{"id":19091,"date":"2026-01-21T12:58:47","date_gmt":"2026-01-21T12:58:47","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=19091"},"modified":"2026-01-21T13:15:50","modified_gmt":"2026-01-21T13:15:50","slug":"tym-audi-revolut-f1-zahajil-show-v-berline","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=19091","title":{"rendered":"T\u00fdm Audi Revolut F1 zah\u00e1jil show v Berl\u00edn\u011b"},"content":{"rendered":"

T\u00fdm Audi Revolut F1 v \u00fater\u00fd 20. ledna ofici\u00e1ln\u011b odstartoval sv\u00e9 p\u016fsoben\u00ed ve FIA Formula 1 World Championship.<\/b><\/strong> V ikonick\u00e9m prostoru Kraftwerk Berlin, b\u00fdval\u00e9 elektr\u00e1rn\u011b, vznikla audiovizu\u00e1ln\u00ed show, kter\u00e1 pomoc\u00ed sv\u011btla a zvuku prom\u011bnila industri\u00e1ln\u00ed prost\u0159ed\u00ed v jevi\u0161t\u011b motorsportu.<\/strong><\/p>\n

T\u00fdm poprv\u00e9 uk\u00e1zal kompletn\u00ed ofici\u00e1ln\u00ed zbarven\u00ed vozu pro sez\u00f3nu 2026 a host\u016fm nab\u00eddnul mo\u017enost setkat se s lidmi, kte\u0159\u00ed projekt dlouhodob\u011b budovali.<\/p>\n

Berl\u00edn, jako glob\u00e1ln\u00ed centrum inovac\u00ed, technologi\u00ed a kultury, byl z\u00e1rove\u0148 jasn\u00fdm sign\u00e1lem ambice t\u00fdmu oslovit publikum i mimo tradi\u010dn\u00ed okruh fanou\u0161k\u016f motorsportu.<\/p>\n

Aby se o tento moment mohli pod\u011blit i fanou\u0161ci, bude z\u00e1\u017eitek v Kraftwerku otev\u0159en 21. ledna tak\u00e9 ve\u0159ejnosti, konkr\u00e9tn\u011b t\u011bm, kte\u0159\u00ed usp\u011bli v losov\u00e1n\u00ed o vstupenky.<\/p>\n

Antoine Le Nel, Chief Growth and Marketing Officer titul\u00e1rn\u00edho partnera Revolut<\/b><\/strong>, k tomu uvedl:
\n\u201eP\u0159edstaven\u00ed t\u00fdmu Audi Revolut F1 p\u0159ich\u00e1z\u00ed t\u011bsn\u011b p\u0159ed sez\u00f3nou plnou zm\u011bn, kter\u00e1 m\u016f\u017ee b\u00fdt pro cel\u00fd sport z\u00e1sadn\u00ed. Odhalen\u00ed designu vozu je jasn\u00fdm d\u016fkazem toho, jak p\u0159irozen\u011b Revolut do tohoto projektu zapad\u00e1. P\u0159ed deseti lety byl Revolut nov\u00fdm hr\u00e1\u010dem s velkou ambic\u00ed naru\u0161it zab\u011bhnut\u00fd trh. Dnes m\u00e1me p\u0159es 70 milion\u016f z\u00e1kazn\u00edk\u016f po cel\u00e9m sv\u011bt\u011b a t\u011b\u0161\u00edme se, \u017ee stejnou energii a dynamiku p\u0159ineseme i na startovn\u00ed ro\u0161t. Fanou\u0161ci uvid\u00ed, \u017ee Revolut p\u0159in\u00e1\u0161\u00ed do sportu sv\u016fj p\u0159\u00edstup d\u011blat v\u011bci jinak, a v z\u00e1kulis\u00ed budeme \u00fazce propojeni i s finan\u010dn\u00edm fungov\u00e1n\u00edm t\u00fdmu.\u201c<\/i><\/em><\/p>\n

