{"id":17410,"date":"2025-10-27T14:46:47","date_gmt":"2025-10-27T14:46:47","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=17410"},"modified":"2025-10-27T14:46:47","modified_gmt":"2025-10-27T14:46:47","slug":"nexen-tire-otevira-brand-shopy","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=17410","title":{"rendered":"NEXEN TIRE otev\u00edr\u00e1 &#8222;brand shopy&#8220;"},"content":{"rendered":"<p><strong>V\u00fdrobce pneumatik Nexen ozn\u00e1mil otev\u0159en\u00ed sv\u00fdch prvn\u00edch zna\u010dkov\u00fdch prodejen v Bahrajnu a Kuvajtu. Tento krok p\u0159edstavuje v\u00fdznamn\u00fd miln\u00edk ve strategick\u00e9 expanzi spole\u010dnosti v maloobchodn\u00edm prodeji na rozv\u00edjej\u00edc\u00edch se trz\u00edch, v\u010detn\u011b Bl\u00edzk\u00e9ho v\u00fdchodu, Ji\u017en\u00ed Ameriky a jihov\u00fdchodn\u00ed Asie.<\/strong><br \/>\n<!--more--><\/p>\n<p>Bl\u00edzk\u00fd v\u00fdchod je kl\u00ed\u010dov\u00fdm trhem pro NEXEN TIRE a p\u0159edstavuje t\u0159et\u00ed nejv\u011bt\u0161\u00ed pod\u00edl na zahrani\u010dn\u00edch tr\u017eb\u00e1ch spole\u010dnosti. Od otev\u0159en\u00ed pobo\u010dky v Dubaji v roce 2009 spole\u010dnost postupn\u011b roz\u0161i\u0159ovala svou m\u00edstn\u00ed obchodn\u00ed z\u00e1kladnu v regionu a zvy\u0161ovala pov\u011bdom\u00ed o zna\u010dce i dostupnost pro z\u00e1kazn\u00edky prost\u0159ednictv\u00edm partnerstv\u00ed s m\u00edstn\u00edmi distributory a poskytovateli slu\u017eeb. Na tomto z\u00e1kladu nyn\u00ed NEXEN TIRE roz\u0161\u00ed\u0159ila sv\u016fj dosah a pos\u00edlila svou pozici na Bl\u00edzk\u00e9m v\u00fdchod\u011b otev\u0159en\u00edm zna\u010dkov\u00fdch prodejen v Bahrajnu a Kuvajtu.<\/p>\n<p>D\u00edky strategii \u201eshop brandingu\u201c zvy\u0161uje spole\u010dnost NEXEN TIRE kontaktn\u00ed body se z\u00e1kazn\u00edky v zahrani\u010d\u00ed t\u00edm, \u017ee d\u016fsledn\u011b implementuje identitu zna\u010dky v m\u00edstn\u00edch pneuservisech. Standardizac\u00ed zna\u010den\u00ed, interi\u00e9rov\u00e9ho vybaven\u00ed a prezentace zbo\u017e\u00ed v partnersk\u00fdch prodejn\u00e1ch zaji\u0161\u0165uje jednotn\u00fd z\u00e1\u017eitek z kontaktu se zna\u010dkou. Z\u00e1rove\u0148 zvy\u0161uje pov\u011bdom\u00ed o zna\u010dce a loajalitu z\u00e1kazn\u00edk\u016f s vy\u0161\u0161\u00ed n\u00e1kladovou efektivitou ve srovn\u00e1n\u00ed s vlastn\u00edmi pobo\u010dkami spole\u010dnosti.<\/p>\n<p>Spole\u010dnost NEXEN TIRE zv\u00fd\u0161ila sv\u00e9 glob\u00e1ln\u00ed pov\u011bdom\u00ed o zna\u010dce zaveden\u00edm fialov\u00e9ho zna\u010den\u00ed a jednotn\u00fdch prvk\u016f zna\u010dky v prodejn\u00e1ch po cel\u00e9m sv\u011bt\u011b prost\u0159ednictv\u00edm spolupr\u00e1ce s m\u00edstn\u00edmi distributory. NEXEN TIRE tak vytv\u00e1\u0159\u00ed prost\u0159ed\u00ed p\u0159izp\u016fsoben\u00e9 ka\u017ed\u00e9mu trhu a vyu\u017e\u00edv\u00e1 flexibiln\u00ed provozn\u00ed model, aby se p\u0159izp\u016fsobila m\u00edstn\u00edm pot\u0159eb\u00e1m.