{"id":1540,"date":"2024-01-18T11:40:37","date_gmt":"2024-01-18T11:40:37","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=1540"},"modified":"2024-01-19T10:24:45","modified_gmt":"2024-01-19T10:24:45","slug":"porsche-cr-se-loni-vratila-k-rustu-video","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=1540","title":{"rendered":"Porsche \u010cR se loni vr\u00e1tila k r\u016fstu (Video)"},"content":{"rendered":"<p><strong>Mana\u017ee\u0159i Porsche \u010cesk\u00e1 republika bilancovali 17. ledna v pra\u017esk\u00e9m Alcronu uplynul\u00fd rok. Firma p\u0159edala v uplynul\u00e9m roce z\u00e1kazn\u00edk\u016fm 34 975 nov\u00fdch voz\u016f zna\u010dek Volkswagen, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy a CUPRA a dos\u00e1hla obratu 29,8 mld. K\u010d (+16,4 %).<\/strong><!--more--><\/p>\n<p>Nejv\u011bt\u0161\u00ed import\u00e9r nov\u00fdch osobn\u00edch a u\u017eitkov\u00fdch vozidel do \u010cesk\u00e9 republiky se tak vr\u00e1til k meziro\u010dn\u00edmu r\u016fstu, kter\u00fd dos\u00e1hl 11,0 %, co\u017e koresponduje s v\u00fdvojem celkov\u00e9ho \u010desk\u00e9ho trhu. Ten v roce 2023 zaznamenal 221\u00a0422 registrac\u00ed nov\u00fdch osobn\u00edch a lehk\u00fdch u\u017eitkov\u00fdch automobil\u016f \u2013 o 15,3 % v\u00edce ne\u017e v roce 2022. Spole\u010dnost Porsche \u010cesk\u00e1 republika si tak s tr\u017en\u00edm pod\u00edlem na trhu 15,8 % udr\u017euje sv\u00e9 vedouc\u00ed postaven\u00ed mezi import\u00e9ry.<\/p>\n<p>\u201eRok 2023 byl pro n\u00e1s z hlediska dod\u00e1vek z\u00e1kazn\u00edk\u016fm \u00fasp\u011b\u0161n\u00fd a po covidov\u00fdch probl\u00e9mech jsme se vr\u00e1tili k r\u016fstu. Da\u0159ilo se zejm\u00e9na zna\u010dk\u00e1m Audi a Volkswagen U\u017eitkov\u00e9 vozy, ale \u00fasp\u011b\u0161n\u00ed jsme byli i na poli aftersales, kde se n\u00e1m poda\u0159ilo pln\u011b vyt\u00ed\u017eit kapacitu na\u0161ich autorizovan\u00fdch servis\u016f,\u201c \u0159\u00edk\u00e1 Jan Hurt, jednatel Porsche \u010cesk\u00e1 republika.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1543\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-Hurt-2024-900x505.jpg\" alt=\"\" width=\"900\" height=\"505\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-Hurt-2024-900x505.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-Hurt-2024-1024x575.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-Hurt-2024-768x431.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-Hurt-2024.jpg 1179w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u201eTento r\u016fst v\u0161ak byl ta\u017een zejm\u00e9na dod\u00e1vkami vozidel objednan\u00fdmi v minul\u00fdch letech. Zhruba od druh\u00e9ho kvart\u00e1lu se pom\u011br mezi popt\u00e1vkou a nab\u00eddkou p\u0159eklopil a v d\u016fsledku celkov\u00e9 ekonomick\u00e9 situace za\u010dala klesat popt\u00e1vka jak u soukrom\u00fdch, tak i korpor\u00e1tn\u00edch z\u00e1kazn\u00edk\u016f. Velmi negativn\u00ed vliv m\u011bla nejen vysok\u00e1 inflace, ceny energi\u00ed ale i vysok\u00e1 \u00farokov\u00e1 m\u00edra, a tedy drah\u00e9 financov\u00e1n\u00ed, co\u017e siln\u011b ochladilo popt\u00e1vku u firemn\u00ed klientely.\u201c<\/p>\n<p>Pro rok 2024 Porsche \u010cesk\u00e1 republika o\u010dek\u00e1v\u00e1 v souladu s progn\u00f3zami analytik\u016f stagnaci nebo m\u00edrn\u00fd pokles celkov\u00e9ho trhu nov\u00fdch osobn\u00edch vozidel. \u201eP\u0159esto jsme opatrn\u00fdmi optimisty,\u201c \u0159\u00edk\u00e1 Jan Hurt. \u201eV\u011b\u0159\u00edme, \u017ee ve druh\u00e9 polovin\u011b roku o\u010dek\u00e1van\u00fd pokles inflace, ni\u017e\u0161\u00ed \u00farokov\u00e1 m\u00edra a t\u00edm dostupn\u011bj\u0161\u00ed financov\u00e1n\u00ed trh zase postupn\u011b nastartuje. Budeme nad\u00e1le pokra\u010dovat i v na\u0161\u00ed elektrick\u00e9 ofenziv\u011b a uv\u00e1d\u011bn\u00edm nov\u00fdch bezemisn\u00edch model\u016f p\u0159isp\u00edvat ke zlep\u0161ov\u00e1n\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed a pln\u011bn\u00ed na\u0161ich klimatick\u00fdch z\u00e1vazk\u016f.\u201c<\/p>\n<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_78582\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iIuVcZ9_E8o?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/figure>\n<p><strong>Glob\u00e1ln\u00ed bilance jednotliv\u00fdch zna\u010dek<\/strong><\/p>\n<p>V glob\u00e1ln\u00edm m\u011b\u0159\u00edtku se koncernu Volkswagen poda\u0159ilo v roce 2023 zv\u00fd\u0161it po\u010det dodan\u00fdch voz\u016f o 12 procent na 9 239 500 vozidel (+11,8 %). K r\u016fstu do\u0161lo u v\u0161ech nejv\u00fdznamn\u011bj\u0161\u00edch zna\u010dek a ve v\u0161ech regionech. Hlavn\u00edm tahounem byla Evropa (+19,7 %) n\u00e1sledovan\u00e1 Severn\u00ed Amerikou (+17,9 procenta).