{"id":13262,"date":"2025-05-20T06:12:30","date_gmt":"2025-05-20T06:12:30","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=13262"},"modified":"2025-05-20T06:12:30","modified_gmt":"2025-05-20T06:12:30","slug":"mototechna-otevrela-na-kolbenove-ulici","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=13262","title":{"rendered":"Mototechna otev\u0159ela na Kolbenov\u011b ulici"},"content":{"rendered":"

AURES Holdings otev\u0159ela v pra\u017esk\u00e9 Kolbenov\u011b ulici prvn\u00ed polistopadovou samostatnou pobo\u010dku Mototechny a zna\u010dce dala nejen novou podobu loga, ale posunula i nab\u00eddku aut i slu\u017eeb. <\/strong><\/p>\n

Doposud byla Mototechna sou\u010d\u00e1st\u00ed nab\u00eddky v\u0161ech pobo\u010dek AURES Holdings v \u010cesku a na Slovensku. Do t\u0159\u00ed let pl\u00e1nuje Mototechna roz\u0161\u00ed\u0159it nab\u00eddku na 2 000 aut a otev\u0159\u00edt dal\u0161\u00ed pobo\u010dky nejen v \u010cesk\u00e9 republice, ale i na Slovensku a v Polsku.<\/p>\n

Skupina AURES Holdings znovu obnovila zna\u010dku Mototechna v\u00a0roce 2012 a za tu dobu \u00fasp\u011b\u0161n\u011b prodala na 120\u00a0000 z\u00e1novn\u00edch a pr\u00e9miov\u00fdch aut. Za t\u0159in\u00e1ct let se zna\u010dka roz\u0161\u00ed\u0159ila o dal\u0161\u00ed produkty od segmentu investi\u010dn\u00edch aut a elektromobil\u016f, p\u0159es servis a a\u017e po pron\u00e1jem automobil\u016f.<\/p>\n

\u201eV r\u00e1mci cel\u00e9 skupiny se dlouhodob\u011b zam\u011b\u0159ujeme na m\u011b\u0159en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti, abychom mohli neust\u00e1le vylep\u0161ovat na\u0161e slu\u017eby. Rozhodnut\u00ed pro osamostatn\u011bn\u00ed Mototechny podpo\u0159ila zp\u011btn\u00e1 vazba na\u0161ich z\u00e1kazn\u00edk\u016f z\u00a0na\u0161\u00ed p\u016fj\u010dovny Mototechna Drive, kter\u00e1 si dlouhodob\u011b velmi dob\u0159e vede ve v\u0161ech hodnocen\u00ed. Jen na Googlu m\u00e1 4,9 hv\u011bzdi\u010dek z\u00a0p\u011bti. Nav\u00edc na trhu chyb\u011bl prodejce, kter\u00fd by nab\u00edzel a\u017e 600 z\u00e1novn\u00edch a pr\u00e9miov\u00fdch aut r\u016fzn\u00fdch zna\u010dek a model\u016f k\u00a0vyzkou\u0161en\u00ed,\u201c<\/i><\/em>\u00a0vysv\u011btluje rozhodnut\u00ed o osamostatn\u011bn\u00ed zna\u010dky Mototechna Petr Van\u011b\u010dek, gener\u00e1ln\u00ed \u0159editel skupiny AURES Holdings, pod kterou zna\u010dka pat\u0159\u00ed.<\/p>\n

\"\"
Karol\u00edna Topoov\u00e1 a Petr Van\u011b\u010dek<\/figcaption><\/figure>\n

\u201eZm\u011bnit l\u00e9ty prov\u011b\u0159en\u00e9 logo nebylo jednoduch\u00fdm rozhodnut\u00edm. P\u016fvodn\u00ed Mototechna fungovala pod stejn\u00fdm logem 75 let! S\u00a0novou pobo\u010dkou, specifickou nab\u00eddkou a exkluzivn\u00edmi slu\u017ebami ale nastal \u010das posunout zna\u010dku do nov\u00e9 \u00e9ry,\u201c <\/i><\/em>dopl\u0148uje Petr Van\u011b\u010dek.<\/p>\n

Spole\u010dnost tak za\u010dala hledat nov\u00fd kl\u00ed\u010dov\u00fd brandov\u00fd prvek, kter\u00fd pom\u016f\u017ee zna\u010dce vyniknout. St\u0159edobodem zna\u010dky byla v\u017edy auta, proto se tak\u00e9 tvar auta p\u0159enesl do nov\u00e9ho loga Mototechny. To tv\u016frci pak napasovali jako \u201emaj\u00e1k\u201c do SPZ v\u00a0netradi\u010dn\u00ed tyrkysov\u00e9 barv\u011b, kter\u00e1 v\u00a0kombinaci s\u00a0\u010dernou dod\u00e1v\u00e1 pocit exkluzivity, co\u017e je p\u0159esn\u011b to, co chce zna\u010dka p\u0159in\u00e9st i z\u00e1kazn\u00edk\u016fm.<\/p>\n

