{"id":13797,"date":"2025-06-10T05:59:00","date_gmt":"2025-06-10T05:59:00","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=13797"},"modified":"2025-06-10T05:59:52","modified_gmt":"2025-06-10T05:59:52","slug":"skoda-jedna-o-spolupraci-s-mladou-boleslavi","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=13797","title":{"rendered":"\u0160koda jedn\u00e1 o dal\u0161\u00edm sponzoringu Mlad\u00e9 Boleslavi"},"content":{"rendered":"<div class=\"entry-summary\">\n<p><strong>Z\u00e1stupci veden\u00ed \u0160koda Auto, Odbor\u016f KOVO, Nada\u010dn\u00edho fondu \u0160koda Auto (NF\u0160A) a m\u011bsta Mlad\u00e1 Boleslav debatovali o dal\u0161\u00edm rozvoji vz\u00e1jemn\u00e9 spolupr\u00e1ce. Vzniknout by m\u011bl nap\u0159\u00edklad n\u00e1b\u0159e\u017en\u00ed park kolem Jizery, sportovn\u00ed a volno\u010dasov\u00fd are\u00e1l Deb\u0159 nebo rekonstrukce z\u00e1zem\u00ed pro komunitn\u00ed a vzd\u011bl\u00e1vac\u00ed aktivity.<\/strong><\/p>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"entry-content\">\n<p><strong>Partnerstv\u00ed trvaj\u00edc\u00ed ji\u017e 130 let<\/strong><\/p>\n<p>Spolupr\u00e1ce mezi \u0160koda Auto a\u00a0m\u011bstem trv\u00e1 ji\u017e 130\u00a0let. V\u00a0posledn\u00edch letech se partnerstv\u00ed d\u00e1le prohlubuje i\u00a0d\u00edky Nada\u010dn\u00edmu fondu \u0160koda Auto, kter\u00fd automobilka zalo\u017eila jako n\u00e1stroj pro c\u00edlenou podporu regionu. Rozvoj m\u011bsta se z\u00e1rove\u0148 odr\u00e1\u017e\u00ed i\u00a0ve zlep\u0161en\u00ed dopravn\u00ed infrastruktury: k\u00a0ned\u00e1vno otev\u0159en\u00e9mu sjezdu z\u00a0d\u00e1lnice D10 p\u0159ibylo roz\u0161\u00ed\u0159en\u00ed p\u00e1te\u0159n\u00ed komunikace ve m\u011bst\u011b, tedy t\u0159\u00eddy V\u00e1clava Klementa.<\/p>\n<p>V\u00a0minulosti se poda\u0159ilo roz\u0161\u00ed\u0159it nap\u0159\u00edklad d\u00e1lni\u010dn\u00ed sjezd na Bezd\u011b\u010d\u00edn nebo vybudovat novou t\u0159\u00eddu Ludv\u00edka Kalmy a\u00a0Volkharda K\u00f6hlera. \u0160koda Auto tak\u00e9 ve spolupr\u00e1ci s\u00a0Odbory KOVO dlouhodob\u011b podporuje i\u00a0prvoligov\u00e9 sportovn\u00ed t\u00fdmy a\u00a0st\u00e1la u\u00a0vzniku tzv. V\u00fdboru pro spolupr\u00e1ci, kter\u00fd u\u017e t\u00e9m\u011b\u0159 10\u00a0let konzultuje s\u00a0m\u011bstem, automobilkou a\u00a0Okresn\u00ed hospod\u00e1\u0159skou komorou kl\u00ed\u010dov\u00e9 projekty v\u00a0oblasti bezpe\u010dnosti, kultury, vzd\u011bl\u00e1v\u00e1n\u00ed, mobility nebo soci\u00e1ln\u00ed p\u00e9\u010de \u010di integrace. Na tyto projekty p\u0159isp\u00edv\u00e1 m\u011bstu a\u00a0m\u00edstn\u00edm subjekt\u016fm pr\u00e1v\u011b \u0160koda Auto, spole\u010dnost \u0160ko-Energo a\u00a0dal\u0161\u00ed partne\u0159i.<\/p>\n<p>Prost\u0159ednictv\u00edm V\u00fdboru pro spolupr\u00e1ci podpo\u0159ila samotn\u00e1 \u0160koda Auto tyto iniciativy \u010d\u00e1stkou p\u0159es 60\u00a0milion\u016f korun. Nemalou roli hraj\u00ed tak\u00e9 dobrovolnick\u00e9 a\u00a0sb\u00edrkov\u00e9 iniciativy zam\u011bstnanc\u016f, kter\u00e9 pom\u00e1haj\u00ed m\u00edstn\u00edm ve\u0159ejn\u011b prosp\u011b\u0161n\u00fdm organizac\u00edm.