{"id":17117,"date":"2025-10-14T08:49:06","date_gmt":"2025-10-14T08:49:06","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=17117"},"modified":"2025-10-14T08:53:18","modified_gmt":"2025-10-14T08:53:18","slug":"marketing-direct-group-ridi-matejovsky","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=17117","title":{"rendered":"Marketing Direct Group \u0159\u00edd\u00ed Mat\u011bjovsk\u00fd"},"content":{"rendered":"<p><strong>V Direct Group vznik\u00e1 marketingov\u00e9 odd\u011blen\u00ed v \u010dele s nov\u011b p\u0159\u00edchoz\u00edm Petrem Mat\u011bjovsk\u00fdm, skupina posiluje komunika\u010dn\u00ed t\u00fdm od lo\u0148ska veden\u00fd\u00a0Jitkou Pajurkovou. Oba t\u00fdmy se spole\u010dn\u011b zam\u011b\u0159\u00ed na sjednocen\u00ed komunikace a\u00a0zvy\u0161ov\u00e1n\u00ed reputace Directu nap\u0159\u00ed\u010d v\u0161emi spole\u010dnostmi skupiny<\/strong>. <!--more--><\/p>\n<p>Mezi n\u011b pat\u0159\u00ed\u00a0<em><strong>Direct poji\u0161\u0165ovna<\/strong><\/em>,\u00a0<em><strong>Direct auto<\/strong><\/em>, leasingov\u00e1 spole\u010dnost\u00a0<em><strong>Birne<\/strong><\/em>, syst\u00e9m pro firemn\u00ed v\u00fddaje\u00a0<em><strong>Fidoo<\/strong><\/em>, investi\u010dn\u00ed platforma\u00a0<em><strong>Fondee<\/strong><\/em>,\u00a0<em><strong>Direct Investments<\/strong><\/em>\u00a0a\u00a0tak\u00e9\u00a0<em><strong>Direct Social Impact<\/strong><\/em>.<\/p>\n<p>Nov\u00fd \u0161\u00e9f skupinov\u00e9ho marketingu\u00a0<strong>Mat\u011bjovsk\u00fd<\/strong>\u00a0m\u00e1 zku\u0161enosti s\u202fbudov\u00e1n\u00edm zna\u010dek, \u0159\u00edzen\u00edm a\u00a0implementac\u00ed marketingov\u00fdch strategi\u00ed z\u202ffirem jako\u00a0<em><strong>Sazka<\/strong><\/em>,\u00a0<em><strong>O2<\/strong><\/em>\u00a0nebo \u0159eck\u00fd\u00a0<em><strong>OPAP<\/strong><\/em>. T\u00fdm, jen\u017e pod jeho veden\u00edm vznikne, se m\u00e1 starat o\u00a0ve\u0161ker\u00e9 marketingov\u00e9 aktivity skupiny a\u00a0jej\u00ed brandovou komunikaci.<\/p>\n<p>Do komunika\u010dn\u00edho t\u00fdmu Pajurkov\u00e9 nov\u011b p\u0159i\u0161ly\u00a0<strong>Jitka \u0160mejkalov\u00e1<\/strong>, kter\u00e1 dostala na starost veden\u00ed a\u00a0koordinaci extern\u00ed komunikace,\u00a0<strong>Tereza Wurstov\u00e1<\/strong>, je\u017e si pod sebe bere digit\u00e1ln\u00ed image a\u00a0soci\u00e1ln\u00ed s\u00edt\u011b Directu. \u0160mejkalov\u00e1 p\u0159ich\u00e1z\u00ed z\u00a0<em><strong>Publicis Groupe<\/strong><\/em>. Wurstov\u00e1 po \u0161esti letech ve\u00a0<em><strong>Vodafonu<\/strong><\/em>. V\u00a0t\u00fdmu pak pokra\u010duj\u00ed\u00a0<strong>Michal Kremina<\/strong>, koordin\u00e1tor intern\u00ed komunikace skupiny,\u00a0<strong>Jan Ml\u00e1dek<\/strong>\u00a0se zam\u011b\u0159en\u00edm na eventy a\u00a0grafi\u010dka\u00a0<strong>Lenka Polov\u00e1<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17120\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/10\/tym-direct-900x660.jpg\" alt=\"\" width=\"900\" height=\"660\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/10\/tym-direct-900x660.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/10\/tym-direct-1024x751.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/10\/tym-direct-768x563.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/10\/tym-direct.jpg 1500w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><strong>Zdroj: mediar.cz, Foto: Direct<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V Direct Group vznik\u00e1 marketingov\u00e9 odd\u011blen\u00ed v \u010dele s nov\u011b p\u0159\u00edchoz\u00edm Petrem Mat\u011bjovsk\u00fdm, skupina posiluje&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,36,35],"tags":[],"class_list":["post-17117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealeri","category-marketing","category-pojisteni"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17117"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17117\/revisions"}],"predecessor-version":[{"id":17119,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17117\/revisions\/17119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/15305"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}