{"id":16019,"date":"2025-09-04T05:48:48","date_gmt":"2025-09-04T05:48:48","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=16019"},"modified":"2025-09-04T05:48:48","modified_gmt":"2025-09-04T05:48:48","slug":"audi-prezentuje-v-milane-minimalistickou-estetitku","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=16019","title":{"rendered":"Audi prezentuje v Mil\u00e1n\u011b minimalistickou estetitku"},"content":{"rendered":"

Audi uk\u00e1zalo v Mil\u00e1n\u011b studi\u00ed Audi Concept C, konkr\u00e9tn\u00ed v\u00fdhled na design budouc\u00edch model\u016f. <\/strong>\u00a0Akc\u00ed v Mil\u00e1n\u011b s mottem \u201eStrive for Clarity\u201c m\u00e1 za\u010d\u00edt dal\u0161\u00ed kapitola podnikov\u00e9 transformace.<\/strong> <\/p>\n

S designem zam\u011b\u0159en\u00fdm na \u010distotu chce Audi ud\u011blat krok k minimalistick\u00e9 estetice<\/strong>, kter\u00e1 bude spole\u010dnost Audi i v budoucnu odli\u0161ovat od s\u00edl\u00edc\u00ed konkurence.<\/p>\n

Mil\u00e1n nebyl pro ozn\u00e1men\u00ed nov\u00e9ho za\u010d\u00e1tku vybr\u00e1n n\u00e1hodn\u011b. M\u011bsto obchodu a m\u00f3dy proslulo v uplynul\u00fdch stalet\u00edch tak\u00e9 designem, technikou a pozoruhodn\u00fdmi osobnostmi. Jen m\u00e1lo my\u0161lenek je dodnes tak velk\u00fdm zdrojem inspirace jako idea renesance.<\/p>\n

\u201eVizion\u00e1\u0159sk\u00e9 my\u0161len\u00ed a touha j\u00edt za hranice zn\u00e1m\u00e9ho jsou pro Audi vzorem,\u201c \u0159\u00edk\u00e1 Gernot D\u00f6llner<\/strong>, p\u0159edseda p\u0159edstavenstva spole\u010dnosti AUDI AG. Hlavn\u00ed m\u011bsto italsk\u00e9ho designu je proto tak\u00e9 ide\u00e1ln\u00edm m\u00edstem pro vstup do nov\u00e9 \u00e9ry.<\/p>\n

\"\"<\/p>\n

Nov\u00e1 filozofie designu je zam\u011b\u0159ena na \u010distotu<\/b><\/p>\n

\u201eSt\u0159edobodem na\u0161\u00ed \u010dinnosti je radik\u00e1ln\u00ed jednoduchost. \u010cistoty dosahujeme redukc\u00ed na podstatn\u00e9,\u201c \u0159\u00edk\u00e1 \u0161\u00e9fdesign\u00e9r Massimo Frascella. Plat\u00ed to jak pro vn\u011bj\u0161\u00ed design vozidel, tak pro jejich interi\u00e9r.<\/p>\n

Audi pou\u017e\u00edv\u00e1 nejnov\u011bj\u0161\u00ed technick\u00e1 \u0159e\u0161en\u00ed a materi\u00e1ly tam, kde otv\u00edraj\u00ed pro z\u00e1kazn\u00edky nov\u00e9 mo\u017enosti \u2013 a jednoduch\u00fdmi prost\u0159edky maximalizuj\u00ed \u00fa\u010dinek. Pro Frascellu je krom\u011b toho d\u016fle\u017eit\u00e9 i to, co krom\u011b racion\u00e1ln\u00ed zku\u0161enosti zvy\u0161uje touhu po p\u0159\u00edslu\u0161n\u00e9m modelu. Emoce hraj\u00ed ve filozofii designu v\u00fdznamnou roli. \u201eFilozofi\u00ed designu chceme pos\u00edlit na\u0161i zna\u010dku tak, aby vzbuzovala touhu a rozv\u00edjela kulturn\u00ed vliv.\u201c<\/p>\n

