{"id":14462,"date":"2025-07-04T07:20:13","date_gmt":"2025-07-04T07:20:13","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=14462"},"modified":"2025-07-04T07:20:13","modified_gmt":"2025-07-04T07:20:13","slug":"na-ceskem-trhu-s-auty-zatim-klid-ale-nova-era-klepe-na-dvere","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=14462","title":{"rendered":"Na \u010desk\u00e9m trhu s auty zat\u00edm klid, ale nov\u00e1 \u00e9ra klepe na dve\u0159e"},"content":{"rendered":"

Vzhledem k\u00a0dosavadn\u00edm v\u00fdsledk\u016fm registrac\u00ed osobn\u00edch voz\u016f m\u016f\u017ee \u010derven, ale vlastn\u011b cel\u00e9 leto\u0161n\u00ed prvn\u00ed pololet\u00ed trhu vyvol\u00e1vat pocity optimismu a opr\u00e1vn\u011bn\u00e9 nad\u011bje do budoucna. Sou\u010dasn\u011b ale nelze vylou\u010dit, \u017ee se v\u00a0historicky kr\u00e1tk\u00e9 dob\u011b, za\u010dne situace m\u011bnit. Tak\u017ee se na jedn\u00e9 stran\u011b d\u00e1 konstatovat, \u017ee se:<\/strong><\/p>\n

\u010cesk\u00e9mu trhu s\u00a0osobn\u00edmi vozy se da\u0159\u00ed\u00a0<\/b><\/p>\n

Registrace hovo\u0159\u00ed jasn\u011b, \u010derven byl lep\u0161\u00ed ne\u017e v\u00a0p\u0159edkovidov\u00e9m roce 2019 a prvn\u00ed pololet\u00ed bylo o 2,87 % lep\u0161\u00ed ne\u017e lo\u0148sk\u00e9 a nejlep\u0161\u00ed za uplynul\u00fdch \u0161est let. Leto\u0161n\u00ed rok by dokonce mohl b\u00fdt lep\u0161\u00ed ne\u017e ten lo\u0148sk\u00fd. Nahr\u00e1vat tomu m\u016f\u017ee i nov\u00e1 nab\u00eddka, kter\u00e1 by mohla je\u0161t\u011b letos ovlivnit ur\u010ditou v\u011bt\u0161\u00ed skupinu z\u00e1kazn\u00edk\u016f. Zaj\u00edmav\u00fdm aspektem na\u0161eho trhu je nijak se nem\u011bn\u00edc\u00ed z\u00e1kaznick\u00e1 struktura, kdy v\u00a0pr\u016fm\u011bru 26,48 % tvo\u0159\u00ed i letos soukromn\u00edci a zbytek 73,52 % firmy.<\/p>\n

\u010cesk\u00e9mu trhu suver\u00e9nn\u011b v\u00e9vod\u00ed zna\u010dka \u0160koda s\u00a0pod\u00edlem 34,33 %, kter\u00e1 uplatnila 82,92 % sv\u00fdch model\u016f u firemn\u00ed klientely (17,08 % soukr.). Druh\u00fd Hyundai, jeho\u017e vozy kupuje 32,96 % soukromn\u00edk\u016f m\u00e1 solidn\u00ed n\u00e1skok p\u0159ed registracemi vz\u00e1jemn\u011b bl\u00edzkou dvoj\u00edc\u00ed VW (18,78 % soukr.) a Toyota (28,49 % soukr.). P\u00e1t\u00e1 Kia (31,51 % soukr.) a teprve \u0161est\u00e1 Dacia m\u00e1 pod\u00edl soukrom\u00fdch z\u00e1kazn\u00edk\u016f v\u00edc ne\u017e polovi\u010dn\u00ed (53,06 %).<\/p>\n

Crossover\u016fm a SUV u\u017e pat\u0159\u00ed polovina trhu<\/b><\/p>\n

Z\u00e1kazn\u00edci nejv\u011bt\u0161\u00ed m\u011brou ovliv\u0148uj\u00ed automobilov\u00fd trh (a kaz\u00ed pl\u00e1ny politik\u016f i v\u00fdrobc\u016f) a zp\u016fsobuj\u00ed tak zaj\u00edmav\u00e9 zm\u011bny. Letos si nap\u0159. crossovery, SUV a off-roady meziro\u010dn\u011b op\u011bt polep\u0161ily a v\u00a0sou\u010dasnosti pat\u0159\u00ed u\u017e ka\u017ed\u00e9 druh\u00e9 u n\u00e1s registrovan\u00e9 osobn\u00ed auto pr\u00e1v\u011b do t\u00e9to kategorie. P\u0159es protinaftov\u00e9 kampan\u011b a omezov\u00e1n\u00ed produkce mal\u00fdch diesel\u016f poh\u00e1n\u00ed st\u00e1le p\u011btinu v\u0161ech nov\u00fdch osobn\u00edch voz\u016f nafta, 2\/3 jezd\u00ed na benzin a 5,63 % jsou \u010dist\u00e9 elektromobily, zbytek tvo\u0159\u00ed Plug-in hybridy (3,9 %) a plyn.<\/p>\n

