{"id":1822,"date":"2024-01-31T08:54:30","date_gmt":"2024-01-31T08:54:30","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=1822"},"modified":"2024-01-31T09:09:36","modified_gmt":"2024-01-31T09:09:36","slug":"management-bmw-bilancoval-rok-2023","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=1822","title":{"rendered":"Management BMW bilancoval rok 2023"},"content":{"rendered":"

Salonek pra\u017esk\u00e9ho resortu Vista v Ko\u0161\u00ed\u0159\u00edch pat\u0159il 30. ledna BMW. Zna\u010dka novin\u00e1\u0159\u016fm prezentovala prodejn\u00ed v\u00fdsledky \u010desk\u00e9ho importu za rok 2023, kdy se s 6436 registrovan\u00fdmi kusy (spole\u010dn\u011b se zna\u010dkou MINI) um\u00edstila osm\u00e1 v pelotonu import\u00e9r\u016f. Nechyb\u011bly pl\u00e1ny na rok 2024.<\/strong><\/p>\n

Nejprve s hrdost\u00ed informoval p\u0159\u00edtomn\u00e9 gener\u00e1ln\u00ed \u0159editel BMW Czech Republic Maciej Galant o celkov\u00e9 situace zna\u010dky, rekordn\u00edch prodej\u00edch a \u00fasp\u011b\u0161\u00edch, kter\u00e9 loni dos\u00e1hla.<\/p>\n

\"\"
Milan Koza<\/figcaption><\/figure>\n

N\u00e1sledoval vedouc\u00ed prodeje BMW & MINI Milan Koza, kter\u00fd detailn\u011b hovo\u0159il o obchodn\u00edch v\u00fdsledc\u00edch zna\u010dek BMW a MINI.<\/p>\n

Lo\u0148sk\u00fd prodej 6037 osobn\u00edch voz\u016f BMW byl nejlep\u0161\u00edmi v\u00fdsledkem za posledn\u00edch \u0161est let, kdy\u017e meziro\u010dn\u011b do\u0161lo ke zv\u00fd\u0161en\u00ed o 30,56 %. Nejprod\u00e1van\u011bj\u0161\u00edmi modelem bylo i loni SUV X5, p\u0159ed SUV X1 a \u0159adou 3.<\/p>\n

U BMW se da\u0159\u00ed n\u00edzkoemisn\u00edm vozidl\u016fm <\/strong><\/p>\n

V\u00fdznamn\u00e9 jsou podle mana\u017eer\u016f importu tak\u00e9 \u00fasp\u011bchy zna\u010dky BMW v posilov\u00e1n\u00ed prodej\u016f n\u00edzkoemisn\u00edch verz\u00ed, a\u0165 \u010dist\u00fdch BEV, nebo Plug-in hybrid\u016f, kdy nap\u0159. loni v prosinci bylo ka\u017ed\u00e9 des\u00e1t\u00e9 u n\u00e1s prodan\u00e9 BMW bylo pln\u011b elektrifikovan\u00e9 a dal\u0161\u00edch 15 % prodej\u016f pat\u0159ilo model\u016fm s vn\u011bj\u0161\u00edm dob\u00edjen\u00edm.<\/p>\n

Pro leto\u0161n\u00ed rok p\u0159ipravila zna\u010dka n\u011bkolik automobilov\u00fdch novinek, z nich nejv\u011bt\u0161\u00ed budou nov\u00e9 X2 a kombi \u0159ady 5.<\/p>\n

MINI p\u0159isp\u011blo 399 kusy<\/strong><\/p>\n

Nejvy\u0161\u0161\u00ed prodeje za posledn\u00edch p\u011bt let zaznamenala po\u010dtem 399 kus\u016f tak\u00e9 zna\u010dka MINI, kter\u00e1 p\u0159ipravila na leto\u0161ek velkou t\u0159\u00eddve\u0159ovou novinku.<\/p>\n

