{"id":18304,"date":"2025-12-07T15:36:41","date_gmt":"2025-12-07T15:36:41","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=18304"},"modified":"2025-12-07T15:36:41","modified_gmt":"2025-12-07T15:36:41","slug":"korejska-kia-slavi-80-vyroci-znacky","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=18304","title":{"rendered":"Korejsk\u00e1 Kia slav\u00ed 80. v\u00fdro\u010d\u00ed zna\u010dky"},"content":{"rendered":"<p><strong>Kia Corporation slav\u00ed 80. v\u00fdro\u010d\u00ed zna\u010dky, po\u0159\u00e1d\u00e1 slavnostn\u00ed ceremoni\u00e1l a otev\u00edr\u00e1 v\u00fdstavu v Kia Vision Square v korejsk\u00e9m Yonginu. Akce zd\u016fraznila 80letou cestu Kia, jej\u00ed prom\u011bnu v glob\u00e1ln\u00edho l\u00eddra mobility a nab\u00eddla pohled do filozofie a budouc\u00ed vize automobilky.<\/strong><!--more--><\/p>\n<p>Ceremoni\u00e1lu se z\u00fa\u010dastnili p\u0159edseda p\u0159edstavenstva HMG Euisun Chung, m\u00edstop\u0159edseda Jaehoon Chang, prezident a\u00a0CEO Kia Ho Sung Song a\u00a0dal\u0161\u00ed \u010dlenov\u00e9 vrcholov\u00e9ho veden\u00ed Kia spolu s\u00a0p\u0159ibli\u017en\u011b 400 hosty.<\/p>\n<p><strong>Euisun Chung, p\u0159edseda p\u0159edstavenstva skupiny HMG, uvedl:<\/strong><br \/>\n\u201e80let\u00e1 historie Kia je pozoruhodn\u00e1 cesta, epick\u00fd p\u0159\u00edb\u011bh. Jm\u00e9nem HMG vyjad\u0159uji vd\u011b\u010dnost v\u0161em, kte\u0159\u00ed byli sou\u010d\u00e1st\u00ed d\u011bdictv\u00ed Kia.\u201c<\/p>\n<p><strong>Ho Sung Song, prezident a\u00a0CEO Kia, \u0159ekl:<\/strong><br \/>\n\u201eNa\u00a0z\u00e1klad\u011b poznatk\u016f z\u00edskan\u00fdch p\u0159i\u00a0sestavov\u00e1n\u00ed 80let\u00e9 historie Kia znovu potvrd\u00edme ducha odhodl\u00e1n\u00ed, kter\u00fd\u00a0n\u00e1s poh\u00e1n\u00ed od\u00a0zalo\u017een\u00ed. Z\u00e1rove\u0148 jsme odhodl\u00e1ni uchov\u00e1vat a\u00a0sd\u00edlet na\u0161e d\u011bdictv\u00ed, v\u010detn\u011b nehmotn\u00fdch hodnot, jako hnac\u00ed s\u00edlu budoucnosti.\u201c<\/p>\n<p><strong>Jak\u00a0Kia slav\u00ed sv\u00e9 80. v\u00fdro\u010d\u00ed?<\/strong><\/p>\n<p>Vedouc\u00ed p\u0159edstavitel\u00e9 skupiny hMG a\u00a0Kia, zam\u011bstnanci i\u00a0b\u00fdval\u00ed mana\u017ee\u0159i se p\u0159ipojili k\u00a0host\u016fm, aby zd\u016fraznili 80let\u00e9 d\u011bdictv\u00ed Kia a\u00a0p\u0159edstavili jej\u00ed budouc\u00ed vizi inspirovanou odkazem zna\u010dky \u2013 skute\u010dnou histori\u00ed v\u00fdzev a\u00a0odhodl\u00e1n\u00ed.<\/p>\n<p>Host\u00e9 vyslechli z\u00e1stupce zam\u011bstnanc\u016f Kia, kte\u0159\u00ed budou hr\u00e1t kl\u00ed\u010dovou roli p\u0159i\u00a0napl\u0148ov\u00e1n\u00ed vize Kia jako budouc\u00ed l\u00edd\u0159i. U\u017eili si tak\u00e9\u00a0slavnostn\u00ed film s\u00a0osobnostmi, kter\u00e9\u00a0sehr\u00e1ly v\u00fdznamnou roli v\u00a0\u00fasp\u011b\u0161\u00edch Kia, a\u00a0s\u00f3lov\u00e9 vystoupen\u00ed ambasadorky Kia, mnohon\u00e1sobn\u011b ocen\u011bn\u00e9 houslistky Clary-Jumi Kang.<\/p>\n<p>Kia rovn\u011b\u017e p\u0159edstavila koncept\u00a0<strong>Vision Meta Turismo<\/strong>, kter\u00fd\u00a0zt\u011bles\u0148uje vizi Kia pro\u00a0novou \u00e9ru mobility. Koncept spojuje dynamick\u00fd j\u00edzdn\u00ed v\u00fdkon s\u00a0interi\u00e9rem inspirovan\u00fdm salonkem a\u00a0vzd\u00e1v\u00e1 hold rychlosti a\u00a0eleganci d\u00e1lkov\u00fdch cest z\u00a060. let.