{"id":1894,"date":"2024-02-01T11:54:06","date_gmt":"2024-02-01T11:54:06","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=1894"},"modified":"2024-02-04T19:08:22","modified_gmt":"2024-02-04T19:08:22","slug":"malacek-rekapituloval-vykony-skody-cr","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=1894","title":{"rendered":"Mal\u00e1\u010dek rekapituloval v\u00fdkony \u0160kody \u010cR"},"content":{"rendered":"

\u0160\u00e9f tuzemsk\u00e9ho zastoupen\u00ed \u0160kodovky Ji\u0159\u00ed Mal\u00e1\u010dek rekapituloval rok 2023 na tiskovce v pra\u017esk\u00e9 Filadelfii. „Nav\u00fd\u0161ili jsme tr\u017en\u00ed pod\u00edl, da\u0159ilo se ve fleetech i v priv\u00e1tech, kde jsme se op\u011bt dostali p\u0159ed Hyundai. Udr\u017eeli jsme dealerskou s\u00ed\u0165, nikdo n\u00e1m nezkolaboval. A m\u00e1me nejv\u011bt\u0161\u00ed s\u00ed\u0165 bazar\u016f,“ chlubil se \u0161\u00e9f importu.<\/strong><\/p>\n

V \u010cesk\u00e9 republice se loni zaregistrovalo 221 422 nov\u00fdch osobn\u00edch automobil\u016f, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o v\u00edce ne\u017e 15 %. Dom\u00e1c\u00ed automobilka k tomuto v\u00fdsledku p\u0159isp\u011bla 77 490 registracemi a meziro\u010dn\u011b si polep\u0161ila o 23,2 %, tedy v\u00edce ne\u017e celkov\u00fd trh.<\/p>\n

Tak\u00e9 v relativn\u00edch \u010d\u00edslech \u0160koda Auto pos\u00edlila, kdy\u017e jej\u00ed pod\u00edl na \u010desk\u00e9m trhu za lo\u0148sk\u00fd rok dos\u00e1hl 35 %. Za touto skute\u010dnost\u00ed stoj\u00ed podle Mal\u00e1\u010dka p\u0159edev\u0161\u00edm stabiln\u00ed s\u00ed\u0165 autorizovan\u00fdch partner\u016f, kter\u00e1 v sou\u010dasn\u00e9 dob\u011b \u010d\u00edt\u00e1 174 prodejn\u00edch a 224 servisn\u00edch m\u00edst.<\/p>\n

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\u201eS ohledem na nestabiln\u00ed situaci v automobilov\u00e9m pr\u016fmyslu pova\u017euji uplynul\u00fd rok za \u00fasp\u011b\u0161n\u00fd. Pomalu se bl\u00ed\u017e\u00edme p\u0159edcovidov\u00fdm \u010d\u00edsl\u016fm, a p\u0159esto\u017ee na\u0161e prodeje i loni t\u00e1hli fleetov\u00ed z\u00e1kazn\u00edci, velmi m\u011b t\u011b\u0161\u00ed,\u00a0 \u017ee jsme se vr\u00e1tili na pozici jedni\u010dky \u010desk\u00e9ho trhu i v retailov\u00e9m segmentu. Ukazuje se, \u017ee kvality voz\u016f \u0160koda, jejich nadpr\u016fm\u011brn\u00e1 z\u016fstatkov\u00e1 hodnota i \u0161irok\u00e9 spektrum slu\u017eeb poskytovan\u00fdch na\u0161\u00ed dealerskou s\u00edt\u00ed z\u016fst\u00e1vaj\u00ed p\u00e1dn\u00fdmi kupn\u00edmi argumenty i v dne\u0161n\u00ed turbulentn\u00ed dob\u011b,\u201c zhodnotil uplynul\u00fd rok Mal\u00e1\u010dek.<\/p>\n

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Octavia jedni\u010dkou, Enyaq nejprod\u00e1van\u011bj\u0161\u00edm elektromobilem<\/strong><\/p>\n

Pozici l\u00eddra \u010desk\u00e9ho trhu potvrzuj\u00ed i detailn\u00ed statistiky jednotliv\u00fdch modelov\u00fdch \u0159ad. V prvn\u00ed des\u00edtce nejprod\u00e1van\u011bj\u0161\u00edch voz\u016f roku 2023 figuruje 7 model\u016f zna\u010dky \u0160koda. Cel\u00e9mu \u017eeb\u0159\u00ed\u010dku v\u00e9vod\u00ed Octavia, kter\u00e1 loni zaznamenala 21 815 registrac\u00ed jako absolutn\u011b nejprod\u00e1van\u011bj\u0161\u00ed model v \u010cesk\u00e9 republice. Dle statistik SDA si t\u00edmto v\u00fdsledkem zajistila 9,9% pod\u00edl na celoro\u010dn\u00edch prodej\u00edch.<\/p>\n

Fabia druh\u00e1 v po\u0159ad\u00ed<\/strong><\/p>\n

Na 2. pozici dos\u00e1hla Fabia s 10 775 registracemi a pod\u00edlem na celkov\u00fdch prodej\u00edch ve v\u00fd\u0161i 4,9 %. Na 3. p\u0159\u00ed\u010dce se um\u00edstila \u0160koda Scala (9784 registrac\u00ed = 4,4 %), kterou n\u00e1sleduj\u00ed modelov\u00e9 \u0159ady Kamiq (9447 registrac\u00ed = 4,3 %), Karoq (9032 registrac\u00ed = 4,1 %) a Kodiaq (8659 registrac\u00ed = 3,9 %). Na 9. m\u00edst\u011b v \u017eeb\u0159\u00ed\u010dku nejprod\u00e1van\u011bj\u0161\u00edch voz\u016f figuruje \u0160koda Superb se 6309 registracemi (2,8 %).<\/p>\n