Motocykly rekordn\u011b \u00fasp\u011b\u0161n\u00e9 <\/strong><\/p>\n

Vedouc\u00ed prodeje BMW Motorrad, Petr Kraj\u010da se mohl pochlubit nejen lo\u0148sk\u00fdm rekordn\u00edm prodejem 1154 motocykl\u016f, ale tak\u00e9 p\u00e1tou p\u0159\u00ed\u010dkou v\u00a0\u017eeb\u0159\u00ed\u010dku nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch zna\u010dek a dev\u00edti novinkami, kter\u00e9 letos obohat\u00ed nab\u00eddku. Motocykly BMW letos dostanou \u0159adou nov\u00fdch zlep\u0161en\u00ed, jak\u00fdmi jsou nap\u0159. sv\u011btlomety LED Matrix Pro, nebo novou konstrukc\u00ed dynamick\u00e9ho nastaven\u00ed podvozku umocn\u011bnou zlep\u0161enou odezvou od p\u0159edn\u00edho kola. Nov\u00fd je tak\u00e9 informa\u010dn\u00edm syst\u00e9mem BMW Teleservices, kter\u00fd automaticky upozorn\u00ed na bl\u00ed\u017e\u00edc\u00ed se pot\u0159ebu servisu a sleduje \u00fadaje o stavu stroje, paliva a servisn\u00edch po\u017eadavc\u00edch, v\u010detn\u011b stavu nabit\u00ed akumul\u00e1toru.<\/p>\n

\"\"
Petr Kraj\u010de<\/figcaption><\/figure>\n

BMW osmou nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dkou v \u010cR<\/strong><\/p>\n

Na z\u00e1v\u011br p\u0159edstavil \u0161\u00e9f komunikace David Haidinger dal\u0161\u00ed zaj\u00edmavosti o BMW, zna\u010dce, kter\u00e1 po\u010dtem cca 155 tis\u00edc registrovan\u00fdch voz\u016f je u n\u00e1s u\u017e des\u00e1tou nejpo\u010detn\u011bji zastoupenou, nebo \u017ee nejobl\u00edben\u011bj\u0161\u00ed barvy voz\u016f BMW jsou \u010dern\u00e1 a b\u00edl\u00e1. Sou\u010dasn\u011b uvedl, \u017ee 85 % voz\u016f BMW bylo u n\u00e1s prod\u00e1no s\u00a0pohonem xDrive, tedy 4×4, a \u017ee nejprod\u00e1van\u011bj\u0161\u00ed \u010dist\u011b elektricky poh\u00e1n\u011bn\u00e9 BMW je model i4, kter\u00fd tak\u00e9 je neprod\u00e1van\u011bj\u0161\u00edm elektromobilem mezi pr\u00e9miov\u00fdmi vozy.<\/p>\n

Zna\u010dka BMW m\u011bla loni v\u00a0\u010cesk\u00e9 republice velmi dobr\u00e9 v\u00fdsledky, stala osmou nejprod\u00e1van\u011bj\u0161\u00ed mezi osobn\u00edmi automobily, p\u0159ed celou plej\u00e1dou mainstreamov\u00fdch v\u00fdrobc\u016f (p\u0159edloni byla des\u00e1t\u00e1) a jak se zd\u00e1, dob\u0159e na\u0161l\u00e1pnuto m\u00e1 rovn\u011b\u017e pro leto\u0161n\u00ed rok.<\/p>\n

Karel Ber\u00e1nek, Ko\u0161\u00ed\u0159e<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Salonek pra\u017esk\u00e9ho resortu Vista v Ko\u0161\u00ed\u0159\u00edch pat\u0159il 30. ledna BMW. Zna\u010dka novin\u00e1\u0159\u016fm prezentovala prodejn\u00ed v\u00fdsledky…<\/p>\n","protected":false},"author":1,"featured_media":1826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,53],"tags":[],"class_list":["post-1822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiskovky","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1822"}],"version-history":[{"count":8,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1822\/revisions"}],"predecessor-version":[{"id":1837,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1822\/revisions\/1837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/1826"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}