{"id":18949,"date":"2026-01-14T08:26:03","date_gmt":"2026-01-14T08:26:03","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=18949"},"modified":"2026-01-14T13:21:55","modified_gmt":"2026-01-14T13:21:55","slug":"malacek-bilancoval-vysledky-skody-cr-na-vyrocni-tiskovce","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=18949","title":{"rendered":"Mal\u00e1\u010dek bilancoval v\u00fdsledky \u0160kody \u010cR na v\u00fdro\u010dn\u00ed tiskovce"},"content":{"rendered":"

Vedouc\u00ed \u0160kody \u010cR Ji\u0159\u00ed Mal\u00e1\u010dek svolal 13. ledna novin\u00e1\u0159e na v\u00fdro\u010dn\u00ed tiskovou konferenci do pra\u017esk\u00e9 centr\u00e1ly v budov\u011b Filadelfia. Autorizovan\u00ed deale\u0159i zna\u010dky loni dodali na \u010desk\u00fd trh 83 890 nov\u00fdch voz\u016f, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst 7,4 %. \u0160kodovky i nad\u00e1le dominuj\u00ed \u017eeb\u0159\u00ed\u010dku nejprod\u00e1van\u011bj\u0161\u00edch model\u016f v \u010cR.<\/strong><\/p>\n

Jasnou jedni\u010dkou z\u016fst\u00e1v\u00e1 modelov\u00e1 \u0159ada Octavia s t\u00e9m\u011b\u0159 7,4% pod\u00edlem, nejprod\u00e1van\u011bj\u0161\u00edm elektromobilem uplynul\u00e9ho roku se stala \u0160koda Elroq, druh\u00e1 byla \u0160koda Enyaq.<\/p>\n

V \u010cesk\u00e9 republice se loni zaregistrovalo 248 719 nov\u00fdch osobn\u00edch automobil\u016f, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst 7,4 %. Dom\u00e1c\u00ed automobilka k tomuto v\u00fdsledku p\u0159isp\u011bla 83 890 registracemi a proti p\u0159edchoz\u00edmu roku si polep\u0161ila shodn\u00fdm p\u0159\u00edr\u016fstkem 7,4 %. Znamen\u00e1 to, \u017ee jej\u00ed r\u016fst t\u00e9m\u011b\u0159 p\u0159esn\u011b kop\u00edroval celkov\u00fd v\u00fdvoj trhu. Tak\u00e9 v relativn\u00edch \u010d\u00edslech \u0160koda Auto dr\u017e\u00ed pozici \u010desk\u00e9 jedni\u010dky, proto\u017ee jej\u00ed pod\u00edl na dom\u00e1c\u00edm trhu za lo\u0148sk\u00fd rok dos\u00e1hl 33,7 % stejn\u011b jako v roce 2024. Za touto skute\u010dnost\u00ed stoj\u00ed p\u0159edev\u0161\u00edm stabiln\u00ed s\u00ed\u0165 autorizovan\u00fdch partner\u016f, kter\u00e1 v sou\u010dasn\u00e9 dob\u011b \u010d\u00edt\u00e1 173 prodejn\u00edch a 221 servisn\u00edch m\u00edst.<\/p>\n

\u201eR\u016fst registrac\u00ed nov\u00fdch osobn\u00edch automobil\u016f v roce 2025 podpo\u0159ily rekordn\u00ed v\u00fdsledky v z\u00e1\u0159\u00ed, \u0159\u00edjnu, listopadu a prosinci. V\u00fdznamnou roli sehr\u00e1la rostouc\u00ed popt\u00e1vka po hybridn\u00edch a elektrifikovan\u00fdch vozech, kter\u00e9 dos\u00e1hly historicky nejvy\u0161\u0161\u00edho pod\u00edlu na trhu. V\u00fdsledky zna\u010dky \u0160koda v roce 2025 na \u010desk\u00e9m trhu jsou zalo\u017eeny na vysok\u00e9m z\u00e1jmu soukrom\u00fdch
\nz\u00e1kazn\u00edk\u016f o v\u00fdro\u010dn\u00ed ak\u010dn\u00ed modely, ale tak\u00e9 na c\u00edlen\u00e9 nab\u00eddce operativn\u00edho leasingu ve firemn\u00edm segmentu. Efektivn\u011b jsme tak pos\u00edlili pozici ve st\u00e1le siln\u011bj\u0161\u00edm konkuren\u010dn\u00edm prost\u0159ed\u00ed,\u201c zhodnotil uplynul\u00fd rok Ji\u0159\u00ed Mal\u00e1\u010dek, vedouc\u00ed \u0160koda Auto pro \u010desk\u00fd trh.<\/strong><\/p>\n

