{"id":16354,"date":"2025-09-16T15:42:28","date_gmt":"2025-09-16T15:42:28","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=16354"},"modified":"2025-09-16T15:42:28","modified_gmt":"2025-09-16T15:42:28","slug":"rekordni-investice-do-komercnich-nemovitosti-v-regionu-cee","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=16354","title":{"rendered":"Rekordn\u00ed investice do komer\u010dn\u00edch nemovitost\u00ed v regionu CEE"},"content":{"rendered":"

Trh komer\u010dn\u00edch nemovitost\u00ed ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b (CEE) pokra\u010duje v dynamick\u00e9m r\u016fstu \u2013 podle nejnov\u011bj\u0161\u00ed zpr\u00e1vy realitn\u011bporadensk\u00e9 spole\u010dnosti Cushman & Wakefield dos\u00e1hl celkov\u00fd objem investic v prvn\u00ed polovin\u011b roku 2025 \u010d\u00e1stky 5,36 miliardy eur, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o 51 %. <\/b><\/strong><\/p>\n

Pro srovn\u00e1n\u00ed, z\u00e1padn\u00ed Evropa zaznamenala ve stejn\u00e9m obdob\u00ed n\u00e1r\u016fst pouze o 5 %, p\u0159i\u010dem\u017e souhrnn\u00fd objem investic zde dos\u00e1hl p\u0159ibli\u017en\u011b 100 miliard eur v H1 2025. Tento rozd\u00edl v\u00a0tempu r\u016fstu ilustruje posun investi\u010dn\u00ed dynamiky sm\u011brem do regionu CEE a podtrhuje jeho rostouc\u00ed v\u00fdznam v evropsk\u00e9m kontextu.<\/p>\n

V\u00fdznamn\u00e9 je rovn\u011b\u017e rozlo\u017een\u00ed investic mezi jednotliv\u00e9 sektory \u2013 zat\u00edmco v CEE dominuj\u00ed p\u0159edev\u0161\u00edm investice do pr\u016fmyslov\u00fdch a logistick\u00fdch nemovitost\u00ed (v\u00a0n\u011bkter\u00fdch zem\u00edch, jako je Slovensko, tvo\u0159\u00ed pr\u016fmysl a\u017e 58 % objemu), z\u00e1padn\u00ed Evropa se st\u00e1le v\u00edce zam\u011b\u0159uje na reziden\u010dn\u00ed a maloobchodn\u00ed segmenty, p\u0159i\u010dem\u017e logistika z\u016fst\u00e1v\u00e1 i zde silnou sou\u010d\u00e1st\u00ed portfolia.<\/p>\n

Siln\u00fd v\u00fdkon regionu podtrhuje rostouc\u00ed v\u00fdznam CEE na map\u011b evropsk\u00fdch investic a ukazuje na struktur\u00e1ln\u00ed posun, kdy do regionu m\u00ed\u0159\u00ed st\u00e1le v\u00edce kapit\u00e1lu v\u010detn\u011b institucion\u00e1ln\u00edch investor\u016f. \u010cesk\u00e1 republika se stala kl\u00ed\u010dov\u00fdm l\u00eddrem investi\u010dn\u00edho trhu komer\u010dn\u00edch nemovitost\u00ed (CRE) v CEE, kdy\u017e dos\u00e1hla meziro\u010dn\u00edho r\u016fstu investi\u010dn\u00edho objemu o 187 % na celkov\u00fdch 2,08 miliardy eur. \u010cesk\u00fd trh tak nejen upevnil svoji vedouc\u00ed pozici v regionu, ale z\u00e1rove\u0148 nastavuje nov\u00e9 standardy pro investi\u010dn\u00ed aktivitu v r\u00e1mci oblasti.<\/p>\n

Region\u00e1ln\u00ed kontext: \u010cesk\u00e1 republika a Polsko ve st\u0159edu d\u011bn\u00ed<\/b><\/strong><\/p>\n