<\/p>\n<p><em>\u201eMlad\u00e1 Boleslav je na\u0161\u00edm domovem u\u017e od roku 1895 a\u00a0jsme s\u00a0t\u00edmto m\u011bstem hluboce spjati. Jako \u0160koda Auto se chceme aktivn\u011b pod\u00edlet na rozvoji m\u011bsta i\u00a0\u0161ir\u0161\u00edho regionu. Toto memorandum navazuje na dlouhodob\u00e9 partnerstv\u00ed a\u00a0umo\u017en\u00ed pokra\u010dovat v\u00a0realizaci v\u00fdznamn\u00fdch projekt\u016f, jako je komunitn\u00ed centrum Pluh\u00e1rna, inova\u010dn\u00ed a\u00a0vzd\u011bl\u00e1vac\u00ed centrum Klementinka nebo \u00fapravy n\u00e1b\u0159e\u017e\u00ed \u0159eky Jizery. Spole\u010dn\u011b investujeme do iniciativ, kter\u00e9 maj\u00ed strategick\u00fd v\u00fdznam \u2013 zlep\u0161uj\u00ed kvalitu \u017eivota, utv\u00e1\u0159ej\u00ed atraktivn\u00ed ve\u0159ejn\u00fd prostor a\u00a0posiluj\u00ed komunitn\u00ed \u017eivot i\u00a0m\u00edstn\u00ed p\u0159\u00edle\u017eitosti.\u201c<\/em><\/p>\n<p><strong>Nada\u010dn\u00ed fond \u0160koda Auto navazuje na spolupr\u00e1ci dal\u0161\u00edmi 142 miliony<\/strong><\/p>\n<p>Na tuto dlouhodobou spolupr\u00e1ci navazuje podepsan\u00fdm memorandem Nada\u010dn\u00ed fond \u0160koda Auto (NF\u0160A), kter\u00fd od roku 2018 rozv\u00edj\u00ed strategick\u00e9 partnerstv\u00ed s\u00a0m\u011bstem Mlad\u00e1 Boleslav, b\u011bhem n\u011bho\u017e se poda\u0159ilo realizovat \u0159adu konkr\u00e9tn\u00edch projekt\u016f v\u00a0oblasti ve\u0159ejn\u00e9ho prostoru, vzd\u011bl\u00e1v\u00e1n\u00ed i\u00a0komunitn\u00edho rozvoje. Celkov\u011b u\u017e Nada\u010dn\u00ed fond rozvoj mladoboleslavsk\u00e9ho regionu finan\u010dn\u011b podpo\u0159il \u010d\u00e1stkou p\u0159evy\u0161uj\u00edc\u00ed 160\u00a0milion\u016f korun. Na n\u00e1sleduj\u00edc\u00ed t\u0159\u00edlet\u00e9 obdob\u00ed fond vy\u010dlenil v\u00edce ne\u017e 140\u00a0milion\u016f na dal\u0161\u00ed schv\u00e1len\u00e9 z\u00e1m\u011bry.<\/p>\n<p>Memorandum mezi m\u011bstem Mlad\u00e1 Boleslav a\u00a0Nada\u010dn\u00edm fondem \u0160koda Auto potvrzuje pokra\u010duj\u00edc\u00ed spole\u010dnou snahu o\u00a0systematick\u00fd rozvoj m\u011bsta, a\u00a0to prost\u0159ednictv\u00edm konkr\u00e9tn\u00edch investic do ve\u0159ejn\u00e9 infrastruktury, soci\u00e1ln\u00edch a\u00a0vzd\u011bl\u00e1vac\u00edch slu\u017eeb i\u00a0kulturn\u00edch a\u00a0volno\u010dasov\u00fdch aktivit.<\/p>\n<p>Mezi pl\u00e1novan\u00e9 investice pat\u0159\u00ed revitalizace ve\u0159ejn\u00e9ho prostoru pod\u00e9l \u0159eky v N\u00e1b\u0159e\u017en\u00edm parku Jizera a parku T\u0159\u00ed c\u00edsa\u0159\u016f (25 mil. K\u010d), v\u00fdstavba Sportovn\u00edho a volno\u010dasov\u00e9ho are\u00e1lu Deb\u0159, modern\u00edho are\u00e1lu se zam\u011b\u0159en\u00edm na podporu \u017eensk\u00e9ho sportu (25 mil. K\u010d), podpora rekonstrukce kulturn\u011b-komunitn\u00edho centra Pluh\u00e1rna \u2013 star\u00e9 i nov\u00e9 haly (9 mil. K\u010d), rekonstrukce budovy inova\u010dn\u00edho a vzd\u011bl\u00e1vac\u00edho centra Klementinka \/ Impact Hub MB, podporuj\u00edc\u00edho podnikavost a modern\u00ed formy pr\u00e1ce (25 mil. K\u010d).