{"id":14893,"date":"2025-07-24T14:24:10","date_gmt":"2025-07-24T14:24:10","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=14893"},"modified":"2025-07-24T14:24:10","modified_gmt":"2025-07-24T14:24:10","slug":"lexus-opet-partnerem-festivalu-v-benatkach","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=14893","title":{"rendered":"Lexus op\u011bt partnerem festivalu v Ben\u00e1tk\u00e1ch"},"content":{"rendered":"<p><strong>Lexus bude ji\u017e dev\u00e1t\u00fdm rokem sponzorem a dodavatelem ofici\u00e1ln\u00edch voz\u016f 82. Mezin\u00e1rodn\u00edho filmov\u00e9ho festivalu v\u00a0Ben\u00e1tk\u00e1ch La Biennale di Venezia. Zna\u010dka se ve sv\u011bt\u011b filmu dlouhodob\u011b anga\u017euje. <\/strong><!--more--><\/p>\n<p>Flotila elektrifikovan\u00fdch voz\u016f Lexus bude zaji\u0161\u0165ovat p\u0159epravu re\u017eis\u00e9r\u016f, herc\u016f, tv\u016frc\u016f a VIP host\u016f. P\u0159edstav\u00ed se bateriov\u00e9 elektromobily RZ, plug-in hybridy NX a pln\u011b hybridn\u00ed modely RX, LBX, ES a UX. Centrem pozornosti bude elektrick\u00fd sedan ES, kter\u00fd u\u017eije svoji vlastn\u00ed premi\u00e9ru na \u010derven\u00e9m koberci.<\/p>\n<p>Lexus se v pr\u016fb\u011bhu let objevil v cel\u00e9 \u0159ad\u011b film\u016f a seri\u00e1l\u016f, kde \u010dasto zastupovala symbol luxusu, modern\u00edch technologi\u00ed nebo dokonce budoucnosti. Jeden z ikonik\u00fdch moment\u016f p\u0159i\u0161el ve sci-fi thrilleru Minority Report z roku 2002, kter\u00fd re\u017e\u00edroval Steven Spielberg. Lexus pro tento film vytvo\u0159il speci\u00e1ln\u00ed futuristick\u00fd model s n\u00e1zvem Lexus 2054, jen\u017e m\u011bl zt\u011bles\u0148ovat automobilovou vizi roku 2054.<\/p>\n<p>Stopu zna\u010dka zanechala i ve filmu Matrix Reloaded z roku 2003, kde se model Lexus GS 430 objevil p\u0159i honi\u010dce po d\u00e1lnici s agentem Smithem. Lexus byl tehdy ofici\u00e1ln\u00edm partnerem filmu.<\/p>\n<p>Lexus se tak\u00e9 objevil ve filmu Black Panther z roku 2018, kde si hlavn\u00ed postava, kr\u00e1l T&#8217;Challa alias Black Panther, vybral jako sv\u016fj v\u016fz elegantn\u00ed Lexus LC 500. Tento model se stal sou\u010d\u00e1st\u00ed ak\u010dn\u00ed sc\u00e9ny v ulic\u00edch jihokorejsk\u00e9ho Busanu a spojen\u00ed zna\u010dky s filmem Marvelu bylo podpo\u0159eno i rozs\u00e1hlou reklamn\u00ed kampan\u00ed.<\/p>\n<p>Dal\u0161\u00edm p\u0159\u00edkladem spolupr\u00e1ce s filmov\u00fdm sv\u011btem je sci-fi sn\u00edmek Valerian a m\u011bsto tis\u00edce planet z roku 2017 od re\u017eis\u00e9ra Luca Bessona, kde se objevil futuristick\u00fd koncept Lexus SKYJET \u2013 fiktivn\u00ed vesm\u00edrn\u00e9 vozidlo navr\u017een\u00e9 ve spolupr\u00e1ci s automobilkou.<\/p>\n<p>\u201eInovace jsou ned\u00edlnou sou\u010d\u00e1st\u00ed DNA zna\u010dky Lexus. Letos pro n\u00e1s op\u011bt bude v\u00fdsadou doprov\u00e1zet herce a re\u017eis\u00e9ry b\u011bhem jejich vystoupen\u00ed na \u010derven\u00e9m koberci s flotilou na\u0161ich elektrifikovan\u00fdch luxusn\u00edch vozidel. Na\u0161e p\u0159\u00edtomnost na festivalu je tak\u00e9 vyj\u00e1d\u0159en\u00edm na\u0161eho zasazen\u00ed o budoucnost, zvy\u0161ov\u00e1n\u00ed po\u017eitku z j\u00edzdy, kultivov\u00e1n\u00ed standard\u016f mobility a ochranu \u017eivotn\u00edho prost\u0159ed\u00ed,\u201c \u0159\u00edk\u00e1 Paolo Moroni, \u0159editel spole\u010dnosti Lexus Italy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lexus bude ji\u017e dev\u00e1t\u00fdm rokem sponzorem a dodavatelem ofici\u00e1ln\u00edch voz\u016f 82. Mezin\u00e1rodn\u00edho filmov\u00e9ho festivalu v\u00a0Ben\u00e1tk\u00e1ch&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,36,29],"tags":[],"class_list":["post-14893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventy","category-marketing","category-sponzoring"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/14893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14893"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/14893\/revisions"}],"predecessor-version":[{"id":14913,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/14893\/revisions\/14913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/14894"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}