{"id":16027,"date":"2025-09-04T07:11:34","date_gmt":"2025-09-04T07:11:34","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=16027"},"modified":"2025-09-04T07:11:34","modified_gmt":"2025-09-04T07:11:34","slug":"aures-holdings-letos-prodal-77-000-aut","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=16027","title":{"rendered":"AURES Holdings letos prodal 77 000 aut"},"content":{"rendered":"

Zat\u00edmco na cel\u00e9m \u010desk\u00e9m sekund\u00e1rn\u00edm trhu za osm m\u011bs\u00edc\u016f leto\u0161n\u00edho roku prodeje aut meziro\u010dn\u011b klesly o 2,3 %, mezin\u00e1rodn\u00ed s\u00ed\u0165 autocenter AAA AUTO a Mototechna \u0161la podle vlastn\u00edch informac\u00ed opa\u010dn\u00fdm sm\u011brem a prodala o \u010dty\u0159i procenta voz\u016f v\u00edce \u2013 konkr\u00e9tn\u011b letos ji\u017e 76 991 aut. <\/strong><\/p>\n

Nejsiln\u011bj\u0161\u00ed v 33let\u00e9 historii spole\u010dnosti jsou nejen osmim\u011bs\u00ed\u010dn\u00ed prodeje, ale i mno\u017estv\u00ed aut prodan\u00fdch b\u011bhem uplynul\u00fdch dvou letn\u00edch m\u011bs\u00edc\u016f, kter\u00e9 p\u0159ekonalo dvacetitis\u00edcovou hranici.<\/p>\n

Nejprod\u00e1van\u011bj\u0161\u00edm typem vozu se v l\u00e9t\u011b staly ve v\u0161ech t\u0159ech zem\u00edch, kde skupina AURES Holdings se zna\u010dkami AAA AUTO a Mototechna p\u016fsob\u00ed, rodinn\u00e9 crossovery – SUV. Alternativn\u00ed pohony si nej\u010dast\u011bji po\u0159izuj\u00ed \u010ce\u0161i, Pol\u00e1ci jim ale v p\u0159\u00edpad\u011b hybrid\u016f za\u010d\u00ednaj\u00ed \u0161lapat na z\u00e1da.<\/p>\n

\u201eZa rekordn\u00edmi prodeji stoj\u00ed systematick\u00e9 a dlouhodob\u00e9 investice do modern\u00edch technologi\u00ed, zejm\u00e9na do pokro\u010dil\u00fdch IT syst\u00e9m\u016f a um\u011bl\u00e9 inteligence. Tyto n\u00e1stroje n\u00e1m umo\u017e\u0148uj\u00ed p\u0159esn\u011b predikovat aktu\u00e1ln\u00ed popt\u00e1vku, optimalizovat skladov\u00e9 z\u00e1soby a v\u00fdrazn\u011b zrychlit proces odbaven\u00ed z\u00e1kazn\u00edk\u016f. \u00dasp\u011bch v\u0161ak nestoj\u00ed jen na technologi\u00edch \u2013 kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em je d\u016fv\u011bra z\u00e1kazn\u00edk\u016f, jej\u00ed\u017e budov\u00e1n\u00ed jsem si vytkla jako sv\u016fj hlavn\u00ed c\u00edl, kdy\u017e jsem p\u0159ed t\u0159in\u00e1cti lety nastupovala do role gener\u00e1ln\u00ed \u0159editelky,\u201c \u0159\u00edk\u00e1 Karol\u00edna Topolov\u00e1, gener\u00e1ln\u00ed \u0159editelka a p\u0159edsedkyn\u011b p\u0159edstavenstva skupiny AURES Holdings, provozovatele mezin\u00e1rodn\u00ed s\u00edt\u011b autocenter AAA AUTO a Mototechna.<\/p>\n

