{"id":15793,"date":"2025-08-27T08:51:52","date_gmt":"2025-08-27T08:51:52","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=15793"},"modified":"2025-08-27T08:51:52","modified_gmt":"2025-08-27T08:51:52","slug":"prima-zradci-jezdi-v-land-cruiserech","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=15793","title":{"rendered":"Prima Zr\u00e1dci jezd\u00ed v Land Cruiserech"},"content":{"rendered":"

Toyota \u010cesk\u00e1 republika roz\u0161\u00ed\u0159ila sv\u00e9 aktivity v oblasti brandovan\u00e9ho obsahu a produktov\u00e9ho um\u00edst\u011bn\u00ed. Stala se ofici\u00e1ln\u00edm partnerem druh\u00e9 \u0159ady detektivn\u00ed hry Zr\u00e1dci vys\u00edlan\u00e9 na TV Prima, na jeho\u017e nat\u00e1\u010den\u00ed poskytla osm voz\u016f Land Cruiser. <\/strong><\/p>\n

Off-road se tak st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed vizu\u00e1ln\u00ed identity po\u0159adu, objevuje se p\u0159i p\u0159esunech sout\u011b\u017e\u00edc\u00edch na ubytov\u00e1n\u00ed, b\u011bhem pln\u011bn\u00ed \u00fakol\u016f i v ka\u017edodenn\u00edch situac\u00edch. D\u00edky tomu z\u00edsk\u00e1v\u00e1 zna\u010dka Toyota vizibilitu u d\u016fle\u017eit\u00e9 c\u00edlov\u00e9 skupiny div\u00e1k\u016f, kter\u00e1 vyhled\u00e1v\u00e1 dobrodru\u017estv\u00ed, nap\u011bt\u00ed a autenticitu.<\/p>\n

\u201eNa\u0161\u00edm c\u00edlem je prost\u0159ednictv\u00edm po\u0159adu Zr\u00e1dci oslovit novou c\u00edlovou skupinu a podpo\u0159it vn\u00edm\u00e1n\u00ed modelu Land Cruiser jako legendy v modern\u00edm proveden\u00ed. Tento ikonick\u00fd v\u016fz je symbolem spolehlivosti, s\u00edly a odolnosti, co\u017e dokonale rezonuje s atmosf\u00e9rou a dynamikou po\u0159adu,\u201c<\/em> \u0159\u00edk\u00e1 Michal Veli\u010dka, marketingov\u00fd mana\u017eer Toyota \u010cR.<\/p>\n

\"\"<\/p>\n

Moder\u00e1torem po\u0159adu z\u016fst\u00e1v\u00e1 herec Vojta Kotek, na televizn\u00edch obrazovk\u00e1ch se druh\u00e1 s\u00e9rie objev\u00ed ji\u017e od 14. z\u00e1\u0159\u00ed, na prima+ mohou div\u00e1ci sledovat jednotliv\u00e9 d\u00edly ji\u017e t\u00fdden dop\u0159edu. Fin\u00e1lov\u00fd d\u00edl prvn\u00ed s\u00e9rie dos\u00e1hl v c\u00edlov\u00e9 skupin\u011b 15\u201340 let pod\u00edlu ve sledovanosti 34,36 procent, po\u0159ad se stal nejsledovan\u011bj\u0161\u00edm pravideln\u00fdm form\u00e1tem podzimu na komer\u010dn\u00edch televiz\u00edch v t\u00e9to v\u011bkov\u00e9 skupin\u011b.<\/p>\n

Toyota se dlouhodob\u011b profiluje jako partner sportovn\u00edch a kulturn\u00edch akc\u00ed. Mezi nejv\u00fdrazn\u011bj\u0161\u00ed spolupr\u00e1ce pat\u0159\u00ed festival Rock for People, partnerstv\u00ed s \u010cesk\u00fdm olympijsk\u00fdm a paralympijsk\u00fdm v\u00fdborem \u010di projekty pro d\u011bti, jako je Toyota Dream Car. Partnerstv\u00ed s po\u0159adem Zr\u00e1dci logicky navazuje na tuto strategii a otev\u00edr\u00e1 nov\u00e9 mo\u017enosti, jak budovat image zna\u010dky a oslovovat mlad\u0161\u00ed i dobrodru\u017en\u011b lad\u011bn\u00e9 publikum prost\u0159ednictv\u00edm prime-time televizn\u00ed z\u00e1bavy.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Toyota \u010cesk\u00e1 republika roz\u0161\u00ed\u0159ila sv\u00e9 aktivity v oblasti brandovan\u00e9ho obsahu a produktov\u00e9ho um\u00edst\u011bn\u00ed. Stala se…<\/p>\n","protected":false},"author":2,"featured_media":15795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,36,69],"tags":[],"class_list":["post-15793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity","category-marketing","category-suv"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15793"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15793\/revisions"}],"predecessor-version":[{"id":15811,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/15793\/revisions\/15811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/15795"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}