V\u00fdjime\u010dn\u00fd r\u016fst v \u010cesku kontrastuje s v\u00fdvojem na dal\u0161\u00edch trz\u00edch regionu. \u010cesk\u00e1 republika z\u00edskala 39 % ve\u0161ker\u00e9ho region\u00e1ln\u00edho objemu investic, a p\u0159edstihla tak tradi\u010dn\u011b dominantn\u00ed Polsko, kter\u00e9 i p\u0159es svoji velikost a v\u00fdznam zaznamenalo v tomto obdob\u00ed stabilizaci na 1,71 miliardy eur, co\u017e p\u0159edstavuje m\u00edrn\u00fd meziro\u010dn\u00ed pokles o 5 % po mimo\u0159\u00e1dn\u00e9 aktivit\u011b v roce 2024. Zat\u00edmco Polsko m\u00e1 st\u00e1le dominantn\u00ed postaven\u00ed v\u00a0logistice a pr\u016fmyslov\u00fdch nemovitostech, aktu\u00e1ln\u00ed dynamika p\u0159esouv\u00e1 region\u00e1ln\u00ed investi\u010dn\u00ed centrum pr\u00e1v\u011b do \u010ceska. Tento posun je v\u00fdsledkem kombinace atraktivn\u00edch cen, vy\u0161\u0161\u00edch v\u00fdnos\u016f v\u016f\u010di z\u00e1padn\u00ed Evrop\u011b a\u00a0rostouc\u00edho v\u00fdznamu dom\u00e1c\u00edho kapit\u00e1lu \u2014 \u010de\u0161t\u00ed investo\u0159i \u010din\u00ed 78 % trhu.<\/p>\n

Michal Sot\u00e1k, partner, vedouc\u00ed investi\u010dn\u00edho t\u00fdmu v\u00a0\u010cesk\u00e9 republice: <\/b><\/strong>\u201e\u010cesk\u00e1 republika je d\u00edky sv\u00e9mu bohatstv\u00ed a rozvinut\u00e9 pr\u00e1vn\u00ed i komer\u010dn\u00ed infrastruktu\u0159e pro kolektivn\u00ed investov\u00e1n\u00ed z\u00e1sadn\u00edm producentem kapit\u00e1lu. Tento kapit\u00e1l pak sm\u011b\u0159uje nejen do n\u00e1kup\u016f nemovitost\u00ed na dom\u00e1c\u00edm trhu, ale ve st\u00e1le v\u011bt\u0161\u00ed m\u00ed\u0159e i do \u0161ir\u0161\u00edho regionu. S\u00edla lok\u00e1ln\u00edho kapit\u00e1lu obecn\u011b znamen\u00e1 \u2013 a bude znamenat \u2013 \u017ee jak\u00e9koli zlep\u0161en\u00ed sentimentu v\u016f\u010di komer\u010dn\u00edm realit\u00e1m v \u010cesku se velmi rychle prom\u00edtne do r\u016fstu investi\u010dn\u00ed aktivity.\u201c<\/i><\/em><\/p>\n

Slovensko a Ma\u010farsko: Prudk\u00fd r\u016fst i konsolidace trhu<\/b><\/strong><\/p>\n

Region\u00e1ln\u00ed dynamiku podtrhuje i mimo\u0159\u00e1dn\u00fd r\u016fst na Slovensku, kter\u00e9 vyk\u00e1zalo nejvy\u0161\u0161\u00ed tempo r\u016fstu v\u00a0regionu: investi\u010dn\u00ed objem zde dos\u00e1hl 536 milion\u016f eur, co\u017e je meziro\u010dn\u011b n\u00e1r\u016fst o 315 %. Tahounem tohoto v\u00fdvoje byly p\u0159edev\u0161\u00edm velkoobjemov\u00e9 transakce v oblasti pr\u016fmyslov\u00fdch nemovitost\u00ed, v\u010detn\u011b p\u0159eshrani\u010dn\u00edch portfoli\u00ed.<\/p>\n