\"\"Octavia absolutn\u00ed jedni\u010dkou, Elroq nejprod\u00e1van\u011bj\u0161\u00edm elektromobilem Pozici l\u00eddra \u010desk\u00e9ho trhu potvrzuj\u00ed i detailn\u00ed statistiky jednotliv\u00fdch modelov\u00fdch \u0159ad. V prvn\u00ed des\u00edtce nejprod\u00e1van\u011bj\u0161\u00edch voz\u016f roku 2025 figuruje 7 model\u016f zna\u010dky \u0160koda. Cel\u00e9mu \u017eeb\u0159\u00ed\u010dku v\u00e9vod\u00ed Octavia, kter\u00e1 loni zaznamenala 18 330 registrac\u00ed jako absolutn\u011b nejprod\u00e1van\u011bj\u0161\u00ed model v \u010cesk\u00e9 republice. Dle statistik SDA si t\u00edmto v\u00fdsledkem zajistila 7,4% pod\u00edl na celoro\u010dn\u00edch prodej\u00edch.<\/p>\n

Na druhou pozici dos\u00e1hla \u0160koda Kamiq s 11 550 registracemi a pod\u00edlem na celkov\u00fdch prodej\u00edch ve v\u00fd\u0161i 4,6 %. Na t\u0159et\u00ed p\u0159\u00ed\u010dce se um\u00edstila \u0160koda Karoq (11 454 registrac\u00ed; pod\u00edl 4,6 %), kterou n\u00e1sleduj\u00ed modelov\u00e9 \u0159ady Kodiaq (10 854; 4,4 %), Fabia (10 117; 4,1 %) a Scala (9 536; 3,8 %). Na osm\u00e9m m\u00edst\u011b v \u017eeb\u0159\u00ed\u010dku nejprod\u00e1van\u011bj\u0161\u00edch voz\u016f figuruje \u0160koda Superb se 6 620 registracemi (2,7 %).<\/p>\n

\"\"Zat\u00edmco celkov\u00fd po\u010det prodan\u00fdch voz\u016f meziro\u010dn\u011b stoupl o 7,4 %, statistiky prodej\u016f v segmentu bateriov\u00fdch elektromobil\u016f (BEV)<\/strong> ukazuj\u00ed v\u00edce ne\u017e 26% n\u00e1r\u016fst. Velkou z\u00e1sluhu na tom m\u00e1 \u0160koda Elroq, kter\u00e1 se d\u00edky 2 782 exempl\u00e1\u0159\u016fm stala nejprod\u00e1van\u011bj\u0161\u00edm elektromobilem roku 2025. Z 13 806 prodan\u00fdch vozidel BEV jich 5 259 neslo zna\u010dku \u0160koda, co\u017e p\u0159edstavuje tr\u017en\u00ed pod\u00edl 38,1 %.<\/p>\n

\u0160koda nav\u00edc v kv\u011btnu 2025 zp\u0159\u00edstupnila novou slu\u017ebu, d\u00edky n\u00ed\u017e mohou nez\u00e1vazn\u011b z\u00edskat vlastn\u00ed zku\u0161enost s provozem elektromobilu. Slu\u017eba \u0160koda Explore d\u00e1v\u00e1 ka\u017ed\u00e9mu z\u00e1jemci p\u0159\u00edle\u017eitost otestovat si pln\u011b elektrick\u00fd model Elroq nebo Enyaq na jeden a\u017e patn\u00e1ct dn\u00ed. Slu\u017eba zahrnuje 46 voz\u016f, kter\u00e9 si z\u00e1jemci rezervovali ji\u017e ve v\u00edce ne\u017e 1 370 p\u0159\u00edpadech.<\/p>\n

Dopl\u0148kov\u00e9 slu\u017eby \u0160koda Care v 90 % nov\u011b prodan\u00fdch voz\u016f <\/strong>
\nV roce 2025 si kupuj\u00edc\u00ed nov\u00fdch voz\u016f \u0160koda nejv\u00edce obl\u00edbili barvu karoserie \u0161ed\u00e1 Graphite, nejprod\u00e1van\u011bj\u0161\u00edm v\u00fdbavov\u00fdm stupn\u011bm byla \u00farove\u0148 Selection. Modelovou jedni\u010dkou ve volb\u011b soukrom\u00fdch z\u00e1kazn\u00edk\u016f se stala \u0160koda Kamiq, preferenc\u00ed fleetov\u00fdch klient\u016f se stala \u0160koda Octavia Combi. V retailov\u00e9m segmentu byl nej\u017e\u00e1dan\u011bj\u0161\u00ed jednotkou z\u00e1\u017eehov\u00fd agreg\u00e1t 1,0 TSI\/85 kW, ve firemn\u00edm segmentu pak turbodiesel 2,0 TDI\/110 kW.<\/p>\n

