{"id":13825,"date":"2025-06-10T05:50:40","date_gmt":"2025-06-10T05:50:40","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=13825"},"modified":"2025-06-10T06:31:37","modified_gmt":"2025-06-10T06:31:37","slug":"besip-startuje-kampan-hele-motorka","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=13825","title":{"rendered":"BESIP startuje kampa\u0148 \u201eHele, motorka!\u201c"},"content":{"rendered":"<p><strong>Motocyklist\u00e9 pat\u0159\u00ed mezi nejzraniteln\u011bj\u0161\u00ed \u00fa\u010dastn\u00edky silni\u010dn\u00edho provozu. A\u017e 40 procent nehod se zran\u011bn\u00edm motork\u00e1\u0159e zavin\u00ed \u0159idi\u010di aut, kte\u0159\u00ed motocyklistu p\u0159ehl\u00e9dnou. BESIP a \u010cesk\u00e1 asociace poji\u0161\u0165oven spustily na pond\u011bln\u00ed tiskov\u00e9 konferenci novou osv\u011btovou kampa\u0148, kter\u00e1 u\u010d\u00ed \u00fa\u010dastn\u00edky provozu vid\u011bt motorky.<\/strong><!--more--><\/p>\n<p>Kampa\u0148 <strong>\u201eHele, motorka!\u201c<\/strong><strong>\u00a0<\/strong>se zam\u011b\u0159uje na nejkriti\u010dt\u011bj\u0161\u00ed dopravn\u00ed situace, p\u0159i kter\u00fdch ke koliz\u00edm doch\u00e1z\u00ed. Nej\u010dast\u011bj\u0161\u00ed p\u0159\u00ed\u010dinou smrteln\u00fdch nehod motork\u00e1\u0159\u016f, kter\u00e9 zavin\u00ed \u0159idi\u010di aut, je ned\u00e1n\u00ed p\u0159ednosti v m\u00edst\u011b k\u0159\u00ed\u017een\u00ed vedlej\u0161\u00ed a hlavn\u00ed silnice nebo p\u0159i odbo\u010dov\u00e1n\u00ed vlevo. Velk\u00fdm rizikem jsou i man\u00e9vry bez kontroly mrtv\u00fdch \u00fahl\u016f nebo zrc\u00e1tek, a to p\u0159edev\u0161\u00edm p\u0159i p\u0159edj\u00ed\u017ed\u011bn\u00ed \u010di zm\u011bn\u011b pruhu.<\/p>\n<p>Kampa\u0148 proto c\u00edl\u00ed na v\u011bdomou zm\u011bnu my\u0161len\u00ed p\u0159i j\u00edzd\u011b, aby se \u0159idi\u010di nau\u010dili motorku nejen fyzicky vid\u011bt, ale i po\u010d\u00edtat s jejich p\u0159\u00edtomnost\u00ed v provozu. S osv\u011btou budou pom\u00e1hat i t\u0159i ambasado\u0159i, kte\u0159\u00ed se s dopravn\u00edmi nehodami a jejich n\u00e1sledky setk\u00e1vaj\u00ed dennodenn\u011b \u2014 dopravn\u00ed psycholog Pavel \u0158ez\u00e1\u010d, zdravotnick\u00e1 z\u00e1chran\u00e1\u0159ka Veronika Oslzl\u00e1 a dopravn\u00ed policista Jan Straka.<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_81153\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\" src=\"https:\/\/www.youtube.com\/embed\/e4I95fMvZ2Q?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p><em>\u201eCelkov\u00fd po\u010det \u00famrt\u00ed a t\u011b\u017ek\u00fdch zran\u011bn\u00ed na \u010desk\u00fdch silnic\u00edch se da\u0159\u00ed v posledn\u00edch letech \u00fasp\u011b\u0161n\u011b sni\u017eovat. Motocyklist\u00e9 jsou ale skupina, u kter\u00e9 pozitivn\u00ed trend bohu\u017eel neplat\u00ed. Proto jsme se letos na bezpe\u010dnost motocyklist\u016f zam\u011b\u0159ili. Projekt \u201eHele, motorka\u201d je sou\u010d\u00e1st\u00ed t\u00e9to strategie. V\u011b\u0159\u00edm, \u017ee pr\u00e1v\u011b takto koncipovan\u00e9 kampan\u011b zalo\u017een\u00e9 na datech, v\u00fdzkumech a kreativn\u00edm proveden\u00ed skute\u010dn\u011b pomohou sn\u00ed\u017eit po\u010dty t\u011b\u017ek\u00fdch zran\u011bn\u00ed a zachr\u00e1nit lidsk\u00e9 \u017eivoty,\u201c<\/em>\u00a0\u0159\u00edk\u00e1 ministr dopravy <strong>Martin Kupka<\/strong>.