Ka\u017ed\u00e9 osm\u00e9 auto je pr\u00e9miov\u00e9 zna\u010dky<\/b><\/p>\n

P\u0159ekvapiv\u011b dob\u0159e se u n\u00e1s da\u0159\u00ed pr\u00e9miov\u00fdma a luxusn\u00edm zna\u010dk\u00e1m. Pro mnoh\u00e9 to m\u016f\u017ee zn\u00edt a\u017e neuv\u011b\u0159iteln\u011b, ale automobil\u016fm t\u00e9to kategorie pat\u0159\u00ed 12,5 % \u010desk\u00e9ho automobilov\u00e9ho trhu. To v\u00a0podstat\u011b znamen\u00e1, \u017ee ka\u017ed\u00fd osm\u00fd letos u n\u00e1s registrovan\u00fd nov\u00fd osobn\u00ed automobil spad\u00e1 do t\u00e9to neofici\u00e1ln\u00ed \u201elep\u0161\u00ed\u201c skupiny.<\/p>\n

V\u00a0TOP 15 nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek v\u00a0\u010cesku jsou \u010dty\u0159i \u2013 Mercedese-Benz (na 7. m\u00edst\u011b), BMW (10), Audi (13), Volvo (14), do TOP 30 se je\u0161t\u011b ve\u0161ly Tesla (20), Lexus (21), Land\u2013Range Rover (26) a Porsche (29). A to, \u017ee bylo letos u n\u00e1s registrov\u00e1no v\u00edc voz\u016f Porsche ne\u017e Fiat\u016f a Jeep\u016f dohromady tak\u00e9 potvrzuje specifi\u010dnost \u010desk\u00e9ho trhu. Na druh\u00e9 stran\u011b:<\/p>\n

Prodeje elektromobil\u016f st\u00e1le neodpov\u00eddaj\u00ed EU<\/b><\/p>\n

P\u0159esto\u017ee meziro\u010dn\u00ed n\u00e1r\u016fst registrac\u00ed \u010dist\u011b elektricky poh\u00e1n\u011bn\u00fdch osobn\u00edch vozidel dos\u00e1hl + 65,83 %,<\/strong> z\u016fst\u00e1v\u00e1 jejich aktu\u00e1ln\u00ed tr\u017en\u00ed pod\u00edl 5,63 % hluboko pod p\u0159edstavami politik\u016f<\/strong> a mnoh\u00fdch expert\u016f. Ambici\u00f3zn\u00ed c\u00edle prost\u011b z\u00e1kazn\u00edci z\u0159ejm\u011b nech\u00e1pou nebo je moc nezaj\u00edmaj\u00ed. Registrace elektromobil\u016f dr\u017e\u00ed p\u0159ev\u00e1\u017en\u011b firemn\u00ed klientela, soukromn\u00edci sahaj\u00ed sp\u00ed\u0161e po elektrick\u00fdch ojetin\u00e1ch, kter\u00e9 jsou d\u00edky rychlej\u0161\u00ed ztr\u00e1t\u011b hodnoty nov\u00fdch vozidel cenov\u011b zaj\u00edmav\u011bj\u0161\u00ed.<\/p>\n

Leto\u0161n\u00ed registrace elektromobil\u016f stoj\u00ed na zna\u010dce \u0160koda, kter\u00e1 m\u00e1 za p\u016fl roku na kont\u011b 2426 vozidel (loni za stejn\u00e9 obdob\u00ed 434), co\u017e p\u0159edstavuje 35,11 % elektromobiln\u00edho trhu a 5,76 % z\u00a0celkov\u00fdch registrac\u00ed zna\u010dky. Druh\u00e1 Tesla m\u00e1 s\u00a0registracemi 1089 vozidel (loni 1713) samoz\u0159ejm\u011b pod\u00edl 100 % elektromobil\u016f v\u00a0r\u00e1mci zna\u010dky a 15,89 % pod\u00edl mezi elektromobily, druh\u00fd nejv\u011bt\u0161\u00ed pod\u00edl elektromobil\u016f z\u00a0vlastn\u00ed modelov\u00e9 nab\u00eddky m\u00e1 p\u0159ekvapiv\u011b Porsche (24,94 %) t\u0159et\u00edm nejv\u011bt\u0161\u00edm mezi elektromobily je VW, s pod\u00edlem v\u00a0r\u00e1mci zna\u010dky 6,01 %.<\/p>\n

