{"id":13212,"date":"2025-05-18T21:15:10","date_gmt":"2025-05-18T21:15:10","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=13212"},"modified":"2025-05-18T21:27:43","modified_gmt":"2025-05-18T21:27:43","slug":"toyota-potreti-na-rock-for-people","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=13212","title":{"rendered":"Toyota pot\u0159et\u00ed na Rock for People"},"content":{"rendered":"

\u010cesk\u00e9 zastoupen\u00ed automobilky Toyota je hlavn\u00edm partnerem pro mobilitu festivalu Rock for People a spole\u010dn\u00fdm jmenovatelem je d\u016fraz na ekologii a udr\u017eitelnost. Tentokr\u00e1t se zam\u011b\u0159\u00ed zejm\u00e9na na propagaci plug-in hybridn\u00edch model\u016f a poskytne flotilu n\u00edzkoemisn\u00edch voz\u016f.<\/strong><\/p>\n

Festival Rock for People slav\u00ed v leto\u0161n\u00edm roce 30 let a Toyota je pot\u0159et\u00ed jeho hlavn\u00edm partnerem pro mobilitu. Op\u011bt zajist\u00ed dopravn\u00ed servis pro \u00fa\u010dinkuj\u00edc\u00ed i VIP hosty festivalu. V n\u00edzkoemisn\u00ed flotile voz\u016f se objev\u00ed i elektrick\u00e9 dod\u00e1vky a Toyota bZ4X. Automobilka tak chce podpo\u0159it c\u00edl organiz\u00e1tor\u016f festivalu dos\u00e1hnout do roku 2030 uhl\u00edkov\u00e9 neutrality. K tomu z\u00e1sadn\u00ed m\u011brou p\u0159isp\u00edv\u00e1 pr\u00e1v\u011b p\u0159echod na n\u00edzkoemisn\u00ed dopravu.<\/p>\n

\"\"<\/p>\n

\u201ePro v\u011bt\u0161inu \u00fa\u010dinkuj\u00edc\u00edch, kapel i v\u00fdznamn\u00fdch host\u016f za\u010d\u00edn\u00e1 b\u00fdt v dne\u0161n\u00ed dob\u011b zcela z\u00e1sadn\u00ed t\u00e9ma udr\u017eitelnosti festivalu, a to po v\u0161ech str\u00e1nk\u00e1ch \u2013 z hlediska energetiky, z\u00e1zem\u00ed festivalu i dopravy. Je to t\u00e9ma, kter\u00e9 se z velk\u00fdch firem dost\u00e1v\u00e1 u\u017e i do oblasti kultury. Poskytnout n\u00edzkoemisn\u00ed dopravu host\u016fm je tak naprosto kl\u00ed\u010dov\u00e9 a jsme moc r\u00e1di, \u017ee Toyota je n\u00e1m v tomhle u\u017e t\u0159et\u00edm rokem spolehliv\u00fdm partnerem. Jej\u00ed shuttle servis je u\u017e neodmyslitelnou a \u010d\u00edm d\u00e1l obl\u00edben\u011bj\u0161\u00ed \u010d\u00e1st\u00ed festivalu,\u201c \u0159\u00edk\u00e1 Michal Thomes, \u0159editel a zakladatel festivalu Rock for People.<\/p>\n

Pro n\u00e1v\u0161t\u011bvn\u00edky festivalu bude i letos p\u0159ipravena rozs\u00e1hl\u00e1 Toyota z\u00f3na, kterou op\u011bt najdou p\u0159ed hang\u00e1rem s prodejem merchandisingu a kter\u00e1 se v uplynul\u00fdch ro\u010dn\u00edc\u00edch stala obl\u00edben\u00fdm m\u00edstem setk\u00e1v\u00e1n\u00ed. K dispozici tu bude bezplatn\u00e9 dob\u00edjen\u00ed telefon\u016f v charge boxech, posezen\u00ed i nealkoholick\u00e9 bary.<\/p>\n

Nealko u\u017e je trendem nejen pro mlad\u00e9<\/strong><\/p>\n

Nealko Toyota bar v Toyota z\u00f3n\u011b stejn\u011b jako loni nab\u00eddne nealkoholick\u00e9 koktejly i nealkoholick\u00e1 piva po celou dobu festivalu.<\/p>\n

