{"id":1518,"date":"2024-01-18T09:56:30","date_gmt":"2024-01-18T09:56:30","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=1518"},"modified":"2024-01-18T10:37:01","modified_gmt":"2024-01-18T10:37:01","slug":"kupka-vysvetlil-digitalizaci-obchodu-s-auty","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=1518","title":{"rendered":"Kupka zrychl\u00ed digitalizaci obchodu s auty"},"content":{"rendered":"
Viceprezident Hospod\u00e1\u0159sk\u00e9 komory \u010cR Tom\u00e1\u0161 Prouza uspo\u0159\u00e1dal 18. ledna semin\u00e1\u0159 na t\u00e9ma Digitalizace obchodu s automobily. Novinky prezentoval v s\u00eddle komory v pra\u017esk\u00e9m Florentinu ministr dopravy Martin Kupka, na p\u00f3diu se objevili i dal\u0161\u00ed osobnosti z oboru.<\/strong><\/div>\n

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Program akce, performe\u0159i:<\/strong><\/div>\n
<\/div>\n
Tom\u00e1\u0161 Prouza<\/b>, viceprezident Hospod\u00e1\u0159sk\u00e9 komory \u010cR
\nP\u0159edstaven\u00ed kl\u00ed\u010dov\u00fdch t\u00e9mat
\nDigitalizace p\u0159evod\u016f automobil\u016f
\n
\n<\/b><\/div>\n
Martin Kupka<\/b>, ministr dopravy
\nDigitalizace pln\u00fdch moc\u00ed jako n\u00e1stroj podpory podnik\u00e1n\u00ed
\n
\n<\/b><\/div>\n
Eduard Mu\u0159ick\u00fd<\/b>, Ministerstvo pr\u016fmyslu a obchodu
\nModern\u00ed technologie v obchodu s automobily
\n
\n<\/b><\/div>\n
Karol\u00edna Topolov\u00e1<\/b>, AURES Holdings
\nBezpe\u010dn\u00fd n\u00e1kup automobil\u016f d\u00edky on-line dostupn\u00fdm informac\u00edm
\n
\n<\/b><\/div>\n
Martin Pajer<\/b>, Cebia
\nDal\u0161\u00ed p\u0159\u00edle\u017eitosti pro digitalizaci obchodu s automobily
\nV\u00fdhody digitalizace p\u0159evod\u016f voz\u016f pro \u00fav\u011bruj\u00edc\u00ed instituce
\n
\n<\/b><\/div>\n
J<\/b>ana Hanu\u0161ov\u00e1<\/b>, \u010cesk\u00e1 leasingov\u00e1 a finan\u010dn\u00ed asociace<\/div>\n
Pozitivn\u00ed dopady digitalizace p\u0159evod\u016f voz\u016f z pohledu poji\u0161\u0165oven
\n
\n<\/b><\/div>\n
Jan Matou\u0161ek<\/b>, \u010cesk\u00e1 asociace poji\u0161\u0165oven
\nAdministrativn\u00ed a person\u00e1ln\u00ed \u00faspory d\u00edky digitalizaci p\u0159evod\u016f voz\u016f pro prodejce nov\u00fdch aut<\/div>\n
\"\"<\/div>\n
Podnikatel\u00e9 na semin\u00e1\u0159i v s\u00eddle ocenili postupuj\u00edc\u00ed digitalizaci,
\nkter\u00e1 sni\u017euje administrativu spojenou s provozem nebo prodejem vozidel. V
\ndigitalizaci obchodu s automobily spat\u0159uj\u00ed velkou p\u0159\u00edle\u017eitost nap\u0159. pro rozvoj trhu
\nojet\u00fdch voz\u016f. Volaj\u00ed ale tak\u00e9 po digitalizaci p\u0159evodu voz\u016f a automatizaci z\u00e1pis\u016f
\nv rejst\u0159\u00edku motorov\u00fdch vozidel, kter\u00fd trp\u00ed vysokou chybovost\u00ed dat, nebo po
\nodstran\u011bn\u00ed i dal\u0161\u00edch zbyte\u010dn\u00fdch p\u0159ek\u00e1\u017eek, jako jsou fyzick\u00e9 kontroly p\u0159i p\u0159evodu
\nvozidla.<\/div>\n
\u201eVl\u00e1da p\u0159i sv\u00e9m n\u00e1stupu sl\u00edbila maxim\u00e1ln\u00ed mo\u017enou digitalizaci. \u0160et\u0159\u00edme \u010das a pen\u00edze
\nob\u010dan\u016f, kte\u0159\u00ed mohou, nam\u00edsto n\u011bkolika n\u00e1v\u0161t\u011bv \u00fa\u0159ad\u016f a prohled\u00e1v\u00e1n\u00ed internetov\u00fdch
\nodkaz\u016f, nal\u00e9zt dostupn\u00e9 elektronick\u00e9 slu\u017eby na jednom m\u00edst\u011b v Port\u00e1lu dopravy.
