{"id":18815,"date":"2026-01-15T08:14:20","date_gmt":"2026-01-15T08:14:20","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=18815"},"modified":"2026-01-15T13:13:10","modified_gmt":"2026-01-15T13:13:10","slug":"manazeri-volkswagen-fs-bilancovali-v-malostranske-vile-richter","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=18815","title":{"rendered":"Mana\u017ee\u0159i VWFS bilancovali ve vile Richter"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><strong>Jednatel Volkswagen Financial Services (VWFS) Vratislav Stra\u0161il svolal na 14. ledna bilan\u010dn\u00ed tiskovou konferenci do pra\u017esk\u00e9 vily Richter na severn\u00edm okraji Mal\u00e9 strany. Prezentoval v\u00fdsledky spole\u010dnosti za rok 2025 i v\u00fdhledy pro leto\u0161ek.<\/strong><!--more--><\/p>\r\n<p><strong>V \u00favodu setk\u00e1n\u00ed s novin\u00e1\u0159i zd\u016fraznil:<\/strong> \u201eMinul\u00fd rok byl p\u0159edev\u0161\u00edm rokem stabilizace a inovac\u00ed, kdy navzdory n\u00e1ro\u010dn\u00e9mu ekonomick\u00e9mu prost\u0159ed\u00ed jsme dok\u00e1zali r\u016fst v kl\u00ed\u010dov\u00fdch segmentech, zejm\u00e9na v operativn\u00edm leasingu, poji\u0161t\u011bn\u00ed a poprodejn\u00edch slu\u017eb\u00e1ch\u201c.<\/p>\r\n<p><strong>Pozitivn\u00ed bilance <\/strong><br \/>Spole\u010dnost v uplynul\u00e9m roce uzav\u0159ela 53 462 nov\u00fdch smluv a zv\u00fd\u0161ila tak hodnotu financovan\u00e9ho portfolia na rekordn\u00edch 60 miliard korun, \u010d\u00edm\u017e dos\u00e1hla t\u0159in\u00e1ctiprocentn\u00edho r\u016fstu. V segmentu operativn\u00edho leasingu obsadil VWFS se 15 717 smlouvami a tr\u017en\u00edm pod\u00edlem 27,7 % prvn\u00ed p\u0159\u00ed\u010dku na \u010desk\u00e9m trhu. Sou\u010dasn\u011b byl kladen velk\u00fd d\u016fraz tak\u00e9 na spokojenost z\u00e1kazn\u00edk\u016f, co\u017e potvrzuje na\u0161e hodnocen\u00ed 4,6 na Google a i n\u00e1r\u016fst obnoven\u00fdch smluv na\u0161ich sou\u010dasn\u00fdch z\u00e1kazn\u00edk\u016f. Tyto v\u00fdsledky jsou z\u00e1sluhou siln\u00e9 spolupr\u00e1ce s koncernov\u00fdmi zna\u010dkami a dealerskou s\u00edt\u00ed.<\/p>\r\n<p><strong>Pestr\u00e1 nab\u00eddka slu\u017eeb <\/strong><br \/>\u00dasp\u011bch spole\u010dnosti se op\u00edr\u00e1 o kompletn\u00ed paletu finan\u010dn\u00edch produkt\u016f, kter\u00e1 zahrnuje operativn\u00ed leasing, \u00fav\u011br CHYT\u0158E a klasick\u00fd \u00fav\u011br.<\/p>\r\n<p>&#8211; Operativn\u00ed leasing je ur\u010den pro ty, kdo cht\u011bj\u00ed m\u00edt auto k dispozici bez starost\u00ed s poji\u0161t\u011bn\u00edm, servisem a dal\u0161\u00edmi n\u00e1klady. <br \/>&#8211; \u00dav\u011br CHYT\u0158E je ide\u00e1ln\u00ed pro klienty, kte\u0159\u00ed preferuj\u00ed n\u00edzk\u00e9 m\u011bs\u00ed\u010dn\u00ed spl\u00e1tky a mo\u017enost vym\u011bnit auto za nov\u00e9 po ur\u010dit\u00e9 dob\u011b. <br \/>&#8211; Klasick\u00fd \u00fav\u011br je pak vhodn\u00fd pro ty, kdo cht\u011bj\u00ed b\u00fdt majiteli vozu a spl\u00e1cet ho postupn\u011b.<\/p>\r\n<p><strong>Poji\u0161t\u011bn\u00ed a ojet\u00e9 vozy <\/strong><br \/>Vysoce pozitivn\u00ed p\u0159\u00ednos pro v\u00fdsledky spole\u010dnosti p\u0159in\u00e1\u0161\u00ed tak\u00e9 poji\u0161t\u011bn\u00ed, kde loni p\u0159ibylo 82 416 smluv (+10 %), r\u016fst dopl\u0148kov\u00e9ho poji\u0161t\u011bn\u00ed GAP, kter\u00e9 chr\u00e1n\u00ed p\u0159ed finan\u010dn\u00ed ztr\u00e1tou zp\u016fsobenou poklesem hodnoty auta v \u010dase, prodlou\u017een\u00e9 z\u00e1ruky a poprodejn\u00edch slu\u017eeb s 40 324 nov\u00fdm smlouvami (+1,7 % servis, +2,4 % pneu). <br \/>V roce 2025 byl spu\u0161t\u011bn projekt One.Remarketing, kter\u00fd zjednodu\u0161uje proces prodeje ojet\u00fdch voz\u016f.