{"id":13893,"date":"2025-06-12T13:07:57","date_gmt":"2025-06-12T13:07:57","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=13893"},"modified":"2025-06-12T13:10:27","modified_gmt":"2025-06-12T13:10:27","slug":"aures-holdings-s-reditelkou-pro-zakaznickou-zkusenost","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=13893","title":{"rendered":"AURES Holdings s \u0159editelkou pro z\u00e1kaznickou zku\u0161enost"},"content":{"rendered":"

Na nov\u011b vytvo\u0159enou pozici \u0159editelky z\u00e1kaznick\u00e9 zku\u0161enosti skupiny AURES Holdings nastoupila mana\u017eerka se zku\u0161enostmi z finan\u010dn\u00edho sektoru. Mezi jej\u00ed prvn\u00ed kroky pat\u0159\u00ed hloubkov\u00e9 rozhovory s klienty a kolegy.<\/strong><\/p>\n

Lenka Glavini\u0107 Pivo\u0148kov\u00e1<\/strong> bude odpov\u011bdn\u00e1 za vytv\u00e1\u0159en\u00ed a \u0159\u00edzen\u00ed z\u00e1kaznick\u00e9 strategie nap\u0159\u00ed\u010d trhy v \u010cesk\u00e9 republice, na Slovensku, v Polsku a Ma\u010farsku v r\u00e1mci s\u00edt\u011b zna\u010dek AAA AUTO, AAA AUTO Plus, AAA AUTO Diskont a Mototechna.<\/strong><\/p>\n

Jej\u00edm c\u00edlem je dal\u0161\u00ed pos\u00edlen\u00ed d\u016fv\u011bry z\u00e1kazn\u00edk\u016f a dosa\u017een\u00ed jejich dlouhodob\u00e9 loajality. V AURESu ji\u017e \u0159adu m\u011bs\u00edc\u016f b\u011b\u017e\u00ed program hodnocen\u00ed z\u00e1kazn\u00edk\u016f v r\u00e1mci NPS a vytvo\u0159en\u00ed samostatn\u00e9 pozice \u0159editelka z\u00e1kaznick\u00e9 zku\u0161enosti skupiny je dal\u0161\u00edm krokem v napl\u0148ov\u00e1n\u00ed proz\u00e1kaznick\u00e9ho p\u0159\u00edstupu spole\u010dnosti.<\/p>\n

Glavini\u0107 Pivo\u0148kov\u00e1 se zam\u011b\u0159\u00ed na kvalitu z\u00e1kaznick\u00e9 zku\u0161enosti ve v\u0161ech kontaktn\u00edch bodech, od akvizice a\u017e po poprodejn\u00ed servis a \u0159e\u0161en\u00ed reklamac\u00ed. Bude pravideln\u011b sledovat kl\u00ed\u010dov\u00e9 ukazatele z\u00e1kaznick\u00e9 spokojenosti, jako je NPS a z\u00e1kaznick\u00e1 retence, a p\u0159in\u00e1\u0161et konkr\u00e9tn\u00ed n\u00e1vrhy na zlep\u0161en\u00ed. V \u00fazk\u00e9 spolupr\u00e1ci s veden\u00edm spole\u010dnosti a \u010dleny p\u0159edstavenstva propoj\u00ed pohled z\u00e1kazn\u00edka s obchodn\u00edmi c\u00edli a firemn\u00ed kulturou. Do AURES Holdings p\u0159ich\u00e1z\u00ed po \u00fasp\u011b\u0161n\u00e9 kari\u00e9\u0159e na vedouc\u00edch pozic\u00edch v p\u0159edn\u00edch finan\u010dn\u00edch spole\u010dnostech Deutsche Leasing, Citibank nebo EY.<\/strong><\/p>\n

\u201eDo AURESu jsem p\u0159i\u0161la, proto\u017ee v\u011b\u0159\u00edm v s\u00edlu firem, kter\u00e9 maj\u00ed odvahu se d\u00edvat dop\u0159edu. AURES je nejen l\u00eddrem trhu, ale i spole\u010dnost\u00ed s obrovsk\u00fdm potenci\u00e1lem je\u0161t\u011b v\u00edce pos\u00edlit d\u016fv\u011bryhodnost sv\u00fdch zna\u010dek a st\u00e1t se takzvan\u00fdm \u201etrust brandem\u201c. M\u00fdm c\u00edlem je pomoci AURESu ud\u011blat dal\u0161\u00ed krok \u2013 od skv\u011bl\u00e9 obchodn\u00ed firmy ke spole\u010dnosti, kter\u00e1 je synonymem pro v\u00fdjime\u010dnou z\u00e1kaznickou zku\u0161enost a na trhu ud\u00e1v\u00e1 trendy. Chci, aby ka\u017ed\u00fd klient m\u011bl pocit, \u017ee mu rozum\u00edme, \u017ee jsme f\u00e9rov\u00ed partne\u0159i a proto se k n\u00e1m r\u00e1d vracel. A z\u00e1rove\u0148 aby ka\u017ed\u00fd zam\u011bstnanec v\u011bd\u011bl, \u017ee se na tomto v\u00fdsledku p\u0159\u00edmo pod\u00edl\u00ed, a \u017ee jeho pr\u00e1ce m\u00e1 skute\u010dn\u00fd dopad,\u201c uv\u00e1d\u00ed Glavini\u0107 Pivo\u0148kov\u00e1.<\/p>\n