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18306\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/12\/kia-corporate-80th-anniversary-legacy-movement-print-3600x2400-06-900x600.jpg\" alt=\"\" width=\"960\" height=\"640\" \/><\/p>\n<p><strong>Jak\u00e9\u00a0jsou kl\u00ed\u010dov\u00e9 prvky konceptu Kia Vision Meta Turismo?<\/strong><\/p>\n<p>Vision Meta Turismo je modern\u00ed reinterpretac\u00ed t\u0159\u00ed z\u00e1kladn\u00edch z\u00e1\u017eitk\u016f:<\/p>\n<ul>\n<li>V\u00fdkonn\u00e1 j\u00edzda<\/li>\n<li>Z\u00e1\u017eitek z j\u00edzdy prost\u0159ednictv\u00edm digit\u00e1ln\u00ed interakce<\/li>\n<li>Prostornost salonn\u00edho prostoru<\/li>\n<\/ul>\n<p>Exteri\u00e9r odr\u00e1\u017e\u00ed designovou filozofii Kia \u201eSpojen\u00e9 protiklady\u201c s futuristickou siluetou, kter\u00e1 kombinuje m\u011bkk\u00e9 plochy s geometrick\u00fdmi prvky. Interi\u00e9r posiluje interakci \u010dlov\u011bka s mobilitou prost\u0159ednictv\u00edm digit\u00e1ln\u00edch technologi\u00ed a vytv\u00e1\u0159\u00ed pohlcuj\u00edc\u00ed z\u00e1\u017eitek pro \u0159idi\u010de i cestuj\u00edc\u00ed d\u00edky unik\u00e1tn\u00edm prvk\u016fm a prostorn\u00e9mu uspo\u0159\u00e1d\u00e1n\u00ed.<\/p>\n<p>Vrcholn\u00fdm prvkem je volant Vision Meta Turismo, kter\u00fd znovu definuje intuitivn\u00ed rozhran\u00ed budouc\u00ed generace. Nab\u00edz\u00ed z\u00e1\u017eitek z j\u00edzdy ve t\u0159ech digit\u00e1ln\u00edch re\u017eimech \u2013 Speedster, Dreamer a Gamer \u2013 vyu\u017e\u00edvaj\u00edc\u00edch technologii AR Head-Up Display (HUD) pro p\u0159izp\u016fsoben\u00e9 u\u017eivatelsk\u00e9 z\u00e1\u017eitky v r\u016fzn\u00fdch prost\u0159ed\u00edch. AR HUD integruje chytr\u00e9 sklo do vozidla, co\u017e umo\u017e\u0148uje \u0159idi\u010d\u016fm vid\u011bt virtu\u00e1ln\u00ed grafiku, jako by se vzn\u00e1\u0161ela nad vozovkou ve 3D.<\/p>\n<p>Kia brzy zve\u0159ejn\u00ed kompletn\u00ed informace o\u00a0konceptu.<\/p>\n<p><strong>Karim Habib, v\u00fdkonn\u00fd viceprezident a\u00a0\u0161\u00e9f glob\u00e1ln\u00edho designu Kia, uvedl:<\/strong><br \/>\n\u201eVision Meta Turismo zt\u011bles\u0148uje vizi Kia, kter\u00e1\u00a0propojuje dynamickou mobilitu a\u00a0prostory zam\u011b\u0159en\u00e9 na\u00a0\u010dlov\u011bka. Je vyj\u00e1d\u0159en\u00edm z\u00e1vazku Kia neust\u00e1le p\u0159in\u00e1\u0161et technologicky pokro\u010dilou mobilitu a\u00a0z\u00e1\u017eitky, kter\u00e9\u00a0zaujmou, podn\u00edt\u00ed a\u00a0inspiruj\u00ed.\u201c<\/p>\n<p><strong>Co\u00a0je k\u00a0vid\u011bn\u00ed na\u00a0v\u00fdstav\u011b k\u00a080. v\u00fdro\u010d\u00ed Kia?<\/strong><\/p>\n<p>V\u00fdstava k 80. v\u00fdro\u010d\u00ed Kia s t\u00e9matem \u201eThe Legacy of Movement\u201c nab\u00edz\u00ed z\u00e1\u017eitek z d\u011bdictv\u00ed zna\u010dky a p\u0159edstavuje vozidla od historick\u00fdch model\u016f po nejnov\u011bj\u0161\u00ed produkty. Nach\u00e1z\u00ed se v 1. pat\u0159e Kia Vision Square \u2013 institutu pro \u0161kolen\u00ed zam\u011bstnanc\u016f a strategii \u2013 v Yonginu, Korea, a bude otev\u0159ena n\u00e1v\u0161t\u011bvn\u00edk\u016fm do roku 2029.