{"id":18221,"date":"2025-12-02T14:50:13","date_gmt":"2025-12-02T14:50:13","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=18221"},"modified":"2025-12-02T14:50:13","modified_gmt":"2025-12-02T14:50:13","slug":"csob-zverejnila-podzimni-index-ocekavani-firem","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=18221","title":{"rendered":"\u010cSOB zve\u0159ejnila podzimn\u00ed Index o\u010dek\u00e1v\u00e1n\u00ed firem"},"content":{"rendered":"<p><strong>Optimismus mal\u00fdch a st\u0159edn\u00edch firem a podnikatel\u016f v \u010cesku d\u00e1le m\u00edrn\u011b narostl a nyn\u00ed je na nejvy\u0161\u0161\u00ed hodnot\u011b od jara 2022. K r\u016fstu n\u00e1lady p\u0159isp\u011bly v\u0161echny sledovan\u00e9 slo\u017eky \u2013 popt\u00e1vka, zm\u011bny v podnik\u00e1n\u00ed i investice, vypl\u00fdv\u00e1 z v\u00fdsledk\u016f pr\u016fzkumu \u010cSOB Index o\u010dek\u00e1v\u00e1n\u00ed firem.<\/strong><!--more--><\/p>\n<p>\u201eSituace v \u010desk\u00e9 ekonomice je nyn\u00ed lehce p\u0159\u00edzniv\u011bj\u0161\u00ed ne\u017e na ja\u0159e \u010di p\u0159ed rokem, co\u017e se projevuje i ve zlep\u0161uj\u00edc\u00ed se n\u00e1lad\u011b firem a podnikatel\u016f. Zv\u00fd\u0161ila se popt\u00e1vka z\u00e1kazn\u00edk\u016f po koncov\u00fdch produktech i slu\u017eb\u00e1ch, roste chu\u0165 investovat a firmy i podnikatel\u00e9 jsou flexibiln\u011bj\u0161\u00ed a inovativn\u011bj\u0161\u00ed. Schopnost \u010desk\u00e9ho podnikatelsk\u00e9ho sektoru poprat se s riziky, kter\u00fdch je st\u00e1le cel\u00e1 \u0159ada, je obdivuhodn\u00e1,\u201c \u0159\u00edk\u00e1 Pavel Prokop, v\u00fdkonn\u00fd \u0159editel Firemn\u00edho bankovnictv\u00ed \u010cSOB.<\/p>\n<p><strong>V\u011bt\u0161\u00edm firm\u00e1m se da\u0159\u00ed l\u00e9pe ne\u017e men\u0161\u00edm podnikatel\u016fm<\/strong><\/p>\n<p>Index o\u010dek\u00e1v\u00e1n\u00ed firem na podzim stoupl v porovn\u00e1n\u00ed s jarem o 1,5 bodu na hodnotu 7,1 bodu, co\u017e byl vedle 3,5let\u00e9ho vrcholu tak\u00e9 jeho \u010dtvrt\u00fd r\u016fst za sebou. Index m\u016f\u017ee nab\u00fdvat hodnot v rozmez\u00ed +100 a\u017e -100 bod\u016f a plusov\u00e9 pole znamen\u00e1 p\u0159eva\u017euj\u00edc\u00ed optimismus. L\u00e9pe se vede v\u011bt\u0161\u00edm firm\u00e1m s tr\u017ebami nad 40 milion\u016f korun, kde index vy\u0161el dokonce 10,1 bodu. \u201eV\u011bt\u0161\u00ed podniky turbulence a zm\u011bny na trhu zvl\u00e1daj\u00ed o n\u011bco l\u00e9pe i t\u00edm, \u017ee jsou stabiln\u011bj\u0161\u00ed, maj\u00ed robustn\u011bj\u0161\u00ed z\u00e1zem\u00ed, sou\u010dasn\u011b v\u00edce inovuj\u00ed a jsou i odv\u00e1\u017en\u011bj\u0161\u00ed v hled\u00e1n\u00ed nov\u00fdch p\u0159\u00edle\u017eitost\u00ed. T\u0159i \u010dtvrtiny z nich optimalizuj\u00ed pr\u016fb\u011b\u017en\u011b procesy a v\u00fdrobu, zat\u00edmco u t\u011bch nejmen\u0161\u00edch je to necel\u00e1 t\u0159etina,\u201c poukazuje Pavel Prokop.<\/p>\n<p>V\u202fp\u0159\u00edpad\u011b popt\u00e1vky po zbo\u017e\u00ed a slu\u017eb\u00e1ch o\u010dek\u00e1valo v posledn\u00edm kvart\u00e1le r\u016fst nebo stagnaci 59 procent. Nav\u00fd\u0161en\u00ed nebo udr\u017een\u00ed objemu investic letos p\u0159edpokl\u00e1dalo 58 procent dotazovan\u00fdch. Ponech\u00e1n\u00ed nebo roz\u0161\u00ed\u0159en\u00ed z\u00e1b\u011bru podnik\u00e1n\u00ed chyst\u00e1 pro nejbli\u017e\u0161\u00edch 12 m\u011bs\u00edc\u016f 72 procent firem a podnikatel\u016f.