<\/p>\n<p>Zna\u010dky SEAT\/CUPRA s 519 200 vozy (+34,6 %), Audi s 1 895 200 dodan\u00fdmi vozidly (+17,4 %), \u0160koda Auto s 866 800 vozy (+18,5 %) a Volkswagen U\u017eitkov\u00e9 vozy s 409 400 vozidly (+24,6 %) a skupina TRATON s 338 200 u\u017eitkov\u00fdmi vozidly a autobusy (+10,7 %) se se mohou pochlubit dvoucifern\u00fdm meziro\u010dn\u00edm r\u016fstem. Zna\u010dka Volkswagen osobn\u00ed vozy k pozitivn\u00edmu v\u00fdsledku p\u0159isp\u011bla 4 866 800 automobily (+6,7 %), zna\u010dka Porsche p\u0159edala 320 200 voz\u016f (+3,3 %) a zna\u010dky Bentley a Lamborghini dodaly 23 700 automobil\u016f (-3,0 %). Celkov\u00fd po\u010det dodan\u00fdch elektromobil\u016f v\u0161ech koncernov\u00fdch zna\u010dek vzrostl o 34,7 % na 771 100. Jejich pod\u00edl na celkov\u00e9m prodeji se tak zv\u00fd\u0161il z 6,9 % v roce 2022 na 8,3 % v roce 2023.<\/p>\n<p>U zna\u010dky <strong><b>Volkswagen osobn\u00ed vozy<\/b><\/strong>\u00a0se oproti p\u0159edchoz\u00edmu roku situace s v\u00fdpadky v dodavatelsk\u00e9m \u0159et\u011bzci v\u00fdrazn\u011b zlep\u0161ila a na \u010desk\u00e9m trhu bylo registrov\u00e1no celkem 18 938 nov\u00fdch osobn\u00edch voz\u016f Volkswagen, co\u017e p\u0159edstavuje meziro\u010dn\u00ed r\u016fst o 18,21 %. I v lo\u0148sk\u00e9m roce pokra\u010doval trend r\u016fstu prodej\u016f elektromobil\u016f ID., s celkov\u00fdm v\u00fdsledkem 606 registrovan\u00fdch voz\u016f. Celkov\u011b nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed byl t\u00e9m\u011b\u0159 s dvojn\u00e1sobn\u00fdm r\u016fstem registrac\u00ed tradi\u010dn\u011b Golf a Golf Variant (5461 voz\u016f), n\u00e1sledovan\u00fd modely Tiguan (2508), Touran (1875), Passat (954), Taigo (783), T-Cross (682), Polo (661) a T-Roc (636 voz\u016f).<\/p>\n<p>Zna\u010dka <strong><b>Audi<\/b><\/strong>\u00a0pokra\u010duje v dynamick\u00e9m v\u00fdvoji a loni dos\u00e1hla dal\u0161\u00edho dvoucifern\u00e9ho r\u016fstu. V roce 2023 bylo v \u010cesk\u00e9 republice registrov\u00e1no celkem 4060 nov\u00fdch voz\u016f Audi, co\u017e p\u0159edstavuje meziro\u010dn\u00ed zv\u00fd\u0161en\u00ed o 18,4 %. Nejprod\u00e1van\u011bj\u0161\u00edm modelem bylo loni modernizovan\u00e9 Audi Q8 s 832 registrovan\u00fdmi nov\u00fdmi vozy. Velk\u00e9mu z\u00e1jmu \u010desk\u00fdch z\u00e1kazn\u00edk\u016f se t\u011b\u0161ily tak\u00e9 sportovn\u00ed modely RS s celkem 345 p\u0159edan\u00fdmi vozy.<\/p>\n<p>Zna\u010dka <strong><b>CUPRA <\/b><\/strong>pat\u0159\u00ed i nad\u00e1le mezi nejrychleji rostouc\u00ed zna\u010dky v Evrop\u011b a pokra\u010duje v p\u0159ekon\u00e1v\u00e1n\u00ed prodejn\u00edch rekord\u016f. D\u00edky normalizaci situace v dodavatelsk\u00fdch \u0159et\u011bzc\u00edch dos\u00e1hla loni dvoucifern\u00e9ho r\u016fstu na glob\u00e1ln\u00edm trhu tak\u00e9 zna\u010dka <strong><b>SEAT<\/b><\/strong>. Na \u010desk\u00e9m trhu zaznamenaly ob\u011b zna\u010dky loni dohromady 4603 registrac\u00ed nov\u00fdch voz\u016f, a t\u00edmto v\u00fdsledkem uzav\u0159ely \u017eeb\u0159\u00ed\u010dek Top 10 nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek. Pod\u00edl zna\u010dky CUPRA na celkov\u00fdch prodej\u00edch zna\u010dek SEAT a CUPRA se loni stabilizoval na 35 %. Zna\u010dka CUPRA dok\u00e1zala i v lo\u0148sk\u00e9m roce realizovat \u0159adu \u00fasp\u011b\u0161n\u00fdch fleetov\u00fdch obchod\u016f. \u0160pan\u011blsk\u00fd v\u00fdrobce pokra\u010duje v roz\u0161i\u0159ov\u00e1n\u00ed obchodn\u00ed a servisn\u00ed s\u00edt\u011b zna\u010dky CUPRA v \u010cesk\u00e9 republice.<\/p>\n<p>Zna\u010dka <strong><b>Volkswagen U\u017eitkov\u00e9 vozy<\/b><\/strong>\u00a0se i nad\u00e1le t\u011b\u0161\u00ed velk\u00e9mu z\u00e1jmu \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. V lo\u0148sk\u00e9m roce byla jedni\u010dkou na \u010desk\u00e9m trhu s lehk\u00fdmi u\u017eitkov\u00fdmi vozidly v kategori\u00edch N1+N2\/M1+M2 s 6275 registracemi. Bestsellery ve sv\u00fdch segmentech se staly modely Caddy a \u0159ada T, skv\u011ble si v\u0161ak vedl tak\u00e9 Amarok, kter\u00fd obsadil ve sv\u00e9m segmentu t\u0159et\u00ed m\u00edsto, p\u0159esto\u017ee byl na trh uveden a\u017e v polovin\u011b lo\u0148sk\u00e9ho roku. Po zah\u00e1jen\u00ed prodeje prvn\u00edho elektromobilu zna\u010dky, modelu ID. Buzz, na za\u010d\u00e1tku roku 2023, oslavila v \u010dervnu sv\u011btovou premi\u00e9ru prodlou\u017een\u00e1 verze ID. Buzz LWB, kter\u00e1 se z\u00e1hy p\u0159edstavila tak\u00e9 evropsk\u00e9mu publiku na ikonick\u00e9m VW Bus Festivalu v Hannoveru. V \u010dervenci oslavila zna\u010dka v\u00fdrobu 200 000. kempovac\u00edho vozu California. Ve druh\u00e9 polovin\u011b lo\u0148sk\u00e9ho roku obdr\u017eel nov\u00fd Amarok presti\u017en\u00ed ocen\u011bn\u00ed \u201eInternational Pick-up Award\u201c pro roky 2024 a 2025.