{"id":18734,"date":"2026-01-05T08:15:39","date_gmt":"2026-01-05T08:15:39","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=18734"},"modified":"2026-01-05T08:17:01","modified_gmt":"2026-01-05T08:17:01","slug":"sedivaka-strida-v-marketingu-skody-auto-nikola-parrak","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=18734","title":{"rendered":"\u0160ediv\u00e1ka st\u0159\u00edd\u00e1 v marketingu \u0160kody Auto Nikola Parr\u00e1k"},"content":{"rendered":"<p><strong>Dosavadn\u00ed vedouc\u00ed marketingu \u0160kodovky pro \u010desk\u00fd trh Libor \u0160ediv\u00e1k p\u016fsobil od \u0159\u00edjna jako vedouc\u00ed <\/strong><strong>rozvoje strategie a obchodn\u00ed s\u00edt\u011b \u010cR a do konce roku 2025 zast\u00e1val i pozici \u0161\u00e9fa marketingu. To u\u017e neplat\u00ed, funkce vedouc\u00ed marketingu se 2. ledna ujala Nikola Parr\u00e1k.<\/strong><!--more--><\/p>\n<p>Nikola Parr\u00e1k bude ve sv\u00e9 roli zodpov\u011bdn\u00e1 p\u0159\u00edmo Ji\u0159\u00edmu Mal\u00e1\u010dkovi, vedouc\u00edmu \u0160koda Auto pro \u010desk\u00fd trh. Je zku\u0161enou profesion\u00e1lkou s \u0161irok\u00fdmi znalostmi v oblasti mezin\u00e1rodn\u00ed reklamy, strategie zna\u010dky a event managementu. Je absolventkou Institutu komunika\u010dn\u00edch studi\u00ed a \u017eurnalistiky Univerzity Karlovy a m\u00e1 za sebou \u0159adu studijn\u00edch i pracovn\u00edch st\u00e1\u017e\u00ed v zahrani\u010d\u00ed.<\/p>\n<p><strong>Do spole\u010dnosti \u0160koda Auto nastoupila v roce 2015<\/strong> a pro\u0161la \u0159adou pozic p\u0159edev\u0161\u00edm v oblasti marketingu, p\u016fsobila tak\u00e9 v koncernu Volkswagen. V minulosti koordinovala uv\u00e1d\u011bn\u00ed\u00a0 glob\u00e1ln\u00edch kampan\u00ed a poskytovala strategickou podporu pro nov\u00e9 trhy. Mezin\u00e1rodn\u00ed zku\u0161enosti z\u00edskala v \u010c\u00edn\u011b, kde p\u016fsobila jako senior brand specialistka u spole\u010dnost\u00ed Volkswagen Group China v Pekingu a SAIC Volkswagen v \u0160anghaji.<\/p>\n<p>Na sv\u00e9m dosavadn\u00edm p\u016fsobi\u0161ti ve spole\u010dnosti \u0160koda Auto pracovala jako koordin\u00e1torka tvorby komunika\u010dn\u00edho obsahu, kde dohl\u00ed\u017eela na v\u00fdvoj a realizaci glob\u00e1ln\u00edch marketingov\u00fdch kampan\u00ed pro uveden\u00ed nov\u00fdch model\u016f na trh a pro poprodejn\u00ed produkty i slu\u017eby. Do jej\u00ed kompetence spadalo rovn\u011b\u017e budov\u00e1n\u00ed strategick\u00fdch partnerstv\u00ed s p\u0159edn\u00edmi medi\u00e1ln\u00edmi a technologick\u00fdmi spole\u010dnostmi. Od 2. ledna se uj\u00edm\u00e1 zodpov\u011bdnosti za odd\u011blen\u00ed marketingu automobilky na \u010desk\u00e9m trhu.<\/p>\n<p><strong>Libor \u0160ediv\u00e1k letos vede odd\u011blen\u00ed Rozvoj strategie a obchodn\u00ed s\u00edt\u011b \u010cR<\/strong><br \/>\nDosavadn\u00ed vedouc\u00ed marketingu Libor \u0160ediv\u00e1k p\u016fsobil na tomto postu od \u0159\u00edjna 2021 a v\u00fdrazn\u011b p\u0159isp\u011bl k rozvoji marketingov\u00fdch aktivit p\u0159edev\u0161\u00edm zaveden\u00edm nov\u00fdch metod marketingov\u00e9 komunikace. Od 1. \u0159\u00edjna 2025 zast\u00e1v\u00e1 pozici vedouc\u00edho Rozvoje strategie a obchodn\u00ed s\u00edt\u011b \u010cR.<\/p>\n<p><strong>Ji\u0159\u00ed Mal\u00e1\u010dek, vedouc\u00ed \u0160koda Auto pro \u010desk\u00fd trh, \u0159\u00edk\u00e1:<\/strong> \u201eR\u00e1d bych pod\u011bkoval Liboru \u0160ediv\u00e1kovi za jeho dosavadn\u00ed pr\u00e1ci v oblasti marketingu a pop\u0159\u00e1l mu mnoho \u00fasp\u011bch\u016f v nov\u00e9 roli, j\u00ed\u017e se zhostil s nasazen\u00edm sob\u011b vlastn\u00edm. Sou\u010dasn\u011b chci v na\u0161em t\u00fdmu p\u0159iv\u00edtat Nikolu Parr\u00e1k. V\u011b\u0159\u00edm, \u017ee zde uplatn\u00ed svoje schopnosti a dovednosti. M\u00e1m radost, \u017ee m\u016f\u017eeme vyu\u017e\u00edt jej\u00edch cenn\u00fdch zku\u0161enost\u00ed v oblasti mezin\u00e1rodn\u00edho marketingu. V nov\u00e9 funkci j\u00ed p\u0159eji hodn\u011b \u00fasp\u011bch\u016f v posilov\u00e1n\u00ed zna\u010dky a t\u011b\u0161\u00edm se na spolupr\u00e1ci.\u201c<\/p>\n<p>\u201eJsem r\u00e1da, \u017ee se mohu pod\u00edlet na marketingov\u00fdch aktivit\u00e1ch dlouholet\u00e9 jedni\u010dky \u010desk\u00e9ho automobilov\u00e9ho trhu. V\u00e1\u017e\u00edm si d\u016fv\u011bry, kterou jsem z\u00edskala, a vynasna\u017e\u00edm se p\u0159isp\u011bt k tomu, aby zna\u010dka \u0160koda d\u00e1le posilovala sv\u00e9 postaven\u00ed. V tom se mohu spolehnout na motivovan\u00fd t\u00fdm marketingov\u00fdch profesion\u00e1l\u016f,\u201c \u0159\u00edk\u00e1 <strong>Nikola Parr\u00e1k.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18736\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/01\/Nikola-Parrak_fbcac4b8-600x900.jpg\" alt=\"\" width=\"600\" height=\"900\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dosavadn\u00ed vedouc\u00ed marketingu \u0160kodovky pro \u010desk\u00fd trh Libor \u0160ediv\u00e1k p\u016fsobil od \u0159\u00edjna jako vedouc\u00ed rozvoje&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,36,5],"tags":[],"class_list":["post-18734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kariera","category-marketing","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18734"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18734\/revisions"}],"predecessor-version":[{"id":18738,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18734\/revisions\/18738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/18735"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}