\nZ tohoto rozcestn\u00edku jsou dostupn\u00e9 ji\u017e funguj\u00edc\u00ed slu\u017eby spojen\u00e9 s dopravou, jako je
\nkontrola tachometru, informace o vlastn\u011bn\u00e9m vozidle, d\u00e1lni\u010dn\u00ed zn\u00e1mky, mo\u017enost e\u0002pod\u00e1n\u00ed \u017e\u00e1dost\u00ed o v\u00fdm\u011bnu \u0159idi\u010dsk\u00e9ho pr\u016fkazu z d\u016fvodu kr\u00e1de\u017ee, ztr\u00e1ty \u010di zm\u011bny
\nosobn\u00edch \u00fadaj\u016f, p\u0159edvypln\u011bn\u00ed \u017e\u00e1dosti zm\u011bn v registru vozidel. Nov\u011b nemus\u00ed m\u00edt \u0159idi\u010di
\nv \u010cesk\u00e9 republice u sebe \u0159idi\u010dsk\u00fd ani technick\u00fd pr\u016fkaz. Nyn\u00ed chceme umo\u017enit online
\nud\u011blen\u00ed pln\u00fdch moc\u00ed, d\u00edky kter\u00e9mu p\u016fjde mnoho \u00fakon\u016f \u0159e\u0161it elektronicky. Na\u0161\u00edm
\nc\u00edlem je, aby \u0161lo ve\u0161kerou administrativu okolo prodeje, koup\u011b a registrace auta
\nvy\u0159\u00eddit pln\u011b digit\u00e1ln\u011b,\u201c uvedl ministr dopravy Martin Kupka.<\/div>\n
<\/div>\n
\u201eC\u00edlem je sni\u017eov\u00e1n\u00ed administrativy a usnadn\u011bn\u00ed \u017eivota jak ob\u010dan\u016fm, tak firm\u00e1m. Je
\np\u0159ipravov\u00e1n Registr zastupov\u00e1n\u00ed, kter\u00fd by m\u011bl b\u00fdt spu\u0161t\u011bn v tomto roce. Tento projekt
\numo\u017en\u00ed lidem a firm\u00e1m jednodu\u0161e a rychle pov\u011b\u0159ovat osobu pro zastupov\u00e1n\u00ed.
\nProst\u0159ednictv\u00edm Port\u00e1lu ob\u010dana pak bude mo\u017en\u00e9 ov\u011b\u0159it, kdo koho pov\u011b\u0159il. Jeho
\nhlavn\u00edm p\u0159\u00ednosem bude sd\u00edlen\u00ed \u00fadaj\u016f o opr\u00e1vn\u011bn\u00edch k zastupov\u00e1n\u00ed p\u0159i vy\u0159izov\u00e1n\u00ed
\nr\u016fzn\u00fdch agend mezi fyzick\u00fdmi osobami a firmami \u010di \u00fa\u0159ady,\u201c doplnil na semin\u00e1\u0159i vrchn\u00ed
\n\u0159editel sekce hospod\u00e1\u0159stv\u00ed z Ministerstva pr\u016fmyslu a obchodu Eduard Mu\u0159ick\u00fd.
\nZm\u00ednil tak\u00e9 dal\u0161\u00ed Digit\u00e1ln\u00ed projekty resortu, kter\u00e9 se na podporu podnikatel\u016f zam\u011b\u0159uj\u00ed.