Sv\u011bd\u010d\u00ed to o posunu z\u00e1jmu od z\u00e1kladn\u00edch variant k l\u00e9pe vybaven\u00fdm specifikac\u00edm. Tento trend potvrzuje tak\u00e9 st\u00e1le v\u011bt\u0161\u00ed z\u00e1jem o dopl\u0148kov\u00e9 slu\u017eby. N\u011bkter\u00fd z produkt\u016f nab\u00eddky \u0160koda Care se vyskytoval v 9 z 10 nov\u011b prodan\u00fdch voz\u016f. Nap\u0159\u00edklad pro prodlou\u017eenou z\u00e1ruku se loni rozhodlo 52 883, pro zna\u010dkov\u00e9 poji\u0161t\u011bn\u00ed 18 635 a pro p\u0159edplacen\u00fd servis 8 631 z\u00e1kazn\u00edk\u016f. Nejfrekventovan\u011bj\u0161\u00edmi polo\u017ekami Origin\u00e1ln\u00edho p\u0159\u00edslu\u0161enstv\u00ed \u0160koda byly sezonn\u00ed kompletn\u00ed kola a pneumatiky, st\u0159e\u0161n\u00ed nosi\u010de a boxy, podlahov\u00e9 koberce spolu s ochrann\u00fdmi prvky do zavazadeln\u00edku a ta\u017en\u00e1 za\u0159\u00edzen\u00ed.<\/p>\n

\"\"Standardy \u0160koda Auto dostupn\u00e9 tak\u00e9 u ojet\u00fdch voz\u016f <\/strong>
\nDa\u0159ilo se i obchodu s ojet\u00fdmi vozy v s\u00edti 151 partner\u016f programu \u0160koda Plus, kte\u0159\u00ed prodali v\u00edce ne\u017e 50 000 ojet\u00fdch voz\u016f v\u0161ech zna\u010dek. Nejv\u011bt\u0161\u00ed z\u00e1jem byl o vozy \u0160koda Octavia, Scala a Fabia. Celkem 32,5 % klient\u016f zvolilo automobil ve v\u011bku 2 a\u017e 5 let z kategorie Vyzkou\u0161en\u00e9 vozy, 31 % kupuj\u00edc\u00edch s\u00e1hlo po Ro\u010dn\u00edch vozech v tov\u00e1rn\u00ed z\u00e1ruce. T\u00e9m\u011b\u0159 94 % v\u0161ech voz\u016f prodan\u00fdch v r\u00e1mci programu m\u011blo \u010desk\u00fd p\u016fvod, co\u017e p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed transparentnost historie, lep\u0161\u00ed dohledatelnost servisn\u00edch z\u00e1znam\u016f a vy\u0161\u0161\u00ed d\u016fv\u011bru z\u00e1kazn\u00edk\u016f oproti dovezen\u00fdm ojetin\u00e1m. To je zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 u elektromobil\u016f z druh\u00e9 ruky. V s\u00edti \u0160koda Plusdost\u00e1v\u00e1 ka\u017ed\u00fd elektromobil na platform\u011b MEB certifik\u00e1t o stavu baterie, kter\u00fd osv\u011bd\u010duje skute\u010dn\u00e9 m\u011b\u0159en\u00ed
\nkapacity dle autorizovan\u00e9ho postupu v\u00fdrobce.<\/p>\n

TK \u0160koda \u010cR, Erich Handl, Brumlovka<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Vedouc\u00ed \u0160kody \u010cR Ji\u0159\u00ed Mal\u00e1\u010dek svolal 13. ledna novin\u00e1\u0159e na v\u00fdro\u010dn\u00ed tiskovou konferenci do pra\u017esk\u00e9…<\/p>\n","protected":false},"author":1,"featured_media":18951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,20,53],"tags":[],"class_list":["post-18949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-tiskovky","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18949"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18949\/revisions"}],"predecessor-version":[{"id":18985,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18949\/revisions\/18985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/18951"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}