{"id":18968,"date":"2026-01-14T13:28:18","date_gmt":"2026-01-14T13:28:18","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=18968"},"modified":"2026-01-14T13:28:18","modified_gmt":"2026-01-14T13:28:18","slug":"seat-a-cupra-loni-prekonaly-historicky-prodejni-rekord","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=18968","title":{"rendered":"SEAT a CUPRA loni p\u0159ekonaly historick\u00fd prodejn\u00ed rekord"},"content":{"rendered":"

SEAT a CUPRA stanovily v roce 2025 nov\u00fd prodejn\u00ed rekord a dodaly 586 300 vozidel, co\u017e znamen\u00e1 n\u00e1r\u016fst o 5,1 % v porovn\u00e1n\u00ed s rokem 2024 (558 200 voz\u016f) a p\u0159ekon\u00e1n\u00ed dosavadn\u00edho rekordu 574 100 vozidel dosa\u017een\u00e9ho v roce 2019. <\/strong><\/p>\n

CUPRA oslavila sv\u016fj miliont\u00fd prodan\u00fd v\u016fz a dodala historicky nejvy\u0161\u0161\u00ed po\u010det voz\u016f \u2013 328 800 (+32,5 % oproti roku 2024, kdy bylo dod\u00e1no 248 100 voz\u016f) \u2013, zat\u00edmco SEAT p\u0159ipomn\u011bl sv\u00e9 75. v\u00fdro\u010d\u00ed a dodal 257 400 voz\u016f (-17,0 % oproti roku 2024) v d\u016fsledku nep\u0159\u00edzniv\u00e9 situace v automobilov\u00e9m odv\u011btv\u00ed.<\/p>\n

Spole\u010dnost SEAT S.A. dos\u00e1hla v\u00fdrazn\u00e9ho n\u00e1r\u016fstu prodeje elektrifikovan\u00fdch voz\u016f a celkem dodala 84 400 plug-in hybridn\u00edch automobil\u016f (+69,2 %) a 79 700 zcela elektrick\u00fdch vozidel (+65,9 %). Tyto v\u00fdsledky potvrzuj\u00ed \u00fasil\u00ed spole\u010dnosti SEAT S.A. o urychlenou elektrifikaci.<\/p>\n

\u201eRok 2025 byl miln\u00edkem, kter\u00fd p\u0159inesl rekordn\u00ed v\u00fdsledky, je\u017e dokl\u00e1daj\u00ed s\u00edlu na\u0161\u00ed strategie a p\u0159edev\u0161\u00edm v\u00fdjime\u010dn\u00e9 v\u00fdkony zna\u010dky CUPRA,\u201c\u00a0<\/b>\u0159ekl Markus Haupt<\/strong>, p\u0159edseda p\u0159edstavenstva zna\u010dek SEAT a CUPRA.<\/p>\n

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Markus Haupt; Foto: SEAT CUPRA<\/figcaption><\/figure>\n

\u201eHistoricky nejlep\u0161\u00ed prodeje zna\u010dky CUPRA ukazuj\u00ed, jak \u00fasp\u011b\u0161n\u011b oslovujeme novou generaci \u0159idi\u010d\u016f, kte\u0159\u00ed oce\u0148uj\u00ed sportovn\u00ed v\u00fdkony a design. SEAT navzdory poklesu prodeje z\u016fst\u00e1v\u00e1 pil\u00ed\u0159em na\u0161\u00ed spole\u010dnosti, co\u017e je patrn\u00e9 i z\u00a0na\u0161ich ned\u00e1vn\u00fdch investic do t\u00e9to zna\u010dky. O\u010dek\u00e1v\u00e1me, \u017ee v\u00a0roce 2026 budou v\u00fdzvy v\u00a0automobilov\u00e9m pr\u016fmyslu p\u0159etrv\u00e1vat, ale jsme na n\u011b p\u0159ipraveni a s\u00a0pevn\u00fdm odhodl\u00e1n\u00edm budeme pokra\u010dovat v\u00a0realizaci na\u0161\u00ed dlouhodob\u00e9 vize. Leto\u0161n\u00ed rok sou\u010dasn\u011b p\u0159inese dal\u0161\u00ed vrchol na na\u0161\u00ed cest\u011b k\u00a0elektrifikaci v\u00a0podob\u011b zah\u00e1jen\u00ed v\u00fdroby rodiny m\u011bstsk\u00fdch elektromobil\u016f v\u00a0Martorellu, kter\u00e9 bude rozhoduj\u00edc\u00edm krokem v\u00a0utv\u00e1\u0159en\u00ed budoucnosti mobility.\u201c<\/b><\/p>\n

