{"id":13663,"date":"2025-06-05T06:10:24","date_gmt":"2025-06-05T06:10:24","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=13663"},"modified":"2025-06-05T06:10:51","modified_gmt":"2025-06-05T06:10:51","slug":"registrace-vozidel-v-evrope-turbulence-v-cesku-zatim-klid","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=13663","title":{"rendered":"Registrace vozidel: v Evrop\u011b turbulence, v \u010cesku zat\u00edm klid"},"content":{"rendered":"<p class=\"v1MsoNormal\"><strong>A\u0165 se o evropsk\u00e9m automobilov\u00e9m trhu p\u00ed\u0161e a \u0159\u00edk\u00e1 cokoli, ten \u010desk\u00fd si st\u00e1le jede svou cestou, na hony vzd\u00e1lenou nejen tomu zahrani\u010dn\u00edmu, ale i popla\u0161n\u00fdm informac\u00edm nebo zbo\u017en\u00fdm p\u0159\u00e1n\u00edm ambici\u00f3zn\u00edch sn\u00edlk\u016f. Auta po\u0159\u00e1d jedou.<\/strong><!--more--><\/p>\n<p class=\"v1MsoNormal\"><b>Kl\u00ed\u010dov\u00e9 \u00fadaje za kv\u011bten<\/b><\/p>\n<ul type=\"disc\">\n<li class=\"v1MsoNormal\">T\u00e9m\u011b\u0159 20 tis\u00edc registrac\u00ed nov\u00fdch osobn\u00edch voz\u016f, meziro\u010dn\u011b \u2013 1,1 %<\/li>\n<li class=\"v1MsoNormal\">Dal\u0161\u00ed m\u00edrn\u00fd n\u00e1r\u016fst pod\u00edlu elektromobil\u016f, u\u017e na 6,2 %<\/li>\n<li class=\"v1MsoNormal\">Pod\u00edl hybrid\u016f u osobn\u00edch voz\u016f \u2013 celkem 28,05 %, plug-in hybrid\u016f 4,86 %<\/li>\n<li class=\"v1MsoNormal\">Roste z\u00e1jem o vozy MPV a kles\u00e1 o mal\u00e1 auta<\/li>\n<li class=\"v1MsoNormal\">Registrace lehk\u00fdch u\u017eitkov\u00fdch voz\u016f, meziro\u010dn\u011b \u2013 14,04 %<\/li>\n<li class=\"v1MsoNormal\">Ale roste pod\u00edl \u010dist\u011b elektricky poh\u00e1n\u011bn\u00fdch dod\u00e1vek, kter\u00e9 u\u017e tvo\u0159\u00ed 6,15 %<\/li>\n<li class=\"v1MsoNormal\">Minim\u00e1ln\u00ed je meziro\u010dn\u00ed zm\u011bna prodej\u016f motocykl\u016f \u2013 0,25 %<\/li>\n<\/ul>\n<p class=\"v1MsoNormal\"><b>Nekop\u00edrujeme Evropu\u00a0<\/b><\/p>\n<p class=\"v1MsoNormal\">Pokud jde o automobily, tak ani v\u00a0tom dobr\u00e9m, ani v\u00a0tom \u0161patn\u00e9m. \u010cesk\u00fd trh osobn\u00edch voz\u016f zat\u00edm potvrzuje, \u017ee se evropsk\u00e9 turbulence popt\u00e1vky po automobilech u n\u00e1s zat\u00edm nekonaj\u00ed. V\u00a0kv\u011btnu se jen lehce zp\u0159eh\u00e1zelo po\u0159ad\u00ed od druh\u00e9ho m\u00edsta, na kter\u00e9 tentokr\u00e1t posko\u010dila Toyota p\u0159ed Hyundai a VW, jinak je celkem setrval\u00fd stav.<\/p>\n<p class=\"v1MsoNormal\"><b>Elektromobily pozvolna zv\u011bt\u0161uj\u00ed sv\u016fj pod\u00edl<\/b><\/p>\n<p class=\"v1MsoNormal\">Meziro\u010dn\u00ed srovn\u00e1n\u00ed by ale bylo velmi zkresluj\u00edc\u00ed, proto\u017ee loni byl za\u010d\u00e1tek roku ve znamen\u00ed \u00fatlumu z\u00e1jmu kv\u016fli o\u010dek\u00e1v\u00e1n\u00ed dotac\u00ed, kter\u00e9 se projevily a\u017e v\u00a0polovin\u011b roku. Velkou nad\u011bj\u00ed elektromobility je nyn\u00ed o\u010dek\u00e1van\u00fd n\u00e1por levn\u00fdch \u010d\u00ednsk\u00fdch model\u016f, kter\u00e9 mohou s\u00a0\u010desk\u00fdm trhem citeln\u011b zam\u00edchat. Zat\u00edm ho u n\u00e1s dr\u017e\u00ed hlavn\u011b flotilov\u00e9 registrace \u0161kodovek (v kv\u011btnu 475 kus\u016f, co\u017e p\u0159edstavuje 39,26 % pod\u00edl na elektromobiln\u00edm trhu a 7,37 % z\u00a0registrac\u00ed zna\u010dky).