V Ma\u010farsku do\u0161lo v prvn\u00ed polovin\u011b roku 2025 k solidn\u00edmu zotaven\u00ed investi\u010dn\u00ed aktivity s r\u016fstem o 51 % na 275\u00a0milion\u016f eur, p\u0159i\u010dem\u017e kl\u00ed\u010dovou roli sehr\u00e1ly investice do kancel\u00e1\u0159sk\u00fdch a industri\u00e1ln\u00edch objekt\u016f, a\u00a0v\u00fdznamn\u00e1 byla i revitalizace dom\u00e1c\u00edho kapit\u00e1lu.<\/p>\n

CEE region v \u0161ir\u0161\u00edm srovn\u00e1n\u00ed: Vy\u0161\u0161\u00ed tempo ne\u017e na z\u00e1pad\u011b<\/b><\/strong><\/p>\n

Ji\u017e podruh\u00e9 v \u0159ad\u011b vykazuje cel\u00fd region CEE v\u00fdrazn\u011b vy\u0161\u0161\u00ed investi\u010dn\u00ed dynamiku ne\u017e z\u00e1padn\u00ed Evropa. Objem investic v CEE vzrostl v prvn\u00ed polovin\u011b roku o 51 % na 5,36 miliardy eur, zat\u00edmco z\u00e1padn\u00ed Evropa zaznamenala v H1 2025 pouze 5% r\u016fst. Nejv\u011bt\u0161\u00ed pod\u00edl na investic\u00edch ve vysp\u011bl\u00fdch evropsk\u00fdch st\u00e1tech p\u0159ipadal na Spojen\u00e9 kr\u00e1lovstv\u00ed, N\u011bmecko a Francii, kde v\u0161ak v\u00fdnosy z\u016fst\u00e1vaj\u00ed u pr\u00e9miov\u00fdch aktiv ni\u017e\u0161\u00ed ne\u017e v\u00a0regionu CEE, kter\u00fd nab\u00edz\u00ed investor\u016fm atraktivn\u011bj\u0161\u00ed podm\u00ednky, vy\u0161\u0161\u00ed r\u016fstov\u00fd potenci\u00e1l a p\u0159\u00edm\u00fd p\u0159\u00edstup k\u00a0dynamicky rozv\u00edjej\u00edc\u00edm se sektor\u016fm, jako jsou logistika a pr\u016fmysl. Z\u00e1padn\u00ed Evropa naopak zaznamen\u00e1v\u00e1 zv\u00fd\u0161en\u00fd z\u00e1jem o industri\u00e1ln\u00ed a reziden\u010dn\u00ed nemovitosti, co\u017e odr\u00e1\u017e\u00ed zm\u011bnu investi\u010dn\u00edch preferenc\u00ed ve stabilizovan\u00fdch ekonomik\u00e1ch. R\u016fst investic do logistiky a pr\u016fmyslov\u00fdch aktiv v CEE ukazuje nejen na atraktivitu regionu z hlediska nab\u00eddky, ale rovn\u011b\u017e na jeho schopnost absorpce v\u011bt\u0161\u00edch objem\u016f institucion\u00e1ln\u00edho kapit\u00e1lu.<\/p>\n

Vysp\u011blej\u0161\u00ed dom\u00e1c\u00ed kapit\u00e1l a diverzifikace investic<\/b><\/strong><\/p>\n

Struktura investic v \u010cesku, ale i v dal\u0161\u00edch zem\u00edch st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy se v posledn\u00edch letech v\u00fdrazn\u011b m\u011bn\u00ed. Zat\u00edmco na z\u00e1padn\u00edch trz\u00edch st\u00e1le p\u0159eva\u017euj\u00ed mezin\u00e1rodn\u00ed fondy a instituce, v regionu CEE hraje st\u00e1le v\u00fdznamn\u011bj\u0161\u00ed roli dom\u00e1c\u00ed kapit\u00e1l \u2013 nap\u0159\u00edklad v \u010cesk\u00e9 republice je 78 % investic realizov\u00e1no tuzemsk\u00fdmi subjekty, v Ma\u010farsku se pod\u00edl dom\u00e1c\u00edch investor\u016f pohybuje kolem 55 %. Tato zm\u011bna p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed stabilitu a\u00a0sni\u017euje region\u00e1ln\u00ed z\u00e1vislost na extern\u00edch zdroj\u00edch kapit\u00e1lu.<\/p>\n