<\/p>\n<p><strong>Technologie a AI st\u00e1le v\u00edce pom\u00e1haj\u00ed<\/strong><\/p>\n<p>Rozvoj firem a podnikatel\u016f nejv\u00edce podporuj\u00ed v\u00fdvoj nov\u00fdch technologi\u00ed (46 procent) a zav\u00e1d\u011bn\u00ed um\u011bl\u00e9 inteligence (39 procent). Je\u0161t\u011b p\u0159ed rokem pomoc t\u011bchto faktor\u016f zmi\u0148ovalo 40 respektive 29 procent respondent\u016f.<\/p>\n<p>\u201eInvestice do nov\u00fdch technologi\u00ed v\u010detn\u011b AI jsou spr\u00e1vnou cestou k tomu, jak posunout na\u0161i ekonomiku na stabiln\u011bj\u0161\u00ed, odoln\u011bj\u0161\u00ed a v\u00edce konkurenceschopnou v mezin\u00e1rodn\u00edm m\u011b\u0159\u00edtku. Proto\u017ee v\u00fdkonost ka\u017ed\u00e9 firmy i cel\u00e9 ekonomiky je funkc\u00ed po\u010dtu lid\u00ed a jejich produktivity, m\u00e1m z dan\u00e9ho trendu osobn\u011b radost,\u201c zd\u016fraz\u0148uje Pavel Prokop.<\/p>\n<p><strong>Hlavn\u00edm rizikem n\u00e1klady na energie a suroviny<\/strong><\/p>\n<p>Podnik\u00e1n\u00ed v \u010cesku naopak nejv\u00edce ohro\u017euj\u00ed ceny energi\u00ed a surovin, na kter\u00e9 pouk\u00e1zalo 62 procent dotazovan\u00fdch, t\u011bsn\u011b n\u00e1sledovan\u00e9 nedostatkem kvalifikovan\u00fdch zam\u011bstnanc\u016f (61 procent). \u00da\u010dastn\u00edci pr\u016fzkumu tak\u00e9 uv\u00e1d\u011bli ekonomick\u00fd v\u00fdvoj (55 procent) a po\u017eadavky na udr\u017eitelnost a Green Deal (53 procent). V\u00e1\u017en\u011bj\u0161\u00ed ne\u017e dopady nov\u00e9 administrativy USA (26 procent) jsou t\u0159eba konflikt na Ukrajin\u011b (44 procent) nebo kybernetick\u00e9 \u00fatoky (37 procent). Firmy a podnikatel\u00e9 se vyj\u00e1d\u0159ili i k tomu, co by uv\u00edtali od st\u00e1tu.<\/p>\n<p>Do roku 2026 podnikatel\u00e9 hled\u00ed s m\u00edrn\u00fdm optimismem. \u201cKl\u00ed\u010dov\u00fdm faktorem je geopolitick\u00e1 situace \u2013 ukon\u010den\u00ed v\u00e1lky na Ukrajin\u011b by podle podnikatel\u016f p\u0159ineslo stabilizaci a n\u00e1vrat na v\u00fdchodn\u00ed trhy. T\u0159i \u010dtvrtiny firem a podnikatel\u016f by v pr\u016fzkumu uv\u00edtaly od nastupuj\u00edc\u00ed politick\u00e9 reprezentace osek\u00e1n\u00ed p\u0159ebujel\u00e9 byrokracie a p\u0159es 60 procent z nich zaji\u0161t\u011bn\u00ed levn\u00fdch a spolehliv\u011b dostupn\u00fdch energi\u00ed,\u201c uzav\u00edr\u00e1 Pavel Prokop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimismus mal\u00fdch a st\u0159edn\u00edch firem a podnikatel\u016f v \u010cesku d\u00e1le m\u00edrn\u011b narostl a nyn\u00ed je&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,62],"tags":[],"class_list":["post-18221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-banky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18221"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18221\/revisions"}],"predecessor-version":[{"id":18230,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18221\/revisions\/18230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/14903"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}