Audi Concept C poskytuje v\u00fdhled na design budouc\u00edch model\u016f<\/b><\/p>\n

Studie Audi Concept C, s n\u00ed\u017e se ve\u0159ejnost bude moci sezn\u00e1mit na IAA v Mnichov\u011b, je prvn\u00ed uk\u00e1zkou t\u00e9to nov\u00e9 filozofie designu. Koncep\u010dn\u00ed v\u016fz je v\u00fdhledem na tvarov\u00e9 \u0159e\u0161en\u00ed budouc\u00edch produkt\u016f. Jeho tvarov\u00e9 \u0159e\u0161en\u00ed zt\u011bles\u0148uje univerz\u00e1ln\u00ed principy designu: redukce na podstatn\u00e9 \u2013 bez p\u0159ebyte\u010dn\u00fdch lini\u00ed nebo prvk\u016f \u2013 a up\u0159ednost\u0148ov\u00e1n\u00ed geometrick\u00e9 \u010distoty.<\/p>\n

Ur\u010duj\u00edc\u00edm prvkem je tzv. \u201evertical frame\u201c \u2013 svisl\u00e1 maska chladi\u010de inspirovan\u00e1 z\u00e1vodn\u00edm vozem Auto Union Typ C. Redukce na podstatn\u00e9 pokra\u010duje tak\u00e9 v interi\u00e9ru, v n\u011bm\u017e zbavuje \u0159idi\u010de zdroj\u016f mo\u017en\u00e9ho rozptylov\u00e1n\u00ed a pomoc\u00ed inteligentn\u00edch technologi\u00ed dod\u00e1v\u00e1 spr\u00e1vn\u00e9 informace ve spr\u00e1vn\u00fd okam\u017eik.<\/p>\n

\u201eNa\u0161e historie je pln\u00e1 odv\u00e1\u017en\u00fdch inova\u010dn\u00edch skok\u016f a nejmodern\u011bj\u0161\u00edch technologi\u00ed ve spojen\u00ed s nekompromisn\u00edm zam\u011b\u0159en\u00edm na \u010distotu designu,\u201c zd\u016fraz\u0148uje Gernot D\u00f6llner. \u201eNa\u0161e nejlegend\u00e1rn\u011bj\u0161\u00ed modely zt\u011bles\u0148uj\u00ed pr\u00e1v\u011b toto spojen\u00ed.\u201c Pohon v\u0161ech kol quattro zp\u016fsobil v automobilov\u00e9m sv\u011bt\u011b revoluci. V motoristick\u00e9m sportu v\u00edt\u011bzila zna\u010dka Audi d\u00edky v\u00fdkonn\u00fdm motor\u016fm, materi\u00e1l\u016fm a aerodynamick\u00fdm tvar\u016fm \u2013 a tento recept na \u00fasp\u011bch m\u011bl vliv na v\u00fdvoj automobilu i mimo z\u00e1vodn\u00ed okruhy.<\/p>\n

\"\"<\/p>\n

Filozofie designu utv\u00e1\u0159\u00ed ka\u017ed\u00fd aspekt spole\u010dnosti Audi<\/b><\/p>\n

N\u00e1vrat k\u00a0z\u00e1klad\u016fm, na nich\u017e stoj\u00ed zna\u010dka Audi, a redukce na podstatn\u00e9 hraje hlavn\u00ed roli nejen v designu: \u201eStejn\u011b jako utv\u00e1\u0159\u00edme design na\u0161ich voz\u016f, tak budeme utv\u00e1\u0159et i na\u0161i spole\u010dnost,\u201c \u0159\u00edk\u00e1 Gernot D\u00f6llner. Nov\u00e1 filozofie designu je proto pro Audi podnikov\u00fdm principem, kter\u00fd se projev\u00ed jak ve slo\u017een\u00ed produktov\u00e9ho portfolia a struktu\u0159e nab\u00eddky, tak i v organiza\u010dn\u00edm uspo\u0159\u00e1d\u00e1n\u00edm spole\u010dnosti Audi. Gernot D\u00f6llner k\u00a0tomu \u0159\u00edk\u00e1: \u201e\u010cistota je postojem a kompasem, kter\u00fd Audi provede touto dobou.\u201c<\/p>\n