<\/p>\n<p>V roce 2025 instalovala spole\u010dnost NEXEN TIRE sv\u016fj branding ve v\u00edce ne\u017e 130 prodejn\u00e1ch po cel\u00e9m sv\u011bt\u011b. Tyto prodejny p\u0159ibyly k p\u0159ibli\u017en\u011b 400 zna\u010dkov\u00fdm obchodn\u00edm m\u00edst\u016fm, kter\u00e9 byly realizov\u00e1ny za posledn\u00ed \u010dty\u0159i roky. Zvl\u00e1\u0161t\u011b v\u00fdznamn\u00e1 je implementace identity zna\u010dky v kl\u00ed\u010dov\u00fdch evropsk\u00fdch m\u011bstech, jako jsou Frankfurt, Mil\u00e1n, Lyon a Lond\u00fdn, a tak\u00e9 v 50 m\u00edstn\u00edch prodejn\u00e1ch v Turecku, v\u010detn\u011b velk\u00fdch metropol\u00ed, jako jsou Istanbul a Ankara.<\/p>\n<p>D\u00edky tomuto projektu NEXEN TIRE roz\u0161i\u0159uje pov\u011bdom\u00ed o zna\u010dce nejen na hlavn\u00edch trz\u00edch, jako je Evropa, ale tak\u00e9 na perspektivn\u00edch rozv\u00edjej\u00edc\u00edch se trz\u00edch. V roce 2025 bylo ve spolupr\u00e1ci s kl\u00ed\u010dov\u00fdmi m\u00edstn\u00edmi distributory p\u0159edstaveno 12 zna\u010dkov\u00fdch prodejen na Bl\u00edzk\u00e9m v\u00fdchod\u011b a v Severn\u00ed Africe, 16 v Ji\u017en\u00ed Americe, nap\u0159\u00edklad v Braz\u00edlii, Argentin\u011b a Kolumbii, a 13 v jihov\u00fdchodn\u00ed Asii, v\u010detn\u011b Malajsie a Thajska.<\/p>\n<p>\u201eN\u00e1\u0161 projekt shop brandingu slou\u017e\u00ed jako strategick\u00fd z\u00e1klad pro zv\u00fd\u0161en\u00ed hodnoty zna\u010dky na rozvinut\u00fdch trz\u00edch a vyu\u017eit\u00ed r\u016fstov\u00e9ho potenci\u00e1lu v rozv\u00edjej\u00edc\u00edch se ekonomik\u00e1ch,\u201c \u0159ekl John Bosco (Hyeon Suk) Kim, gener\u00e1ln\u00ed \u0159editel NEXEN TIRE. \u201eBudeme i nad\u00e1le posilovat lokalizovan\u00e9, na m\u00edru \u0161it\u00e9 marketingov\u00e9 aktivity a budovat glob\u00e1ln\u00ed partnerstv\u00ed, abychom roz\u0161\u00ed\u0159ili kontaktn\u00ed body se z\u00e1kazn\u00edky a d\u00e1le upevnili na\u0161i pozici na glob\u00e1ln\u00edm trhu,\u201c dodal Kim.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17412\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/10\/Italgomme-1-900x600.jpg\" alt=\"\" width=\"981\" height=\"654\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdrobce pneumatik Nexen ozn\u00e1mil otev\u0159en\u00ed sv\u00fdch prvn\u00edch zna\u010dkov\u00fdch prodejen v Bahrajnu a Kuvajtu. Tento krok&#8230;<\/p>\n","protected":false},"author":2,"featured_media":17411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,36,61],"tags":[],"class_list":["post-17410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dodavatele","category-marketing","category-pneu"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17410"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17410\/revisions"}],"predecessor-version":[{"id":17414,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17410\/revisions\/17414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/17411"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}