\nJedn\u00e1 se nap\u0159\u00edklad o Datab\u00e1zi informa\u010dn\u00edch povinnost\u00ed, Jednotn\u00fd port\u00e1l evidence
\nkontrol nebo Port\u00e1l podnikatele. V\u0161echny tyto slu\u017eby jsou sou\u010d\u00e1st\u00ed digitalizace a
\nsnahy sni\u017eovat n\u00e1klady podnikatel\u016f.<\/div>\n
<\/div>\n
VIZE \/ STRATEGIE \/ PARTNERSTV\u00cd Florentinum (recepce A), Na Florenci 2116\/15 \u2022 110 00 Praha 1
\nVelkou p\u0159\u00edle\u017eitost pro rozvoj trhu ojet\u00fdch voz\u016f vid\u00ed v digitalizaci sektoru gener\u00e1ln\u00ed
\n\u0159editelka a p\u0159edsedkyn\u011b p\u0159edstavenstva AURES Holdings (\u010dlen AOOA) Karol\u00edna
\nTopolov\u00e1, a to zejm\u00e9na pokud jde o registrace v Centr\u00e1ln\u00edm registru vozidel.<\/div>\n
<\/div>\n
\u201eN\u00e1\u0161 business model se od v\u011bt\u0161iny obchodn\u00edk\u016f s ojet\u00fdmi vozy odli\u0161uje t\u00edm, \u017ee nejsme
\njen zprost\u0159edkovateli prodeje, ale auta vykupujeme do na\u0161eho vlastnictv\u00ed. D\u011bl\u00e1me to
\nzejm\u00e9na proto, abychom prod\u00e1vaj\u00edc\u00ed zbavili starost\u00ed s mo\u017en\u00fdmi reklamacemi aut od
\nnov\u00fdch majitel\u016f a kupuj\u00edc\u00edm mohli nab\u00eddnout z\u00e1ruky a garance bezpe\u010dn\u00e9ho n\u00e1kupu. A
\nto znamen\u00e1 vozy na sebe registrovat. Troufla bych si \u0159\u00edci, \u017ee jsme patrn\u011b v tuzemsku
\nsubjektem s nejvy\u0161\u0161\u00edm po\u010dtem registrac\u00ed ojet\u00fdch voz\u016f, kter\u00fd se pohybuje kolem 60
\n000 ro\u010dn\u011b. Intern\u011b jsme v AURES Holdings pro digitalizaci v uplynul\u00fdch deseti letech
\nud\u011blali velk\u00fd kus pr\u00e1ce. Rok od roku jsme roz\u0161i\u0159ovali spektrum na\u0161ich model\u016f
\nstrojov\u00e9ho u\u010den\u00ed a automatizovali z\u00e1sadn\u00ed aspekty na\u0161ich obchodn\u00edch operac\u00ed. Pokud
\njde o z\u00e1kazn\u00edky, zejm\u00e9na bych vyzdvihla in-house vyvinut\u00fd syst\u00e9m ACBS pro \u0159\u00edzen\u00ed
\nz\u00e1kaznick\u00e9ho servisu, kter\u00fd p\u0159inesl zrychlen\u00ed a zefektivn\u011bn\u00ed komunikace se z\u00e1kazn\u00edky
\nna v\u0161ech kontaktn\u00edch m\u00edstech na\u0161\u00ed spole\u010dnosti od webu, p\u0159es z\u00e1kaznick\u00e9 call centrum
\na\u017e k pobo\u010dk\u00e1m. Digitalizace p\u0159evod\u016f voz\u016f by je\u0161t\u011b v\u00edce p\u0159isp\u011bla k zefektivn\u011bn\u00ed
\nobchodov\u00e1n\u00ed na sekund\u00e1rn\u00edm automobilov\u00e9m trhu, k v\u011bt\u0161\u00edmu komfortu
\nz\u00e1kazn\u00edk\u016f i k \u00faspor\u00e1m st\u00e1tn\u00edho rozpo\u010dtu,\u201c zd\u016fraznila Karol\u00edna Topolov\u00e1.
