00ed pr\u016fzkum po skon\u010den\u00ed kampan\u011b. Ta startuje 9. ledna 2024 a navazuje na p\u0159edchoz\u00ed projekty \u010cAP a Policie \u010cR, zam\u011b\u0159en\u00e9 na osv\u011btu v oblasti agresivity a nep\u0159im\u011b\u0159en\u00e9 rychlosti za volantem.<\/p>\n<p>V\u011bt\u0161ina lid\u00ed (72 %) pova\u017euje situaci ohledn\u011b \u0159\u00edzen\u00ed pod vlivem alkoholu \u010di drog za alarmuj\u00edc\u00ed4.<\/p>\n<p>\u201eZ na\u0161ich statistik i osobn\u00edch zku\u0161enost\u00ed policist\u016f z\u202fprovozu na silnic\u00edch v\u00edme, \u017ee \u0159\u00edzen\u00ed pod vlivem alkoholu nebo drog je \u010dast\u011bj\u0161\u00ed u mlad\u0161\u00edch \u0159idi\u010d\u016f. \u010ctvrtina z\u202ft\u011bch, kte\u0159\u00ed zavinili dopravn\u00ed nehodu z\u202ftohoto d\u016fvodu, je ve v\u011bku do 24 let a p\u0159ibli\u017en\u011b ka\u017ed\u00fd druh\u00fd je ve v\u011bku do 30 let. D\u016fvodem nehody pod vlivem je nej\u010dast\u011bji zp\u016fsob j\u00edzdy nebo nep\u0159im\u011b\u0159en\u00e1 rychlost. Nez\u0159\u00eddka jde o nehody, kdy \u0159idi\u010d pod vlivem drog spolu s dal\u0161\u00edmi mladistv\u00fdmi pasa\u017e\u00e9ry kon\u010d\u00ed s tragick\u00fdmi n\u00e1sledky ve strom\u011b nebo ve svodidlech,\u201c popisuje situaci plk. Ji\u0159\u00ed Zl\u00fd, \u0159editel \u0159editelstv\u00ed Slu\u017eby dopravn\u00ed policie.<\/p>\n<p>Sou\u010d\u00e1st\u00ed kampan\u011b je proto tak\u00e9 televizn\u00ed spot, kter\u00fd pob\u011b\u017e\u00ed na komer\u010dn\u00edch televiz\u00edch a kter\u00fd upozor\u0148uje na nebezpe\u010d\u00ed spojen\u00e1 s u\u017eit\u00edm drog za volantem. Mezi to spadaj\u00ed jak ileg\u00e1ln\u00ed, tak leg\u00e1ln\u00ed drogy, jako nap\u0159\u00edklad psychoaktivn\u00ed l\u00e9ky na p\u0159edpis. O t\u00e9to problematice se v \u010cR teprve za\u010d\u00edn\u00e1 hovo\u0159it, nicm\u00e9n\u011b nadu\u017e\u00edv\u00e1n\u00ed je v \u010desk\u00e9 populaci \u010dast\u00e9.5 Hlavn\u00ed sd\u011blen\u00ed spotu se nese v duchu cel\u00e9 kampan\u011b a t\u00e9matu zkratek \u2013 drogy za volantem jsou toti\u017e tak\u00e9 zkratkou, ale na sedadlo smrti. Spot, kter\u00fd m\u00e1 dv\u011b verze a v n\u011bm\u017e se objevuj\u00ed herci ze seri\u00e1lu Adikts, re\u017e\u00edroval Juraj Jani\u0161 podle konceptu agentury McCann Prague.<\/p>\n<p><strong>ZM\u011aNY NA TRHU S DROGAMI<\/strong><\/p>\n<p>Mlad\u0161\u00ed generace, na kterou je kampa\u0148 prim\u00e1rn\u011b c\u00edlena, se tak\u00e9 v\u00edce ne\u017e kdy d\u0159\u00edve setk\u00e1v\u00e1 s\u202fmo\u017enostmi dostat se k\u202fnov\u00fdm substanc\u00edm alternativn\u00edmi cestami. Zp\u016fsob distribuce n\u00e1vykov\u00fdch l\u00e1tek se velmi rychle m\u011bn\u00ed a tak\u00e9 v d\u016fsledku covidov\u00e9 pandemie se p\u0159esunul z\u202fulic do online prost\u0159ed\u00ed. Nej\u010dast\u011bj\u0161\u00edmi m\u00edsty, kde se dnes daj\u00ed drogy sehnat, jsou anonymn\u00ed clearnet a darknet weby, ale i soci\u00e1ln\u00ed s\u00edt\u011b5. Distribuce na \u0161kol\u00e1ch se proto v\u202fmnoh\u00e9m zjednodu\u0161uje.