<\/p>\n<p>Zna\u010dka <strong><b>MOON <\/b><\/strong>p\u016fsob\u00ed na \u010desk\u00e9m trhu jako poskytovatel komplexn\u00edho \u0159e\u0161en\u00ed nab\u00edjec\u00ed infrastruktury od roku 2019 a zast\u0159e\u0161uje slu\u017eby souvisej\u00edc\u00ed s dod\u00e1n\u00edm nab\u00edjec\u00edch stanic. Tyto slu\u017eby zahrnuj\u00ed nejen dod\u00e1vky samotn\u00e9ho za\u0159\u00edzen\u00ed, ale tak\u00e9 posouzen\u00ed m\u00edsta pro instalaci, vlastn\u00ed mont\u00e1\u017e a v neposledn\u00ed \u0159ad\u011b i zprost\u0159edkov\u00e1n\u00ed dod\u00e1vek elekt\u0159iny z obnoviteln\u00fdch zdroj\u016f energie. MOON spolupracuje s n\u011bkolika pe\u010dliv\u011b vybran\u00fdmi instala\u010dn\u00edmi partnery a dodavateli z oblasti elektroenergetiky.<\/p>\n<p>V\u00a0lo\u0148sk\u00e9m roce bylo portfolio produkt\u016f roz\u0161\u00ed\u0159eno o prvn\u00ed obousm\u011brnou n\u00e1st\u011bnnou nab\u00edje\u010dku na trhu, kter\u00e1 umo\u017en\u00ed nab\u00edjen\u00ed stejnosm\u011brn\u00fdm proudem o v\u00fdkonu a\u017e 50 kW \u2013 \u0161lo o prvn\u00ed obousm\u011brn\u00fd DC Wallbox (50 kW) na trhu. Dal\u0161\u00ed novinkou se stala vysokov\u00fdkonn\u00e1 nab\u00edjec\u00ed stanice pro stejnosm\u011brn\u00e9 nab\u00edjen\u00ed v\u00fdkonem a\u017e 400 kW. A dom\u00e1c\u00ed fotovoltaick\u00e9 syst\u00e9my skv\u011ble doplnil modul\u00e1rn\u00ed akumul\u00e1torov\u00fd syst\u00e9m pro ukl\u00e1d\u00e1n\u00ed elektrick\u00e9 energie k\u00a0pozd\u011bj\u0161\u00edmu vyu\u017eit\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1548\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/DWA-branding-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/DWA-branding-900x600.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/DWA-branding-1024x683.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/DWA-branding-768x512.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/DWA-branding-1536x1024.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/DWA-branding.jpg 1773w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>Bazar DWA ohl\u00e1sil 5procentn\u00ed r\u016fst<\/strong><\/p>\n<p>Zna\u010dkov\u00fd program prodeje prov\u011b\u0159en\u00fdch ojet\u00fdch voz\u016f <strong><b>Das WeltAuto<\/b><\/strong>\u00a0prodal v lo\u0148sk\u00e9m roce<br \/>\n16 038 vozidel, co\u017e znamen\u00e1 meziro\u010dn\u00ed n\u00e1r\u016fst o 5,5 %. Pr\u016fb\u011b\u017en\u011b roz\u0161i\u0159ovan\u00e1 s\u00ed\u0165 Das WeltAuto se loni rozrostla na 52 partner\u016f a pokra\u010duje ve zvy\u0161ov\u00e1n\u00ed kvalifikace person\u00e1lu. K vysok\u00e9 loajalit\u011b z\u00e1kazn\u00edk\u016f p\u0159isp\u00edv\u00e1 \u0161irok\u00e1 nab\u00eddka z\u00e1kaznick\u00fdch slu\u017eeb v\u010detn\u011b v\u00fdhodn\u00e9ho financov\u00e1n\u00ed od spole\u010dnosti Volkswagen Financial Services a dal\u0161\u00edch benefit\u016f. \u00dasp\u011b\u0161n\u00fd rok m\u00e1 za sebou tak\u00e9 sestersk\u00fd program prodeje pr\u00e9miov\u00fdch ojet\u00fdch voz\u016f Audi Approved Plus s 316 prodan\u00fdmi vozy.<\/p>\n<p>Spole\u010dnost Porsche \u010cesk\u00e1 republika \u00fasp\u011b\u0161n\u011b pokra\u010duje v posilov\u00e1n\u00ed sv\u00fdch servisn\u00edch slu\u017eeb, kter\u00e9 jsou v\u00fdznamn\u00fdm faktorem pro zaji\u0161\u0165ov\u00e1n\u00ed vysok\u00e9 \u00farovn\u011b spokojenosti a loajality z\u00e1kazn\u00edk\u016f. Sv\u011bd\u010d\u00ed o tom pozitivn\u00ed obchodn\u00ed v\u00fdsledky divize <strong><b>After Sales<\/b><\/strong>\u00a0v roce 2023, kdy celkov\u00fd obrat dos\u00e1hl v\u00edce ne\u017e 2,7 mld. K\u010d a oproti p\u0159edchoz\u00edmu roku vzrostl o 10,2 %. Atraktivitu poprodejn\u00edch slu\u017eeb autorizovan\u00fdch partner\u016f zna\u010dek Volkswagen, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy a CUPRA zvy\u0161uj\u00ed mimo jin\u00e9 sezonn\u00ed servisn\u00ed akce, v\u011brnostn\u00ed karta MyCard, servisn\u00ed bal\u00ed\u010dky a servisn\u00ed nab\u00eddky pro star\u0161\u00ed vozy.<\/p>\n<p>Spole\u010dnost Porsche \u010cesk\u00e1 republika s.r.o. vstoupila do roku 2024 se 165 zam\u011bstnanci. Prodej v\u0161ech zastupovan\u00fdch zna\u010dek zaji\u0161\u0165uje celkem 62 smluvn\u00edch partner\u016f, servisem koncernov\u00fdch voz\u016f je v \u010cesk\u00e9 republice pov\u011b\u0159eno 103 smluvn\u00edch partner\u016f. Zna\u010dky Volkswagen osobn\u00ed vozy, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy, CUPRA a Das WeltAuto jsou tak zastoupeny na 108 m\u00edstech na\u0161\u00ed zem\u011b.