\n\u010cesk\u00e1 leasingov\u00e1 a finan\u010dn\u00ed asociace oce\u0148uje n\u011bkolik zm\u011bn, kter\u00e9 ned\u00e1vn\u00e9
\nminulosti v sektoru nov\u00fdch i ojet\u00fdch voz\u016f zjednodu\u0161ily \u017eivot \u00fav\u011brov\u00fdm spole\u010dnostem i
\njejich klient\u016fm.<\/div>\n
<\/div>\n
\u201eKl\u00ed\u010dovou zm\u011bnou pro finan\u010dn\u00ed instituce bylo upu\u0161t\u011bn\u00ed od z\u00e1m\u011bru zru\u0161it existenci
\nrodn\u00fdch \u010d\u00edsel v dokladech toto\u017enosti. V\u00e1\u017e\u00edm si toho, \u017ee vl\u00e1da vysly\u0161ela na\u0161e
\nargumenty a na\u0161la odvahu v posledn\u00ed chv\u00edli zat\u00e1hnout za pomyslnou ru\u010dn\u00ed brzdu p\u0159i
\nzav\u00e1d\u011bn\u00ed zm\u011bny, kter\u00e1 by p\u0159inesla nutnost investovat des\u00edtky miliard korun bez
\nhmatateln\u00e9ho p\u0159\u00ednosu pro zlep\u0161en\u00ed slu\u017eeb \u010di ochranu spot\u0159ebitel\u016f. Velk\u00fdm p\u0159\u00ednosem
\npro \u0159idi\u010de pak bylo zru\u0161en\u00ed povinnosti absolvovat eviden\u010dn\u00ed kontrolu na STK p\u0159i
\np\u0159episu vlastn\u00edka vozidla po \u0159\u00e1dn\u00e9m ukon\u010den\u00ed smlouvy o financov\u00e1n\u00ed. Zru\u0161en\u00ed
\nzbyte\u010dn\u00e9ho \u00fakonu odleh\u010dilo p\u0159epln\u011bn\u00e9 STK a \u0159idi\u010d\u016fm u\u0161et\u0159\u00ed nejen poplatky, ale i tis\u00edce
\nhodin \u010dasu str\u00e1ven\u00fdch na STK ka\u017ed\u00fd rok. Ocenit mus\u00edme i dopln\u011bn\u00ed z\u00e1kona o
\nspot\u0159ebitelsk\u00e9m \u00fav\u011bru o mo\u017enost vyu\u017e\u00edv\u00e1n\u00ed statistick\u00fdch model\u016f p\u0159i ov\u011b\u0159ov\u00e1n\u00ed
\n\u00fav\u011bruschopnosti spot\u0159ebitel\u016f. P\u0159inese v\u00fdznamn\u00e9 zjednodu\u0161en\u00ed a zrychlen\u00ed
\nschvalovac\u00edch proces\u016f, ani\u017e by p\u0159itom vznikala v\u00fdznamn\u00e1 rizika v oblasti ochrany
\nspot\u0159ebitele. V\u00edt\u00e1me i procesy v oblasti digitalizace p\u0159\u00edstupu k \u00fadaj\u016fm o vozidlech
\nv\u010detn\u011b zaveden\u00ed jedin\u00e9ho osv\u011bd\u010den\u00ed o registraci vozidla \u010di zjednodu\u0161en\u00ed v agend\u011b
\n\u0159idi\u010dsk\u00fdch pr\u016fkaz\u016f,\u201c uvedla p\u0159edsedkyn\u011b p\u0159edstavenstva \u010cesk\u00e9 leasingov\u00e9 a finan\u010dn\u00ed
\ninstituce (\u010cLFA) Jana Hanu\u0161ov\u00e1.<\/div>\n
<\/div>\n
Podle \u010cesk\u00e9 asociace poji\u0161\u0165oven postupuj\u00edc\u00ed digitalizaci paradoxn\u011b brzd\u00ed i sami
\nmotorist\u00e9, kte\u0159\u00ed nepln\u00ed sv\u00e9 povinnosti spojen\u00e9 se z\u00e1pisem zm\u011bn do registru.
\nVIZE \/ STRATEGIE \/ PARTNERSTV\u00cd Florentinum (recepce A), Na Florenci 2116\/15 \u2022 110 00 Praha 1
\n\u201eNa\u0161\u00edm spole\u010dn\u00fdm z\u00e1m\u011brem by m\u011blo b\u00fdt co nejv\u011bt\u0161\u00ed zjednodu\u0161en\u00ed a automatizace
\nv\u011bt\u0161iny z\u00e1pis\u016f v rejst\u0159\u00edku motorov\u00fdch vozidel. Z na\u0161\u00ed praxe bohu\u017eel vid\u00edme
\nvysokou chybovost dat v registru jednodu\u0161e proto, \u017ee motorist\u00e9 nepln\u00ed svou povinnost
\nz\u00e1pis zm\u011bn vlastn\u00edka prov\u00e9st. Klient v\u017edy sjedn\u00e1 u sv\u00e9ho nov\u00e9ho vozu povinn\u00e9 ru\u010den\u00ed,
\nspolupr\u00e1ce syst\u00e9m\u016f poji\u0161\u0165oven a registru motorov\u00fdch vozidel by pomohla
\nmotivovat klienta operaci v registru neodkl\u00e1dat na jindy, tedy \u010dasto na nikdy,\u201c
\npoznamenal v\u00fdkonn\u00fd \u0159editel \u010cesk\u00e9 asociace poji\u0161\u0165oven Jan Matou\u0161ek.