<\/p>\n<p>\u201eS technologick\u00fdm v\u00fdvojem p\u0159ich\u00e1zej\u00ed na drogov\u00fd trh nov\u00e9 a nov\u00e9 substance a distribu\u010dn\u00ed s\u00edt\u011b postupn\u011b p\u0159ech\u00e1zej\u00ed do digit\u00e1ln\u00ed sf\u00e9ry. Mlad\u00ed lid\u00e9 jsou dnes zvykl\u00ed obstarat si drogy p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b, kam se distribuce intenzivn\u011b p\u0159esouv\u00e1, a mlad\u00e1 generace je tak ve v\u011bt\u0161\u00edm ohro\u017een\u00ed. K tomu je nav\u00edc v dne\u0161n\u00ed dynamick\u00e9 dob\u011b \u010d\u00edm d\u00e1l n\u00e1ro\u010dn\u011bj\u0161\u00ed z\u00edsk\u00e1vat relevantn\u00ed informace ze spolehliv\u00fdch zdroj\u016f a vyh\u00fdbat se dezinformac\u00edm. Po internetu mezi mladistv\u00fdmi nap\u0159\u00edklad koluje mnoho nepravdiv\u00fdch informac\u00ed o nov\u00fdch substanc\u00edch, kv\u016fli kter\u00fdm jsou pak t\u0159eba m\u00e9n\u011b obez\u0159etn\u00ed a v\u00edce riskuj\u00ed,\u201c \u0159\u00edk\u00e1 brig. gen. Jakub Frydrych, \u0159editel N\u00e1rodn\u00ed protidrogov\u00e9 centr\u00e1ly P\u010cR.<\/p>\n<p>Kampa\u0148 Zkratky proto krom\u011b klasick\u00e9 PR komunikace dopln\u00ed tak\u00e9 extenzivn\u00ed kampa\u0148 na soci\u00e1ln\u00edch s\u00edt\u00edch spojen\u00e1 se spoluprac\u00ed s influencery a p\u0159edstaviteli mlad\u00e9 popkultury, a to pr\u00e1v\u011b z\u202fd\u016fvodu osloven\u00ed nejmlad\u0161\u00ed generace Z s c\u00edlem roz\u0161\u00ed\u0159it jej\u00ed informovanost. Se startem seri\u00e1lu Adikts nap\u0159\u00edklad vznikla speci\u00e1ln\u00ed p\u00edse\u0148 a klip popul\u00e1rn\u00edho interpreta Steina27.<\/p>\n<p><strong>ZKRATKY V TV\u016eR\u010c\u00cdCH FORM\u00c1TECH \u010cESK\u00c9 TELEVIZE<\/strong><\/p>\n<p>Z v\u00fdzkumu \u010cesk\u00e9 asociace poji\u0161\u0165oven p\u0159ed kampan\u00ed vypl\u00fdv\u00e1, \u017ee 33 % obyvatel pova\u017euje jako nejvhodn\u011bj\u0161\u00ed informa\u010dn\u00ed kan\u00e1l o drog\u00e1ch a z\u00e1vislostech audiovizu\u00e1ln\u00ed d\u00edla (filmy, dokumenty a seri\u00e1ly), co\u017e bylo hlavn\u00ed motivac\u00ed k v\u00fdb\u011bru zvolen\u00fdch kampa\u0148ov\u00fdch form\u00e1t\u016f. Seri\u00e1l Adikts re\u017eis\u00e9ra Adama Sedl\u00e1ka o mlad\u00fdch studentech adiktologie experimentuj\u00edc\u00edch s drogami v r\u00e1mci fiktivn\u00edho superhrdinsk\u00e9ho sv\u011bta nasad\u00ed \u010cesk\u00e1 televize 9. ledna 2024 kompletn\u011b do iVys\u00edl\u00e1n\u00ed. Z\u00e1m\u011brem je p\u0159it\u00e1hnout mladou generaci k tzv. bingewatch zhl\u00e9dnut\u00ed, co\u017e znamen\u00e1, \u017ee v\u0161ech \u0161est 30minutov\u00fdch d\u00edl\u016f bude dostupn\u00fdch najednou. Od 24. ledna pak pob\u011b\u017e\u00ed jednotliv\u011b ka\u017ed\u00fd t\u00fdden na \u010cT1.