{"id":17955,"date":"2025-11-20T16:06:38","date_gmt":"2025-11-20T16:06:38","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=17955"},"modified":"2025-11-20T16:06:50","modified_gmt":"2025-11-20T16:06:50","slug":"akio-toyoda-ma-zlaty-volant-od-springera","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=17955","title":{"rendered":"Akio Toyoda m\u00e1 Zlat\u00fd volant od Springera"},"content":{"rendered":"<p><strong>P\u0159edseda p\u0159edstavenstva Toyota Motor Corporation Akio Toyoda obdr\u017eel od nakladatelstv\u00ed Springer ocen\u011bn\u00ed Zlat\u00fd volant za celo\u017eivotn\u00ed d\u00edlo. Cena Golden Steering Wheel byla zalo\u017eena v roce 1976 a pat\u0159\u00ed mezi nejuzn\u00e1van\u011bj\u0161\u00ed ocen\u011bn\u00ed evropsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu.<\/strong><!--more--><\/p>\n<p>Nejcenn\u011bj\u0161\u00ed jsou pr\u00e1v\u011b \u010destn\u00e1 ocen\u011bn\u00ed ud\u011blovan\u00e1 od roku 1983 kl\u00ed\u010dov\u00fdm osobnostem, kter\u00e9 v\u00fdznamn\u011b p\u0159isp\u011bly k rozvoji automobilov\u00e9ho pr\u016fmyslu.<\/p>\n<p>Toyoda se stal prezidentem a gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti <strong>Toyota Motor Corporation<\/strong> v roce 2009, v dob\u011b obt\u00ed\u017en\u00fdch tr\u017en\u00edch podm\u00ednek a n\u00e1ro\u010dn\u00e9ho obdob\u00ed pro spole\u010dnost. V n\u00e1sleduj\u00edc\u00edch letech se finan\u010dn\u00ed a obchodn\u00ed v\u00fdsledky na kl\u00ed\u010dov\u00fdch trz\u00edch, v\u010detn\u011b Evropy, v\u00fdrazn\u011b zlep\u0161ily.<\/p>\n<p>V roce 2023 Toyoda p\u0159e\u0161el na post p\u0159edsedy p\u0159edstavenstva, ale v\u011bt\u0161ina jeho strategi\u00ed a filozofie z\u016fst\u00e1vaj\u00ed d\u00e1l v platnosti. Nap\u0159\u00edklad kl\u00ed\u010dov\u00e9 filozofie \u201eMobilita pro v\u0161echny\u201c a \u201eNenechat nikoho pozadu\u201c i nad\u00e1le tvo\u0159\u00ed z\u00e1klad sm\u011b\u0159ov\u00e1n\u00ed a \u00fasp\u011bchu spole\u010dnosti Toyota.<\/p>\n<p>Akio Toyoda je tak\u00e9 zn\u00e1m jako v\u00e1\u0161niv\u00fd z\u00e1vodn\u00ed jezdec. Zm\u00ednil proto na v\u00fdtku, kterou dostal p\u0159ed lety na N\u00fcrburgringu od sv\u00e9ho mentora Hiromu Naruse: \u201eN\u011bkdo ve va\u0161\u00ed pozici, kdo nev\u00ed o \u0159\u00edzen\u00ed v\u016fbec nic, by nem\u011bl d\u011blat povrchn\u00ed pozn\u00e1mky o autech. To nejmen\u0161\u00ed, co m\u016f\u017eete ud\u011blat, je nau\u010dit se \u0159\u00eddit.\u201c<\/p>\n<p><strong>Mistr \u0159idi\u010d pro zna\u010dky Toyota i Lexus<\/strong><\/p>\n<p>Tato slova Toyodu motivovala k neust\u00e1l\u00e9mu zlep\u0161ov\u00e1n\u00ed a zdokonalov\u00e1n\u00ed sv\u00fdch \u0159idi\u010dsk\u00fdch schopnost\u00ed. Pozd\u011bji se \u201eMorizo\u201c, jak zn\u00ed jeho jezdeck\u00e1 p\u0159ezd\u00edvka, mnohokr\u00e1t z\u00fa\u010dastnil z\u00e1vod\u016f na N\u00fcrburgringu, v\u010detn\u011b slavn\u00e9ho 24hodinov\u00e9ho z\u00e1vodu, a nyn\u00ed je uzn\u00e1v\u00e1n jako mistr \u0159idi\u010d pro zna\u010dky Toyota i Lexus.<\/p>\n<p>Podle \u0161\u00e9fredaktora \u010dasopisu <strong>Auto Bild Robina Horniga<\/strong> je Toyoda jednou z nejvlivn\u011bj\u0161\u00edch osobnost\u00ed mezin\u00e1rodn\u00edho automobilov\u00e9ho pr\u016fmyslu a z\u00e1rove\u0148 jednou z nejv\u00e1\u0161niv\u011bj\u0161\u00edch. Jako nikdo jin\u00fd zt\u011bles\u0148uje kombinaci tradice, technologie a up\u0159\u00edmn\u00e9ho nad\u0161en\u00ed pro \u0159\u00edzen\u00ed.