<\/p>\n<p class=\"v1MsoNormal\">V\u00a0elektro lize osob\u00e1k\u016f je za letos suver\u00e9nn\u00ed \u0161kodovkou, s\u00a0velk\u00fdm odstupem druh\u00e1 Tesla se 154 kusy, t\u0159et\u00ed VW registroval 79 voz\u016f, 70 udala Kia, 66 Hyundai a 56 Ford. Z\u00a0nab\u00eddky 22 zna\u010dek ostatn\u00ed u\u017e jen pab\u011brkovali.<\/p>\n<p class=\"v1MsoNormal\">Elektro p\u0159ekvapen\u00ed se v\u00a0kv\u011btnu konalo v\u00a0kategorii LUV, kde si z\u00a090. registrovan\u00fdch elektro dod\u00e1vek odnesl prvenstv\u00ed \u010d\u00ednsk\u00fd Maxus (24 voz\u016f), p\u0159ed Mercedesem (23), Toyotou (21) a tandemem Renault, Peugeot (po \u0161esti kusech).<\/p>\n<p class=\"v1MsoNormal\">Elektrizuj\u00ed se i motocykly, kter\u00fdch bylo registrov\u00e1no 187 z\u00a0celkem 3545 kus\u016f, co\u017e p\u0159edstavuje 5,28 %.<\/p>\n<p class=\"v1MsoNormal\"><b>\u010co bolo, to bolo<\/b><\/p>\n<p class=\"v1MsoNormal\">Co je ale u\u017e dost patrn\u00e9, jak tvrd\u011b se projevuj\u00ed ztr\u00e1ty, kter\u00e9 si v\u00a0posledn\u00edch letech zp\u016fsobila \u0159ada evropsk\u00fdch v\u00fdrobc\u016f, kte\u0159\u00ed se rozhodli vnucovat z\u00e1kazn\u00edk\u016fm sv\u00e9 ambici\u00f3zn\u00ed vize, a ti je neakceptovali v\u00a0jimi o\u010dek\u00e1van\u00e9 m\u00ed\u0159e. \u0158ada zna\u010dek a s\u00a0nimi i jejich dealer\u016f mohou jen s\u00a0nostalgi\u00ed vzpom\u00ednat na n\u011bkdej\u0161\u00ed prodejn\u00ed \u00fasp\u011bchy, a naopak jin\u00ed si mnou ruce. Kroky management\u016f n\u011bkter\u00fdch zna\u010dek v\u00a0ned\u00e1vno minul\u00e9 dob\u011b u\u017e tehdy p\u0159ipadaly, jako kdyby si cht\u011bli pod sebou tvrdo\u0161\u00edjn\u011b pod\u0159ez\u00e1vat zdravou v\u011btev. Chyby se \u0161patn\u011b p\u0159izn\u00e1vaj\u00ed, ale v\u00fdsledky to jen potvrzuj\u00ed.<\/p>\n<p class=\"v1MsoNormal\">Sta\u010d\u00ed se pod\u00edvat na leto\u0161n\u00ed registrace a vid\u00edme, \u017ee se u n\u00e1s prod\u00e1v\u00e1 mnohem v\u00edc voz\u016f Mercedes ne\u017e Renault\u016f \u010di Peugeot\u016f, v\u00edc Lexus\u016f ne\u017e Nissan\u016f, Hond nebo Mazd a zvl\u00e1\u0161\u0165 p\u016fsobiv\u00e9 je v\u00edc prodan\u00fdch Porsche \u010di Land Rover\u016f, ne\u017e t\u0159eba mainstreamov\u00fdch Seat\u016f a Fiat\u016f. I takov\u00e9 je sou\u010dasn\u00e9 specifikum \u010desk\u00e9ho trhu, d\u00edky kter\u00e9mu se d\u00e1 vykl\u00e1dat, jak se vlastn\u011b m\u00e1me dob\u0159e, kdy\u017e se u n\u00e1s registruj\u00ed v\u00a0tak velk\u00e9 m\u00ed\u0159e sp\u00ed\u0161e drah\u00e1 auta.<\/p>\n<p class=\"v1MsoNormal\"><b>Nab\u00eddka jen kvete<\/b><\/p>\n<p class=\"v1MsoNormal\">Zat\u00edmco p\u0159ed dvaceti lety nab\u00edzelo v\u00a0\u010cesku osobn\u00ed vozy 52 zna\u010dek, letos p\u0159ehled registrac\u00ed jich obsahuje u\u017e 133! A p\u0159ich\u00e1zej\u00ed dal\u0161\u00ed. P\u0159edev\u0161\u00edm ty \u010d\u00ednsk\u00e9. Zejm\u00e9na politicky si o n\u011b Evropa u\u017e dlouho koledovala. Je\u0161t\u011b v\u00a0roce 2020, tedy p\u0159ed pouh\u00fdmi p\u011bti lety, registrace nov\u00fdch osob\u00e1k\u016f u n\u00e1s obsahovaly 89 zna\u010dek, ale mezi nimi nebylo po exotick\u00fdch n\u00e1zvech z\u00a0D\u00e1ln\u00e9ho v\u00fdchodu ani pam\u00e1tky.