\u010cesk\u00fd trh profitoval z v\u00fdznamn\u00fdch obchod\u016f, jako byl prodej hotelu Hilton Prague spole\u010dnosti PPF Real Estate nebo akvizice pr\u016fmyslov\u00e9ho portfolia Contera skupinou Blackstone. Tyto transakce potvrzuj\u00ed renom\u00e9 \u010desk\u00fdch aktiv v o\u010d\u00edch glob\u00e1ln\u00edch i dom\u00e1c\u00edch investor\u016f.<\/p>\n

Marie Bal\u00e1\u010dov\u00e1, vedouc\u00ed t\u00fdmu Business Development Services, <\/b><\/strong>CEE+Nordics: \u201eD\u00edky siln\u00e9 ekonomick\u00e9 odolnosti regionu, stabilizaci v\u00fdnos\u016f a p\u0159\u00edlivu institucion\u00e1ln\u00edho kapit\u00e1lu z\u016fst\u00e1v\u00e1 v\u00fdhled na druhou polovinu roku 2025 pro cel\u00fd CEE region p\u0159\u00edzniv\u00fd. P\u0159esto i tento region \u010del\u00ed glob\u00e1ln\u00edm v\u00fdzv\u00e1m, mezi n\u011b\u017e pat\u0159\u00ed p\u0159etrv\u00e1vaj\u00edc\u00ed geopolitick\u00e1 rizika, volatilita finan\u010dn\u00edch trh\u016f a zpomaluj\u00edc\u00ed tempo hospod\u00e1\u0159sk\u00e9ho r\u016fstu v n\u011bkter\u00fdch kl\u00ed\u010dov\u00fdch evropsk\u00fdch ekonomik\u00e1ch. \u010cesk\u00e1 republika m\u00e1 d\u00edky sv\u00e9mu robustn\u00edmu dom\u00e1c\u00edmu kapit\u00e1lu, kvalitn\u00edmu portfoliu aktiv a stabiln\u00edmu regulatorn\u00edmu prost\u0159ed\u00ed dobrou pozici k\u00a0dal\u0161\u00edmu r\u016fstu a zvy\u0161ov\u00e1n\u00ed sv\u00e9ho strategick\u00e9ho v\u00fdznamu v evropsk\u00e9m realitn\u00edm prostoru.\u201c<\/i><\/em><\/p>\n

Zdroj: Cushman & Wakefield<\/b><\/strong><\/p>\n

Cushman & Wakefield (NYSE: CWK) je p\u0159edn\u00edm sv\u011btov\u00fdm poskytovatelem realitn\u00edch slu\u017eeb pro n\u00e1jemce a vlastn\u00edky komer\u010dn\u00edch nemovitost\u00ed. Zam\u011bstn\u00e1v\u00e1 cca 52 000 lid\u00ed v t\u00e9m\u011b\u0159 400 pobo\u010dk\u00e1ch v 60 zem\u00edch sv\u011bta. V roce 2024 dos\u00e1hly p\u0159\u00edjmy spole\u010dnosti 9,4 miliardy dolar\u016f, a to d\u00edky aktivit\u00e1m v oblasti spr\u00e1vy budov, pron\u00e1jm\u016f, investi\u010dn\u00edch trh\u016f, oce\u0148ov\u00e1n\u00ed nemovitost\u00ed a dal\u0161\u00edch slu\u017eeb. Spole\u010dnost se \u0159\u00edd\u00ed mottem \u201eBetter never settles“ a pravideln\u011b z\u00edsk\u00e1v\u00e1 uzn\u00e1n\u00ed za svou jedine\u010dnou firemn\u00ed kulturu. V\u00edce informac\u00ed naleznete na www.cushmanwakefield.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trh komer\u010dn\u00edch nemovitost\u00ed ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b (CEE) pokra\u010duje v dynamick\u00e9m r\u016fstu \u2013 podle…<\/p>\n","protected":false},"author":1,"featured_media":1791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[],"class_list":["post-16354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investice","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16354"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16354\/revisions"}],"predecessor-version":[{"id":16356,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/16354\/revisions\/16356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/1791"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}