<\/p>\n<p>\u201eC\u00edt\u00edm se, jako bych se vr\u00e1til na st\u0159edn\u00ed \u0161kolu, a pr\u00e1v\u011b m\u011b pozvali do party cool d\u011bt\u00ed, tak moc pro m\u011b tohle ocen\u011bn\u00ed znamen\u00e1!\u201c uvedl Toyoda. Vyu\u017eil v\u0161ak tak\u00e9 p\u0159\u00edle\u017eitosti k v\u00e1\u017en\u00e9mu prohl\u00e1\u0161en\u00ed, v n\u011bm\u017e vyzval k v\u011bt\u0161\u00ed spolupr\u00e1ci v dob\u011b, kdy pr\u016fmysl \u010del\u00ed jedine\u010dn\u00fdm zm\u011bn\u00e1m:<\/p>\n<p>\u201eMysl\u00edm, \u017ee se v\u0161ichni shodneme na tom, \u017ee na\u0161e odv\u011btv\u00ed proch\u00e1z\u00ed n\u00e1ro\u010dn\u00fdm obdob\u00edm, a v\u011b\u0159\u00edm, \u017ee nyn\u00ed v\u00edce ne\u017e kdy jindy pot\u0159ebujeme navz\u00e1jem spolupracovat. Domn\u00edv\u00e1m se, \u017ee m\u00e1me odpov\u011bdnost vyu\u017e\u00edt na\u0161e spole\u010dn\u00e9 zdroje k tomu, abychom zlep\u0161ili \u017eivot lid\u00ed.\u201c<\/p>\n<p><strong>Toyota Motor Europe NV\/SA (TME)<\/strong> dohl\u00ed\u017e\u00ed na velkoobchodn\u00ed prodej a marketing vozidel a d\u00edl\u016f a p\u0159\u00edslu\u0161enstv\u00ed zna\u010dek Toyota, GR (Gazoo Racing) a Lexus, jako\u017e i na evropsk\u00e9 v\u00fdrobn\u00ed a in\u017een\u00fdrsk\u00e9 aktivity spole\u010dnosti Toyota. Toyota p\u0159\u00edmo zam\u011bstn\u00e1v\u00e1 p\u0159es 26 000 lid\u00ed a od roku 1990 investovala v Evrop\u011b p\u0159es 12 miliard eur. Jej\u00edch osm evropsk\u00fdch v\u00fdrobn\u00edch z\u00e1vod\u016f se nach\u00e1z\u00ed v Portugalsku, Velk\u00e9 Brit\u00e1nii, Francii, Polsku, \u010cesk\u00e9 republice a Turecku.<\/p>\n<p>V sou\u010dasn\u00e9 dob\u011b jezd\u00ed po evropsk\u00fdch silnic\u00edch p\u0159ibli\u017en\u011b <strong>14,7 milionu vozidel Toyota a Lexus<\/strong>, jejich\u017e \u0159idi\u010di jsou podporov\u00e1ni s\u00edt\u00ed 28 n\u00e1rodn\u00edch marketingov\u00fdch a prodejn\u00edch spole\u010dnost\u00ed a p\u0159ibli\u017en\u011b 2800 maloobchodn\u00edmi prodejnami v 53 zem\u00edch. V roce 2024 prodala TME v Evrop\u011b 1 217 132 vozidel, co\u017e p\u0159edstavuje 7,1 procenta pod\u00edl na trhu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4982\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/06\/toyota-logo-3-900x506.jpg\" alt=\"\" width=\"960\" height=\"540\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159edseda p\u0159edstavenstva Toyota Motor Corporation Akio Toyoda obdr\u017eel od nakladatelstv\u00ed Springer ocen\u011bn\u00ed Zlat\u00fd volant za&#8230;<\/p>\n","protected":false},"author":2,"featured_media":17956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,6],"tags":[],"class_list":["post-17955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ankety","category-management"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17955"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17955\/revisions"}],"predecessor-version":[{"id":17962,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/17955\/revisions\/17962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/17956"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}