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N\u011bmecko upevnilo svou pozici nejv\u011bt\u0161\u00edho trhu zna\u010dek SEAT a CUPRA se 156\u00a0200 dodan\u00fdmi vozy a n\u00e1r\u016fstem o 8,2 % v\u00a0porovn\u00e1n\u00ed s\u00a0rokem 2024 (144\u00a0400 voz\u016f). \u0160pan\u011blsko si udr\u017eelo druh\u00e9 m\u00edsto s\u00a092\u00a0700 prodan\u00fdmi vozy, co\u017e je o 6,8 % v\u00edce ne\u017e v\u00a0roce 2024 (86 900 voz\u016f). Na t\u0159et\u00edm m\u00edst\u011b n\u00e1sledovala Velk\u00e1 Brit\u00e1nie s\u00a064\u00a0300 dodan\u00fdmi vozy a poklesem o 4,3 % (v roce 2024: 67\u00a0200 voz\u016f). P\u011btici nejv\u011bt\u0161\u00edch trh\u016f zavr\u0161ila Francie (38\u00a0900 voz\u016f; -3,7 %; 2024: 40\u00a0400 voz\u016f) s\u00a0It\u00e1li\u00ed (30\u00a0200 voz\u016f; +4,9 %; 2024: 28\u00a0800 voz\u016f).<\/p>\n

Pro spole\u010dnost SEAT S.A. z\u016fst\u00e1vaj\u00ed kl\u00ed\u010dov\u00e9 glob\u00e1ln\u00ed trhy. V\u00a0\u010dele pozitivn\u00edch v\u00fdsledk\u016f stoj\u00ed Turecko s\u00a023\u00a0000 dodan\u00fdmi vozy, co\u017e je o 6,8 % v\u00edce ne\u017e v\u00a0p\u0159edchoz\u00edm roce (2024: 21\u00a0500 voz\u016f).<\/p>\n

CUPRA: rekord za rekordem<\/b><\/p>\n

Zna\u010dka CUPRA pokra\u010dovala ve sv\u00e9m dynamick\u00e9m r\u016fstu a v\u00a0roce 2025 dos\u00e1hla dosud nejlep\u0161\u00edho prodejn\u00edho v\u00fdsledku s\u00a0328\u00a0800 dodan\u00fdmi vozidly v\u010detn\u011b miliont\u00e9ho vozu prodan\u00e9ho na cel\u00e9m sv\u011bt\u011b od vzniku zna\u010dky. Bestsellerem z\u016fstal model CUPRA Formentor se 104\u00a0400 vozy, zat\u00edmco CUPRA Terramar dos\u00e1hla ve sv\u00e9m prvn\u00edm kompletn\u00edm roce na trhu 66\u00a0000 dodan\u00fdch voz\u016f. Akumul\u00e1torov\u00e9 elektromobily nyn\u00ed reprezentuj\u00ed t\u00e9m\u011b\u0159 \u010dtvrtinu (24,2 %) prodeje zna\u010dky CUPRA, a to d\u00edky model\u016fm CUPRA Born (43\u00a0700 voz\u016f) a CUPRA Tavascan (36\u00a0000 voz\u016f).<\/p>\n

CUPRA pos\u00edlila sv\u00e9 postaven\u00ed jedn\u00e9 z\u00a0nejrychleji rostouc\u00edch automobilov\u00fdch zna\u010dek v\u00a0Evrop\u011b a p\u0159ekon\u00e1vala rekordy nap\u0159\u00ed\u010d evropsk\u00fdm kontinentem, na jeho\u017e trhu m\u011bla pod\u00edl 2,22 %, kter\u00fd se ji\u017e na dohled p\u0159ibl\u00ed\u017eil k\u00a03% c\u00edli.<\/p>\n

