{"id":15271,"date":"2025-08-06T11:50:01","date_gmt":"2025-08-06T11:50:01","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=15271"},"modified":"2025-08-06T11:50:01","modified_gmt":"2025-08-06T11:50:01","slug":"zmena-v-directu-reditelem-birne-je-prouza","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=15271","title":{"rendered":"Zm\u011bna v\u00a0Directu, \u0159editelem Birne je Prouza"},"content":{"rendered":"<p><strong>Ke zm\u011bn\u011b na nejvy\u0161\u0161\u00ed pozici v\u00a0r\u00e1mci zna\u010dky Birne specializuj\u00edc\u00ed se na operativn\u00ed leasing doch\u00e1z\u00ed od 1. srpna 2025. Veden\u00ed t\u00fdmu p\u0159eb\u00edr\u00e1 Pavel Prouza, kter\u00fd se hned od za\u010d\u00e1tku bude pod\u00edlet i na kl\u00ed\u010dov\u00e9m sm\u011brov\u00e1n\u00ed Direct auta. <\/strong><!--more--><\/p>\n<p>Pavel Prouza st\u00e1l za vstupem n\u011bmeck\u00e9ho Flixbusu na \u010desk\u00fd trh a posl\u00e9ze \u0159\u00eddil jeho aktivity v \u010cesku, na Slovensku a v Ma\u010farsku. Spole\u010dnost provozuje mezim\u011bstskou autobusovou dopravu nap\u0159\u00ed\u010d Evropou, Tureckem a americk\u00fdm kontinentem. Zku\u0161enosti sb\u00edral rovn\u011b\u017e ve firm\u00e1ch BlaBlaCar, Socialbakers nebo Leo Burnett.<\/p>\n<p>V roli CEO zna\u010dky Birne st\u0159\u00edd\u00e1 Luk\u00e1\u0161e \u010cerna. Ten ale Direct group neopou\u0161t\u00ed. Bude se zde v\u011bnovat projekt\u016fm v r\u00e1mci investi\u010dn\u00edho pil\u00ed\u0159e. Pavel p\u0159ich\u00e1z\u00ed s dlouholet\u00fdmi zku\u0161enostmi z \u0159\u00edzen\u00ed digit\u00e1ln\u00edch projekt\u016f a r\u016fstov\u00fdch firem. V r\u00e1mci nov\u00e9 pozice se proto chce zam\u011b\u0159it p\u0159edev\u0161\u00edm na digit\u00e1ln\u00ed r\u016fst.<\/p>\n<p>\u201e<em>Posledn\u00edch 10 let jsem se v\u011bnoval disrupci dopravn\u00edho sektoru. V r\u00e1mci p\u0159\u00edchodu do Birne chci nasb\u00edran\u00e9 zku\u0161enosti zu\u017eitkovat a doc\u00edlit toho, aby se Birne stalo synonymem pro nejleh\u010d\u00ed cestu k autu, pro ka\u017ed\u00e9ho.<\/em><em>\u201c<\/em>\u00a0\u0159\u00edk\u00e1 Prouza. Pavel bude zu\u0161lech\u0165ovat i \u00fasp\u011b\u0161n\u011b funguj\u00edc\u00ed hlavn\u00ed kl\u00ed\u010d v Birne, kter\u00fdm je flexibilita, ji\u017e z\u00e1kazn\u00edci najdou v ka\u017ed\u00e9 slu\u017eb\u011b. A\u0165 u\u017e se jedn\u00e1 o neomezen\u00fd n\u00e1jezd, vr\u00e1cen\u00ed auta u\u017e po dvou m\u011bs\u00edc\u00edch \u010di mo\u017enost vr\u00e1cen\u00ed vozu i u fixn\u00edch tarif\u016f s rozumn\u00fdm poplatkem.<\/p>\n<p>Studoval na Anglo-americk\u00e9 univerzit\u011b v Praze a na International School of Helsinki. Pavel m\u00e1 v\u00edce ne\u017e m\u00e1 v\u00edce ne\u017e 10 let mana\u017eersk\u00e9 praxe.<\/p>\n<p>P\u0159\u00edchod Pavla v\u00edt\u00e1 i sou\u010dasn\u00fd \u0159editel Direct auto, David Hofman. \u201e<em>\u010clov\u011bka se znalostmi a dovednostmi, kter\u00fdmi Pavel disponuje, si velice cen\u00edm a je mi pot\u011b\u0161en\u00edm uv\u00edtat ho pr\u00e1v\u011b u n\u00e1s. V\u011b\u0159\u00edm, \u017ee jeho zku\u0161enosti p\u0159edev\u0161\u00edm z oblasti dopravy budou pro Direct auto zna\u010dn\u00fdm p\u0159\u00ednosem.\u201d<\/em><\/p>\n<p><strong>Birne<\/strong><\/p>\n<p>Spole\u010dnost Birne je sou\u010d\u00e1st\u00ed skupiny Direct auto, byla zalo\u017eena jako odpov\u011b\u010f na rostouc\u00ed popt\u00e1vku po flexibiln\u00edch \u0159e\u0161en\u00edch v oblasti mobility. Birne p\u0159in\u00e1\u0161\u00ed flexibiln\u00ed operativn\u00ed leasing a svobodu v pohybu, \u010d\u00edm\u017e dopl\u0148uje portfolio slu\u017eeb skupiny Direct auto group.<\/p>\n<figure id=\"attachment_15273\" aria-describedby=\"caption-attachment-15273\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15273\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/08\/Prouza_Pavel-21-600x900.jpg\" alt=\"\" width=\"600\" height=\"900\" \/><figcaption id=\"caption-attachment-15273\" class=\"wp-caption-text\">Pavel Prouza<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ke zm\u011bn\u011b na nejvy\u0161\u0161\u00ed pozici v\u00a0r\u00e1mci zna\u010dky Birne specializuj\u00edc\u00ed se na operativn\u00ed leasing doch\u00e1z\u00ed od&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,6,5],"tags":[],"class_list":["post-15271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leasing","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15271"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15271\/revisions"}],"predecessor-version":[{"id":15274,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15271\/revisions\/15274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/14098"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}