Identita Audi Revolut F1 Team<\/b><\/strong><\/h2>\n

Hlavn\u00edm bodem ve\u010dera bylo p\u0159edstaven\u00ed kompletn\u00ed vizu\u00e1ln\u00ed identity t\u00fdmu. Definitivn\u00ed vzhled vozu R26 vych\u00e1z\u00ed z nov\u00e9 designov\u00e9 filozofie Audi: je \u010dist\u00fd, technick\u00fd a precizn\u00ed, ale z\u00e1rove\u0148 emotivn\u00ed. Dominuje mu charakteristick\u00fd titanov\u00fd odst\u00edn, kter\u00fd kontrastuje s odhalen\u00fdm karbonem jako symbolem ryz\u00edho v\u00fdkonu. Celek dopl\u0148uj\u00ed v\u00fdrazn\u00e9 \u010derven\u00e9 akcenty Lava Red a ikonick\u00e9 kruhy Audi, znak vyhrazen\u00fd v\u00fdhradn\u011b pro projekt Formule 1.<\/p>\n

Stejn\u00fd p\u0159\u00edstup se prom\u00edt\u00e1 i do toho, jak bude t\u00fdm p\u016fsobit navenek: od oble\u010den\u00ed v paddocku p\u0159es design z\u00e1zem\u00ed a\u017e po barvy gar\u00e1\u017ee a motorhome. V\u0161ude se opakuj\u00ed \u010dist\u00e9 konstruk\u010dn\u00ed linie, kart\u00e1\u010dovan\u00e9 povrchy a v\u00fdrazn\u00e1 \u010derven\u00e1.<\/p>\n

Partnerstv\u00ed jako \u017e\u00e1dn\u00e9 jin\u00e9 <\/b><\/strong><\/h2>\n

Akce v Kraftwerku nab\u00eddla poprv\u00e9 mo\u017enost vid\u011bt cel\u00fd ekosyst\u00e9m Audi Revolut F1 Team na jednom m\u00edst\u011b, v\u010detn\u011b merchandisingu a partnerstv\u00ed, kter\u00e1 t\u00fdm obklopuj\u00ed.<\/p>\n

Revolut sd\u00edl\u00ed ambici t\u00fdmu d\u011blat v\u011bci jinak, a pr\u00e1v\u011b tento p\u0159\u00edstup je v t\u00e9to sezon\u011b pro ob\u011b strany ur\u010duj\u00edc\u00ed. Od Melbourne je napl\u00e1nov\u00e1na \u0159ada odv\u00e1\u017en\u00fdch aktivac\u00ed a titul\u00e1rn\u00ed partner dal host\u016fm v Kraftwerku speci\u00e1ln\u00ed mo\u017enost navrhnout si p\u0159\u00edmo na akci vlastn\u00ed kartu Revolut.<\/p>\n

Spole\u010dn\u011b s lakov\u00e1n\u00edm vozu R26 t\u00fdm p\u0159edstavil tak\u00e9 svou zak\u00e1zkovou kolekci z\u00e1vodn\u00edho a t\u00fdmov\u00e9ho oble\u010den\u00ed, kterou navrhl a spoluvyvinul s ofici\u00e1ln\u00edm partnerem adidas. V\u00fdbava roz\u0161i\u0159uje vizu\u00e1ln\u00ed identitu t\u00fdmu z podvozku na cel\u00fd t\u00fdm a odr\u00e1\u017e\u00ed stejn\u00e9 designov\u00e9 principy, jasnost a technickou preciznost, a zaji\u0161\u0165uje jednotnou, v\u00fdraznou prezentaci na trati i mimo ni.<\/p>\n

