{"id":129,"date":"2023-11-07T06:36:13","date_gmt":"2023-11-07T06:36:13","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=129"},"modified":"2023-11-08T09:40:30","modified_gmt":"2023-11-08T09:40:30","slug":"kia-prodala-na-ceskem-trhu-150-000-aut","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=129","title":{"rendered":"Kia prodala na \u010desk\u00e9m trhu 150 000 aut"},"content":{"rendered":"<p><strong>Automobilka Kia, kter\u00e1 letos slav\u00ed t\u0159ic\u00e1t\u00e9 v\u00fdro\u010d\u00ed na \u010desk\u00e9m trhu, m\u00e1 dal\u0161\u00ed d\u016fvod k oslav\u011b. V z\u00e1\u0159\u00ed se j\u00ed poda\u0159ilo p\u0159ekonat v\u00fdznamn\u00fd miln\u00edk 150 000* prodan\u00fdch osobn\u00edch aut \u010desk\u00fdm z\u00e1kazn\u00edk\u016fm. P\u0159i zapo\u010d\u00edt\u00e1n\u00ed LCV jsou celkov\u00e9 prodeje zna\u010dky v \u010cR dokonce je\u0161t\u011b o necel\u00fdch 10 000 vozidel vy\u0161\u0161\u00ed.<\/strong><!--more--><\/p>\n<p>Kia se z\u00e1rove\u0148 ji\u017e t\u0159et\u00edm rokem dr\u017e\u00ed v\u00a0TOP 5 nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek v\u00a0\u010cR s\u00a0aktu\u00e1ln\u00edm tr\u017en\u00edm pod\u00edlem 5,16 %.<\/p>\n<p><em>\u201eJsme hrd\u00ed na to, \u017ee zrovna v\u00a0roce na\u0161eho 30. v\u00fdro\u010d\u00ed jsme p\u0159ekonali takto v\u00fdznamn\u00fd miln\u00edk. P\u0159esn\u00fd po\u010det prodan\u00fdch osobn\u00edch automobil\u016f na konci \u0159\u00edjna \u010dinil 152\u00a0291\u00a0kus\u016f. T\u00edmto d\u011bkujeme v\u0161em na\u0161im z\u00e1kazn\u00edk\u016fm za d\u016fv\u011bru a podporu,\u201c\u00a0<\/em>uvedl Arno\u0161t Barna, gener\u00e1ln\u00ed \u0159editel Kia Czech, a dodal:\u00a0<em>\u201eJi\u017e za prvn\u00ed pololet\u00ed jsme registrovali meziro\u010dn\u00ed n\u00e1r\u016fst prodej\u016f o 6 % a na konci t\u0159et\u00edho kvart\u00e1lu je to dokonce v\u00edce ne\u017e o 12 %. D\u00edky tomuto v\u00fdvoji dos\u00e1hneme s\u00a0nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed nejvy\u0161\u0161\u00edho mno\u017estv\u00ed prodan\u00fdch voz\u016f v\u00a0historii za jeden rok<\/em>.\u201c<em>\u00a0<\/em><\/p>\n<p>Kia vstoupila na \u010desk\u00fd trh v roce 1993. V\u00a0roce 2014 p\u0159edstavila pln\u011b elektrick\u00fd model Soul EV, kter\u00fdm na \u010desk\u00e9m trhu otev\u0159ela br\u00e1ny do sv\u011bta elektromobility. Hranici 100 000 prodan\u00fdch voz\u016f na tuzemsk\u00e9m trhu se poda\u0159ilo zna\u010dce dos\u00e1hnout v\u00a0roce 2018, kdy Kia dodala \u010desk\u00fdm z\u00e1kazn\u00edk\u016fm celkem dosud rekordn\u00edch 10\u00a0439 nov\u00fdch osobn\u00edch automobil\u016f.\u00a0<em>\u201eB\u011bhem n\u00e1sleduj\u00edc\u00edch \u0161esti let jsme za\u017eili pandemii covid-19 ve spojen\u00ed s pot\u00ed\u017eemi v automobilov\u00e9m pr\u016fmyslu i ekonomickou krizi. Navzdory tomu se n\u00e1m poda\u0159ilo prodejn\u00ed v\u00fdsledky zv\u00fd\u0161it o dal\u0161\u00edch 50\u00a0000 dodan\u00fdch osobn\u00edch automobil\u016f a tempo r\u016fstu prodej\u016f v\u00edce ne\u017e zdvojn\u00e1sobit,\u201c<\/em>\u00a0p\u0159ipomn\u011bl A. Barna.