<\/p>\r\n<p><strong>Dal\u0161\u00ed aktivity <\/strong><br \/>VWFS dlouhodob\u011b investuje do digit\u00e1ln\u00edch \u0159e\u0161en\u00ed a projekt\u016f pro zlep\u0161en\u00ed z\u00e1kaznick\u00e9ho pov\u011bdom\u00ed. Vedle obchodn\u00edch v\u00fdsledk\u016f spole\u010dnost pokra\u010dovala v podpo\u0159e charitativn\u00edch projekt\u016f Sue Ryder, Centra Paraple a platformy Breakfaststory, p\u0159i\u010dem\u017e novinkou byl prvn\u00ed ro\u010dn\u00edk Automotive Cupu, kter\u00fd p\u0159il\u00e1kal p\u0159es 1 800 \u00fa\u010dastn\u00edk\u016f.<\/p>\r\n<p><strong>Rostouc\u00ed n\u00e1roky<\/strong><br \/>VWFS p\u016fsob\u00ed ve st\u00e1le konkuren\u010dn\u011bj\u0161\u00edm glob\u00e1ln\u00edm prost\u0159ed\u00ed. \u201eMezi hlavn\u00ed v\u00fdzvy pat\u0159\u00ed rostouc\u00ed n\u00e1klady, zejm\u00e9na na energie a mzdy, zv\u00fd\u0161en\u00e1 konkurence ze strany americk\u00e9 Tesly a \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f, ale tak\u00e9 zpomalen\u00ed popt\u00e1vky po elektromobilech a tlumen\u00fd ekonomick\u00fd v\u00fdhled doprov\u00e1zen\u00fd cly \u010di probl\u00e9my automobilov\u00e9ho trhu v Evrop\u011b po obdob\u00ed pandemie,\u201c komentoval situaci <strong>Vratislav Stra\u0161il.<\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18991\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/01\/2601_TK_VWFS_Strasil-710x900.jpg\" alt=\"\" width=\"710\" height=\"900\" \/><\/p>\r\n<p><strong>Solidn\u00ed vyhl\u00eddky <\/strong><br \/>V roce 2026 se VWFS zam\u011b\u0159\u00ed na udr\u017een\u00ed loajality z\u00e1kazn\u00edk\u016f, roz\u0161i\u0159ov\u00e1n\u00ed spolupr\u00e1ce s koncernov\u00fdmi zna\u010dkami, na rozvoj poji\u0161t\u011bn\u00ed a poprodejn\u00edch slu\u017eeb a na zaji\u0161t\u011bn\u00ed dlouhodob\u011b udr\u017eiteln\u00e9ho byznysu. Spole\u010dnost bude z\u00e1rove\u0148 reagovat na novelu z\u00e1kona o spot\u0159ebitelsk\u00e9m \u00fav\u011bru, kter\u00e1 zav\u00e1d\u00ed nap\u0159\u00edklad \u00farokov\u00e9 stropy, nov\u00e9 povinnosti v reklam\u011b, a p\u0159edev\u0161\u00edm povinnost v\u011b\u0159itele p\u0159\u00edsn\u011bji posoudit celkovou \u00fav\u011bruschopnost spot\u0159ebitele.<\/p>\r\n<p>V praxi to bude pro klienty znamenat d\u016fsledn\u011bj\u0161\u00ed proces posouzen\u00ed jeho finan\u010dn\u00ed situace. Volkswagen Financial Services za\u010dne implementovat nezbytn\u00e1 opat\u0159en\u00ed ji\u017e od t\u0159et\u00edho \u010dtvrtlet\u00ed roku 2026, tedy v p\u0159edstihu p\u0159ed plnou \u00fa\u010dinnost\u00ed z\u00e1kona napl\u00e1novanou na listopad t\u00e9ho\u017e roku. I p\u0159es tyto legislativn\u00ed zm\u011bny hodl\u00e1 spole\u010dnost pokra\u010dovat v digitalizaci proces\u016f pro podporu prodeje \u0161irok\u00e9ho portfolia zna\u010dek koncernu Volkswagen.<\/p>\r\n<p><strong>Text i foto: Karel Ber\u00e1nek\u00a0<\/strong><br \/><br \/><br \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Jednatel Volkswagen Financial Services (VWFS) Vratislav Stra\u0161il svolal na 14. ledna bilan\u010dn\u00ed tiskovou konferenci do&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,33,20],"tags":[],"class_list":["post-18815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilance","category-leasing","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18815"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18815\/revisions"}],"predecessor-version":[{"id":19001,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18815\/revisions\/19001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/18994"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}