\u201eLetos jsme nav\u00edc pos\u00edlili t\u00fdm o Lenku Glavini\u0107 Pivo\u0148kovou, jej\u00ed\u017e hlavn\u00ed mis\u00ed je komplexn\u00ed zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti ve v\u0161ech f\u00e1z\u00edch \u2013 od prvn\u00edho kontaktu p\u0159es akvizici a\u017e po poprodejn\u00ed servis a \u0159e\u0161en\u00ed reklamac\u00ed. Tento d\u016fraz na kvalitu a spokojenost z\u00e1kazn\u00edk\u016f je jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, pro\u010d se n\u00e1m da\u0159\u00ed r\u016fst nejen v \u010cesk\u00e9 republice, ale i na Slovensku a v Polsku,\u201c dopl\u0148uje Karol\u00edna Topolov\u00e1.<\/p>\n

Skupina od za\u010d\u00e1tku roku prodala ji\u017e 76 991 voz\u016f, co\u017e p\u0159edstavuje rekordn\u00ed v\u00fdsledky nap\u0159\u00ed\u010d v\u0161emi trhy, kde p\u016fsob\u00ed, tedy v \u010cesk\u00e9 republice, v Polsku a na Slovensku.<\/p>\n

Za siln\u00fdmi prodejn\u00edmi v\u00fdsledky zejm\u00e9na v l\u00e9t\u011b stoj\u00ed tak\u00e9 slu\u017eba autospl\u00e1tka.cz. Jde o chytr\u00fd srovn\u00e1va\u010d, d\u00edky kter\u00e9mu z\u00e1kazn\u00edk u ka\u017ed\u00e9ho vozu ihned vid\u00ed konkr\u00e9tn\u00ed v\u00fd\u0161i m\u011bs\u00ed\u010dn\u00ed spl\u00e1tky v\u010detn\u011b \u00farokov\u00e9 sazby a RPSN.<\/p>\n

\u201eKoupit si auto na \u00fav\u011br m\u016f\u017ee b\u00fdt stresuj\u00edc\u00ed kv\u016fli nejasn\u00fdm podm\u00ednk\u00e1m, skryt\u00fdm poplatk\u016fm nebo zm\u011bn\u00e1m nab\u00eddky na posledn\u00ed chv\u00edli. P\u0159itom n\u011bjakou formu financov\u00e1n\u00ed vyu\u017e\u00edvaj\u00ed a\u017e dv\u011b t\u0159etiny \u010cech\u016f. Jen u n\u00e1s v AAA AUTO si auto na leasing kupuje p\u0159es t\u0159icet dva procent z\u00e1kazn\u00edk\u016f. Proto jsme spustili transparentn\u00ed a jednoduch\u00fd srovn\u00e1va\u010d Autospl\u00e1tka. Sta\u010d\u00ed si na webu vybrat auto, nastavit si parametry \u00fav\u011bru a syst\u00e9m okam\u017eit\u011b zobraz\u00ed nab\u00eddky, kter\u00e9 odpov\u00eddaj\u00ed z\u00e1kazn\u00edkovu rozpo\u010dtu i preferenc\u00edm. A co je nejd\u016fle\u017eit\u011bj\u0161\u00ed, pokud jste schv\u00e1leni pro poskytnut\u00ed \u00fav\u011bru, podm\u00ednky, kter\u00e9 si zvol\u00edte online, se u\u017e nem\u011bn\u00ed,\u201c popisuje Karol\u00edna Topolov\u00e1.<\/p>\n

V letn\u00edch m\u011bs\u00edc\u00edch do\u0161lo k v\u00fdrazn\u00e9 zm\u011bn\u011b v z\u00e1kaznick\u00fdch preferenc\u00edch. Nejl\u00e9pe se prod\u00e1valy m\u011bstsk\u00e9 crossovery \u2013 SUV, kter\u00e9 se staly prodejn\u00edmi hity nejen v \u010cesku (28 %) a Polsku (33 %), ale i na Slovensku (29 %). Hatchbacky byly v \u010cesk\u00e9 republice sesazeny dokonce a\u017e na t\u0159et\u00ed pozici. Obliba SUV je zn\u00e1t v \u017eeb\u0159\u00ed\u010dku prodej\u016f jednotliv\u00fdch model\u016f. P\u0159esto\u017ee v \u010cR prvn\u00ed m\u00edsta pat\u0159\u00ed tradi\u010dn\u011b triu \u0161kodovek Octavia, Fabia a Superb, v top 10 jsou ji\u017e 3 m\u011bstsk\u00e9 crossovery \u2013 \u0160koda Kodiaq, Hyundai Tucson a \u0160koda Karoq.<\/p>\n