\u201eVn\u00edm\u00e1me st\u00e1le klesaj\u00edc\u00ed trend spot\u0159eby alkoholu zejm\u00e9na mezi mlad\u00fdmi, kte\u0159\u00ed se u\u017e um\u00ed bavit i bez n\u011bj. P\u0159\u00edstup mlad\u00fdch lid\u00ed k alkoholu se m\u011bn\u00ed a kdy\u017e si daj\u00ed dobr\u00fd nealko m\u00edchan\u00fd drink nebo pivo, maj\u00ed pak i mo\u017enost odjet dom\u016f bezpe\u010dn\u011b autem,\u201c vysv\u011btluje d\u016fvody tohoto propojen\u00ed Michal Veli\u010dka, marketingov\u00fd mana\u017eer Toyota \u010cR.<\/p>\n

\"\"<\/p>\n

Lid\u00e9 zde m\u016f\u017eou ochutnat rozli\u010dn\u00e9 druhy m\u00edchan\u00fdch n\u00e1poj\u016f z nealkoholick\u00fdch destil\u00e1t\u016f na b\u00e1zi vodky, rumu nebo ginu z rukou profesion\u00e1ln\u00edch barman\u016f. Nealkoholick\u00e1 piva budou moci n\u00e1v\u0161t\u011bvn\u00edci ochutnat v Toyota Nealko Beer Point by Clock.<\/p>\n

\u201eTrend nealko n\u00e1poj\u016f na akc\u00edch se net\u00fdk\u00e1 u\u017e jen nejmlad\u0161\u00ed generace. Popt\u00e1vka po nealku v origin\u00e1ln\u00edch aran\u017e\u00edch skokov\u011b roste u\u017e n\u011bkolik let. T\u011b\u0161\u00edme se na pokra\u010dov\u00e1n\u00ed nealkoholick\u00e9ho baru, kter\u00fd u\u017e vloni zaznamenal velk\u00fd \u00fasp\u011bch,\u201c dopl\u0148uje Michal Thomes.<\/p>\n

Toyota z\u00f3na n\u00e1v\u0161t\u011bvn\u00edk\u016fm v pozd\u011bj\u0161\u00edch hodin\u00e1ch nab\u00eddne tak\u00e9 obl\u00edben\u00e9 Silent disko, kde si n\u00e1v\u0161t\u011bvn\u00edci mohou po odehr\u00e1n\u00ed hlavn\u00edch hudebn\u00edch set\u016f ve\u010dera nasadit sluch\u00e1tka a tan\u010dit a\u017e do rann\u00edch hodin.<\/p>\n

\"\"<\/p>\n

Po cel\u00fd den si mohou v z\u00f3n\u011b tak\u00e9 prohl\u00e9dnout vystavenou Toyotu C-HR plug-in hybrid. \u201eTato technologie propojuj\u00edc\u00ed hybridn\u00ed pohon s mo\u017enost\u00ed dob\u00edjen\u00ed ze z\u00e1suvky je mezikrokem k \u010dist\u00fdm elektromobil\u016fm a v\u00fdrazn\u011b napom\u00e1h\u00e1 k celkov\u00e9mu sni\u017eov\u00e1n\u00ed emisn\u00ed stopy. To je na\u0161e spole\u010dn\u00e1 filozofie s Rock for People,\u201c dopl\u0148uje Michal Veli\u010dka.<\/p>\n

#JeduRFP<\/strong>
\nV r\u00e1mci online propagace festivalu prob\u00edh\u00e1 marketingov\u00e1 kampa\u0148 s hashtagem #JeduRFP, kter\u00e1 m\u00e1 za c\u00edl identifikovat jak n\u00e1v\u0161t\u011bvn\u00edky, tak partnery i um\u011blce 30. ro\u010dn\u00edku. Toyota propojuje sv\u00e9 marketingov\u00e9 aktivity a kan\u00e1ly s kampan\u00ed festivalu v r\u00e1mci online i offline prost\u0159ed\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed, obsahu i public relations.<\/p>\n

Leto\u0161n\u00ed ro\u010dn\u00edk Rock for People se uskute\u010dn\u00ed 11. a\u017e 15. \u010dervna tradi\u010dn\u011b v Parku 360 v Hradci Kr\u00e1lov\u00e9. Hlavn\u00edmi headlinery budou nap\u0159\u00edklad Linkin Park, Sex Pistols ft. Frank Carter, Guns N‘ Roses, Slipknot nebo Avenged Sevenfold.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e9 zastoupen\u00ed automobilky Toyota je hlavn\u00edm partnerem pro mobilitu festivalu Rock for People a spole\u010dn\u00fdm…<\/p>\n","protected":false},"author":2,"featured_media":13217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,26,36,29],"tags":[],"class_list":["post-13212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekologie","category-eventy","category-marketing","category-sponzoring"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13212"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13212\/revisions"}],"predecessor-version":[{"id":13251,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13212\/revisions\/13251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/13217"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}