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18307\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/12\/kia-corporate-80th-anniversary-legacy-movement-print-3600x2400-17-900x600.jpg\" alt=\"\" width=\"954\" height=\"636\" \/><\/p>\n<p>V\u00fdstava zahrnuje osm z\u00f3n Legacy, z\u00a0nich\u017e ka\u017ed\u00e1 zkoum\u00e1 t\u00e9mata a\u00a0p\u0159edstavuje vozidla z\u00a0prvn\u00edch 80 let v\u00fdroby Kia:<\/p>\n<ol>\n<li><strong>Wheel<\/strong>\u00a0\u2013 Po\u010d\u00e1tky Kia a\u00a0vize zakladatele Kim Cheol-ho, v\u010detn\u011b j\u00edzdn\u00edho kola 3000-Liho, t\u0159\u00edkolov\u00e9ho u\u017eitkov\u00e9ho vozidla K-360 a\u00a0osobn\u00edho vozu Kia Brisa<\/li>\n<li><strong>Evolution<\/strong> \u2013 DNA zam\u011b\u0159en\u00e1 na\u00a0z\u00e1kazn\u00edka, v\u010detn\u011b Kia Bongo (lehk\u00fd u\u017eitkov\u00fd v\u016fz) a nov\u00e9ho PV5, prvn\u00edho PBV Kia<\/li>\n<li><strong>People<\/strong>\u00a0\u2013 Glob\u00e1ln\u00ed \u0159\u00edzen\u00ed kvality, p\u0159\u00edb\u011bhy leadershipu a\u00a0dlouhodob\u00e9 vlajkov\u00e9 modely, v\u010detn\u011b Kia Sportage a\u00a0Kia Carnival<\/li>\n<li><strong>New Road<\/strong>\u00a0\u2013 Glob\u00e1ln\u00ed expanze Kia s\u00a0lokalizovanou v\u00fdrobou a\u00a0prodejn\u00edmi strategiemi, v\u010detn\u011b Kia Ceed, Cerato R, Sonet a\u00a0Telluride<\/li>\n<li><strong>Identity<\/strong> \u2013 Historie glob\u00e1ln\u00edho vzestupu zna\u010dky, v\u010detn\u011b model\u016f Kia Pride, Soul a\u00a0Stinger<\/li>\n<li><strong>Progress<\/strong> \u2013 V\u00fdvoj Kia v\u00a0modern\u00ed \u00e9\u0159e, technologie a\u00a0\u0159e\u0161en\u00ed udr\u017eitelnosti, v\u010detn\u011b Kia EV6 GT<\/li>\n<li><strong>Inspiration<\/strong>\u00a0\u2013 Kia jako kulturn\u00ed ikona, v\u010detn\u011b crossoveru Kia Soul<\/li>\n<li><strong>Movement Archive<\/strong>\u00a0\u2013 Chronologick\u00fd p\u0159ehled evoluce Kia prost\u0159ednictv\u00edm 100 model\u016f v\u00a0souladu s\u00a0filozofi\u00ed \u201eMovement that Inspires\u201c<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18310\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/12\/kia-corporate-80th-anniversary-legacy-movement-print-3600x2400-19-900x600.jpg\" alt=\"\" width=\"950\" height=\"633\" \/><\/p>\n<p><strong>Jak\u00e9\u00a0jsou kl\u00ed\u010dov\u00e9 miln\u00edky 80let\u00e9 cesty Kia?<\/strong><\/p>\n<p>Kia byla zalo\u017eena v\u00a0roce 1944 jako Kyungsung Precision Industry Kimem Cheol-ho. V\u00a0roce 1952 p\u0159ijala n\u00e1zev Kia a\u00a0p\u0159edstavila sv\u016fj prvn\u00ed mobiln\u00ed produkt \u2013 j\u00edzdn\u00ed kolo 3000-Liho. V\u00a0roce 1973 Kia zalo\u017eila z\u00e1vod Sohari (dnes AutoLand Gwangmyeong), prvn\u00ed integrovan\u00fd automobilov\u00fd v\u00fdrobn\u00ed z\u00e1vod v\u00a0Koreji.<\/p>\n<p>V\u00a0roce 1974 Kia uvedla sv\u00e9 prvn\u00ed \u010dty\u0159kolov\u00e9 vozidlo Kia Brisa a\u00a0n\u00e1sledn\u011b dos\u00e1hla glob\u00e1ln\u00edho \u00fasp\u011bchu s\u00a0modely jako Kia Pride (1987) a\u00a0Kia Sportage, prvn\u00ed m\u011bstsk\u00e9 SUV na\u00a0sv\u011bt\u011b (1993).