<\/p>\n<p>Z\u00e1kladem pro kampa\u0148 byla doporu\u010den\u00ed britsk\u00fdch neuropsycholog\u016f z Univerzity v Nottinghamu, kte\u0159\u00ed upozor\u0148uj\u00ed na tzv. SMIDSY efekt (<em>\u201eSorry Mate, I Didn\u2019t See You\u201c<\/em>). Doch\u00e1z\u00ed k n\u011bmu, kdy\u017e \u0159idi\u010d vozidla p\u0159ehl\u00e9dne motorku navzdory tomu, \u017ee se jej\u00edm sm\u011brem pod\u00edval. Mozek toti\u017e automaticky ignoruje men\u0161\u00ed, nezvykl\u00e9 objekty, jak\u00fdmi jsou pr\u00e1v\u011b motocykly. <em>\u201eJako dopravn\u00ed policista a z\u00e1rove\u0148 motork\u00e1\u0159 v\u00edm, \u017ee motorka m\u016f\u017ee b\u00fdt ve zlomku vte\u0159iny tam, kde ji p\u0159ed chv\u00edl\u00ed nebylo vid\u011bt. Proto je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9, aby si \u0159idi\u010di osvojili v\u011bdomou kontrolu provozu nejen zrakem, ale i hlavou,\u201c<\/em>\u00a0zd\u016fraz\u0148uje ambasador <strong>plk. Jan Straka<\/strong>.<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_50417\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\" src=\"https:\/\/www.youtube.com\/embed\/O-RzfKw30I8?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p>Statistiky ukazuj\u00ed, \u017ee t\u00e9m\u011b\u0159 40 procent nehod motocyklist\u016f zavin\u00ed \u0159idi\u010d auta. T\u0159i \u010dtvrtiny t\u011bchto nehod pot\u00e9 kon\u010d\u00ed zran\u011bn\u00edm nebo usmrcen\u00edm jezdce na motorce. \u201e<em>Motocyklist\u00e9 jsou ostatn\u00edmi \u0159idi\u010di \u010dasto p\u0159ehl\u00ed\u017eeni, nej\u010dast\u011bji kv\u016fli \u0161patn\u00e9mu odhadu nebo celkov\u00e9 nepozornosti za volantem, co\u017e chceme touto kampan\u00ed zm\u011bnit. Velmi dob\u0159e funguje jednoduch\u00fd trik \u2014 kdykoli za j\u00edzdy vid\u00edte motorku, \u0159ekn\u011bte si nahlas: \u201aHele, motorka!\u2018 Pom\u00e1h\u00e1 to mozku ji opravdu zaregistrovat,\u201c<\/em>\u00a0vysv\u011btluje <strong>Tom\u00e1\u0161 Ne\u0159old<\/strong>, vedouc\u00ed odd\u011blen\u00ed BESIP Ministerstva dopravy.<\/p>\n<p>Motocykly se p\u0159itom v posledn\u00edch letech t\u011b\u0161\u00ed rostouc\u00ed oblib\u011b a ka\u017edoro\u010dn\u011b jich na \u010desk\u00fdch silnic\u00edch p\u0159ibude p\u0159ibli\u017en\u011b 25 tis\u00edc. Jejich \u0159idi\u010di v\u0161ak z\u00e1rove\u0148 z\u016fst\u00e1vaj\u00ed nejohro\u017een\u011bj\u0161\u00ed skupinou. Riziko v\u00e1\u017en\u00e9ho zran\u011bn\u00ed je u nich 16 a\u017e 20 kr\u00e1t vy\u0161\u0161\u00ed ne\u017e u \u0159idi\u010d\u016f aut a tvo\u0159\u00ed a\u017e 20 % t\u011b\u017ece zran\u011bn\u00fdch.