<\/p>\n<p>V \u017eeb\u0159\u00ed\u010dku nejprod\u00e1van\u011bj\u0161\u00edch model\u016f na \u010desk\u00e9m trhu dominuj\u00ed suver\u00e9nn\u011b s 66 566 kusy modely rodiny Ceed (hatchback, Sportswagon, ProCeed a XCeed). Na druh\u00e9m m\u00edst\u011b n\u00e1sleduje SUV Sportage (27 719 kus\u016f) a t\u0159et\u00ed je model Rio (17 690 kus\u016f). Celkov\u011b generuj\u00ed modely Ceed a Sportage 70 % prodej\u016f zna\u010dky \u010desk\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>\n<p>Kia se posledn\u00ed roky v\u00fdrazn\u011b etabluje tak\u00e9 v oblasti elektromobility. B\u011bhem sv\u00e9ho p\u016fsoben\u00ed na \u010desk\u00e9m trhu prodala celkem 2 523 elektrifikovan\u00fdch voz\u016f, z toho 684 za prvn\u00edch deset m\u011bs\u00edc\u016f leto\u0161n\u00edho roku, co\u017e p\u0159edstavuje v meziro\u010dn\u00edm srovn\u00e1n\u00ed n\u00e1r\u016fst o 18 %. Mezi prodan\u00fdmi vozy v leto\u0161n\u00edm roce \u010din\u00ed pod\u00edl elektrifikovan\u00fdch pohon\u016f (BEV, PHEV, HEV) 7 %, co\u017e je historicky nejlep\u0161\u00ed v\u00fdsledek.<\/p>\n<p><em>\u201eNa\u0161e statistiky ukazuj\u00ed, \u017ee i mezi \u010desk\u00fdmi motoristy roste z\u00e1jem o bateriov\u00e9 elektromobily, v\u00a0nich\u017e vid\u00edme budoucnost automobilov\u00e9ho pr\u016fmyslu. Tak\u00e9 proto jsme letos na podzim na trh uvedli dal\u0161\u00ed \u010dist\u011b bateriov\u00fd model, konkr\u00e9tn\u011b novou vlajkovou lo\u010f, sedmim\u00edstn\u00e9 SUV Kia EV9. V\u011b\u0159\u00edme, \u017ee bude minim\u00e1ln\u011b stejn\u011b \u00fasp\u011b\u0161n\u00e9 jako revolu\u010dn\u00ed EV6, kterou si na na\u0161em trhu vybralo ji\u017e 277\u00a0z\u00e1kazn\u00edk\u016f. U\u017e v sou\u010dasnosti m\u00e1me v \u010cesk\u00e9 republice jednu z nej\u0161ir\u0161\u00edch nab\u00eddek elektrick\u00fdch model\u016f na trhu a do roku 2027 chceme nab\u00eddnout na\u0161im z\u00e1kazn\u00edk\u016fm celkem 11 bateriov\u00fdch elektromobil\u016f, 15 na glob\u00e1ln\u00edm trhu,\u201c<\/em>\u00a0uzav\u0159el A. Barna.<\/p>\n<p>Z\u00e1sadn\u00edm miln\u00edkem v historii zna\u010dky se stal rok 2021, ve kter\u00e9m Kia zah\u00e1jila prom\u011bnu v poskytovatele \u0159e\u0161en\u00ed trvale udr\u017eiteln\u00e9 mobility, zm\u011bnila sv\u00e9 logo, slogan, designovou filozofii i kompletn\u00ed obchodn\u00ed a produktovou strategii. V roce 2021 Kia tak\u00e9 ozn\u00e1mila strategick\u00fd z\u00e1vazek st\u00e1t se do roku 2045 uhl\u00edkov\u011b neutr\u00e1ln\u00ed spole\u010dnost\u00ed nap\u0159\u00ed\u010d cel\u00fdm sv\u00fdm hodnotov\u00fdm \u0159et\u011bzcem. Ve stejn\u00e9m roce p\u0159edstaven\u00fd revolu\u010dn\u00ed pln\u011b bateriov\u00fd model EV6 obdr\u017eel od odborn\u00e9 poroty jako v\u016fbec prvn\u00ed v\u016fz korejsk\u00e9 zna\u010dky presti\u017en\u00ed titul Evropsk\u00e9 auto roku 2022.<\/p>\n<p>Do budoucna chce Kia nad\u00e1le soust\u0159edit sv\u00e9 schopnosti na kl\u00ed\u010dov\u00e9 aspekty produktov\u00e9 konkurenceschopnosti, jako jsou j\u00edzdn\u00ed v\u00fdkony a odli\u0161n\u00fd design. V brzk\u00e9 dob\u011b bude pro model EV9 k dispozici sportovn\u00ed v\u00fdbavov\u00e1 linie GT, kter\u00e1 nav\u00e1\u017ee na sportovn\u00ed image modelu EV6 GT.<\/p>\n<p><strong>Zdroj: Kia Czech<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-131\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/11\/Kia-vozy-tovarna-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automobilka Kia, kter\u00e1 letos slav\u00ed t\u0159ic\u00e1t\u00e9 v\u00fdro\u010d\u00ed na \u010desk\u00e9m trhu, m\u00e1 dal\u0161\u00ed d\u016fvod k oslav\u011b&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistika","category-vyroci"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129"}],"version-history":[{"count":1,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":132,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/129\/revisions\/132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/130"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}