<\/p>\n<p><strong><b>Volkswagen v uplynul\u00e9m roce zv\u00fd\u0161il po\u010dty dodan\u00fdch voz\u016f<\/b><\/strong><\/p>\n<p>Oproti p\u0159edchoz\u00edmu roku se situace s v\u00fdpadky dodavatelsk\u00e9m \u0159et\u011bzci v\u00fdrazn\u011b zlep\u0161ila a na \u010desk\u00e9m trhu bylo registrov\u00e1no celkem 18 938 nov\u00fdch osobn\u00edch voz\u016f Volkswagen, co\u017e p\u0159edstavuje meziro\u010dn\u00ed r\u016fst o 18,21 %. I v lo\u0148sk\u00e9m roce pokra\u010doval trend r\u016fstu prodej\u016f elektromobil\u016f ID., s celkov\u00fdm v\u00fdsledkem 607 registrovan\u00fdch voz\u016f. Celkov\u011b nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed byl t\u00e9m\u011b\u0159 s dvojn\u00e1sobn\u00fdm r\u016fstem registrac\u00ed tradi\u010dn\u011b Golf a Golf Variant (5461 voz\u016f), n\u00e1sledovan\u00fd modely Tiguan (2508), Touran (1875), Passat (954), Taigo (783), T-Cross (682), Polo (661) a<br \/>\nT-Roc (636 voz\u016f).<\/p>\n<p>\u201eV lo\u0148sk\u00e9m roce jsme pokra\u010dovali v\u00a0nastoupen\u00e9m trendu modernizace na\u0161\u00ed produktov\u00e9 \u0159ady a roz\u0161i\u0159ov\u00e1n\u00ed nab\u00eddky v\u00a0oblasti elektromobility,\u201c \u0159\u00edk\u00e1 Jakub \u0160ebesta, \u0159editel divize Volkswagen osobn\u00ed vozy spole\u010dnosti Porsche \u010cesk\u00e1 republika. \u201eDo rodiny ID. jsme p\u0159iv\u00edtali elektrickou limuz\u00ednu ID.7 a modernizace inspirovan\u00e9 po\u017eadavky z\u00e1kazn\u00edk\u016f se do\u010dkal prvn\u00ed elektrick\u00fd Volkswagen na platform\u011b MEB, hatchback ID.3. Modernizac\u00ed, kter\u00e1 zahrnovala nov\u00fd koncept ovl\u00e1d\u00e1n\u00ed a nov\u00fd syst\u00e9m pohonu s v\u00fdrazn\u00fdm n\u00e1r\u016fstem v\u00fdkonu pro\u0161ly rovn\u011b\u017e elektrick\u00e9 SUV modely ID.4 a ID.5. U model\u016f se spalovac\u00edmi motory jsme p\u0159edstavili inovovan\u00e9 nejmen\u0161\u00ed a nejv\u011bt\u0161\u00ed SUV z na\u0161eho portfolia, Touareg a T-Cross. Jubilejn\u00ed 20. narozeniny oslavil zejm\u00e9na rodinami obl\u00edben\u00fd model Touran a milovn\u00edk\u016fm rychl\u00fdch hot hatch\u016f jsme nab\u00eddli exkluzivn\u00ed limitovanou edici Polo 25 Years Edition a Golf R 20 Years. V\u00a0z\u00e1v\u011bru lo\u0148sk\u00e9ho roku jsme \u010desk\u00e9 ve\u0159ejnosti poskytli exkluzivn\u00ed v\u00fdhled do budoucnosti v\u00a0podob\u011b premi\u00e9ry koncep\u010dn\u00edho vozu ID. GTI Concept na veletrhu e-Salon 2023 v\u00a0pra\u017esk\u00fdch Let\u0148anech.\u201c<\/p>\n<p>Volkswagen po\u010d\u00edt\u00e1 s dynamick\u00fdm v\u00fdvojem popt\u00e1vky i v leto\u0161n\u00edm roce d\u00edky nov\u00fdm generac\u00edm v\u00fdznamn\u00fdch bestseller\u016f Passat a Tiguan. Dal\u0161\u00edm highlightem leto\u0161n\u00edho roku bude p\u0159edstaven\u00ed nov\u00e9 evolu\u010dn\u00ed verze osm\u00e9 generace modelu Golf \u2013 50 let po premi\u00e9\u0159e prvn\u00edho Golfu. Modernizovan\u00fd Golf p\u0159esv\u011bd\u010d\u00ed zdokonalen\u00fdm designem, nov\u00fdmi asisten\u010dn\u00edmi syst\u00e9my a pohony a nov\u00fdmi generacemi informa\u010dn\u00edch a z\u00e1bavn\u00edch syst\u00e9m\u016f i softwaru. V leto\u0161n\u00edm roce tak\u00e9 p\u0159edstav\u00edme ID.7 Tourer, je\u0161t\u011b prostorn\u011bj\u0161\u00ed a prakti\u010dt\u011bj\u0161\u00ed verzi vrcholn\u00e9ho elektrick\u00e9ho modelu ID.7.<\/p>\n<p><strong><b>Audi: Zna\u010dka se \u010dty\u0159mi kruhy pokra\u010duje v j\u00edzd\u011b na \u00fasp\u011b\u0161n\u00e9 vln\u011b<\/b><\/strong><\/p>\n<p>Rok 2023 plynule nav\u00e1zal na dynamick\u00fd v\u00fdvoj prodeje zna\u010dky Audi na \u010desk\u00e9m trhu z p\u0159edchoz\u00edho roku. Celkem 4060 registrovan\u00fdch nov\u00fdch voz\u016f s logem \u010dty\u0159 kruh\u016f znamen\u00e1 meziro\u010dn\u00ed n\u00e1r\u016fst o 18,4 %. Nejprod\u00e1van\u011bj\u0161\u00edm modelem bylo Audi Q8 s 832 vozy n\u00e1sledovan\u00e9 modely Q7 (646 voz\u016f), Q3 (608 voz\u016f), A6 (543 voz\u016f), A3 (382 voz\u016f) a Q5 (361 voz\u016f). V\u00fdrazn\u00e9ho n\u00e1r\u016fstu dos\u00e1hl tak\u00e9 po\u010det p\u0159edan\u00fdch sportovn\u00edch model\u016f RS, jich\u017e bylo loni dohromady 345 oproti 194 voz\u016fm v p\u0159edchoz\u00edm roce.