{"id":13714,"date":"2025-06-06T08:40:21","date_gmt":"2025-06-06T08:40:21","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=13714"},"modified":"2025-06-06T08:45:24","modified_gmt":"2025-06-06T08:45:24","slug":"agentura-groupm-se-prejmenuje-na-wpp-media","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=13714","title":{"rendered":"Z Agentury GroupM bude WPP Media"},"content":{"rendered":"<p><strong>Britsk\u00e1 agenturn\u00ed skupina WPP p\u0159ejmenovala skupinu sv\u00fdch medi\u00e1ln\u00edch agentur. M\u00edsto Group M nyn\u00ed budou vystupovat pod hlavi\u010dkou WPP, p\u00ed\u0161e Medi\u00e1\u0159. V \u010cesku pod GroupM spadaj\u00ed medi\u00e1ln\u00ed agentury Mindshare, Wavemakera a EssenceMediacom.<\/strong><!--more--><\/p>\n<p>Zm\u011bna podle WPP odr\u00e1\u017e\u00ed rostouc\u00ed popt\u00e1vku market\u00e9r\u016f po pln\u011b integrovan\u00fdch kapacit\u00e1ch. Medi\u00e1ln\u00ed agentury koncernu WPP spravuj\u00ed v\u00edc ne\u017e 60 miliard dolar\u016f (1,3 bilionu K\u010d) ro\u010dn\u00edch medi\u00e1ln\u00edch investic na v\u00edce ne\u017e 80 trz\u00edch<strong>.<\/strong><\/p>\n<p>\u201eBudou nad\u00e1le poskytovat klient\u016fm dedikovan\u00e9 t\u00fdmy v r\u00e1mci WPP Media, p\u0159i\u010dem\u017e budou vyu\u017e\u00edvat spole\u010dn\u00e9 kapacity, technologie a podp\u016frn\u00e9 funkce,\u201c informuje skupina. Trojice tuzemsk\u00fdch medi\u00e1lek WPP u\u017e p\u0159ed \u010dasem propojila\u00a0<a href=\"https:\/\/www.mediar.cz\/groupm-spojuje-analyticke-tymy-tri-svych-agentur\/\">analytick\u00e9<\/a>\u00a0a\u00a0<a href=\"https:\/\/www.mediar.cz\/groupm-propojuje-digitalni-sluzby-napric-skupinou-hub-vede-ondrej-bartunek\/\">digit\u00e1ln\u00ed<\/a>\u00a0t\u00fdmy, p\u0159edloni pak\u00a0<a href=\"https:\/\/www.mediar.cz\/medialni-agentura-mediacom-se-po-globalni-fuzi-meni-na-essencemediacom\/\">p\u0159ejmenovala MediaCom<\/a>.<\/p>\n<p>\u201ePln\u011b integrovan\u00e1 nab\u00eddka WPP Media umo\u017en\u00ed klient\u016fm sjednotit m\u00e9dia, data a\u00a0produkci a\u00a0komplexn\u011b spravovat sv\u00e9 vlastn\u00ed, z\u00edskan\u00e9, sd\u00edlen\u00e9 a\u00a0placen\u00e9 marketingov\u00e9 aktivity, aby dos\u00e1hli personalizace ve velk\u00e9m m\u011b\u0159\u00edtku,\u201c slibuje koncern. Ten z\u00e1rove\u0148 ro\u010dn\u011b investuje 300 milion\u016f liber do marketingov\u00e9ho syst\u00e9mu\u00a0<em><strong>WPP Open<\/strong><\/em>, kter\u00fd d\u00edky um\u011bl\u00e9 inteligenci propojuje kapacity v\u0161ech jej\u00edch agentur pro obsazov\u00e1n\u00ed medi\u00e1ln\u00edho prostoru reklamou. Novou integrovanou nab\u00eddku ode dne\u0161ka WPP propaguje v\u00a0USA a\u00a0Brit\u00e1nii\u00a0<a href=\"https:\/\/www.wpp.com\/en\/ai\">kampan\u00ed zam\u011b\u0159enou na segment B2B<\/a>.<\/p>\n<p>\u201eSpot\u0159ebitel\u00e9 u\u017e o\u010dek\u00e1vaj\u00ed, \u017ee reklama bude relevantn\u00ed a\u00a0poutav\u00e1 a\u00a0n\u00e1kupn\u00ed zku\u0161enosti plynul\u00e9. Tato o\u010dek\u00e1v\u00e1n\u00ed se v\u00a0\u00e9\u0159e um\u011bl\u00e9 inteligence jen zrychl\u00ed,\u201c prohl\u00e1sil\u00a0<strong>Brian Lesser<\/strong>\u00a0jako \u0161\u00e9f WPP Media.<\/p>\n<p>\u201eP\u0159echod na WPP Media navazuje na na\u0161i strategii zjednodu\u0161ovat a\u00a0integrovat na\u0161i nab\u00eddku pro klienty. Zat\u00edmco GroupM byla postavena pro dobu, kdy nejv\u00edce z\u00e1le\u017eelo na rozsahu m\u00e9di\u00ed, WPP Media odr\u00e1\u017e\u00ed s\u00edlu um\u011bl\u00e9 inteligence, dat a\u00a0technologi\u00ed a\u00a0jednodu\u0161\u0161\u00ed, integrovan\u011bj\u0161\u00ed \u0159e\u0161en\u00ed,\u201c doplnil\u00a0<strong>Mark Read<\/strong>, gener\u00e1ln\u00ed \u0159editel cel\u00e9 WPP.<\/p>\n<p><strong>Zdroj: mediar.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Britsk\u00e1 agenturn\u00ed skupina WPP p\u0159ejmenovala skupinu sv\u00fdch medi\u00e1ln\u00edch agentur. M\u00edsto Group M nyn\u00ed budou vystupovat&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,49],"tags":[],"class_list":["post-13714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-media"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13714"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13714\/revisions"}],"predecessor-version":[{"id":13719,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13714\/revisions\/13719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/13716"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}