Kolekce bude celosv\u011btov\u011b uvedena 19. \u00fanora 2026 spolu se spu\u0161t\u011bn\u00edm e-commerce platformy, s bezprobl\u00e9mov\u00fdm dokon\u010den\u00edm n\u00e1kupu p\u0159es Revolut Pay. Z\u00e1rove\u0148 bude dostupn\u00e1 tak\u00e9 v ofici\u00e1ln\u00edm online obchod\u011b adidas a u vybran\u00fdch prodejc\u016f po cel\u00e9m sv\u011bt\u011b (plat\u00ed obchodn\u00ed podm\u00ednky<\/u><\/a>). Sortiment dopln\u00ed s\u00e9rie limitovan\u00fdch sez\u00f3nn\u00edch \u201edrop\u016f\u201c, kter\u00e9 p\u0159en\u00e1\u0161ej\u00ed motorsportov\u00e9 oble\u010den\u00ed do ka\u017edodenn\u00edho stylu.<\/p>\n

T\u00fdm: spojen\u00ed vize a zku\u0161enost\u00ed<\/b><\/strong><\/p>\n

Veden\u00ed t\u00fdmu, Mattia Binotto a Jonathan Wheatley, p\u0159edstavilo jednotnou strukturu, kter\u00e1 tvo\u0159\u00ed p\u00e1te\u0159 cel\u00e9ho projektu.<\/p>\n

\u201eStrategick\u00e9 rozhodnut\u00ed vstoupit do Formule 1 jako plnohodnotn\u00fd tov\u00e1rn\u00ed t\u00fdm je na\u0161\u00edm nejv\u011bt\u0161\u00edm aktivem,\u201c<\/i><\/em>\u00a0uvedl Mattia Binotto, vedouc\u00ed projektu Audi F1<\/b><\/strong>. \u201eV posledn\u00edch letech jsme s maxim\u00e1ln\u00ed pe\u010dlivost\u00ed budovali nejen pohonnou jednotku v Neuburgu, ale tak\u00e9 z\u00e1klady technick\u00e9 organizace, kter\u00e1 propojuje v\u00fdvoj na\u0161eho \u0161asi v Hinwilu a Bicesteru. Tato bezprobl\u00e9mov\u00e1 integrace n\u00e1m d\u00e1v\u00e1 plnou kontrolu nad vlastn\u00ed budoucnost\u00ed, eliminuje kompromisy a umo\u017e\u0148uje \u00farove\u0148 agility a inovac\u00ed, kter\u00e1 je pro \u00fasp\u011bch nezbytn\u00e1. Pr\u00e1v\u011b d\u00edky tomu je Audi Revolut F1 Team jednou viz\u00ed, \u0159\u00edd\u00edme ka\u017edou prom\u011bnnou od bloku motoru a\u017e po p\u0159edn\u00ed k\u0159\u00eddlo. Na takov\u00fdch z\u00e1kladech se stav\u00ed mistrovsk\u00e9 tituly.\u201c<\/i><\/em><\/p>\n

\u201eTento v\u016fz je fyzick\u00fdm zt\u011blesn\u011bn\u00edm tis\u00edc\u016f hodin tvrd\u00e9 pr\u00e1ce mimo\u0159\u00e1dn\u011b talentovan\u00e9 skupiny lid\u00ed nap\u0159\u00ed\u010d na\u0161imi provozy,\u201c<\/i><\/em>\u00a0\u0159ekl Jonathan Wheatley, \u0161\u00e9f t\u00fdmu Audi Revolut F1 Team<\/b><\/strong>. \u201eDnes tuto cestu za\u010d\u00edn\u00e1me s obrovskou hrdost\u00ed, ale tak\u00e9 s pokorou. Je to teprve prvn\u00ed den dlouh\u00e9 kampan\u011b. Na\u0161\u00edm posl\u00e1n\u00edm je vtisknout do ka\u017ed\u00e9ho vl\u00e1kna tohoto t\u00fdmu DNA \u0161ampiona. Kulturu odolnosti, preciznosti a ne\u00fanavn\u00e9 zv\u011bdavosti, v n\u00ed\u017e se nezastav\u00edme p\u0159ed ni\u010d\u00edm, abychom na\u0161li v\u00fdkon. Pro v\u0161echny tady pramen\u00ed nad\u0161en\u00ed pr\u00e1v\u011b z t\u00e9to v\u00fdzvy: vybudovat t\u00fdm, kter\u00fd bude s ka\u017ed\u00fdm kolem, ka\u017ed\u00fdm debriefingem a ka\u017ed\u00fdm z\u00e1vodem siln\u011bj\u0161\u00ed. Na\u0161i dlouhodobou ambici p\u0159evedeme do reality na trati, den po dni, rozhodnut\u00ed po rozhodnut\u00ed.\u201c<\/i><\/em><\/p>\n