<\/p>\n<p>\u201eZna\u010dka se \u010dty\u0159mi kruhy pokra\u010duje v j\u00edzd\u011b na \u00fasp\u011b\u0161n\u00e9 vln\u011b,\u201c zhodnotil uplynul\u00fd rok Marcel Archleb, \u0159editel divize Audi. \u201eV lo\u0148sk\u00e9m roce se n\u00e1m poda\u0159ilo udr\u017eet r\u016fstov\u00e9 tempo z p\u0159edchoz\u00edho roku a d\u00edky p\u0159\u00edzni z\u00e1kazn\u00edk\u016f jsme v \u010cesk\u00e9 republice p\u0159ekonali metu 4000 dodan\u00fdch voz\u016f Audi. Rok 2023 byl ve znamen\u00ed modernizace na\u0161ich st\u011b\u017eejn\u00edch modelov\u00fdch \u0159ad Audi Q8, Audi A6 a Audi A7. V r\u00e1mci nab\u00eddky spole\u010dnosti Audi Sport, kter\u00e1 loni oslavila 40 let sv\u00e9 existence, jsme pot\u011b\u0161ili fanou\u0161ky sportovn\u00edch voz\u016f optimalizovan\u00fdmi modely Audi RS 6 a RS 7 performance. T\u00edm na\u0161e produktov\u00e1 ofenziva zdaleka nekon\u010d\u00ed. Ji\u017e v prvn\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku n\u00e1s po lo\u0148sk\u00e9m uveden\u00ed elektricky poh\u00e1n\u011bn\u00e9ho modelu Audi Q8 e-tron a modernizaci modelu Audi Q4 e-tron \u010dek\u00e1 dal\u0161\u00ed v\u00fdznamn\u00e9 pos\u00edlen\u00ed na\u0161eho portfolia v oblasti elektromobility v podob\u011b modelu Audi Q6 e-tron, kter\u00fd bude prvn\u00edm modelem Audi na nov\u00e9 platform\u011b PPE a brzy ji uvid\u00edme i v dal\u0161\u00edch modelech.\u201c<\/p>\n<p>Zna\u010dka Audi v roce 2023 pokra\u010dovala tak\u00e9 v \u00fasp\u011b\u0161n\u00e9 spolupr\u00e1ci se sv\u00fdmi dlouholet\u00fdmi partnery v \u010dele s \u010desk\u00fdm \u201eHome of quattro\u201c ve \u0160pindlerov\u011b Ml\u00fdn\u011b a hotelem Savoy \u0160pindler\u016fv Ml\u00fdn. D\u00e1le rozv\u00edjela partnerstv\u00ed s Mezin\u00e1rodn\u00edm hudebn\u00edm festivalem v \u010cesk\u00e9m Krumlov\u011b, ambasadorem Tom\u00e1\u0161em Satoransk\u00fdm a nadac\u00ed Dagmar a V\u00e1clava Havlov\u00fdch VIZE 97. Audi je tak\u00e9 ofici\u00e1ln\u00edm partnerem Svazu ly\u017ea\u0159\u016f \u010cesk\u00e9 republiky (SL\u010cR) a podporuje elitn\u00ed \u010dleny \u010desk\u00e9 ly\u017ea\u0159sk\u00e9 reprezentace. Dlouhodob\u00e9 spojen\u00ed zna\u010dky Audi se sv\u011btem ly\u017eov\u00e1n\u00ed potvrdil na za\u010d\u00e1tku \u0159\u00edjna 2023 \u010desk\u00fd a sv\u011btov\u00fd rekord rychlostn\u00edho ly\u017ea\u0159e Radima Pal\u00e1na na st\u0159e\u0161e sportovn\u00edho modelu Audi RS 6 Avant \u0159\u00edzen\u00e9ho z\u00e1vodn\u00edm jezdcem Filipem Salaquardou. Jako nejvy\u0161\u0161\u00ed rychlost ly\u017ea\u0159e na st\u0159e\u0161e automobilu je nyn\u00ed v \u010cesk\u00e9 knize rekord\u016f zaps\u00e1n \u00fadaj 208,22 km\/h, kter\u00fd je sou\u010dasn\u011b tak\u00e9 sv\u011btov\u00fdm rychlostn\u00edm rekordem ly\u017ea\u0159e na st\u0159e\u0161e s\u00e9riov\u011b vyr\u00e1b\u011bn\u00e9ho automobilu.<strong><b><br \/>\n<\/b><\/strong><\/p>\n<p><strong><b>SEAT\/CUPRA: Nejlep\u0161\u00ed produktov\u00e1 nab\u00eddka v historii<\/b><\/strong><\/p>\n<p>V uplynul\u00e9m roce postupn\u011b odezn\u00edvaly probl\u00e9my s nedostatkem polovodi\u010dov\u00fdch d\u00edl\u016f v dodavatelsk\u00fdch \u0159et\u011bzc\u00edch. Ob\u011b zna\u010dky spole\u010dnosti SEAT S.A. tak mohou ve st\u00e1le v\u011bt\u0161\u00ed m\u00ed\u0159e profitovat z nejlep\u0161\u00ed produktov\u00e9 nab\u00eddky v historii. SEAT krom\u011b modernizovan\u00fdch model\u016f Ibiza, Arona a Ateca nab\u00edz\u00ed tak\u00e9 inovativn\u00ed plug-in hybridn\u00ed pohony pro modely Leon 5D, Leon Sportstourer a Tarraco. Produktov\u00e1 \u0159ada zna\u010dky CUPRA se b\u011bhem uplynul\u00fdch n\u011bkolika let rozrostla na p\u011bt model\u016f: Ateca, Leon, Leon Sportstourer, Formentor a elektrick\u00fd Born. Bestsellery zna\u010dky SEAT v roce 2023 v \u010cesk\u00e9 republice byly modely Arona, Ateca a Leon, zat\u00edmco z portfolia zna\u010dky CUPRA byly nej\u017e\u00e1dan\u011bj\u0161\u00ed modely Formentor, Leon a Born.<\/p>\n<p>\u201ePo stabilizaci na\u0161eho postaven\u00ed v lo\u0148sk\u00e9m roce n\u00e1s v roce 2024 \u010dek\u00e1 dal\u0161\u00ed dynamick\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed nab\u00eddky p\u0159edev\u0161\u00edm u zna\u010dky CUPRA a modernizace v\u00fdznamn\u00fdch model\u016f ze sou\u010dasn\u00e9ho portfolia zna\u010dek SEAT i CUPRA,\u201c \u0159\u00edk\u00e1 Ale\u0161 Nov\u00e1k, \u0159editel divize SEAT\/CUPRA, o v\u00fdhledu do nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u016f. \u201eCUPRA letos uvede na trh sportovn\u00ed SUV Tavascan, sv\u016fj druh\u00fd elektromobil, kter\u00fd jsme \u010desk\u00e9 ve\u0159ejnosti prezentovali ji\u017e na podzimn\u00edm e-Salonu v Let\u0148anech, a p\u0159edstav\u00ed elektrifikovan\u00e9 SUV Terramar poh\u00e1n\u011bn\u00e9 spalovac\u00edmi motory nebo plug-in hybridn\u00edmi syst\u00e9my s elektrick\u00fdm dojezdem kolem 100 km. Z\u00e1kazn\u00edci se mohou t\u011b\u0161it tak\u00e9 na modernizovan\u00e9 modely Formentor, Leon a Born a roz\u0161\u00ed\u0159en\u00ed nab\u00eddky o \u0159adu nov\u00fdch variant. Se zna\u010dkou SEAT slav\u00edme hned zkraje leto\u0161n\u00edho roku 40. v\u00fdro\u010d\u00ed modelu Ibiza a p\u0159ipravujeme uveden\u00ed modernizovan\u00e9ho modelu Leon v obou karos\u00e1\u0159sk\u00fdch verz\u00edch.