<\/p>\n<p><strong>Zapojen\u00ed ve\u0159ejnosti a spolupr\u00e1ce nap\u0159\u00ed\u010d sektory<\/strong><\/p>\n<p>Spolupr\u00e1ce mezi NF\u0160A a\u00a0m\u011bstem Mlad\u00e1 Boleslav m\u00e1 nejen dlouhodob\u00fd charakter, ale je tak\u00e9 pevn\u011b ukotvena v\u00a0principech transparentnosti, efektivity a\u00a0aktivn\u00edho zapojen\u00ed ve\u0159ejnosti. Vznik\u00e1 tak unik\u00e1tn\u00ed model partnerstv\u00ed mezi ve\u0159ejnou sf\u00e9rou a\u00a0nez\u00e1visl\u00fdm filantropick\u00fdm subjektem s\u00a0d\u016frazem na strategick\u00e9 pl\u00e1nov\u00e1n\u00ed a\u00a0udr\u017eiteln\u00fd rozvoj.<\/p>\n<p>Kl\u00ed\u010dov\u00e9 je tak\u00e9 mezioborov\u00e9 propojen\u00ed \u2013 od ve\u0159ejn\u00e9 spr\u00e1vy p\u0159es neziskov\u00fd sektor a\u017e po \u0161kolstv\u00ed a\u00a0komunitn\u00ed iniciativy. Projekty vznikaj\u00ed na z\u00e1klad\u011b dat a\u00a0re\u00e1ln\u00fdch pot\u0159eb obyvatel. Memorandum proto klade d\u016fraz na pr\u016fb\u011b\u017enou komunikaci s\u00a0ve\u0159ejnost\u00ed a\u00a0jej\u00ed zapojen\u00ed do rozhodov\u00e1n\u00ed, nap\u0159\u00edklad prost\u0159ednictv\u00edm participativn\u00edho rozpo\u010dtu a\u00a0ve\u0159ejn\u00fdch projedn\u00e1n\u00ed v\u00fdznamn\u00fdch z\u00e1m\u011br\u016f.<\/p>\n<p><em>\u201e\u017divot na\u0161eho m\u011bsta a automobilky \u0160koda Auto je ze sv\u00e9 podstaty v\u00fdznamn\u011b propojen\u00fd a v\u00e1\u017e\u00edm si toho, \u017ee stejn\u011b v\u00fdznamn\u011b \u0160koda Auto prost\u0159ednictv\u00edm sv\u00e9ho Nada\u010dn\u00edho fondu p\u0159istupuje ke spole\u010densk\u00e9 odpov\u011bdnosti. Na\u0161e spolupr\u00e1ce je dlouhodob\u00e1 a v republikov\u00e9m m\u011b\u0159\u00edtku ji pova\u017euji za unik\u00e1tn\u00ed. Spole\u010dn\u011b m\u00e1me za sebou mnoho \u00fasp\u011b\u0161n\u00fdch projekt\u016f a t\u011b\u0161\u00edm se na dal\u0161\u00ed, kter\u00e9 definuje toto uzav\u0159en\u00e9 memorandum a kter\u00e9 p\u0159isp\u011bj\u00ed k dal\u0161\u00edmu rozvoji atraktivity Mladoboleslavska,\u201c \u0159\u00edk\u00e1 <strong>Klaus Zellmer, p\u0159edseda p\u0159edstavenstva \u0160koda Auto a p\u0159edseda dozor\u010d\u00ed rady Nada\u010dn\u00edho fondu \u0160koda Auto.<\/strong><\/em><\/p>\n<p>Na v\u00fdznam partnerstv\u00ed navazuje <strong>p\u0159edseda podnikov\u00e9 rady Odbor\u016f KOVO a\u00a0m\u00edstop\u0159edseda dozor\u010d\u00ed rady \u0160koda Auto Jaroslav Pov\u0161\u00edk<\/strong>: \u201eZam\u011bstnanci \u0160koda Auto jsou s\u00a0Mladou Boleslav\u00ed pevn\u011b propojeni \u2013 \u017eij\u00ed tu, vychov\u00e1vaj\u00ed d\u011bti, pod\u00edlej\u00ed se na \u017eivot\u011b m\u011bsta. Proto v\u00edt\u00e1m, \u017ee se vedle v\u00fdroby a\u00a0technologi\u00ed mysl\u00ed i\u00a0na projekty, kter\u00e9 maj\u00ed p\u0159\u00edm\u00fd p\u0159\u00ednos pro m\u00edstn\u00ed obyvatele. A\u00a0to nejen dnes, ale i\u00a0do budoucna.