<\/p>\n<p class=\"v1MsoNormal\"><b>\u010cek\u00e1 n\u00e1s hodn\u011b nov\u00e9ho\u00a0<\/b><\/p>\n<p class=\"v1MsoNormal\">P\u0159esto\u017ee jsou \u010de\u0161t\u00ed z\u00e1kazn\u00edci zna\u010dn\u011b konzervativn\u00ed, nov\u00fdm nab\u00eddk\u00e1m budou z\u0159ejm\u011b t\u011b\u017eko odol\u00e1vat. Uk\u00e1zal to jasn\u011b pr\u016fkopn\u00edk \u010d\u00ednsk\u00fdch automobil\u016f na \u010desk\u00e9m trhu, zna\u010dka MG, kter\u00e1 za\u010d\u00ednala prodej v kv\u011btnu 2022 prvn\u00edm registrovan\u00fdm vozem a loni dos\u00e1hla po\u010dtu 4101 kus\u016f.<\/p>\n<p class=\"v1MsoNormal\"><strong>P\u0159edev\u0161\u00edm d\u00edky MG byl loni pod\u00edl \u010d\u00ednsk\u00fdch osobn\u00edch voz\u016f (bez v \u010c\u00edn\u011b vyr\u00e1b\u011bn\u00fdch model\u016f Tesla, Volvo Dacia atd.) 1,91 %. Letos v kv\u011btnu u\u017e vzrostl na 2,82 %, a to je\u0161t\u011b do prodej\u016f zdaleka nepromluvili nov\u011b p\u0159ich\u00e1zej\u00edc\u00ed velc\u00ed \u010d\u00edn\u0161t\u00ed hr\u00e1\u010di.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8953\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/11\/MG-ZS-Salon-podium-1-900x506.jpg\" alt=\"\" width=\"900\" height=\"506\" \/><\/p>\n<p class=\"v1MsoNormal\"><b>Co z\u00a0toho vypl\u00fdv\u00e1?<\/b><\/p>\n<p class=\"v1MsoNormal\">Pro z\u00e1kazn\u00edky p\u0159ich\u00e1z\u00ed hlavn\u011b nov\u00e1, bohat\u0161\u00ed a cenov\u011b atraktivn\u011bj\u0161\u00ed nab\u00eddka, se kterou se brzo sezn\u00e1m\u00ed a budou ur\u010dit\u011b porovn\u00e1vat jej\u00ed v\u00fdhody. P\u0159\u00edklad MG uk\u00e1zal, \u017ee zm\u011bna my\u0161len\u00ed nemus\u00ed trvat nijak dlouho. Hospodsk\u00e9 srovn\u00e1v\u00e1n\u00ed \u010d\u00ednsk\u00fdch automobil\u016f s\u00a0levn\u00fdmi varn\u00fdmi konvicemi z\u00a0tr\u017ei\u0161t\u011b neobstoj\u00ed. I \u010d\u00ednsk\u00e1 auta pln\u00ed ve\u0161ker\u00e9 evropsk\u00e9 homologa\u010dn\u00ed standardy. Nav\u00edc z\u0159ejm\u011b p\u0159inesou tak\u00e9 novou kulturu do prodeje.<\/p>\n<p class=\"v1MsoNormal\">Hor\u0161\u00ed to bude pro evropsk\u00e9 v\u00fdrobce a jejich dealery, kter\u00e9 postupn\u011b zas\u00e1hne tvrd\u00e1 a siln\u00e1 konkurence ve\u00a0v\u011bt\u0161in\u011b kategori\u00ed, p\u0159ich\u00e1zej\u00edc\u00ed ze zem\u011b, kter\u00e1 je u\u017e del\u0161\u00ed \u010das nejv\u011bt\u0161\u00edm sv\u011btov\u00fdm producentem automobil\u016f. Na tradice, konzervativn\u00ed p\u0159\u00edstup a vlastenectv\u00ed se v\u00a0mainstreamov\u00fdch kategori\u00edch nikdy tolik nehled\u011blo, tam je v\u011bt\u0161inou a\u017e na prvn\u00edm m\u00edst\u011b cena, a v\u00a0t\u00e9 evropsk\u00fdm v\u00fdrobc\u016fm regulace, ale ani cla moc nepomohou.<\/p>\n<p class=\"v1MsoNormal\"><strong>Karel Ber\u00e1nek\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u0165 se o evropsk\u00e9m automobilov\u00e9m trhu p\u00ed\u0161e a \u0159\u00edk\u00e1 cokoli, ten \u010desk\u00fd si st\u00e1le jede&#8230;<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,14],"tags":[],"class_list":["post-13663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-komentar"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13663"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13663\/revisions"}],"predecessor-version":[{"id":13665,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13663\/revisions\/13665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}