\u201c<\/p>\n<p>Zna\u010dka CUPRA pracuje na dal\u0161\u00edm roz\u0161i\u0159ov\u00e1n\u00ed sv\u00e9 prodejn\u00ed a servisn\u00ed s\u00edt\u011b. V roce 2023 otev\u0159eli zcela nov\u011b koncipovan\u00fd showroom CUPRA Garage autorizovan\u00ed prodejci Horejsek, Barth a Havex v Litom\u011b\u0159ic\u00edch, Pardubic\u00edch a Nov\u00e9 Pace. Obchodn\u00ed veden\u00ed import\u00e9ra voz\u016f SEAT a CUPRA v\u011bnuje velkou pozornost tak\u00e9 fleetov\u00fdm obchod\u016fm. Mezi velk\u00e9 \u00fasp\u011bchy v t\u00e9to oblasti v lo\u0148sk\u00e9m roce pat\u0159\u00ed nap\u0159\u00edklad p\u0159ed\u00e1n\u00ed flotily 34 elektromobil\u016f CUPRA Born Skupin\u011b \u010cEZ. Dal\u0161\u00ed vozy odebraly mimo jin\u00e9 spole\u010dnosti SIXT, Schenker, Pra\u017esk\u00e1 plyn\u00e1rensk\u00e1, ZZS Plze\u0148 a Zl\u00edn, Hertz a Europcar. CUPRA loni pokra\u010dovala v podpo\u0159e padelu a jako hlavn\u00ed partner \u010cesk\u00e9 padelov\u00e9 federace podpo\u0159ila na p\u0159elomu kv\u011btna a \u010dervna v centru Prahy mezin\u00e1rodn\u00ed sportovn\u00ed akci PADEL4ALL, na n\u00ed\u017e ve\u0159ejnosti p\u0159edstavila speci\u00e1ln\u00ed edici Formentor Tribe Edition.<\/p>\n<p><strong><b>Volkswagen U\u017eitkov\u00e9 vozy: Jedni\u010dka na \u010desk\u00e9m trhu v segmentech N1+N2\/M1+M2<\/b><\/strong><\/p>\n<p>\u201ePostupn\u00e9 zklidn\u011bn\u00ed situace v na\u0161ich dodavatelsk\u00fdch \u0159et\u011bzc\u00edch n\u00e1m umo\u017enilo v pr\u016fb\u011bhu roku 2023 navy\u0161ovat v\u00fdrobu a uspokojovat dosud nevy\u0159\u00edzen\u00e9 objedn\u00e1vky od na\u0161ich z\u00e1kazn\u00edk\u016f,\u201c \u0159\u00edk\u00e1 Mirka Cimrov\u00e1, \u0159editelka divize Volkswagen U\u017eitkov\u00e9 vozy spole\u010dnosti Porsche \u010cesk\u00e1 republika, a dod\u00e1v\u00e1: \u201eD\u00edky tomu jsme uzav\u0159eli rok 2023 s meziro\u010dn\u00edm n\u00e1r\u016fstem registrac\u00ed o 93,7 % na 6275 nov\u00fdch voz\u016f jako neohro\u017een\u00e1 jedni\u010dka \u010desk\u00e9ho trhu v segmentech N1+N2\/M1+M2.\u201c Tr\u017en\u00ed pod\u00edl zna\u010dky Volkswagen U\u017eitkov\u00e9 vozy tak vzrostl z 12,0 % v roce 2022 na lo\u0148sk\u00fdch 18,8 %.<\/p>\n<p>Bestsellerem zna\u010dky Volkswagen U\u017eitkov\u00e9 vozy byly modely \u0159ady T a Caddy, kter\u00e9 byly nejprod\u00e1van\u011bj\u0161\u00ed rovn\u011b\u017e v r\u00e1mci sv\u00fdch segment\u016f. Z 2670 voz\u016f \u0159ady T (meziro\u010dn\u00ed n\u00e1r\u016fst o 55,0 %; tr\u017en\u00ed pod\u00edl ve sv\u00e9m segmentu 26,2 %) p\u0159ipadalo 712 voz\u016f na Multivan a 1824 voz\u016f na Transporter. V t\u011bsn\u00e9m z\u00e1v\u011bsu n\u00e1sledoval Caddy s 2243 vozy, meziro\u010dn\u00edm n\u00e1r\u016fstem o 123,9 % a pod\u00edlem na trhu ve sv\u00e9m segmentu 24,6 %. V\u00fdrazn\u011b lep\u0161\u00ed v\u00fdsledek oproti p\u0159edchoz\u00edmu roku vyk\u00e1zal tak\u00e9 Crafter s 1145 vozy (+122,3 %, tr\u017en\u00ed pod\u00edl ve sv\u00e9m segmentu 9,5 %). Skv\u011bl\u00fd start m\u00e1 za sebou nov\u00e1 generace pick-upu Amarok, kter\u00e1 byla v roce 2023 t\u0159et\u00edm nejprod\u00e1van\u011bj\u0161\u00edm modelem ve sv\u00e9 kategorii s 217 vozy a tr\u017en\u00edm pod\u00edlem 11,3 %. Pr\u016fkopnick\u00fd elektromobil ID. Buzz zaznamenal loni 134 registrac\u00ed.<\/p>\n<p>Podle Mirky Cimrov\u00e9 bude Volkswagen U\u017eitkov\u00e9 vozy pokra\u010dovat v nastoupen\u00e9 produktov\u00e9 ofenziv\u011b i v roce 2024: \u201eVe druh\u00e9 polovin\u011b lo\u0148sk\u00e9ho roku jsme p\u0159edstavili studii California CONCEPT jako p\u0159edobraz nov\u00e9 generace na\u0161eho legend\u00e1rn\u00edho kempovac\u00edho modelu. V z\u00e1v\u011bru roku 2023 jsme tak\u00e9 poodhalili modernizovan\u00fd Crafter a novou generaci Transporteru. Na\u0161i z\u00e1kazn\u00edci se tedy maj\u00ed na co t\u011b\u0161it i v leto\u0161n\u00edm roce.\u201c Zna\u010dka Volkswagen U\u017eitkov\u00e9 vozy tak\u00e9 pokra\u010duje ve stabiln\u00edm a dlouhodob\u00e9m partnerstv\u00ed se Svazem ly\u017ea\u0159\u016f \u010cR, v n\u011bm\u017e podporuje \u010desk\u00e9 b\u011b\u017eeck\u00e9 ly\u017eov\u00e1n\u00ed.