{"id":18915,"date":"2026-01-12T13:27:18","date_gmt":"2026-01-12T13:27:18","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=18915"},"modified":"2026-01-12T13:27:18","modified_gmt":"2026-01-12T13:27:18","slug":"auto-esa-eviduje-prodejni-rekord","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=18915","title":{"rendered":"Auto ESA eviduje prodejn\u00ed rekord"},"content":{"rendered":"<p><strong>Auto ESA prodala v roce 2025 celkem 28 453 ojet\u00fdch voz\u016f, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o t\u00e9m\u011b\u0159 5 % a nejlep\u0161\u00ed v\u00fdsledek v historii firmy. Pr\u016fm\u011brn\u00e1 cena prodan\u00e9ho vozu vzrostla na 206 769 K\u010d z 204 422 K\u010d v roce 2024.<\/strong><!--more--><\/p>\n<p><strong>Mlad\u0161\u00ed auta, stejn\u00fd n\u00e1jezd<\/strong><\/p>\n<p>Podle statistik Auto ESA se i nad\u00e1le omlazuje vozov\u00fd park. Pr\u016fm\u011brn\u00fd rok v\u00fdroby prodan\u00fdch voz\u016f se posunul na 2013, zat\u00edmco pr\u016fm\u011brn\u00fd n\u00e1jezd z\u016fstal stabiln\u00ed na \u00farovni p\u0159ibli\u017en\u011b 155.000 kilometr\u016f.<\/p>\n<p><strong>\u0160koda st\u00e1le dominuje, posiluje Peugeot a Hyundai<\/strong><\/p>\n<p>Nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dkou z\u016fstala \u0160koda s pod\u00edlem 29,3 %, n\u00e1sledovan\u00e1 zna\u010dkami Volkswagen (12,2 %) a Ford (8,9 %). V\u00fdrazn\u011b pos\u00edlily zna\u010dky Peugeot a Hyundai, kter\u00e9 naopak z\u010d\u00e1sti vytla\u010duj\u00ed Renault.<\/p>\n<p><strong>Octavia III vede, roste Golf i Fabia III<\/strong><\/p>\n<p>Nejprod\u00e1van\u011bj\u0161\u00edm modelem byla op\u011bt \u0160koda Octavia III, kter\u00e1 tvo\u0159ila 5,5 % v\u0161ech prodej\u016f. N\u00e1sledovaly Octavia II (4,4 %) a Volkswagen Golf (3,1 %). Mezi rychle rostouc\u00ed modely pat\u0159\u00ed tak\u00e9 Peugeot 2008 a \u0160koda Karoq, u nich\u017e se prodeje b\u011bhem posledn\u00edch t\u0159\u00ed let n\u011bkolikan\u00e1sobn\u011b zv\u00fd\u0161ily.<\/p>\n<p><strong>SUV d\u00e1l posiluj\u00ed<\/strong><\/p>\n<p>Z hlediska karoseri\u00ed si vedla nejl\u00e9pe kombi (29 %), p\u0159ed hatchbacky (25 %) a SUV (19 %). Pod\u00edl SUV meziro\u010dn\u011b d\u00e1l roste.<\/p>\n<p><strong>Benz\u00edn jasn\u011b dominuje<\/strong><\/p>\n<p>Palivov\u00e9 preference se nad\u00e1le posouvaj\u00ed ve prosp\u011bch benz\u00ednu. Benz\u00ednov\u00e9 vozy tvo\u0159ily v roce 2025 u\u017e 52 % prodej\u016f, zat\u00edmco nafta klesla na 47 %. Alternativn\u00ed pohony z\u016fst\u00e1vaj\u00ed margin\u00e1ln\u00ed.<\/p>\n<p>\u201eZ\u00e1kazn\u00edci se vracej\u00ed k tradi\u010dn\u00edm a prov\u011b\u0159en\u00fdm technologi\u00edm a z\u00e1rove\u0148 jsou ochotni kupovat mlad\u0161\u00ed a kvalitn\u011bj\u0161\u00ed vozy,\u201c uvedl marketingov\u00fd \u0159editel Auto ESA Filip Ku\u010dera.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18917\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/01\/DSC_2884-900x600.jpg\" alt=\"\" width=\"993\" height=\"662\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auto ESA prodala v roce 2025 celkem 28 453 ojet\u00fdch voz\u016f, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,10,53],"tags":[],"class_list":["post-18915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazary","category-statistika","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18915"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18915\/revisions"}],"predecessor-version":[{"id":18927,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18915\/revisions\/18927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/18916"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}