Jestli\u017ee celkov\u00fd po\u010det v\u0161ech prodan\u00fdch osobn\u00edch voz\u016f v \u010cesku meziro\u010dn\u011b stoupl o 15,3 %, statistiky prodej\u016f v segmentu bateriov\u00fdch elektromobil\u016f ukazuj\u00ed v\u00edce ne\u017e 70% meziro\u010dn\u00ed n\u00e1r\u016fst.<\/p>\n

Velkou z\u00e1sluhu na tom m\u00e1 podle mana\u017eer\u016f automobilky \u0160koda Enyaq, kter\u00e1 se stala nejprod\u00e1van\u011bj\u0161\u00edm elektromobilem roku 2023. Z 6640 prodan\u00fdch vozidel BEV jich 1442 neslo zna\u010dku \u0160koda, co\u017e p\u0159edstavuje tr\u017en\u00ed pod\u00edl 21,7 %. Aby se voz\u016fm bez lok\u00e1ln\u00edch emis\u00ed da\u0159ilo i nad\u00e1le r\u016fst, je pot\u0159eba soust\u0159edit se na cel\u00fd ekosyst\u00e9m.<\/p>\n

\u0160koda Auto p\u0159ij\u00edm\u00e1 v tomto sm\u011bru roli l\u00eddra \u010desk\u00e9ho trhu a sna\u017e\u00ed se o strategick\u00fd rozvoj dob\u00edjec\u00ed infrastruktury, na \u010dem\u017e spolupracuje s \u0159adou soukrom\u00fdch i ve\u0159ejnopr\u00e1vn\u00edch subjekt\u016f. V souladu s N\u00e1rodn\u00edm ak\u010dn\u00edm pl\u00e1nem \u010dist\u00e9 mobility by v \u010cesk\u00e9 republice m\u011blo b\u00fdt do konce leto\u0161n\u00edho roku 7500 nab\u00edjec\u00edch bod\u016f a 11 000 nab\u00edjec\u00edch bod\u016f do konce roku 2025. Dosavadn\u00ed v\u00fdvoj nasv\u011bd\u010duje tomu, \u017ee se tento c\u00edl poda\u0159\u00ed splnit.<\/p>\n

Servis pro z\u00e1kazn\u00edky: nejen prodej voz\u016f, ale i navazuj\u00edc\u00ed slu\u017eby<\/strong><\/p>\n

V roce 2023 si kupuj\u00edc\u00ed nov\u00fdch voz\u016f \u0160koda nejv\u00edce obl\u00edbili \u0161edou (pop\u0159. st\u0159\u00edbrnou) barvu karoserie a nejobl\u00edben\u011bj\u0161\u00ed motorizac\u00ed se stal z\u00e1\u017eehov\u00fd agreg\u00e1t 1,5 TSI 110 kW. Sv\u011bd\u010d\u00ed to o tom, \u017ee z\u00e1kazn\u00edci se ji\u017e neorientuj\u00ed prim\u00e1rn\u011b na z\u00e1kladn\u00ed varianty, ale maj\u00ed na sv\u00e9 automobily vy\u0161\u0161\u00ed n\u00e1roky. Tento trend rovn\u011b\u017e potvrzuje st\u00e1le v\u011bt\u0161\u00ed z\u00e1jem o dopl\u0148kov\u00e9 slu\u017eby.<\/p>\n

Nap\u0159\u00edklad pro prodlou\u017eenou z\u00e1ruku se loni rozhodlo 45 292, pro zna\u010dkov\u00e9 poji\u0161t\u011bn\u00ed 14 771 a pro p\u0159edplacen\u00fd servis 8670 z\u00e1kazn\u00edk\u016f. \u00dasp\u011b\u0161n\u00e1 byla \u0160koda tak\u00e9 v prodeji origin\u00e1ln\u00edho p\u0159\u00edslu\u0161enstv\u00ed. Nej\u017e\u00e1dan\u011bj\u0161\u00edmi polo\u017ekami byly kompletn\u00ed kola a pneumatiky, st\u0159e\u0161n\u00ed nosi\u010de a boxy, podlahov\u00e9 koberce a ochrann\u00e9 prvky do zavazadeln\u00edku a ta\u017en\u00e1 za\u0159\u00edzen\u00ed.<\/p>\n

Zdroj: TK \u0160koda, Erich Handl, Filadelfie<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160\u00e9f tuzemsk\u00e9ho zastoupen\u00ed \u0160kodovky Ji\u0159\u00ed Mal\u00e1\u010dek rekapituloval rok 2023 na tiskovce v pra\u017esk\u00e9 Filadelfii. „Nav\u00fd\u0161ili…<\/p>\n","protected":false},"author":1,"featured_media":1897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,20,53],"tags":[],"class_list":["post-1894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-tiskovky","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1894"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1894\/revisions"}],"predecessor-version":[{"id":1901,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1894\/revisions\/1901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/1897"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}