V sousedn\u00edm Polsku se SUV dostalo dokonce u\u017e na druh\u00e9 m\u00edsto. St\u00e1le ale je\u0161t\u011b o t\u00e9m\u011b\u0159 sto v l\u00e9t\u011b prodan\u00fdch kus\u016f zaost\u00e1v\u00e1 Kia Sportage za vedouc\u00edm Opelem Astra. Na Slovensku jsou m\u011bstsk\u00e9 crossovery v top des\u00edtce na osm\u00e9m a\u017e des\u00e1t\u00e9m m\u00edst\u011b, konkr\u00e9tn\u011b Kia Sportage, Hyundai Tucson a \u0160koda Karoq. Prvenstv\u00ed tu pak pat\u0159\u00ed st\u00e1le jednozna\u010dn\u011b \u0160kod\u011b Octavia.<\/p>\n

V p\u0159\u00edpad\u011b paliv vedou v\u0161ude shodn\u011b benz\u00ednov\u00e9 vozy (\u010cR \u2013 51,5 %, SR \u2013 53,1 %, PL \u2013 69,4 %), \u010dasto v kombinaci s alternativn\u00ed variantou pohonu. Hybridy si v l\u00e9t\u011b z AAA AUTO odvezlo 7,7 % \u010cech\u016f, 15,8 % Pol\u00e1k\u016f a 6,2 % Slov\u00e1k\u016f.<\/p>\n

\"\"\u201e\u010ce\u0161i jsou sice v oblasti alternativn\u00edch pohon\u016f ve srovn\u00e1n\u00ed s dal\u0161\u00edmi zem\u011bmi vy\u0161ehradsk\u00e9 \u010dty\u0159ky nejodv\u00e1\u017en\u011bj\u0161\u00ed, p\u0159esto v p\u0159\u00edpad\u011b hybridn\u00edch pohon\u016f vid\u00edme extr\u00e9mn\u011b rostouc\u00ed z\u00e1jem u polsk\u00fdch soused\u016f. Jen v l\u00e9t\u011b se jsme v Polsku prodali t\u00e9m\u011b\u0159 850 hybridn\u00edch aut, tedy jen o p\u00e1r kus\u016f m\u00e9n\u011b ne\u017e v \u010cesku. Pokud jde ale o \u010dist\u011b bateriov\u00e9 vozy, tady nejv\u00fdrazn\u011bji roste z\u00e1jem pr\u00e1v\u011b v tuzemsku. Elektromobily si tu za posledn\u00ed dva m\u011bs\u00edce po\u0159\u00eddilo ji\u017e 2,7 procenta z\u00e1kazn\u00edk\u016f. V Polsku jsme teprve lehce za p\u016flkou cesty k jednomu procentu, Slov\u00e1ci u\u017e jednoprocentn\u00ed hranici p\u0159ekonali,\u201c dopl\u0148uje Karol\u00edna Topolov\u00e1 s t\u00edm, \u017ee celkem skupina AURES Holdings prodala letos ji\u017e 1 200 elektromobil\u016f.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Zat\u00edmco na cel\u00e9m \u010desk\u00e9m sekund\u00e1rn\u00edm trhu za osm m\u011bs\u00edc\u016f leto\u0161n\u00edho roku prodeje aut meziro\u010dn\u011b klesly…<\/p>\n","protected":false},"author":2,"featured_media":16028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,53],"tags":[],"class_list":["post-16027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazary","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16027"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16027\/revisions"}],"predecessor-version":[{"id":16037,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16027\/revisions\/16037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/16028"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}