<\/p>\n<p><strong><b>Das WeltAuto: Systematick\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed a zkvalit\u0148ov\u00e1n\u00ed s\u00edt\u011b<\/b><\/strong><\/p>\n<p>Zna\u010dkov\u00fd program prodeje prov\u011b\u0159en\u00fdch ojet\u00fdch voz\u016f Das WeltAuto v roce 2023 roz\u0161i\u0159oval s\u00ed\u0165 smluvn\u00edch partner\u016f a zam\u011b\u0159il se na dal\u0161\u00ed zvy\u0161ov\u00e1n\u00ed kvalifikace person\u00e1lu. S\u00ed\u0165 Das WeltAuto se v lo\u0148sk\u00e9m roce rozrostla na 52 partner\u016f. Nov\u00fdmi pobo\u010dkami jsou Auto Dolansk\u00fd L\u00edpa u Zl\u00edna a PV Auto Prost\u011bjov. \u201eV lo\u0148sk\u00e9m roce se v s\u00edti Das WeltAuto prodal t\u00e9m\u011b\u0159 shodn\u00fd po\u010det ojet\u00fdch voz\u016f jako v roce 2022. Celkov\u00fd po\u010det vozidel byl 16 038. Sou\u010dasn\u011b se v\u0161ak v\u00fdznamn\u011b zv\u00fd\u0161ila pr\u016fm\u011brn\u00e1 cena ojet\u00e9ho vozu u na\u0161ich prodejc\u016f na 560 091 K\u010d d\u00edky velk\u00e9mu z\u00e1jmu \u010desk\u00fdch z\u00e1kazn\u00edk\u016f o mlad\u00e9 ojetiny do t\u0159\u00ed let st\u00e1\u0159\u00ed s\u00a0n\u00edzk\u00fdm po\u010dtem ujet\u00fdch kilometr\u016f,\u201c zhodnotil rok 2023 vedouc\u00ed divize Das WeltAuto Martin Kade\u010dka.<\/p>\n<p>Prodejci Das WeltAuto nab\u00edzej\u00ed od lo\u0148sk\u00e9ho roku sv\u00fdm v\u011brn\u00fdm z\u00e1kazn\u00edk\u016fm dopl\u0148kov\u00e9 slu\u017eby jako MyCard a financov\u00e1n\u00ed Chyt\u0159e od spole\u010dnosti Volkswagen Financial Services. Kvalitu s\u00edt\u011b pozvedly nov\u00e9 programy \u0161kolen\u00ed prodejc\u016f nejen v\u00a0aktu\u00e1ln\u00edch t\u00e9matech elektromobilita a konektivita, ale i tradi\u010dn\u00edm \u0161kolen\u00ed v\u00fdkupu vozidel, roz\u0161\u00ed\u0159en\u00e9ho o informace k v\u00fdkupu elektrick\u00fdch voz\u016f.<\/p>\n<p>\u201eLetos bychom r\u00e1di udr\u017eeli prodeje na dosavadn\u00ed \u00farovni a pokra\u010dovali v\u00a0roz\u0161i\u0159ov\u00e1n\u00ed nab\u00eddky mlad\u00fdch ojet\u00fdch voz\u016f se zam\u011b\u0159en\u00edm na aktivn\u00ed pr\u00e1ci se skladov\u00fdmi vozy. Pokra\u010dujeme tak\u00e9 v dal\u0161\u00edm zlep\u0161ov\u00e1n\u00ed kvality prodeje a p\u0159ipravujeme na\u0161i prodejn\u00ed s\u00ed\u0165 na prob\u00edhaj\u00edc\u00ed zm\u011bny z\u00e1kaznick\u00e9ho chov\u00e1n\u00ed \u2013 se zam\u011b\u0159en\u00edm na on-line komunikaci a akvizi\u010dn\u00ed \u010dinnost v oblasti z\u00e1novn\u00edch vozidel. Ve st\u00e1le v\u011bt\u0161\u00ed m\u00ed\u0159e se v\u011bnujeme tak\u00e9 elektromobil\u016fm a nab\u00edjec\u00ed infrastruktu\u0159e. Na\u0161\u00edm c\u00edlem je tak\u00e9 poskytovat v\u0161em z\u00e1kazn\u00edk\u016fm jistotu v podob\u011b certifik\u00e1tu stavu akumul\u00e1torov\u00e9 baterie p\u0159i koupi z\u00e1novn\u00edho elektrick\u00e9ho vozu skupiny zna\u010dek zastupovan\u00fdch spole\u010dnost\u00ed Porsche \u010cesk\u00e1 republika,\u201c dod\u00e1v\u00e1 Martin Kade\u010dka.<\/p>\n<p>V sestersk\u00e9m programu prodeje pr\u00e9miov\u00fdch ojet\u00fdch voz\u016f Audi Approved Plus si z\u00e1kazn\u00edci t\u00e9to zna\u010dky u participuj\u00edc\u00edch partner\u016f po\u0159\u00eddili 316 ojet\u00fdch voz\u016f Audi s\u00a0certifikac\u00ed AAP. \u201eKrom\u011b pozitivn\u00edho r\u016fstu z\u00e1jmu o vozy zakoupen\u00e9 p\u0159\u00edmo od spole\u010dnosti AUDI AG jsme tak\u00e9 pot\u011b\u0161eni zv\u00fd\u0161en\u00edm po\u010dtu na\u0161ich partner\u016f. Nov\u00fdmi partnery se stala dealerstv\u00ed Autocentrum Barth a Autocentrum Kloko\u010dka v Praze,\u201c hodnot\u00ed v\u00fdvoj v lo\u0148sk\u00e9m roce Martin Kade\u010dka.<\/p>\n<p><strong><b>After Sales: Objemy servisn\u00edch slu\u017eeb<\/b><\/strong>\u00a0<strong><b>pokra\u010duj\u00ed v r\u016fstu<\/b><\/strong><\/p>\n<p>Divize After Sales pokra\u010dovala i v roce 2023 v \u00fasp\u011b\u0161n\u00fdch obchodn\u00edch v\u00fdsledc\u00edch. \u201eN\u00e1\u0161 celkov\u00fd obrat p\u0159ekro\u010dil hranici 2,7 miliardy korun, a meziro\u010dn\u011b se tak zv\u00fd\u0161il o 10,2 %. K tomuto pozitivn\u00edmu v\u00fdvoji p\u0159isp\u011bl n\u00e1r\u016fst po\u010dtu servisovan\u00fdch voz\u016f o 3,4 % na t\u00e9m\u011b\u0159 137 000 a pr\u016fchod\u016f servisem o 1,5 % na bezm\u00e1la 334 tis\u00edc,\u201c shrnuje nejd\u016fle\u017eit\u011bj\u0161\u00ed ukazatele uplynul\u00e9ho roku vedouc\u00ed divize Jan \u0160pinar, a dod\u00e1v\u00e1: \u201eStejn\u011b jako v minul\u00fdch letech ud\u011bl\u00e1me maximum pro to, abychom udr\u017eeli vysok\u00fd z\u00e1jem na\u0161ich z\u00e1kazn\u00edk\u016f o profesion\u00e1ln\u00ed servisn\u00ed slu\u017eby na\u0161\u00ed autorizovan\u00e9 s\u00edt\u011b. Atraktivitu na\u0161ich poprodejn\u00edch slu\u017eeb zvy\u0161ujeme nejen pr\u016fb\u011b\u017en\u00fdmi \u0161kolen\u00edmi na\u0161ich zam\u011bstnanc\u016f, ale tak\u00e9 obl\u00edben\u00fdmi sezonn\u00edmi servisn\u00edmi akcemi, slevovou v\u011brnostn\u00ed kartou MyCard a roz\u0161\u00ed\u0159en\u00fdm programem v\u00fdhodn\u00fdch servisn\u00edch nab\u00eddek pro vozy star\u0161\u00ed 5 let.