\"\"
\u0160koda Elroq za\u010d\u00edn\u00e1 v tuzemsku por\u00e1\u017eet Teslu, Foto: \u0160koda Auto<\/figcaption><\/figure>\n

Dal\u0161\u00ed \u010d\u00ednsk\u00e9 zna\u010dky nastupuj\u00ed, v registrac\u00edch u\u017e je jich 20<\/b><\/p>\n

Ti, kdo\u017e sleduj\u00ed port\u00e1l Automakers v\u011bd\u00ed, jak se sna\u017e\u00edme informovat o aktivit\u00e1ch \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f sm\u011b\u0159uj\u00edc\u00edch uplatnit se na \u010desk\u00e9m trhu. Letos ohl\u00e1silo ofici\u00e1ln\u00ed osloven\u00ed \u010desk\u00fdch z\u00e1kazn\u00edk\u016f u\u017e n\u011bkolik v\u00fdznamn\u00fdch \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f, kte\u0159\u00ed za\u010d\u00ednaj\u00ed budovat prodejn\u00ed s\u00edt\u011b, a tak\u00e9 prod\u00e1vat auta.<\/p>\n

V\u00a0t\u00e9to souvislosti asi leckoho p\u0159ekvap\u00ed, \u017ee se aktu\u00e1ln\u011b v\u00a0\u010desk\u00fdch registrac\u00edch vyskytuje u\u017e 20 (!) \u010d\u00ednsk\u00fdch zna\u010dek. Hegemonem mezi nimi je MG, kter\u00e1 nab\u00edz\u00ed v\u00a0\u010c\u00edn\u011b vyr\u00e1b\u011bn\u00e1 auta s\u00a0image britsk\u00e9 zna\u010dky u\u017e \u010dtvrt\u00fdm rokem a poda\u0159ilo se j\u00ed z\u00edskat o \u010d\u00ednsk\u00fdch v\u00fdrobc\u00edch mezi \u010desk\u00fdmi z\u00e1kazn\u00edky velmi slu\u0161n\u00e9 pov\u011bdom\u00ed.<\/p>\n

Jestli\u017ee bylo u n\u00e1s loni registrov\u00e1no 4418 aut \u010d\u00ednsk\u00fdch zna\u010dek (z toho bylo 4101 MG), kter\u00e9 tvo\u0159ili 1,91 % \u010desk\u00e9ho trhu, letos v polovin\u011b roku bylo registrov\u00e1no 3244 vozidel \u010d\u00ednsk\u00fdch zna\u010dek, s tr\u017en\u00edm pod\u00edlem v \u010dervnu u\u017e 2,87 %, a to je jen za\u010d\u00e1tek. Druhou nejprod\u00e1van\u011bj\u0161\u00ed je zat\u00edm Jaecoo se 170 kusy, sledovan\u00e1 Omodou s 82 registrovan\u00fdmi vozy. Nab\u00eddka zna\u010dek koncernu Dongfeng je rozeset\u00e1 do \u0161esti zna\u010dek, ale celkov\u011b m\u00e1 letos na kont\u011b u\u017e 178 voz\u016f. Jak bude vypadat \u010desk\u00fd trh, a\u017e se rozjedou \u010d\u00edn\u0161t\u00ed giganti, jako BYD, Chery a dal\u0161\u00ed, brzo uvid\u00edme.<\/p>\n

\"\"Ostatn\u00ed mimo hlavn\u00ed proud z\u00e1jm\u016f<\/b><\/p>\n

\u010cerven sice p\u0159inesl nejlep\u0161\u00ed leto\u0161n\u00ed registrace v\u00a0kategorii lehk\u00fdch u\u017eitkov\u00fdch automobil\u016f, ale st\u00e1le jsou o p\u011btinu hor\u0161\u00ed ne\u017e loni. Trh LUV je z\u0159ejm\u011b nasycen a letos mu vl\u00e1dne Toyota. \u010c\u00ednsk\u00fd Maxus se v\u00a0\u010dervnu utrhnul, kdy\u017e registroval 111 \u010dist\u011b elektrick\u00fdch dod\u00e1vek, tak\u017ee v\u00a0tomto m\u011bs\u00edci i za leto\u0161ek (177 voz\u016f) je elektro-jedni\u010dkou a p\u0159isp\u011bl k\u00a010,80 % pod\u00edlu tohoto pohonu v\u00a0\u010dervnu a 6,52 % od za\u010d\u00e1tku roku.<\/p>\n

