{"id":15183,"date":"2025-08-04T08:34:23","date_gmt":"2025-08-04T08:34:23","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=15183"},"modified":"2025-08-04T08:35:13","modified_gmt":"2025-08-04T08:35:13","slug":"reditel-jlr-adrian-mardell-rezignoval","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=15183","title":{"rendered":"\u0158editel JLR Adrian Mardell rezignoval"},"content":{"rendered":"

Gener\u00e1ln\u00ed \u0159editel JLR (d\u0159\u00edve Jaguar Land Rover) Adrian Mardell ne\u010dekan\u011b opou\u0161t\u00ed svou pozici a odch\u00e1z\u00ed do d\u016fchodu. Spole\u010dnost zat\u00edm nesd\u011blila jm\u00e9no jeho n\u00e1stupce.<\/strong><\/p>\n

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Adrian Mardell ozn\u00e1mil odchod z pozice gener\u00e1ln\u00edho \u0159editele automobilky JLR. Na sv\u00e9 pozici str\u00e1vil pouze dva roky. Britsk\u00fd magaz\u00edn Autocar informoval, \u017ee Mardell odch\u00e1z\u00ed do d\u016fchodu v dob\u011b, kdy spole\u010dnost proch\u00e1z\u00ed z\u00e1sadn\u00ed transformac\u00ed a hled\u00e1 novou strategickou orientaci na trhu luxusn\u00edch vozidel.<\/span><\/div>\n<\/div>\n<\/div>\n
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U Jaguaru od roku 1990<\/strong><\/p>\n<\/div>\n

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Mardellova kari\u00e9ra v\u00a0JLR za\u010dala ji\u017e v\u00a0roce 1990, kdy se k\u00a0automobilce p\u0159ipojil na ni\u017e\u0161\u00ed pozici. V\u00a0roce 2018\u00a0se stal finan\u010dn\u00edm \u0159editelem spole\u010dnosti a\u00a0do nejvy\u0161\u0161\u00edho k\u0159esla usedl v\u00a0roce 2023\u00a0po rezignaci Thierryho Bollor\u00e9ho. Za jeho veden\u00ed dok\u00e1zala spole\u010dnost p\u0159ekonat finan\u010dn\u00ed pot\u00ed\u017ee zp\u016fsoben\u00e9 covidovou pandemi\u00ed a\u00a0vr\u00e1tit se k\u00a0ziskovosti, co\u017e byl jeden z\u00a0jeho hlavn\u00edch \u00fasp\u011bch\u016f.<\/span><\/p>\n

Kontroverzn\u00ed rebranding<\/strong><\/p>\n<\/div>\n

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Na\u010dasov\u00e1n\u00ed Mardellova odchodu je v\u0161ak problematick\u00e9, nebo\u0165 automobilka \u010del\u00ed \u0159ad\u011b v\u00fdzev. Zna\u010dka Jaguar pro\u0161la kontroverzn\u00edm rebrandingem sm\u011brem k\u00a0tomu, aby se stala nejen v\u00fdrobcem luxusn\u00edch elektromobil\u016f, ale obecn\u011b luxusn\u00ed zna\u010dkou.<\/span><\/p>\n<\/div>\n

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Marketingov\u00e1 kampa\u0148 v\u0161ak vzbudila vlnu kritiky a\u00a0posm\u011bchu. Sou\u010dasn\u011b Jaguar ukon\u010dil v\u00fdrobu v\u0161ech dosavadn\u00edch model\u016f a\u00a0p\u0159ipravuje se na uveden\u00ed nov\u00fdch elektromobil\u016f, kter\u00e9 budou ve vy\u0161\u0161\u00ed cenov\u00e9 hladin\u011b ne\u017e dosavadn\u00ed vozy. A\u00a0to v\u00a0situaci, kdy trh projevuje ochladnut\u00ed z\u00e1jmu o\u00a0luxusn\u00ed elektromobily.<\/span><\/p>\n<\/div>\n

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Situace Land Roveru je stabiln\u011bj\u0161\u00ed d\u00edky neklesaj\u00edc\u00ed popt\u00e1vce po modelech Range Rover a Defender. Ty z\u016fst\u00e1vaj\u00ed ziskov\u00e9. Nicm\u00e9n\u011b i zde se objevuj\u00ed komplikace \u2013 firma odlo\u017eila uveden\u00ed prvn\u00edho elektromobilu zna\u010dky Range Rover na p\u0159\u00ed\u0161t\u00ed rok, a to op\u011bt kv\u016fli slab\u00e9 popt\u00e1vce.<\/span><\/p>\n

Zdroj: novinky.cz<\/strong><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gener\u00e1ln\u00ed \u0159editel JLR (d\u0159\u00edve Jaguar Land Rover) Adrian Mardell ne\u010dekan\u011b opou\u0161t\u00ed svou pozici a odch\u00e1z\u00ed…<\/p>\n","protected":false},"author":1,"featured_media":15184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-15183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15183"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15183\/revisions"}],"predecessor-version":[{"id":15187,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15183\/revisions\/15187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/15184"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}