\u201c<\/p>\n<p>Vedle velk\u00fdch infrastrukturn\u00edch projekt\u016f, jako jsou revitalizace n\u00e1b\u0159e\u017e\u00ed nebo rozvoj Pluh\u00e1rny a\u00a0Klementinky, memorandum po\u010d\u00edt\u00e1 i\u00a0s\u00a0investicemi do \u0159ady men\u0161\u00edch, ale v\u00fdznamn\u00fdch iniciativ. Podpora m\u00ed\u0159\u00ed nap\u0159\u00edklad na z\u0159\u00edzen\u00ed dopravn\u00edho h\u0159i\u0161t\u011b u\u00a0IS\u0160 v\u00a0Ji\u010d\u00ednsk\u00e9 ulici na vyt\u00e1p\u011bn\u00ed historick\u00e9ho Sboru \u010cesk\u00fdch brat\u0159\u00ed nebo na revitalizaci Star\u00e9 vod\u00e1rensk\u00e9 v\u011b\u017ee.<\/p>\n<p>Sv\u00e9 m\u00edsto v\u00a0dohod\u011b maj\u00ed tak\u00e9 investice do sportovi\u0161\u0165, jako je pl\u00e1novan\u00e1 v\u00fdstavba h\u0159i\u0161t\u011b Sahara nebo pokra\u010dov\u00e1n\u00ed v\u00a0revitalizaci are\u00e1lu Beton\u00e1rka. Vzniknout by m\u011blo rovn\u011b\u017e nov\u00e9 z\u00e1zem\u00ed pro hokejbalov\u00fd are\u00e1l za M\u00e1jem. Spole\u010dn\u00fdm jmenovatelem v\u0161ech t\u011bchto projekt\u016f je praktick\u00fd p\u0159\u00ednos pro ka\u017edodenn\u00ed \u017eivot obyvatel a\u00a0posilov\u00e1n\u00ed m\u00edstn\u00ed soun\u00e1le\u017eitosti.<\/p>\n<p>Memorandum zahrnuje i\u00a0z\u00e1m\u011bry neinvesti\u010dn\u00ed \u2013 nap\u0159\u00edklad podporu kvality vzd\u011bl\u00e1v\u00e1n\u00ed v\u00a0mate\u0159sk\u00fdch \u0161kol\u00e1ch \u010di rozvoj obl\u00edben\u00fdch sd\u00edlen\u00fdch kol.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13799\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/SKODA-mb-2-SMALL-2-900x563.jpg\" alt=\"\" width=\"900\" height=\"563\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/SKODA-mb-2-SMALL-2-900x563.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/SKODA-mb-2-SMALL-2-1024x640.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/SKODA-mb-2-SMALL-2-768x480.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/SKODA-mb-2-SMALL-2.jpg 1440w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1stupci veden\u00ed \u0160koda Auto, Odbor\u016f KOVO, Nada\u010dn\u00edho fondu \u0160koda Auto (NF\u0160A) a m\u011bsta Mlad\u00e1 Boleslav&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,3,29],"tags":[],"class_list":["post-13797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr","category-investice","category-sponzoring"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13797"}],"version-history":[{"count":7,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13797\/revisions"}],"predecessor-version":[{"id":13824,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13797\/revisions\/13824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/13798"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}