\"\"Motorky<\/strong> st\u00e1le let\u00ed, meziro\u010dn\u011b registrace sice klesly o 3,88 %, ale oproti nap\u0159. dod\u00e1vk\u00e1m to je jen o m\u00e1lo. Zaj\u00edmav\u00e9 je, \u017ee v\u00a0TOP 10 jsou jen dv\u011b\u00a0\u010d\u00ednsk\u00e9 zna\u010dky, krom\u011b CF Moto, kter\u00e1 je dlouhodob\u011b druh\u00e1, je to Voge na dev\u00e1t\u00e9m m\u00edst\u011b. Jinak pat\u0159\u00ed prvn\u00ed des\u00edtka jen japonsk\u00fdm a evropsk\u00fdm zna\u010dk\u00e1m v\u00a0po\u0159ad\u00ed Honda, Yamaha, BMW, Kawasaki, Piaggio, Aprilia, KTM a Triumph.<\/p>\n

To nevypad\u00e1 dob\u0159e, a jak bude d\u00e1l\u00a0<\/b><\/p>\n

O\u010dek\u00e1van\u00e1 invaze \u010d\u00ednsk\u00fdch automobil\u016f je jasn\u00e1, ta z\u0159ejm\u011b v\u00fdznamn\u00fdm zp\u016fsobem zam\u00edch\u00e1 kartami nejen u n\u00e1s. P\u0159\u00edliv cenov\u011b a technicky zaj\u00edmav\u00fdch voz\u016f pravd\u011bpodobn\u011b zaujme p\u0159edev\u0161\u00edm ni\u017e\u0161\u00ed a st\u0159edn\u00ed c\u00edlovou skupinu z\u00e1kazn\u00edk\u016f, na kterou \u010d\u00ednsk\u00e9 zna\u010dky hlavn\u011b m\u00ed\u0159\u00ed. Tuto konkurenci poc\u00edt\u00ed zejm\u00e9na u\u017e oslaben\u00ed evrop\u0161t\u00ed v\u00fdrobci, a naopak vyznava\u010di n\u011bmeck\u00fdch pr\u00e9miov\u00fdch zna\u010dek jim asi z\u016fstanou v\u011brn\u00ed.<\/p>\n

Nejen \u010desk\u00fdm motorist\u016fm ale hroz\u00ed daleko v\u011bt\u0161\u00ed nebezpe\u010d\u00ed, v podob\u011b pr\u00e1v\u011b zve\u0159ejn\u011bn\u00fdch dekarboniza\u010dn\u00edch pl\u00e1n\u016f EU, kter\u00e9 maj\u00ed jasn\u00e9 a z\u00e1vazn\u00e9 c\u00edle. Do roku 2040 sn\u00ed\u017eit emise oxidu uhli\u010dit\u00e9ho o 90 %, ve srovn\u00e1n\u00ed s\u00a0rokem1990. \u010cesk\u00fd europoslanec Zdechovsk\u00fd sice prohl\u00e1sil, \u017ee m\u00edsto realisti\u010dt\u011bj\u0161\u00ed politiky rozhodla EK je\u0161t\u011b v\u00edce p\u0159itvrdit v\u00a0Green Dealu a n\u00e1vrh ozna\u010dil za\u00a0\u201enaprost\u00fd nesmysl\u201c. Jen\u017ee Green Deal a Fit for 55 tak, jak jsou navr\u017eeny postihnou citeln\u011b prakticky ka\u017ed\u00e9ho a n\u011bjak\u00fd nesouhlas lok\u00e1ln\u00edch politik\u016f jsou jen \u0159e\u010dnick\u00e1 gesta. Evropsk\u00e1 komise od jak\u00e9hokoli sv\u00e9ho z\u00e1m\u011bru, jak zn\u00e1mo je\u0161t\u011b necouvnula, a nav\u00edc za\u00a0t\u00edm v\u0161\u00edm jsou obrovsk\u00e9 pen\u00edze, kter\u00e9 jsou p\u0159edn\u011bj\u0161\u00ed, ne\u017e v\u0161echny vzne\u0161en\u00e9 a ambici\u00f3zn\u00ed c\u00edle.<\/p>\n

Karel Ber\u00e1nek<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Vzhledem k\u00a0dosavadn\u00edm v\u00fdsledk\u016fm registrac\u00ed osobn\u00edch voz\u016f m\u016f\u017ee \u010derven, ale vlastn\u011b cel\u00e9 leto\u0161n\u00ed prvn\u00ed pololet\u00ed trhu…<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,14,48,10],"tags":[],"class_list":["post-14462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-komentar","category-registrace","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/14462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14462"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/14462\/revisions"}],"predecessor-version":[{"id":14464,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/14462\/revisions\/14464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}