N\u011bmecko vedlo s\u00a0n\u00e1r\u016fstem prodeje o 27,7 % a stanovilo nov\u00fd rekord se 103\u00a0100 dodan\u00fdmi vozy (rok 2024: 80\u00a0700 voz\u016f). Na dal\u0161\u00edch m\u00edstech v\u00a0\u017eeb\u0159\u00ed\u010dku prodeje n\u00e1sledovaly Velk\u00e1 Brit\u00e1nie (41\u00a0200 voz\u016f; +35,7 %; 2024: 30\u00a0400 voz\u016f), \u0160pan\u011blsko (26\u00a0600 voz\u016f; +18,8 %; 2024: 22\u00a0400 voz\u016f), Francie (22\u00a0600 voz\u016f; +28,2 %; 2024: 17\u00a0600 voz\u016f) a It\u00e1lie (22\u00a0100 voz\u016f; +29,1 %; 2024: 17\u00a0100 voz\u016f).<\/p>\n

Pot\u00e9, co zna\u010dka CUPRA uvedla na trh sedm model\u016f b\u011bhem sedmi let, zavr\u0161ila sv\u016fj historicky \u00fasp\u011b\u0161n\u00fd rok 2025 \u0159adou v\u00fdznamn\u00fdch ocen\u011bn\u00ed. CUPRA byla zvolena \u201enejv\u00edce trendy zna\u010dkou\u201c \u010dasopisem\u00a0Auto Motor und Sport<\/i>, model CUPRA Terramar z\u00edskal \u201eZlat\u00fd volant\u201c a modely CUPRA Leon, Formentor, Terramar a Born obdr\u017eely od organizace Euro NCAP p\u011btihv\u011bzdi\u010dkov\u00e1 hodnocen\u00ed bezpe\u010dnosti.<\/p>\n

CUPRA tak\u00e9 roz\u0161\u00ed\u0159ila pokryt\u00ed trhu nov\u00fdmi showroomy CUPRA City Garage ve V\u00eddni a Manchesteru. Na cel\u00e9m sv\u011bt\u011b tak maj\u00ed fanou\u0161ci zna\u010dky k dispozici celkem ji\u017e 12 showroom\u016f CUPRA City Garage. CUPRA tak\u00e9 p\u0159edstavila studii CUPRA Tindaya na IAA v Mnichov\u011b a pokro\u010dila v realizaci sv\u00e9 globaliza\u010dn\u00ed strategie p\u0159\u00edpravou pl\u00e1n\u016f pro vstup na trhy St\u0159edn\u00edho v\u00fdchodu.<\/p>\n

\"\"<\/p>\n

Nov\u00e1 kapitola pro SEAT<\/b><\/p>\n

Zna\u010dka SEAT dodala v\u00a0roce, kdy oslavila sv\u00e9 75. v\u00fdro\u010d\u00ed, 257\u00a0400 vozidel, co\u017e je o 17,0 % m\u00e9n\u011b ne\u017e v\u00a0roce 2024 (310\u00a0000 voz\u016f). Nejprod\u00e1van\u011bj\u0161\u00edm modelem z\u016fstal SEAT Ibiza s\u00a094\u00a0800 vozy, n\u00e1sledovan\u00fd modelem Arona se 72\u00a0400 vozy. Rok 2025 byl pro zna\u010dku SEAT navzdory ni\u017e\u0161\u00edmu prodeji miln\u00edkem, nebo\u0165 ve sv\u011btov\u00e9 premi\u00e9\u0159e byly p\u0159edstaveny nov\u00e9 modely Ibiza a Arona. SEAT tak\u00e9 prezentoval pl\u00e1n pro \u010distou budoucnost a za\u010d\u00edn\u00e1 ps\u00e1t novou kapitolu, kter\u00e1 oslavuje historick\u00fd odkaz zna\u010dky a sou\u010dasn\u011b posiluje jej\u00ed zam\u011b\u0159en\u00ed na dostupnou mobilitu.<\/p>\n

\u0160pan\u011blsko si zachovalo postaven\u00ed nejv\u011bt\u0161\u00edho trhu zna\u010dky SEAT s\u00a066\u00a0100 dodan\u00fdmi vozidly, kter\u00e9 znamenaj\u00ed n\u00e1r\u016fst o 2,6 % oproti p\u0159edchoz\u00edmu roku (64\u00a0500 voz\u016f). N\u011bmecko na druh\u00e9m m\u00edst\u011b zaznamenalo 53\u00a0000 prodan\u00fdch voz\u016f (-16,6 %; 2024: 63\u00a0600 voz\u016f). Na t\u0159et\u00edm m\u00edst\u011b n\u00e1sledovala Velk\u00e1 Brit\u00e1nie s\u00a023\u00a0000 vozy (-37,4 %; 2024: 36\u00a0800 voz\u016f).<\/p>\n