Prezentace nov\u00e9 filozofie designu sou\u010dasn\u011b reprezentuje nov\u00fd za\u010d\u00e1tek. \u201eF\u00e1ze anal\u00fdz je za n\u00e1mi. Nyn\u00ed nastal \u010das, abychom hled\u011bli vp\u0159ed a z\u00edskali rychlost. Soust\u0159ed\u00edme se na to, co je opravdu d\u016fle\u017eit\u00e9 k\u00a0tomu, abychom stanovovali m\u011b\u0159\u00edtka v\u00a0oblastech designu a kvality,\u201c \u0159\u00edk\u00e1 p\u0159edseda p\u0159edstavenstva spole\u010dnosti AUDI AG.<\/p>\n

\u201eZ\u00e1klady pro nov\u00e9 sm\u011b\u0159ov\u00e1n\u00ed spole\u010dnosti Audi vytvo\u0159eny\u201c<\/b><\/p>\n

Spole\u010dnost Audi proch\u00e1z\u00ed hlubok\u00fdmi zm\u011bnami od roku 2023. V prvn\u00edm pololet\u00ed 2025 pokra\u010dovala zna\u010dka Audi je\u0161t\u011b intenzivn\u011bji v realizaci pl\u00e1n\u016f na pos\u00edlen\u00ed jej\u00edch inova\u010dn\u00edch schopnost\u00ed a v p\u0159\u00edprav\u00e1ch obchodn\u00edho modelu zohled\u0148uj\u00edc\u00edho budouc\u00ed po\u017eadavky.<\/p>\n

\u201eNyn\u00ed vid\u00edme prvn\u00ed \u00fasp\u011bchy,\u201c \u0159\u00edk\u00e1 Gernot D\u00f6llner a dod\u00e1v\u00e1: \u201eNap\u0159\u00edklad s\u00a0na\u0161\u00ed modelovou ofenzivou a v na\u0161em c\u00edlev\u011bdom\u011b sestaven\u00e9m portfoliu, kter\u00e9 n\u00e1m umo\u017e\u0148uje investovat do kvality a inovac\u00ed. Nebo v\u00a0na\u0161em obchodn\u00edm modelu v\u00a0\u010c\u00edn\u011b, kde jsme s\u00a0novou dce\u0159inou zna\u010dkou AUDI znovu prok\u00e1zali pr\u016fkopnick\u00e9ho ducha.\u201c Tak\u00e9 dohoda o budoucnosti, kterou v b\u0159eznu uzav\u0159elo p\u0159edstavenstvo s podnikovou radou, posiluje zabezpe\u010den\u00ed budoucnosti a konkurenceschopnost. Audi bude nav\u00edc do roku 2029 investovat do n\u011bmeck\u00fdch v\u00fdrobn\u00edch z\u00e1vod\u016f osm miliard eur.<\/p>\n