<em>\u00a0\u201eMotork\u00e1\u0159 nen\u00ed rival, ale rovnocenn\u00fd \u00fa\u010dastn\u00edk provozu, kter\u00fd m\u00e1 pr\u00e1vo na bezpe\u010dnou j\u00edzdu. Bohu\u017eel \u0159idi\u010di aut mnohdy selh\u00e1vaj\u00ed p\u0159i jeho detekci. Pokud bychom dok\u00e1zali p\u0159en\u00e9st vn\u00edm\u00e1n\u00ed motork\u00e1\u0159\u016f i na \u0159idi\u010de, kte\u0159\u00ed sami na motorce nikdy nesed\u011bli, p\u0159ede\u0161li bychom mnoha trag\u00e9di\u00edm,\u201c<\/em>\u00a0uzav\u00edr\u00e1 <strong>Jan Matou\u0161ek<\/strong>, v\u00fdkonn\u00fd \u0159editel \u010cesk\u00e9 asociace poji\u0161\u0165oven.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13828\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/motorka-riditka-silnice-900x510.png\" alt=\"\" width=\"900\" height=\"510\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/motorka-riditka-silnice-900x510.png 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/motorka-riditka-silnice-768x435.png 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/06\/motorka-riditka-silnice.png 980w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>Cel\u00e1 kampa\u0148 se z\u00e1m\u011brn\u011b vyh\u00fdb\u00e1 moralizov\u00e1n\u00ed \u010di stra\u0161en\u00ed. M\u00edsto toho vyu\u017e\u00edv\u00e1 poznatky neurov\u011bdy a netradi\u010dn\u00edmi prost\u0159edky vede \u0159idi\u010de k v\u011bt\u0161\u00ed pozornosti. Od kv\u011btna jsou v ulic\u00edch a televizi k vid\u011bn\u00ed reklamy inspirovan\u00e9 Rorschachov\u00fdm testem a testem barvosleposti, kter\u00e9 po spat\u0159en\u00ed motorky vyz\u00fdvaj\u00ed k vysloven\u00ed hesla \u201eHele, motorka!\u201c. Sou\u010d\u00e1st\u00ed kampan\u011b jsou i r\u00e1diov\u00e9 vstupy a zapojen\u00e9 jsou i zn\u00e1m\u00e9 osobnosti jako satirik TMBK \u010di zp\u011bva\u010dka Marta Jandov\u00e1. \u010c\u00e1st kampan\u011b se objevila i v pra\u017esk\u00fdch ulic\u00edch, kdy\u017e byla m\u00edsta s nejvy\u0161\u0161\u00edm v\u00fdskytem motorek poseta 362 bal\u00f3nky s n\u00e1pisem \u201eHele, motorka!\u201c. Po\u010det v tomto p\u0159\u00edpad\u011b nebyl n\u00e1hodn\u00fd \u2014 tolik motork\u00e1\u0159\u016f bylo v posledn\u00edch p\u011bti letech na \u010desk\u00fdch silnic\u00edch usmrceno. Od l\u00e9ta komunikaci dopln\u00ed hran\u00e9 televizn\u00ed spoty, ve kter\u00fdch ambasado\u0159i budou ilustrovat nej\u010dast\u011bj\u0161\u00ed rizikov\u00e9 situaci na silnic\u00edch.<\/p>\n<p>Zdroj:\u00a0<strong>Tom\u00e1\u0161 Ne\u0159old<\/strong><\/p>\n<p>vedouc\u00ed odd\u011blen\u00ed BESIP Ministerstva dopravy a garant projektu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motocyklist\u00e9 pat\u0159\u00ed mezi nejzraniteln\u011bj\u0161\u00ed \u00fa\u010dastn\u00edky silni\u010dn\u00edho provozu. A\u017e 40 procent nehod se zran\u011bn\u00edm motork\u00e1\u0159e zavin\u00ed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,54,66],"tags":[],"class_list":["post-13825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doprava","category-motocykly","category-video"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13825"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13825\/revisions"}],"predecessor-version":[{"id":13830,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13825\/revisions\/13830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/13827"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}