Tento postoj sd\u00edleli i jezdci t\u00fdmu Nico H\u00fclkenberg a Gabriel Bortoleto, kte\u0159\u00ed se k veden\u00ed p\u0159ipojili na p\u00f3diu.<\/p>\n

\u201eKdy\u017e jste ve sv\u011bt\u011b Formule 1 mnoho let, nau\u010d\u00edte se rozli\u0161ovat mezi ambic\u00ed a schopnost\u00ed ji naplnit,\u201c<\/i><\/em>\u00a0\u0159ekl Nico H\u00fclkenberg<\/b><\/strong>. \u201eTo, co tu dnes c\u00edt\u00edm, je mimo\u0159\u00e1dn\u00e1 v\u00e1\u017enost a neuv\u011b\u0159iteln\u00e1 energie, kter\u00e1 tento t\u00fdm odli\u0161uje. Jsme skute\u010dn\u00fd tov\u00e1rn\u00ed t\u00fdm s jasnou dlouhodobou viz\u00ed, podpo\u0159enou obrovsk\u00fdmi zdroji a \u0161pi\u010dkov\u00fdm know-how. Pro jezdce je mo\u017enost b\u00fdt u Audi na \u00fapln\u00e9m za\u010d\u00e1tku jej\u00ed cesty mimo\u0159\u00e1dn\u011b vzru\u0161uj\u00edc\u00ed. M\u00e1me \u0161anci spole\u010dn\u011b vybudovat n\u011bco opravdu v\u00fdjime\u010dn\u00e9ho a t\u011b\u0161\u00edm se, a\u017e tento v\u016fz poprv\u00e9 vyjede na tra\u0165 v Melbourne.\u201c<\/i><\/em><\/p>\n

\u201eZ\u00e1vodit pro \u010cty\u0159i kruhy, zna\u010dku s tak ikonickou a v\u00edt\u011bznou histori\u00ed v motorsportu, je jednodu\u0161e spln\u011bn\u00fd sen,\u201c <\/i><\/em>doplnil Gabriel Bortoleto<\/b><\/strong>. \u201eVyr\u016fst\u00e1te s p\u0159\u00edb\u011bhy o dominanci Audi v Le Mans a v rallye, a b\u00fdt nyn\u00ed vybr\u00e1n, abych tuto tradici p\u0159enesl do Formule 1, je neuv\u011b\u0159iteln\u00e1 pocta. Je to \u017eivotn\u00ed p\u0159\u00edle\u017eitost. C\u00edt\u00edm t\u00edhu odpov\u011bdnosti, ale je\u0161t\u011b v\u00edc c\u00edt\u00edm obrovskou motivaci u\u010dit se, posouvat se a r\u016fst spolu s t\u00edmto t\u00fdmem. Jsem p\u0159ipraven d\u00e1t do toho \u00fapln\u011b v\u0161echno, abych pomohl napsat tuto velkou kapitolu pro Audi Revolut F1 Team.\u201c<\/i><\/em><\/p>\n

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T\u00fdm Audi Revolut F1 v \u00fater\u00fd 20. ledna ofici\u00e1ln\u011b odstartoval sv\u00e9 p\u016fsoben\u00ed ve FIA Formula…<\/p>\n","protected":false},"author":1,"featured_media":19093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,19],"tags":[],"class_list":["post-19091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventy","category-motorsport"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19091"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19091\/revisions"}],"predecessor-version":[{"id":19094,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19091\/revisions\/19094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/19093"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}