\"\"<\/p>\n

Audi pokra\u010duje v\u00a0modelov\u00e9 ofenziv\u011b<\/b><\/p>\n

Ke konci leto\u0161n\u00edho roku uzav\u0159e zna\u010dka Audi intenzivn\u00ed obdob\u00ed 24 m\u011bs\u00edc\u016f, b\u011bhem nich\u017e bude p\u0159edstaveno v\u00edce ne\u017e 20 nov\u00fdch model\u016f, a bude tak disponovat nejmlad\u0161\u00ed nab\u00eddkou v pr\u00e9miov\u00e9m segmentu. Po genera\u010dn\u00ed obm\u011bn\u011b hlavn\u00edch modelov\u00fdch \u0159ad, nap\u0159\u00edklad Audi A6 na ja\u0159e a Audi Q3 v l\u00e9t\u011b, p\u0159edstav\u00ed zna\u010dka se \u010dty\u0159mi kruhy na IAA plug-in hybridn\u00ed model Q3 Sportback e-hybrid*.<\/p>\n

Audi bude pokra\u010dovat ve sv\u00e9 modelov\u00e9 ofenziv\u011b i v p\u0159\u00ed\u0161t\u00edm roce. Na svou premi\u00e9ru \u010dek\u00e1 nap\u0159\u00edklad \u010dist\u011b elektrick\u00fd vstupn\u00ed model, kter\u00fd bude od roku 2026 vyr\u00e1b\u011bn v Ingolstadtu, nebo sportovn\u00ed modely Audi Sport. Kombinace \u010dist\u011b elektrick\u00fdch model\u016f, plug-in hybridn\u00edch model\u016f a nov\u00e9 generace model\u016f se spalovac\u00edmi motory zajist\u00ed v p\u0159echodu na elektromobilitu robustn\u00ed a flexibiln\u00ed postaven\u00ed na kl\u00ed\u010dov\u00fdch trz\u00edch v Evrop\u011b, \u010c\u00edn\u011b a Severn\u00ed Americe.<\/p>\n

Audi sou\u010dasn\u011b ji\u017e pracuje na dal\u0161\u00edm inova\u010dn\u00edm cyklu. Strategick\u00e1 partnerstv\u00ed, nap\u0159\u00edklad koncernu Volkswagen se spole\u010dnost\u00ed Rivian, umo\u017en\u00ed rychlej\u0161\u00ed a n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed v\u00fdvoj inovac\u00ed, a to p\u0159edev\u0161\u00edm v\u00a0oblasti softwaru.<\/p>\n

V roce 2026 Audi vstoup\u00ed do Formule 1, a z\u00edsk\u00e1 tak p\u0159\u00edle\u017eitost zkou\u0161et nov\u00e9 technologie, materi\u00e1ly a procesy v nejtvrd\u0161\u00ed inova\u010dn\u00ed laborato\u0159i na sv\u011bt\u011b. Gernot D\u00f6llner k tomu \u0159\u00edk\u00e1: \u201eP\u0159\u00edpravy na n\u00e1\u0161 vstup do Formule 1 b\u011b\u017e\u00ed na nejvy\u0161\u0161\u00ed ot\u00e1\u010dky.\u201c A jen n\u011bkolik t\u00fddn\u016f po p\u0159edstaven\u00ed nov\u00e9ho designu v Mil\u00e1n\u011b bude pro zna\u010dku se \u010dty\u0159mi kruhy n\u00e1sledovat dal\u0161\u00ed v\u00fdznamn\u00fd okam\u017eik: \u201eM\u00e1me velkou radost, \u017ee ji\u017e brzy v\u0161em fanou\u0161k\u016fm uk\u00e1\u017eeme konkr\u00e9tn\u00ed v\u00fdhled na to, co n\u00e1s od p\u0159\u00ed\u0161t\u00edho roku \u010dek\u00e1 ve Formuli 1.\u201c<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Audi uk\u00e1zalo v Mil\u00e1n\u011b studi\u00ed Audi Concept C, konkr\u00e9tn\u00ed v\u00fdhled na design budouc\u00edch model\u016f. \u00a0Akc\u00ed…<\/p>\n","protected":false},"author":2,"featured_media":16020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,8],"tags":[],"class_list":["post-16019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-vystavy"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16019"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16019\/revisions"}],"predecessor-version":[{"id":16035,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16019\/revisions\/16035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/16020"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}