\u201c<\/p>\n<p>Mezi priority spole\u010dnosti Porsche \u010cesk\u00e1 republika pat\u0159\u00ed ji\u017e mnoho let podpora odborn\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed. I proto pokra\u010doval \u00fasp\u011b\u0161n\u00fd projekt Best Employer. V jeho r\u00e1mci prob\u00edh\u00e1 spolupr\u00e1ce se 17 \u0161kolami s v\u00fdukou automobilov\u00fdch obor\u016f a s p\u0159ibli\u017en\u011b 35 autorizovan\u00fdmi servisy zna\u010dek Volkswagen, Audi, SEAT, Volkswagen U\u017eitkov\u00e9 vozy a CUPRA. Studenti jsou motivov\u00e1ni programem QHERO, do n\u011bho\u017e je aktu\u00e1ln\u011b registrov\u00e1no 635 pedagog\u016f a 2500 u\u010d\u0148\u016f, kte\u0159\u00ed za sv\u00e9 studijn\u00ed a pracovn\u00ed v\u00fdsledky ve \u0161kole a na praxi v servisech sb\u00edraj\u00ed body, za kter\u00e9 loni z\u00edskali 1600 odm\u011bn.<\/p>\n<p>Dal\u0161\u00edm pil\u00ed\u0159em podpory v\u00fduky automobilov\u00fdch obor\u016f je dlouhodob\u00e9 partnerstv\u00ed se sout\u011b\u017e\u00ed Autooprav\u00e1\u0159 Junior. Nejv\u011bt\u0161\u00ed import\u00e9r jako jeden z hlavn\u00edch partner\u016f t\u00e9to sout\u011b\u017ee loni poskytl mimo jin\u00e9 prostory sv\u00e9 modern\u00ed Tr\u00e9ninkov\u00e9 akademie pro pra\u017esk\u00e9 fin\u00e1le a \u010d\u00e1st celorepublikov\u00e9ho fin\u00e1le, kter\u00e9 se loni konalo spole\u010dn\u011b pro \u010cR i SR. V Tr\u00e9ninkov\u00e9 akademii se loni tak\u00e9 poprv\u00e9 konaly Profesn\u00ed dny. Sedmidenn\u00ed akce se z\u00fa\u010dastnilo celkem 353 \u017e\u00e1k\u016f ze 13 odborn\u00fdch u\u010dili\u0161\u0165 a 35 pracovn\u00edk\u016f \u010dtrn\u00e1cti servisn\u00edch partner\u016f. C\u00edlem Profesn\u00edch dn\u016f bylo uk\u00e1zat z\u00e1bavnou formou pr\u00e1ci v autorizovan\u00e9m servisu a vyvolat v \u00fa\u010dastn\u00edc\u00edch z\u00e1jem o zam\u011bstn\u00e1n\u00ed v p\u0159\u00edslu\u0161n\u00fdch servisech.<\/p>\n<p><strong><b>CSR: Porsche \u010cesk\u00e1 republika systematicky a dlouhodob\u011b podporuje dobro\u010dinn\u00e9 projekty i \u010desk\u00e9 odborn\u00e9 \u0161kolstv\u00ed<\/b><\/strong><\/p>\n<p>V\u00a0Porsche \u010cesk\u00e1 republika hraje v\u00fdznamnou roli tak\u00e9 oblast spole\u010densk\u00e9 odpov\u011bdnosti (CSR). I v\u00a0roce 2023 tak pokra\u010dovala dlouhodob\u00e1 a systematick\u00e1 podpora projekt\u016f, jejich\u017e c\u00edlem je p\u0159isp\u00edvat k udr\u017eiteln\u00e9mu rozvoji a ke zlep\u0161ov\u00e1n\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed i zkvalit\u0148ov\u00e1n\u00ed \u017eivota obyvatel v\u00a0\u010cesk\u00e9 republice. Zam\u011bstnanci loni nap\u0159\u00edklad pomohli mlad\u00e9mu fotbalistovi K\u00e1jovi Tich\u00e9mu, jemu\u017e obr\u00e1tily \u017eivot vzh\u016fru nohama trval\u00e9 n\u00e1sledky t\u011b\u017ek\u00e9 dopravn\u00ed nehody. Sv\u00fdmi sportovn\u00edmi v\u00fdkony se zapojili do v\u00fdzvy #Jointhemovement a celkov\u00fd v\u00fdt\u011b\u017eek 53 000 K\u010d p\u0159edali rodin\u011b Tich\u00fdch prost\u0159ednictv\u00edm nada\u010dn\u00edho fondu Znesn\u00e1ze21, aby mohla pro K\u00e1ju po\u0159\u00eddit polohovac\u00ed voz\u00ed\u010dek pro snadn\u00fd odpo\u010dinek. V pr\u016fb\u011bhu roku 2023 se konaly tak\u00e9 dobrovolnick\u00e9 dny zam\u011b\u0159en\u00e9 na charitu &#8211; od materi\u00e1ln\u00ed sb\u00edrky pro Domov sv. M\u00e1\u0159\u00ed Magdaleny p\u0159es s\u00e1zen\u00ed stromk\u016f a pro\u0159ez\u00e1v\u00e1n\u00ed lesn\u00edch ploch v p\u00e9\u010di Vojensk\u00fdch les\u016f a statk\u016f a\u017e po \u00fadr\u017ebu zahrady a po\u0159\u00e1d\u00e1n\u00ed akce Halloween pro d\u011bti pro SOS d\u011btsk\u00e9 vesni\u010dky.<\/p>\n<p><strong>Zdroj: TK Porsche \u010cR, Foto a Video z akce: Lud\u011bk Kortus, Alcron<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1544\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-tiskovka-2024-900x505.jpg\" alt=\"\" width=\"900\" height=\"505\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-tiskovka-2024-900x505.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-tiskovka-2024-1024x575.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-tiskovka-2024-768x431.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/01\/Porsche-Alcron-tiskovka-2024.jpg 1179w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mana\u017ee\u0159i Porsche \u010cesk\u00e1 republika bilancovali 17. ledna v pra\u017esk\u00e9m Alcronu uplynul\u00fd rok. Firma p\u0159edala v&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,11,20],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automakers-tv","category-importeri","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1540"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1540\/revisions"}],"predecessor-version":[{"id":1551,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1540\/revisions\/1551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/1542"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}