Hloubkov\u00e9 pohovory se z\u00e1kazn\u00edky<\/strong><\/p>\n

Mezi jej\u00ed prvn\u00ed kroky pat\u0159\u00ed \u0159ada hloubkov\u00fdch pohovor\u016f se z\u00e1kazn\u00edky i kolegy a intenzivn\u00ed pr\u00e1ce na tvorb\u011b z\u00e1kaznick\u00e9 strategie. V\u00a0r\u00e1mci anal\u00fdzy prostoru ke zlep\u0161en\u00ed nav\u0161t\u00edv\u00ed jednotliv\u00e1 autocentra, prov\u011b\u0159\u00ed procesy v\u00fdkupu, prodeje a financov\u00e1n\u00ed a pr\u00e1ci call center. Zam\u011b\u0159\u00ed se tak\u00e9 na rychl\u00e1 opat\u0159en\u00ed, kter\u00e1 obratem p\u0159inesou pozitivn\u00ed dopad.<\/p>\n

\"\"<\/p>\n

Gener\u00e1ln\u00ed \u0159editelka a p\u0159edsedkyn\u011b p\u0159edstavenstva AURES Holdings Karol\u00edna Topolov\u00e1<\/strong> k tomu dod\u00e1v\u00e1: \u201eJsme nad\u0161eni, \u017ee se Lenka Glavini\u0107 Pivo\u0148kov\u00e1 p\u0159ipojila k na\u0161emu t\u00fdmu. Jej\u00ed zku\u0161enosti a vize jsou kl\u00ed\u010dov\u00e9 pro pos\u00edlen\u00ed z\u00e1kaznick\u00e9 d\u016fv\u011bry, kter\u00e1 je nezbytn\u00e1 pro spln\u011bn\u00ed na\u0161eho leto\u0161n\u00edho c\u00edle prodat rekordn\u00edch 120\u00a0000 aut a c\u00edl\u016f, kter\u00e9 si stanovujeme do dal\u0161\u00edch let. P\u0159eji Lence mnoho \u00fasp\u011bch\u016f na nov\u00e9 pozici a v\u011b\u0159\u00edm, \u017ee spole\u010dn\u011b dok\u00e1\u017eeme posunout AURES a jeho slu\u017eby pro z\u00e1kazn\u00edky na dal\u0161\u00ed \u00farove\u0148.\u201c<\/p>\n

Skupina AURES Holdings ji\u017e v\u00a0minulosti s\u00a0c\u00edlem zlep\u0161it klientsk\u00fd z\u00e1\u017eitek vytvo\u0159ila pozici z\u00e1kaznick\u00e9ho ombudsmana a zprovoznila tak\u00e9 novou verzi CRM syst\u00e9mu. V\u00a0posledn\u00edch n\u011bkolika letech se tak\u00e9 v\u011bnuje digitalizaci v\u00fdkupn\u00edho a prodejn\u00edho procesu, co\u017e p\u0159ineslo jejich v\u00fdznamn\u00e9 zkr\u00e1cen\u00ed, \u00fasporu \u010dasu pro z\u00e1kazn\u00edky a tak\u00e9 mo\u017enost v\u00fdb\u011bru a n\u00e1kupu vozu on-line, co\u017e se osv\u011bd\u010dilo v\u00a0dob\u011b koronavirov\u00e9 pandemie.<\/p>\n

Zdroj: AAA Auto<\/strong><\/p>\n

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Lenka Glavini\u010d Pivo\u0148kov\u00e1<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Na nov\u011b vytvo\u0159enou pozici \u0159editelky z\u00e1kaznick\u00e9 zku\u0161enosti skupiny AURES Holdings nastoupila mana\u017eerka se zku\u0161enostmi z…<\/p>\n","protected":false},"author":1,"featured_media":6238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,6,5],"tags":[],"class_list":["post-13893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazary","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13893"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13893\/revisions"}],"predecessor-version":[{"id":13897,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/13893\/revisions\/13897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/6238"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}