<\/p>\n<p>V\u00a0roce 1997 Kia z\u00edskala skupina HMG pod\u00a0vizion\u00e1\u0159sk\u00fdm veden\u00edm zakladatele Ju-yung Chunga a\u00a0\u010destn\u00e9ho p\u0159edsedy Mong-Koo Chunga. V\u00a0roce 2005 byl prezidentem Kia jmenov\u00e1n Euisun Chung, kter\u00fd\u00a0zavedl strategii Design Management a\u00a0anga\u017eoval glob\u00e1ln\u00ed design\u00e9ry \u2013 v\u010detn\u011b Petera Schreyera \u2013 aby definovali Kia jako zna\u010dku orientovanou na\u00a0design.<\/p>\n<p>V\u00a0roce 2021 Kia revitalizovala svou strategii pod\u00a0p\u0159\u00edstupem \u201eTotal Transformation\u201c, nab\u00eddla udr\u017eiteln\u00e9 mobiln\u00ed \u0159e\u0161en\u00ed v\u00a0podob\u011b elektromobil\u016f, n\u00e1sledovan\u00fdch modely PBV a\u00a0softwarov\u00fdmi slu\u017ebami.<\/p>\n<p><strong>Jak\u00a0Kia propojuje aktivity spojen\u00e9 s\u00a0d\u011bdictv\u00edm s\u00a0budouc\u00ed viz\u00ed zna\u010dky?<\/strong><\/p>\n<p>Kia vyu\u017e\u00edv\u00e1 sv\u00e9 80let\u00e9 d\u011bdictv\u00ed prost\u0159ednictv\u00edm kreativn\u00edch glob\u00e1ln\u00edch kampan\u00ed, aby zd\u016fraznila budouc\u00ed vizi zna\u010dky:<\/p>\n<ul>\n<li><strong>Kia 80th Anniversary \u00d7 Artist Oyow<\/strong>\u00a0\u2013 Spolupr\u00e1ce s\u00a0renomovan\u00fdm ilustr\u00e1torem Oyowem, kter\u00fd\u00a0vytvo\u0159il pam\u011btn\u00ed um\u011bleck\u00e9 d\u00edlo k\u00a080. v\u00fdro\u010d\u00ed Kia<\/li>\n<li><strong>Kia 80 Years<\/strong>\u00a0\u2013 430str\u00e1nkov\u00e1 publikace mapuj\u00edc\u00ed 80letou cestu Kia od\u00a0zalo\u017een\u00ed po\u00a0vzestup na\u00a0glob\u00e1ln\u00ed zna\u010dku mobility; prvn\u00ed historick\u00fd svazek od\u00a0vstupu Kia do\u00a0HMG<\/li>\n<li><strong>The Portraits of Kia<\/strong>\u00a0\u2013 \u010cty\u0159d\u00edln\u00e1 videos\u00e9rie vypr\u00e1v\u011bj\u00edc\u00ed p\u0159\u00edb\u011bh d\u011bdictv\u00ed Kia prost\u0159ednictv\u00edm \u010dty\u0159 kontrastn\u00edch osobnost\u00ed: Zakladatel, Zahrani\u010dn\u00ed zpravodaj, Sportovn\u00ed fanou\u0161ek a\u00a0\u010cestn\u00fd p\u0159edseda Mong-Koo Chung<\/li>\n<li><strong>Movement Archive<\/strong>\u00a0\u2013 Online platforma d\u011bdictv\u00ed zd\u016fraz\u0148uj\u00edc\u00ed 80letou historii Kia, p\u0159\u00edb\u011bhy a\u00a0ikonick\u00e1 vozidla<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18308\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/12\/kia-corporate-80th-anniversary-legacy-movement-print-3600x2400-11-900x600.jpg\" alt=\"\" width=\"971\" height=\"647\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kia Corporation slav\u00ed 80. v\u00fdro\u010d\u00ed zna\u010dky, po\u0159\u00e1d\u00e1 slavnostn\u00ed ceremoni\u00e1l a otev\u00edr\u00e1 v\u00fdstavu v Kia Vision&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,40,4],"tags":[],"class_list":["post-18304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-technologie","category-vyroci"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18304"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18304\/revisions"}],"predecessor-version":[{"id":18331,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18304\/revisions\/18331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/18305"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}