{"id":18596,"date":"2025-12-18T12:23:45","date_gmt":"2025-12-18T12:23:45","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=18596"},"modified":"2025-12-18T12:23:45","modified_gmt":"2025-12-18T12:23:45","slug":"seat-a-cupra-oteviraji-centrum-pro-cirkularni-hospodarstvi","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=18596","title":{"rendered":"SEAT a CUPRA otev\u00edraj\u00ed centrum pro cirkul\u00e1rn\u00ed hospod\u00e1\u0159stv\u00ed"},"content":{"rendered":"<p><strong>Zna\u010dky SEAT a CUPRA otev\u00edraj\u00ed nov\u00e9 centrum pro cirkul\u00e1rn\u00ed hospod\u00e1\u0159stv\u00ed ve sv\u00e9m barcelonsk\u00e9m are\u00e1lu Zona Franca. SEAT S.A. v r\u00e1mci sv\u00e9ho transforma\u010dn\u00edho procesu vybudovala centrum pro demont\u00e1\u017e vozidel, op\u011btovn\u00e9 zu\u017eitkov\u00e1n\u00ed d\u00edl\u016f a komponent\u016f a recyklaci.<\/strong><!--more--><\/p>\n<p><strong>\u201eDekarbonizace a sni\u017eov\u00e1n\u00ed spot\u0159eby z\u00e1kladn\u00edch surovin pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed v\u00fdzvy pro automobilov\u00fd pr\u016fmysl. Se zna\u010dkami SEAT a CUPRA chceme j\u00edt v\u00a0\u010dele a br\u00e1t p\u0159itom v\u00a0\u00favahu cel\u00fd hodnotov\u00fd \u0159et\u011bzec,\u201c\u00a0<\/strong>\u0159ekl Markus Haupt, p\u0159edseda p\u0159edstavenstva zna\u010dek SEAT a CUPRA.\u00a0<strong>\u201eK tomuto c\u00edli n\u00e1s posouv\u00e1 bl\u00ed\u017e na\u0161e nov\u00e9 centrum pro cirkul\u00e1rn\u00ed hospod\u00e1\u0159stv\u00ed, kter\u00e9 umo\u017en\u00ed op\u011btovn\u00e9 zu\u017eitkov\u00e1n\u00ed r\u016fzn\u00fdch materi\u00e1l\u016f a automobilov\u00fdch komponent\u016f, jim\u017e d\u00e1 druh\u00fd \u017eivot.\u201c<\/strong><\/p>\n<p>Zna\u010dky SEAT a CUPRA investovaly 4,85 milionu eur do transformace b\u00fdval\u00e9 mont\u00e1\u017en\u00ed haly 7 v\u00a0are\u00e1lu Zona Franca na nov\u00e9 centrum pro cirkul\u00e1rn\u00ed hospod\u00e1\u0159stv\u00ed. Tento projekt rovn\u011b\u017e obdr\u017eel dotaci 1,32 milionu eur prost\u0159ednictv\u00edm programu PERTE pro cirkul\u00e1rn\u00ed ekonomiku. Centrum zah\u00e1jilo sv\u016fj provoz demont\u00e1\u017e\u00ed a op\u011btovn\u00fdm zu\u017eitkov\u00e1n\u00edm d\u00edl\u016f z\u00a0automobil\u016f SEAT a CUPRA a postupn\u011b bude svou \u010dinnost roz\u0161i\u0159ovat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18598\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/12\/SEAT-a-CUPRA-oteviraji-centrum-pro-cirkularni-hospodarstvi-2-900x600.jpg\" alt=\"\" width=\"965\" height=\"643\" \/><\/p>\n<p>Uveden\u00e9 komponenty a materi\u00e1ly lze znovu pou\u017e\u00edvat k\u00a0v\u00fdrob\u011b nov\u00fdch vozidel, recyklovat nebo renovovat za \u00fa\u010delem dal\u0161\u00edho prodeje prost\u0159ednictv\u00edm extern\u00edch partner\u016f, co\u017e z\u00e1kazn\u00edk\u016fm nab\u00eddne n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed s\u00a0men\u0161\u00edmi dopady na \u017eivotn\u00ed prost\u0159ed\u00ed. Spole\u010dnost SEAT S.A. pl\u00e1nuje, \u017ee v\u00a0budoucnosti roz\u0161\u00ed\u0159\u00ed provozn\u00ed \u010dinnosti centra o nov\u00e9 iniciativy v\u00a0oblasti cirkul\u00e1rn\u00edho hospod\u00e1\u0159stv\u00ed.<\/p>\n<p><strong>\u00a0\u00dasil\u00ed o udr\u017eitelnost a rozvoj Barcelony<\/strong><\/p>\n<p>Zna\u010dky SEAT a CUPRA cht\u011bj\u00ed otev\u0159en\u00edm nov\u00e9ho centra pro cirkul\u00e1rn\u00ed hospod\u00e1\u0159stv\u00ed podporovat cirkul\u00e1rn\u00ed ekonomiku, kter\u00e1 tvo\u0159\u00ed kl\u00ed\u010dov\u00fd pil\u00ed\u0159 jejich \u00fasil\u00ed o udr\u017eitelnost. Spole\u010dnost SEAT S.A. podporuje pou\u017e\u00edv\u00e1n\u00ed recyklovan\u00fdch materi\u00e1l\u016f a surovin z\u00a0obnoviteln\u00fdch zdroj\u016f ve sv\u00fdch produktech. Ve\u00a0vozech SEAT a CUPRA ji\u017e nal\u00e9zaj\u00ed uplatn\u011bn\u00ed mimo jin\u00e9 tkaniny z\u00a0p\u0159\u00edze SEAQUAL\u00ae YARN vyr\u00e1b\u011bn\u00e9 z\u00a0plastov\u00e9ho odpadu vyloven\u00e9ho z\u00a0oce\u00e1n\u016f a mo\u0159\u00ed nebo mikrovl\u00e1kna Dinamica\u00ae se 73% pod\u00edlem recyklovan\u00e9ho polyesteru vyr\u00e1b\u011bn\u00e1 procesem na vodn\u00ed b\u00e1zi.