\u201eNa dosa\u017een\u00e9 v\u00fdsledky v\u00a0roce 2025 jsme hrd\u00ed, obzvl\u00e1\u0161t\u011b pak s\u00a0p\u0159ihl\u00e9dnut\u00edm k\u00a0tomu, jak n\u00e1ro\u010dn\u00fd je trh,\u201c<\/b>\u00a0\u0159ekl Sven Schuwirth, \u010dlen p\u0159edstavenstva odpov\u011bdn\u00fd za prodej, marketing a poprodejn\u00ed slu\u017eby zna\u010dek SEAT a CUPRA.\u00a0\u201eTohoto v\u00fdsledku jsme dos\u00e1hli d\u00edky nad\u0161en\u00ed na\u0161ich prodejn\u00edch t\u00fdm\u016f a na\u0161\u00ed glob\u00e1ln\u00ed s\u00edt\u011b slo\u017een\u00e9 z\u00a0v\u00edce ne\u017e 1200 prodejc\u016f. Spole\u010dn\u011b jsme dos\u00e1hli rekordn\u00edho po\u010dtu dodan\u00fdch voz\u016f, kter\u00fd ukazuje silnou d\u016fv\u011bru z\u00e1kazn\u00edk\u016f v\u00a0na\u0161e zna\u010dky. S\u00a0nad\u0161en\u00edm ji\u017e vyhl\u00ed\u017e\u00edme na\u0161e dal\u0161\u00ed kroky. Produktovou \u0159adu zna\u010dky CUPRA roz\u0161\u00ed\u0159\u00ed zcela nov\u00e1 CUPRA Raval, nov\u00e1 verze modelu Born a v\u00fdznamn\u00e1 modernizace modelu Tavascan. Sou\u010dasn\u011b jsou na cest\u011b nov\u00e9 modely SEAT Ibiza a Arona. Tyto nov\u00e9 modely roz\u0161\u00ed\u0159\u00ed v\u00fdb\u011br pro z\u00e1kazn\u00edky, kte\u0159\u00ed tak budou m\u00edt je\u0161t\u011b v\u00edce mo\u017enost\u00ed pro z\u00e1\u017eitky se zna\u010dkami SEAT a CUPRA.\u201c<\/b><\/p>\n

Martorell, epicentrum budouc\u00ed mobility<\/b><\/p>\n

Navzdory p\u0159echodn\u00e9mu uzav\u0159en\u00ed mont\u00e1\u017en\u00ed linky 1 ve v\u00fdrobn\u00edm z\u00e1vod\u011b Martorell zv\u00fd\u0161ily zna\u010dky SEAT a CUPRA v\u00a0roce 2025 glob\u00e1ln\u00ed v\u00fdrobu na 584\u00a0693 vozidel (v roce 2024: 583\u00a0218 voz\u016f). Z\u00a0toho bylo 470\u00a0347 voz\u016f, v\u010detn\u011b modelu Audi A1, vyrobeno ve v\u00fdrobn\u00edm z\u00e1vod\u011b Martorell (2024: 481\u00a0020 voz\u016f). Spole\u010dnost SEAT S.A. tak\u00e9 otev\u0159ela sv\u016fj nov\u00fd z\u00e1vod pro mont\u00e1\u017e akumul\u00e1torov\u00fdch bateri\u00ed jako kl\u00ed\u010dov\u00fd miln\u00edk v\u00a0realizaci sv\u00e9 elektrifika\u010dn\u00ed strategie.<\/p>\n

V roce 2026 bude Martorell pokra\u010dovat v dal\u0161\u00edm posilov\u00e1n\u00ed sv\u00e9 role epicentra budouc\u00ed mobility. Zah\u00e1jen\u00ed v\u00fdroby rodiny m\u011bstsk\u00fdch elektromobil\u016f koncernu Volkswagen v\u010detn\u011b modelu CUPRA Raval vytvo\u0159\u00ed ze \u0160pan\u011blska nejv\u00fdznamn\u011bj\u0161\u00ed centrum elektromobility v Evrop\u011b.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

SEAT a CUPRA stanovily v roce 2025 nov\u00fd prodejn\u00ed rekord a dodaly 586 300 vozidel,…<\/p>\n","protected":false},"author":2,"featured_media":18978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,18,53],"tags":[],"class_list":["post-18968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistika","category-vyroba","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18968"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18968\/revisions"}],"predecessor-version":[{"id":18987,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/18968\/revisions\/18987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/18978"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}