<\/p>\n<p>\u201eV\u011b\u0159\u00edm, \u017ee pr\u00e1v\u011b bizarn\u00ed premisa d\u011bje, komiksov\u00e1 nads\u00e1zka i v\u00fdrazn\u00e1 stylizace n\u00e1m zde paradoxn\u011b pomohou komunikovat s mlad\u00fdm publikem o drog\u00e1ch a z\u00e1vislosti na nich s v\u011bt\u0161\u00ed d\u016fv\u011bryhodnost\u00ed, ne\u017e kdybychom se pokou\u0161eli o realistick\u00e9 zpracov\u00e1n\u00ed a p\u0159\u00edmo\u010da\u0159e p\u0159edkl\u00e1dan\u00e1 varov\u00e1n\u00ed, kter\u00e1 na c\u00edlovou skupinu \u010dasto nemaj\u00ed v\u00fdrazn\u011bj\u0161\u00ed efekt,\u201c p\u0159ibli\u017euje kreativn\u00ed producent za \u010ceskou televizi Jakub Mahler.<\/p>\n<p>Ve stejnou dobu na konci ledna se k seri\u00e1lu p\u0159id\u00e1 dokument\u00e1rn\u00ed cyklus re\u017eis\u00e9ra Iva Byst\u0159i\u010dana \u010cesko na drog\u00e1ch. P\u0159edstav\u00ed fakta o drog\u00e1ch a z\u00e1vislostech otev\u0159en\u011b, na rovinu, v souvislostech a bez p\u0159edsudk\u016f. \u201eDokument\u00e1rn\u00ed cyklus vkl\u00e1d\u00e1 drogovou problematiku do \u0161ir\u0161\u00edch souvislost\u00ed, zkoum\u00e1, jak\u00e9 drogy se u n\u00e1s t\u011b\u0161\u00ed oblib\u011b dnes a jak tomu bylo v minulosti \u2013 ostatn\u011b lidsk\u00e1 slabost pro drogy je star\u00e1 jako lidstvo samo,\u201c dod\u00e1v\u00e1 Jakub Mahler.<\/p>\n<p>Re\u017eis\u00e9r Ivo Byst\u0159i\u010dan si zakl\u00e1d\u00e1 na \u00fazk\u00e9 spolupr\u00e1ci s vybran\u00fdmi \u010desk\u00fdmi odborn\u00edky v oblasti adiktologie, z\u00e1vislost\u00ed i prevence. V\u00fdpov\u011bdi t\u011bchto expert\u016f dopl\u0148uje o archivn\u00ed materi\u00e1ly a animace ve vizu\u00e1ln\u00edm duchu kampan\u011b Zkratky. Cyklus v\u0161ak nem\u00e1 oslovit pouze mlad\u00e9, ale i generaci jejich rodi\u010d\u016f ve v\u011bku cca 30\u201350 let. Na \u010cT2 cyklus pob\u011b\u017e\u00ed ka\u017ed\u00e9 \u00fater\u00fd od 23. ledna 2024.<\/p>\n<p><strong>Erich Handl, Edison Film Hub<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 asociace poji\u0161\u0165oven p\u0159edstavila novin\u00e1\u0159\u016fm v pra\u017esk\u00e9m Edison Film Hubu, na spole\u010dn\u00e9 tiskovce s Polici\u00ed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,20],"tags":[],"class_list":["post-1284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1284"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1284\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1284\/revisions\/1288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/1286"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}