Jak\u00e9 vozy v\u00a0Mototechn\u011b najdete? Nej\u010dast\u011bji do 5 let st\u00e1\u0159\u00ed, do 50\u00a0000 km na tachometru, v\u00a0tov\u00e1rn\u00ed z\u00e1ruce, s\u00a0jasn\u00fdm p\u016fvodem a servisn\u00ed histori\u00ed. V\u00a0nab\u00eddce najdete jak levn\u00e9 z\u00e1novn\u00ed vozy jako t\u0159\u00edletou \u0160koda Fabia za 350\u00a0000 korun, ale i pr\u00e9miov\u00e9 modely jako dvoulet\u00e9 Audi RS Q8 za 2,8 milionu korun. Na pobo\u010dce v\u00a0Kolbenov\u011b ulici v\u00a0Praze z\u00e1kazn\u00edci mohou na jednom m\u00edst\u011b vyb\u00edrat z 200 aut, celkov\u00e1 nab\u00eddka ale obsahuje t\u00e9m\u011b\u0159 600 voz\u016f.<\/p>\n

Mototechna se ale nezab\u00fdv\u00e1 jen prodejem aut. Z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed i v\u00fdkup, a to nejen na pobo\u010dce, ale i u z\u00e1kazn\u00edka doma, pron\u00e1jem vozidel bez starost\u00ed, financov\u00e1n\u00ed, poji\u0161t\u011bn\u00ed, prodlou\u017eenou z\u00e1ruku a dal\u0161\u00ed slu\u017eby.<\/p>\n

\u201eP\u00e9\u010de o z\u00e1kazn\u00edka pro n\u00e1s nekon\u010d\u00ed dnem, kdy od n\u00e1s odjede v\u00a0nov\u00e9m voze. Chceme, aby se k\u00a0n\u00e1m lid\u00e9 vraceli a vytvo\u0159ili si s\u00a0n\u00e1mi vztah, jako se n\u00e1m to da\u0159\u00ed u zna\u010dky Mototechna drive. Proto nab\u00edz\u00edme i dal\u0161\u00ed slu\u017eby jako je b\u011b\u017en\u00e1 \u00fadr\u017eba vozu, p\u0159ezut\u00ed pneumatik, v\u00fdm\u011bna kapalin, garan\u010dn\u00ed prohl\u00eddky\u200b, detailing exteri\u00e9ru s le\u0161t\u011bn\u00edm, keramickou ochranu laku, myt\u00ed a \u010di\u0161t\u011bn\u00ed interi\u00e9ru s mo\u017enost\u00ed renovace ko\u017een\u00fdch <\/i><\/em>interi\u00e9r\u016f nebo renovaci hlin\u00edkov\u00fdch disk\u016f,\u201c \u0159\u00edk\u00e1 \u0159editel Mototechny Jan Hrub\u00fd.<\/p>\n

\"\"Mototechna nov\u00e9 generace za prvn\u00ed dva m\u011bs\u00edce prodala na 170 automobil\u016f. Do t\u0159i let pl\u00e1nuje otev\u0159\u00edt dal\u0161\u00edch p\u011bt pobo\u010dek nejen v\u00a0\u010cesku, ale i Polsku a na Slovensku a roz\u0161\u00ed\u0159it nab\u00eddku na 2\u00a0000 aut. Nejprod\u00e1van\u011bj\u0161\u00edmi v\u00a0prvn\u00ed samostatn\u00e9 pobo\u010dce jsou SUV, kter\u00e1 tvo\u0159\u00ed t\u00e9m\u011b\u0159 polovinu prodej\u016f (46,6\u00a0%). Konkr\u00e9tn\u011b pak modely jako Hyundai Tucson, \u0160koda Kodiaq nebo Mercedes GLE, v\u011bt\u0161inou ve specifick\u00fdch v\u00fdbav\u00e1ch. Polovinu prodej\u016f pak tvo\u0159\u00ed pr\u00e9miov\u00e9 vozy. Na to navazuje i vysok\u00fd standard v\u00fdbavy u aut.<\/p>\n

\"\"Dv\u011b t\u0159etiny prod\u00e1van\u00fdch aut maj\u00ed automatickou p\u0159evodovku nebo tempomat, t\u0159etina n\u00e1hon na v\u0161echna \u010dty\u0159i kola. Zaj\u00edmavost\u00ed je vysok\u00fd z\u00e1jem o alternativn\u00ed pohony v\u00a0tomto segmentu. Jen hybridn\u00ed automobily tvo\u0159\u00ed 28 procent prodej\u016f, co\u017e nen\u00ed na sekund\u00e1rn\u00edm trhu tak b\u011b\u017en\u00e9. Nejv\u00edce aut se ale prod\u00e1v\u00e1 nep\u0159ekvapiv\u011b benz\u00ednov\u00fdch (41\u00a0%). Pokud jde o barvy, tak jednozna\u010dn\u011b v\u00e9vod\u00ed b\u00edl\u00e1 (26\u00a0%), pak \u0161ed\u00e1 (19,9 %) a \u010dern\u00e1 (16,4\u00a0%).<\/p>\n

Zdroj: Mototechna, Foto. archiv<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

AURES Holdings otev\u0159ela v pra\u017esk\u00e9 Kolbenov\u011b ulici prvn\u00ed polistopadovou samostatnou pobo\u010dku Mototechny a zna\u010dce dala…<\/p>\n","protected":false},"author":1,"featured_media":13279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,26],"tags":[],"class_list":["post-13262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazary","category-eventy"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13262"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13262\/revisions"}],"predecessor-version":[{"id":13281,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13262\/revisions\/13281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/13279"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}