\nDigitalizace je podle spole\u010dnosti Cebia (\u010dlen AOOA) z\u00e1kladn\u00edm p\u0159edpokladem k
\nprov\u011b\u0159ov\u00e1n\u00ed vozidel a t\u00edm i zv\u00fd\u0161en\u00ed bezpe\u010dnosti n\u00e1kupu.<\/div>\n
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\u201eDigitalizace vstupuje p\u0159i n\u00e1kupu auta nejen do jeho hled\u00e1n\u00ed a v\u00fdb\u011bru, ale tak\u00e9 do
\nprov\u011b\u0159en\u00ed jeho identity a historie. D\u00edky digitalizaci je mo\u017en\u00e9 z\u00edskat informace z historie
\nauta ohledn\u011b toho, zda nem\u00e1 sto\u010den\u00fd tachometr, nebylo havarovan\u00e9 \u010di p\u0159\u00edpadn\u011b jak,
\nkdy bylo skute\u010dn\u011b vyrobeno a pro jakou zemi, zda nebylo provozov\u00e1no jako taxi, nen\u00ed
\nhl\u00e1\u0161en\u00e9 jako odcizen\u00e9 \u010di zat\u00ed\u017een\u00e9 financov\u00e1n\u00edm a \u0159adu dal\u0161\u00edch informac\u00ed, ale tak\u00e9 si
\nlze jednodu\u0161e zkontrolovat, jestli dan\u00e9 vozidlo v\u016fbec existuje. Bez digitalizace by
\nnebylo mo\u017en\u00e9 tato data v\u016fbec poskytovat,\u201c \u0159\u00edk\u00e1 Martin Pajer, \u0159editel spole\u010dnosti
\nCebia, kter\u00e1 monitoruje trh ojet\u00fdch aut a pom\u00e1h\u00e1 bojovat proti podvod\u016fm ji\u017e od sv\u00e9ho
\nzalo\u017een\u00ed v roce 1991.<\/div>\n
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Posun v digitalizaci cel\u00e9ho podnikatelsk\u00e9ho sektoru ze strany st\u00e1tu vn\u00edm\u00e1 pozitivn\u011b i<\/strong>
\nHospod\u00e1\u0159sk\u00e1 komora<\/strong><\/div>\n
<\/div>\n
\u201eV\u00fdrazn\u00e9 zlep\u0161en\u00ed digitalizace st\u00e1tn\u00ed spr\u00e1vy jsme vn\u00edmali p\u0159i vzniku vl\u00e1dy jako jedno z
\nnejd\u016fle\u017eit\u011bj\u0161\u00edch t\u00e9mat pro podnikatele, kter\u00e9 dus\u00ed drah\u00e1 a zbyte\u010dn\u00e1 byrokracie. Jsme
\nproto r\u00e1di za ka\u017edou zm\u011bnu a pevn\u011b douf\u00e1me, \u017ee se je\u0161t\u011b v tomto volebn\u00edm
\nobdob\u00ed poda\u0159\u00ed odstranit i dal\u0161\u00ed zbyte\u010dn\u00e9 p\u0159ek\u00e1\u017eky, jako jsou t\u0159eba fyzick\u00e9
\nkontroly p\u0159i p\u0159evodech aut nebo lep\u0161\u00ed dostupnost informac\u00ed o vozidle,\u201c uzav\u0159el
\nviceprezident Hospod\u00e1\u0159sk\u00e9 komory Tom\u00e1\u0161 Prouza.<\/div>\n
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Zdroj: semin\u00e1\u0159 HK, Erich Handl<\/strong><\/div>\n
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\"\"
Digitalizaci jsme po semin\u00e1\u0159i prodiskutovali s viceprezidentem HK Tom\u00e1\u0161e Prouzou<\/figcaption><\/figure>\n
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