<\/p>\n<p>Zna\u010dky SEAT a CUPRA vynakl\u00e1daj\u00ed velk\u00e9 \u00fasil\u00ed na pr\u016fb\u011b\u017en\u00e9 sni\u017eov\u00e1n\u00ed mno\u017estv\u00ed odpadu z v\u00fdroby, a to prost\u0159ednictv\u00edm op\u011btovn\u00e9ho zu\u017eitkov\u00e1n\u00ed surovin, recyklace a recirkulace. C\u00edlem spole\u010dnosti SEAT S.A. je sn\u00ed\u017eit do roku 2025 mno\u017estv\u00ed odpadu z\u00a0v\u00fdrobn\u00edch proces\u016f odevzd\u00e1van\u00e9ho specializovan\u00fdm podnik\u016fm k\u00a0likvidaci o 60 % v\u00a0porovn\u00e1n\u00ed s\u00a0rokem 2010. Tento krok sm\u011b\u0159uje k\u00a0dosa\u017een\u00ed nulov\u00e9ho mno\u017estv\u00ed odpadu do roku 2050 v\u00a0souladu se strategi\u00ed \u201eReduce &amp; Grow\u201c, kterou koncern Volkswagen realizuje v\u00a0oblasti cirkul\u00e1rn\u00edho hospod\u00e1\u0159stv\u00ed a je\u017e je kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em koncernov\u00e9 strategie \u201eRegenerate+\u201c v\u00a0oblasti udr\u017eitelnosti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18599\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/12\/SEAT-a-CUPRA-oteviraji-centrum-pro-cirkularni-hospodarstvi-3-900x600.jpg\" alt=\"\" width=\"995\" height=\"663\" \/><\/p>\n<p>Co se t\u00fdk\u00e1 konce \u017eivotnosti produkt\u016f, \u00fa\u010dastn\u00ed se zna\u010dky SEAT a CUPRA aktivn\u011b v\u00fdzkumn\u00fdch projekt\u016f zam\u011b\u0159en\u00fdch na op\u011btovn\u00e9 zu\u017eitkov\u00e1n\u00ed komponent\u016f a recyklaci akumul\u00e1tor\u016f.<\/p>\n<p>Zna\u010dky SEAT a CUPRA krom\u011b minimalizace spot\u0159eby z\u00e1kladn\u00edch surovin usiluj\u00ed tak\u00e9 o dekarbonizaci automobilov\u00e9ho pr\u016fmyslu. Spole\u010dnost SEAT S.A. od roku 2010 sn\u00ed\u017eila emise CO<sub>2<\/sub>\u00a0ze sv\u00fdch provozn\u00edch \u010dinnost\u00ed o 75 %. Zna\u010dky SEAT a CUPRA hodlaj\u00ed ve sv\u00fdch v\u00fdrobn\u00edch z\u00e1vodech dos\u00e1hnout uhl\u00edkov\u00e9 neutrality do roku 2040 a st\u00e1t se zcela uhl\u00edkov\u011b neutr\u00e1ln\u00ed spole\u010dnost\u00ed do roku 2050 v\u00a0souladu s\u00a0dekarboniza\u010dn\u00edmi c\u00edli koncernu Volkswagen a iniciativou \u201eZero Impact Factory\u201c (tov\u00e1rna s\u00a0nulov\u00fdmi dopady).<\/p>\n<p>Tento projekt zrcadl\u00ed tak\u00e9 \u00fasil\u00ed spole\u010dnosti o podporu obchodn\u00edho a pr\u016fmyslov\u00e9ho ekosyst\u00e9mu Barcelony. Zna\u010dky SEAT a CUPRA podepsaly v roce 2024 s m\u011bstskou radou dohodu o spole\u010dn\u00e9m prosazov\u00e1n\u00ed inovac\u00ed a implementaci iniciativ v oblasti cirkul\u00e1rn\u00ed ekonomiky. Prvn\u00edm hmatateln\u00fdm v\u00fdsledkem t\u011bchto aktivit je nov\u00e9 centrum pro cirkul\u00e1rn\u00ed hospod\u00e1\u0159stv\u00ed. Tento z\u00e1vod p\u0159isp\u011bje k upevn\u011bn\u00ed postaven\u00ed Barcelony jako technologick\u00e9ho centra a sou\u010dasn\u011b i k rozvoji udr\u017eiteln\u00e9 m\u011bstsk\u00e9 mobility.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18600\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/12\/SEAT-a-CUPRA-oteviraji-centrum-pro-cirkularni-hospodarstvi-4-900x600.jpg\" alt=\"\" width=\"972\" height=\"648\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dky SEAT a CUPRA otev\u00edraj\u00ed nov\u00e9 centrum pro cirkul\u00e1rn\u00ed hospod\u00e1\u0159stv\u00ed ve sv\u00e9m barcelonsk\u00e9m are\u00e1lu Zona&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,3],"tags":[],"class_list":["post-18596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekologie","category-investice"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18596"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18596\/revisions"}],"predecessor-version":[{"id":18604,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18596\/revisions\/18604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/18597"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}